5月12日晚，多名网友在社交平台晒出迪奥（Dior）发来的短信，内容显示该品牌近日发生了数据泄露事件，受影响的客户个人 信息或包括姓名、手机号、邮寄地址、消费水平及偏好等，但不涉及银行账户、信用卡信息等财务信息。迪奥称目前已展开调 查并向相关监管部门报备，建议用户对可疑通信保持警惕等。 我国《个人信息保护法》第五十七条规定，发生或者可能发生个人信息泄露、篡改、丢失的，个人信息处理者应当立即采取补 救措施，并通知履行个人信息保护职责的部门和个人。通知应当包括三类事项：发生或者可能发生个人信息泄露、篡改、丢失 的信息种类、原因和可能造成的危害；个人信息处理者采取的补救措施和个人可以采取的减轻危害的措施；个人信息处理者的 联系方式。 同时，个人信息处理者采取措施能够有效避免信息泄露、篡改、丢失造成危害的，个人信息处理者可以不通知个人；履行个人 信息保护职责的部门认为可能造成危害的，有权要求个人信息处理者通知个人。信息泄露可能导致身份盗用、网络诈骗等风 险，从迪奥向用户发送的短信内容来看，相关风险或已实际产生。 （文章来源：南方都市报） 迪奥向用户发送的通知短信。 图源微博网友 5月13日，南都记者通过微信向迪奥官方 ...

网传短信截图。 对此，迪奥官方回复南都记者表示：迪奥在发现该事件后已第一时间采取措施，在网络安全专家的协助下，正持 续对该事件展开调查并进行应对 ，以及向相关监管机构进行报备。"对于此次事件可能造成的困扰，我们向客户 致以深切歉意"。 法国奢侈品集团LVMH旗下的Dior（迪奥）品牌5月13日被披露其中国市场发生客户数据泄露事件，引发消费者的 广泛关注，相关话题瞬间登上微博热搜。 根据网友爆料于5月13日上午收到迪奥的短信显示："迪奥于2025年5月7日发现，曾有未经授权的外部人员获取了 其持有的部分客户数据。在中国收集的受影响客户个人信息最大范围可能包括姓名、性别、手机号码、电子邮箱 地址、邮寄地址、消费水平、偏好，以及客户可能已向迪奥提供的其他信息。被访问的数据库中不包含银行账户 详情、国际银行账户号码（IBAN）或信用卡等财务信息。" 迪奥官方客服证实短信内容属实，如果收到短信，就证明客户的信息可能受到影响。如果还没有收到短信，请留 意后续可能会收到该短信内容。客服同时也表示，针对这一安全事件，迪奥已向中国用户发出提醒，建议客户提 高警惕，特别注意防范可疑短信、电话及电子邮件，并避免点击来路不明的链接或 ...

Core Points - Dior experienced a data breach on May 7, 2025, where unauthorized access to its database led to the leakage of customer personal information, with a five-day delay in notifying affected customers [1][4] - The leaked data includes names, gender, phone numbers, email addresses, mailing addresses, and purchase amounts/preferences, while financial information such as bank account and credit card details remained unaffected [3][4] - The incident has raised concerns among consumers about potential targeted scams, as the leaked data could allow fraudsters to identify high-net-worth individuals for more convincing scams [5] Company Response - Dior confirmed the authenticity of the incident and stated that it has engaged a top cybersecurity team to investigate and enhance its information security measures [4] - The company has not disclosed the number of affected customers or the specific cause of the breach, and it remains unclear whether regulatory authorities are involved in the investigation [5] Regulatory and Compliance Issues - The delay in notifying customers has led to questions regarding compliance with China's Personal Information Protection Law, which mandates immediate remedial actions and customer notifications following a data breach [5]

