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35载从保定小厂到全球力量:长城汽车以生态出海重塑中国汽车全球化路径
Di Yi Cai Jing· 2025-08-21 08:45
Core Viewpoint - Great Wall Motors has evolved from a small factory to a major automotive enterprise with over 82,000 employees and annual sales exceeding one million vehicles, playing a crucial role in China's automotive industry upgrade and global market expansion [1][3] Group 1: Company Growth and Global Presence - Great Wall Motors is celebrating its 35th anniversary in 2025, having developed a brand matrix that includes Haval, Wey, Tank, Ora, Great Wall Pickup, and Great Wall Soul Motorcycle, with products exported to over 170 countries and regions [1][3] - The company has established a global sales network covering more than 170 countries, with over 1,400 overseas sales channels and cumulative overseas sales surpassing 2 million vehicles [3][8] - In 2024, Great Wall Motors aims for overseas sales to reach 450,000 units, with a global user base exceeding 15 million [3][8] Group 2: Technological Innovation and R&D - Great Wall Motors emphasizes the importance of "technological discourse power" in global automotive competition, focusing on mastering core technologies through sustained independent innovation [4][5] - The company has invested over 10 billion yuan in R&D for three consecutive years, with a global R&D network spanning seven countries and a team of 23,000 engineers [4][5] - Great Wall Motors has developed a comprehensive self-research system covering traditional power, new energy, intelligent networking, and chassis architecture [4][5] Group 3: Local Adaptation and Market Strategy - The company has implemented a localized operation strategy, adapting its products and services to meet local market needs, such as optimizing power systems for European emission standards and adjusting vehicle durability for Southeast Asia's climate [5][10] - Great Wall Motors has established three full-process manufacturing bases overseas, including a new plant in Brazil with a planned capacity of 50,000 units, enhancing its production network [7][8] - The company’s "ecological going global" model integrates both vehicle and supply chain collaboration, allowing it to lower logistics and tariff costs while enhancing its competitiveness in the global supply chain [8][10] Group 4: Brand Development and Market Positioning - Great Wall Motors believes that true internationalization involves brand export rather than mere product export, focusing on building a strong global brand presence [10][11] - The company has unified its brand image under GWM while developing differentiated strategies for its various brands, such as Wey's focus on high-end markets and Tank's appeal in off-road segments [10][11] - The establishment of a three-tier service system overseas ensures efficient vehicle maintenance and aligns product offerings with local policies and consumer demands [11]
哨声响起:初代造车创业者的35年
Zhong Guo Jing Ji Wang· 2025-08-18 11:31
Core Viewpoint - Wei Jianjun, the chairman of Great Wall Motors, is recognized as a "whistleblower" in the automotive industry, advocating against "involutionary competition" and emphasizing the importance of high-quality development in the sector [1][3]. Group 1: Industry Context - The automotive industry is witnessing a series of high-level meetings and new regulations aimed at combating internal competition, validating Wei Jianjun's earlier predictions [3]. - Great Wall Motors, celebrating its 35th anniversary, showcases its journey and commitment to high-quality development through various initiatives and innovations [3]. Group 2: Innovation and R&D - Great Wall Motors has maintained a "no upper limit" strategy for R&D investment, exceeding 10 billion annually for three consecutive years, with a growing engineering team of 23,000 [6]. - The company has applied for nearly 50,000 patents, with around 30,000 granted, leading in both total patent grants and new energy vehicle patents among domestic automakers [6]. Group 3: Safety and Quality - The company has established Asia's largest safety testing laboratory, conducting over 1,000 tests annually to ensure comprehensive safety measures [6]. - Great Wall Motors has developed various specialized testing facilities, reinforcing its commitment to quality and safety in vehicle production [6]. Group 4: Self-Reliance and Global Strategy - Great Wall Motors has achieved self-research and manufacturing of key components like engines and batteries, breaking foreign monopolies in high-end power technology [8]. - The company has expanded its global presence with over 1,400 overseas sales channels and more than 2 million cumulative sales abroad, positioning itself competitively against local luxury brands [10]. Group 5: Employee Relations and Corporate Culture - The company has launched the "35+ Plan" to recruit experienced talent, promoting a long-term approach to talent strategy in the automotive industry [11]. - Great Wall Motors emphasizes employee welfare, demonstrated by significant year-end bonuses and educational support for employees' children [13]. - The corporate culture is rooted in continuous improvement, reflecting the company's growth from a small factory to a major player in the automotive industry with over 85,000 employees [15].
