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35载从保定小厂到全球力量:长城汽车以生态出海重塑中国汽车全球化路径
Di Yi Cai Jing· 2025-08-21 08:45
2025年,长城汽车迎来创立35周年。 从一家仅有60余人的小厂发展成为拥有8.2万名员工、年销量超百万辆的大型车企,如今的长城汽车拥有哈弗、魏牌、坦克、欧拉、长城炮、长城灵魂摩 托六大品牌矩阵,产品出口到170多个国家和地区,不仅在中国汽车产业升级中扮演着重要角色,也是中国汽车品牌崛起走向全球汽车市场中的中坚力 量。 今年8月份,长城汽车以35周年开放日的形式展示了其技术积淀、产业链整合能力以及"以可靠为底色"的发展理念。这场开放日不仅是对企业35年发展的 回顾,更直观展现了长城汽车从单一产品出口到"研产销服"全生态出海的转型成果。截至目前,长城汽车全球销售网络覆盖170多个国家和地区,海外销 售渠道超1400家,海外累计销量突破200万辆,2024年海外销量达45万辆,全球用户规模超1500万。在长城汽车的带动下,其配套的供应链企业也具备了 向国际车企供货的能力水平。 中国汽车出口正迅速发展,已成为全球第一大汽车出口国。作为最早一批发展出口业务的车企,长城汽车的产品如今在全球多个市场热销,其发展的"生 态出海"模式正成为逆全球化背景下中国制造突围的典型样本。 以全产业链韧性重塑全球化逻辑 长城汽车董事长魏 ...
好博会侧记:让中小企业被更多人看见
新浪财经· 2025-07-02 01:11
Core Viewpoint - The first "Beautiful Life Expo" emphasizes the role of small and medium-sized enterprises (SMEs) as the main focus, showcasing their products and services while providing a platform for brand display, business matching, and industry empowerment through both online and offline channels [3][4][5]. Group 1: Event Overview - The expo officially opened on June 27 at the Beijing Exhibition Center, featuring over 400 merchants showcasing quality products and services [2]. - The event aims to create a unique experience for attendees, integrating various sectors such as daily necessities, technology, and entertainment [11]. Group 2: SME Empowerment - The organizing committee highlighted the rapid response from major e-commerce platforms like Alibaba, JD, Pinduoduo, and Douyin, which actively participated in the expo to support SMEs [6][8]. - The expo facilitated communication between SMEs and large retail enterprises, with many SME representatives attending policy briefings and product selection events [8]. Group 3: Product Highlights - Notable products included Tangshan bone china, which received positive feedback from attendees, and the presence of popular brands like Xiaomi and Longcheng motorcycles, showcasing innovative products [12][15][18]. - The event featured interactive technology demonstrations, such as a smart bionic hand that allows users to regain normal functionality, highlighting advancements in the tech sector [18]. Group 4: Audience Engagement - Attendees expressed enjoyment in the diverse offerings of the expo, with a mix of traditional and modern products attracting various demographics [11][19]. - The organizing committee continuously adjusted the layout and interactive elements to enhance visitor experience and ensure that quality products from SMEs were prominently displayed [20]. Group 5: Post-Event Activities - Even after the expo concluded, some exhibitors continued to engage with audiences through live streaming, emphasizing the ongoing efforts to promote their products [21]. - The committee's goal remains to ensure that the showcased SMEs gain visibility and recognition in the market [21].
好博会开启未来生活狂欢派对,惊喜亮点等你来探!你,准备好入场了吗?
新浪财经· 2025-06-20 01:01
Group 1 - The core theme of the 2025 Beautiful Life Expo is "New Scenarios for Beautiful Life, New Dynamics for Internal and External Circulation," showcasing a blend of technology, culture, and lifestyle [1][3] - The expo marks the first collaboration among major e-commerce platforms Alibaba, JD.com, Pinduoduo, and Douyin, aiming to create a seamless consumer experience and enhance the global brand presence of Chinese manufacturing [2][3] Group 2 - The expo features cutting-edge technologies such as brain-computer interfaces and AI health diagnostics, with companies like Qiangnao Technology and Eagle Eye Technology presenting innovative solutions for health monitoring and assistance for disabled individuals [4][5][6][8] - The event will also highlight local products and cultural heritage, with exhibitions from Inner Mongolia showcasing traditional crafts and food, as well as a focus on social responsibility through support for enterprises aiding the disabled [14][15][17] Group 3 - The "YGL Dimension Carnival" area will cater to fans of anime culture, featuring cosplay interactions and creative workshops, thus merging niche cultural elements with mainstream appeal [18][26] - Interactive experiences and giveaways will enhance visitor engagement, including opportunities to win travel vouchers and participate in various games and activities [27][30] Group 4 - The expo is set to take place from June 27 to 29, 2025, at the Beijing Exhibition Center, inviting attendees to explore the future of lifestyle through technology and cultural integration [1][30]
长城汽车半马秀研发“肌肉” 越野+新能源矩阵全面出击
Zheng Quan Ri Bao· 2025-05-12 13:37
Group 1 - The 2025 Great Wall Motors Smart Factory Half Marathon was held on May 11, marking the fifth edition of this brand IP event, which is unique in that it takes place within a factory setting [2] - Participants ran through key production areas including stamping, welding, and assembly workshops, showcasing the company's commitment to innovation and community engagement [2] - Great Wall Motors presented two major product clusters: "Tech Life" and "Off-Road Heavy Machinery," featuring various models such as the new WEY brand vehicles and the Tank series [2] Group 2 - Great Wall Motors has a research and development team of 23,000 personnel and has invested over 10 billion yuan in R&D for three consecutive years, emphasizing its commitment to quality and innovation [3] - The company operates several advanced laboratories, including a high-altitude lab and an intelligent interaction lab, ensuring rigorous quality control throughout the manufacturing process [3] - Great Wall Motors has expanded its market reach to over 170 countries and regions, with a global user base exceeding 15 million, and aims to maintain high-quality operations and market share through a comprehensive global strategy [3]