Core Viewpoint - Dior has confirmed a data breach involving unauthorized access to customer information, which has raised concerns among clients and the public [1][2][3]. Data Breach Details - The breach was discovered on May 7, 2025, and involved unauthorized external access to a database containing customer data [3][4]. - Affected customer information may include names, gender, phone numbers, email addresses, mailing addresses, spending levels, and preferences, but does not include financial information such as bank account details or credit card information [3][4][10]. - Dior has taken measures to prevent further unauthorized access and is working with cybersecurity experts to investigate the incident and report to relevant regulatory authorities [3][4]. Customer Communication - Dior has been notifying affected customers via SMS and email about the breach and has apologized for any inconvenience caused [3][10]. - The company advises customers to remain vigilant against suspicious communications and not to disclose sensitive information [3][4]. Financial Performance Context - LVMH's Q1 2025 financial report indicated a total revenue of €20.3 billion, a 3% year-over-year decline, with the fashion and leather goods segment, including Dior, seeing a 5% drop in sales [15]. - The Asia-Pacific market (excluding Japan) experienced an 11% revenue decline, which was worse than the expected 4.69% decrease [15]. - The company is considering price increases in response to potential U.S. tariffs and is planning to control management and marketing costs [15].

Core Viewpoint - The luxury brand Dior, under LVMH, experienced a significant data breach affecting customer information in the Chinese market, raising concerns about data security and privacy [1][2]. Group 1: Data Breach Details - The data breach was detected on May 7, 2025, when unauthorized external parties accessed customer data, including names, gender, phone numbers, email addresses, mailing addresses, and sensitive consumption data [1][2]. - Dior confirmed that financial information such as bank account details and credit card information was not compromised, advising customers that there was no need to change passwords or lock credit cards [2]. - The company has initiated an internal investigation and engaged top cybersecurity experts to enhance its data protection measures [2]. Group 2: Customer Concerns and Reactions - Customers expressed concerns over the breach, with some fearing that the entire database may have been compromised, potentially leading to targeted scams based on leaked consumption data [3]. - Dior's privacy policy outlines the types of data collected and the measures taken to protect it, including encryption and regular audits, but the breach challenges these commitments [3]. Group 3: Company Response - Dior has advised affected customers to remain vigilant and cautious regarding suspicious communications, emphasizing the importance of not disclosing sensitive information [1]. - The company has not disclosed the specific number of affected customers or the detailed cause of the data breach [4].

Core Viewpoint - Dior has reported a data breach involving unauthorized access to customer data in China, prompting the company to take measures to mitigate the situation and investigate the incident with cybersecurity experts [1][3]. Group 1: Data Breach Details - The affected customer information may include names, gender, phone numbers, email addresses, mailing addresses, spending levels, preferences, and other information provided by customers [1][3]. - Financial information such as bank account details, International Bank Account Numbers (IBAN), or credit card information was not included in the accessed database [1][3]. - The initial investigation indicates that the incident was caused by unauthorized access to the database [1][3]. Group 2: Customer Advisory - Dior advises customers to remain vigilant against any suspicious communications (SMS, phone calls, emails) and not to open or click on links from unknown sources [1][3]. - Customers are urged not to disclose sensitive information such as verification codes or passwords and to consult Dior's official customer service for any suspicious messages [1][3]. Group 3: Company Background and Financial Performance - Dior is a French luxury brand under the global luxury goods group LVMH, specializing in high-end consumer products including handbags, clothing, shoes, jewelry, perfumes, cosmetics, and children's wear [5]. - LVMH reported a 3% year-over-year decline in total revenue for Q1 2025, with fashion and leather goods sales down 5%, significantly below market expectations [5]. - The Asia-Pacific market (excluding Japan) saw an 11% revenue decline, with its share of total revenue dropping from 33% in 2024 to 30% [5].

Core Viewpoint - The New Zealand wine brand Cloudy Bay, owned by LVMH, is adjusting its pricing strategy by reducing channel rebates to distributors, effectively leading to a price increase of 4.5% for its flagship Sauvignon Blanc wine, despite the official purchase price remaining unchanged at 231 RMB per bottle [1][2]. Group 1: Pricing Strategy - Cloudy Bay's Sauvignon Blanc will see a price increase of 9 RMB per bottle after the May holiday, translating to a 4.5% rise [1]. - The reduction in rebates from 50 RMB to 41 RMB per bottle is perceived as a covert price increase, as the official purchase price remains at 231 RMB [2]. - The historical pricing trend shows that the distributor price has been declining, with a peak of 250-260 RMB in 2022, dropping to a range of 240-250 RMB in 2023, and stabilizing around 235-240 RMB in 2024 [2][4]. Group 2: Market Dynamics - The reduction in channel rebates is attributed to an oversupply in the market and weak consumer demand, which necessitated a change in the rebate policy to maintain distributor profitability [4][6]. - The competitive landscape for New Zealand white wines in China has intensified, with many new brands entering the market, making it challenging for Cloudy Bay to pass on price increases to consumers [7]. - The current pricing situation indicates that while the wholesale price for distributors is 181 RMB, the retail price on e-commerce platforms is around 190 RMB, suggesting a tight margin for distributors [6][7]. Group 3: Company Actions - LVMH is not only reducing rebates for Cloudy Bay but is also implementing broader cost-cutting measures, including a global workforce reduction of over 10% to address declining sales and rising costs [7].