好博会侧记:让中小企业被更多人看见
新浪财经· 2025-07-02 01:11
Core Viewpoint - The first "Beautiful Life Expo" emphasizes the role of small and medium-sized enterprises (SMEs) as the main focus, showcasing their products and services while providing a platform for brand display, business matching, and industry empowerment through both online and offline channels [3][4][5]. Group 1: Event Overview - The expo officially opened on June 27 at the Beijing Exhibition Center, featuring over 400 merchants showcasing quality products and services [2]. - The event aims to create a unique experience for attendees, integrating various sectors such as daily necessities, technology, and entertainment [11]. Group 2: SME Empowerment - The organizing committee highlighted the rapid response from major e-commerce platforms like Alibaba, JD, Pinduoduo, and Douyin, which actively participated in the expo to support SMEs [6][8]. - The expo facilitated communication between SMEs and large retail enterprises, with many SME representatives attending policy briefings and product selection events [8]. Group 3: Product Highlights - Notable products included Tangshan bone china, which received positive feedback from attendees, and the presence of popular brands like Xiaomi and Longcheng motorcycles, showcasing innovative products [12][15][18]. - The event featured interactive technology demonstrations, such as a smart bionic hand that allows users to regain normal functionality, highlighting advancements in the tech sector [18]. Group 4: Audience Engagement - Attendees expressed enjoyment in the diverse offerings of the expo, with a mix of traditional and modern products attracting various demographics [11][19]. - The organizing committee continuously adjusted the layout and interactive elements to enhance visitor experience and ensure that quality products from SMEs were prominently displayed [20]. Group 5: Post-Event Activities - Even after the expo concluded, some exhibitors continued to engage with audiences through live streaming, emphasizing the ongoing efforts to promote their products [21]. - The committee's goal remains to ensure that the showcased SMEs gain visibility and recognition in the market [21].
好博会开启未来生活狂欢派对,惊喜亮点等你来探!你,准备好入场了吗?
新浪财经· 2025-06-20 01:01
Group 1 - The core theme of the 2025 Beautiful Life Expo is "New Scenarios for Beautiful Life, New Dynamics for Internal and External Circulation," showcasing a blend of technology, culture, and lifestyle [1][3] - The expo marks the first collaboration among major e-commerce platforms Alibaba, JD.com, Pinduoduo, and Douyin, aiming to create a seamless consumer experience and enhance the global brand presence of Chinese manufacturing [2][3] Group 2 - The expo features cutting-edge technologies such as brain-computer interfaces and AI health diagnostics, with companies like Qiangnao Technology and Eagle Eye Technology presenting innovative solutions for health monitoring and assistance for disabled individuals [4][5][6][8] - The event will also highlight local products and cultural heritage, with exhibitions from Inner Mongolia showcasing traditional crafts and food, as well as a focus on social responsibility through support for enterprises aiding the disabled [14][15][17] Group 3 - The "YGL Dimension Carnival" area will cater to fans of anime culture, featuring cosplay interactions and creative workshops, thus merging niche cultural elements with mainstream appeal [18][26] - Interactive experiences and giveaways will enhance visitor engagement, including opportunities to win travel vouchers and participate in various games and activities [27][30] Group 4 - The expo is set to take place from June 27 to 29, 2025, at the Beijing Exhibition Center, inviting attendees to explore the future of lifestyle through technology and cultural integration [1][30]
长城汽车半马秀研发“肌肉” 越野+新能源矩阵全面出击
Zheng Quan Ri Bao· 2025-05-12 13:37
Group 1 - The 2025 Great Wall Motors Smart Factory Half Marathon was held on May 11, marking the fifth edition of this brand IP event, which is unique in that it takes place within a factory setting [2] - Participants ran through key production areas including stamping, welding, and assembly workshops, showcasing the company's commitment to innovation and community engagement [2] - Great Wall Motors presented two major product clusters: "Tech Life" and "Off-Road Heavy Machinery," featuring various models such as the new WEY brand vehicles and the Tank series [2] Group 2 - Great Wall Motors has a research and development team of 23,000 personnel and has invested over 10 billion yuan in R&D for three consecutive years, emphasizing its commitment to quality and innovation [3] - The company operates several advanced laboratories, including a high-altitude lab and an intelligent interaction lab, ensuring rigorous quality control throughout the manufacturing process [3] - Great Wall Motors has expanded its market reach to over 170 countries and regions, with a global user base exceeding 15 million, and aims to maintain high-quality operations and market share through a comprehensive global strategy [3]
跑进工厂的马拉松:长城汽车以人文温度诠释造车长跑哲学
Zhong Guo Jing Ji Wang· 2025-05-12 11:10
Core Viewpoint - The event is a unique half marathon held at Great Wall Motors' smart factory, combining industrial aesthetics, human warmth, and technological innovation, showcasing the company's commitment to social responsibility and long-term vision [1][4]. Group 1: Event Details - The half marathon is the only one in China that takes place inside a factory, with participants running through stamping, welding, and assembly workshops [4]. - The event coincides with Mother's Day, themed "Running with Mom," featuring various activities centered around maternal love [4][6]. Group 2: Product and Technology Showcase - Great Wall Motors presented two product clusters: "Tech Life" and "Off-road Heavy Machinery," highlighting their advanced intelligent technology and off-road capabilities [7]. - The company showcased its self-developed 4.0T V8 engine, marking a significant breakthrough in China's automotive engine technology, along with a unique powertrain for its motorcycles [10]. Group 3: Company Philosophy and Market Presence - Great Wall Motors emphasizes maintaining a steady pace and direction in its operations, reflecting its commitment to high-quality manufacturing and market share growth over 35 years [10]. - The company has expanded its reach to over 170 countries and regions, with more than 15 million global users [10].