Core Viewpoint - The article highlights the significant impact of U.S. tariffs on the global alcohol industry, leading to job losses and financial strain for companies, including the closure of the historic Barrels Factory in Kentucky, which will result in 210 employees losing their jobs [2][3]. Group 1: Impact of Tariffs on Companies - The closure of the Barrels Factory is part of a broader strategy by Brown-Forman to cut costs, with an expected annual savings of at least $70 million and potential asset recovery exceeding $30 million [2]. - Brown-Forman's global workforce reduction plan includes laying off over 540 employees, indicating a significant shift in operational strategy due to tariff pressures [3]. - The global alcohol industry is experiencing a downturn, with many companies facing stagnant or declining sales, prompting them to adjust their strategies in response to tariff uncertainties [3][4]. Group 2: Market Dynamics and Trade - The U.S. is a major market for imported alcoholic beverages, with projected imports of distilled spirits at $11.42 billion, beer at $6.7 billion, and wine at nearly $6.8 billion in 2024 [6]. - Major international companies like Diageo and Pernod Ricard are adjusting their performance forecasts due to tariff uncertainties, with Diageo canceling mid-term guidance and others lowering expectations [6]. - The article notes that the previous tariff disputes led to a significant drop in U.S. whiskey exports to the EU, with exports declining by over 20% [10]. Group 3: Consumer Behavior and Industry Challenges - The article discusses the adverse effects of tariffs on consumer prices, particularly for European wines, which could see price increases of nearly 30% due to added tariffs [13]. - The U.S. alcohol market is facing its first decline in nearly 30 years, with a 2% drop in sales in 2023, affecting various categories except for tequila, American whiskey, and ready-to-drink cocktails [18]. - Smaller distilleries in the U.S. are particularly vulnerable, with nearly 50 whiskey distilleries filing for bankruptcy in 2023 due to liquidity crises and debt pressures [19]. Group 4: Global Trends and Regional Variations - The article highlights that the global alcohol market is experiencing a significant shift, with the U.S. market showing a decline while Australian wine exports to China are rebounding after tariff removals [20][21]. - European alcohol producers are also struggling, with the Scottish whiskey industry facing export declines and some distilleries halting production in response to reduced demand [20]. - The overall sentiment in the alcohol industry is one of caution, with many producers and consumers adopting a wait-and-see approach due to the uncertainties created by tariffs and economic conditions [23].

Core Viewpoint - LVMH Moët Hennessy - Louis Vuitton's revenue report for the first quarter was weaker than expected, leading to a significant drop in its American depositary shares (ADS) price by over 6% [1][2]. Financial Performance - LVMH reported first-quarter revenue of just over 20.3 billion euros ($23.1 billion), which represents a 3% decline year-over-year and fell short of the consensus analyst estimate of $24.1 billion [2]. - The fashion and leather goods segment, the largest revenue contributor, experienced a 5% decline, generating $11.5 billion [3]. - Selective retailing saw a 1% decrease to $4.8 billion, while watches and jewelry showed a slight improvement, reaching under $2.8 billion [3]. Market Context - LVMH attributed the revenue decline to a "disrupted geopolitical and economic environment," with specific reference to the impact of last year's Chinese demand in Japan due to currency fluctuations [4]. - The current global trade conflict and a general pullback in consumer spending are negatively affecting luxury retailers, with no immediate positive drivers for LVMH's growth [5].

TVMH Q1 2025 revenue April 14, 2025 CD This document may contain certain forward looking statements which are based on estimations and forecasts. By their nature, these forward looking statements are subject to important risks and uncertainties and factors beyond our control or ability to predict, in particular those described in IVMF i Universal Registration Document which is available on the website (www.lymh.com). These forward looking statements should not be considered as a guarantee of future performa ...