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Switch新机或将面临高额关税冲击,消费者担忧价格上涨
Guan Cha Zhe Wang· 2025-04-28 09:42
Core Viewpoint - The upcoming launch of Nintendo's new gaming console, Nintendo Switch 2, is overshadowed by concerns over tariffs and potential price increases for both the console and its accessories [1][3][4]. Group 1: Product Launch and Pricing - Nintendo plans to globally launch the Nintendo Switch 2 on June 5, with a Japanese price of 49,980 yen (approximately $350) and a U.S. price of $449.99 [3][4]. - The company has already shipped a significant portion of the new console's inventory to the U.S. ahead of the launch, despite initially pausing pre-orders due to tariff concerns [3][4]. - The U.S. market accounts for one-third of Nintendo's revenue, making it a critical area for the company's sales strategy [4]. Group 2: Tariff Impact - The ongoing U.S.-China trade tensions have led to increased tariffs, with Chinese-manufactured electronics facing a 20% basic tariff and certain products facing up to 45% [3][4]. - Analysts have downgraded the annual sales forecast for the Switch 2 from 17 million units to 15 million units, attributing this to the additional costs imposed by tariffs that may be passed on to consumers [4][10]. Group 3: Market Context and Future Implications - The success of the Switch 2 is seen as pivotal for Nintendo's future, especially following the failure of the Wii U, which sold less than 14 million units [9]. - The gaming industry is currently experiencing significant fragmentation in console choices, with various options like high-end consoles (e.g., PS5 Pro), handheld devices, cloud gaming, and PC gaming competing for market share [7][9]. - Despite the challenges, the Switch 2 is still expected to become one of the fastest-selling gaming consoles [10].
任天堂Switch 2预发布:关税阴影下需求与价格之困
Huan Qiu Wang· 2025-04-28 02:01
活动现场,众多游戏玩家热情高涨。自上午起,便有不少人在东京附近的幕张展览中心外排起长队,只 为能第一时间上手体验Switch 2上的《马里奥赛车世界》《大金刚:富矿》等游戏。这一场景无疑彰显 出消费者对Switch继任者的强烈需求。 【环球网科技综合报道】4月28日,据路透社消息,近日,在东京附近的一场活动中,日本任天堂粉丝 得以提前体验备受期待的新款Switch 2游戏设备。然而,在全球贸易局势波谲云诡、关税问题持续发酵 的背景下,这场预发布活动不仅承载着玩家对新品的好奇与期待,也笼罩着对价格可能上涨的担忧。 事实上,自2017年推出以来,Switch销量已突破1.5亿台,成功扭转了任天堂的命运,其市场影响力不 容小觑。此次任天堂在日本举办的Switch 2抽奖活动,便吸引了高达220万份申请,但受限于供应量, 难以满足所有消费者的需求。28岁的桥口辉马幸运地通过抽签成为首批购买者之一,不过他也坦 言:"说实话,我觉得自己没机会了。社交媒体上每个人都说他们错过了,所以我觉得我也错过了。"这 一表述从侧面反映出Switch 2的火爆程度与市场需求的旺盛。 尽管市场需求强劲,但关税问题却如同一颗"定时炸弹",给 ...
《无畏契约:源能行动》48小时预约人数破千万;任天堂公布Switch2游戏本体及游戏升级包定价信息|游戏早参
Mei Ri Jing Ji Xin Wen· 2025-04-24 22:51
NO.1 任天堂公布Switch2游戏本体及游戏升级包定价信息 点评:B社回应游戏文本显示问题,体现了其对玩家反馈的重视,有助于维护品牌形象。修复工作的推 进或将提升玩家对游戏品质的信任。同时,该事件也提醒行业重视本地化质量,对游戏板块形成一定警 示作用。 NO.3《无畏契约:源能行动》48小时预约人数破千万 4月23日晚,《无畏契约》手游版——《无畏契约:源能行动》官方发布微博宣布,游戏预约开启48小 时后,全网预约人数已突破1000万。在4月21日发布的预告片中,拳头游戏公司"无畏契约"工作室全球 负责人Anna与全球执行制作人Andy向玩家宣布,游戏将推出手游版并于当日同步开启预约。手游版 《无畏契约》由拳头游戏公司与腾讯光子工作室群合作开发。 4月24日,任天堂公布了eShop(电商网站)上多款Switch2(任天堂出品的游戏机)游戏本体以及游戏 升级包的港服定价信息。拥有Switch1的玩家可单独购买相应升级包,以便在Switch2游戏机上获得增强 的画质和帧率体验。其中《塞尔达传说:荒野之息》和《塞尔达传说:王国之泪》的Switch2版本升级 包定价均为50港币(约合人民币47元)。游戏《赛博朋克 ...
任天堂(NTDOY.US)Switch 2日本预售火爆 有望创游戏机销售新纪录
智通财经网· 2025-04-24 07:02
Group 1 - Nintendo's upcoming Switch 2 console is experiencing unprecedented demand in the Japanese market, with a lottery pre-sale mechanism introduced to prioritize original Switch high-frequency players and online subscription service users [1] - The lottery pre-sale received 2.2 million applications, significantly exceeding expectations, leading to an apology from Nintendo's president for the large number of applicants who could not secure a purchase [1] - The Switch 2 is priced at $450 in the U.S. and 49,980 yen (approximately $350) in Japan, which is nearly 25% cheaper than the international version, effectively stimulating local demand [1] Group 2 - Nintendo's stock price surged by 5.5% in Tokyo, marking the largest intraday gain in two weeks [1] - Japan accounts for one-third of the global Switch install base, suggesting that global pre-orders could reach 6.6 million units [1] - Analysts predict that Nintendo could produce between 6 million to 8 million units of the new console before its official release on June 5 [1] Group 3 - Nintendo is taking various measures to enhance production capacity, impacted by trade policies that previously imposed a 46% tariff on one-third of the new units assembled in Vietnam, which has now been reduced to 10% for a 90-day grace period [2] - The company announced a price increase for Switch 2 accessories in the U.S. market and indicated potential future price adjustments for other products [2]
任天堂股价涨5%。此前任天堂表示,日本市场对Switch 2的需求极为火爆,远超预期。
news flash· 2025-04-24 00:14
任天堂股价涨5%。此前任天堂表示,日本市场对Switch 2的需求极为火爆,远超预期。 ...
4月24日电,受SWITCH 2需求提振,任天堂股价一度上涨5%。
news flash· 2025-04-24 00:12
智通财经4月24日电,受SWITCH 2需求提振,任天堂股价一度上涨5%。 ...
任天堂:日本市场对Switch 2的需求极为火爆,远超预期
news flash· 2025-04-23 13:03
任天堂表示,其即将推出的Switch 2游戏机在日本市场需求极为火爆,任天堂社长古川俊太郎发文称, 仅在日本地区就在官方在线商店收到了220万份抽签销售申请,远超预期。 ...
美国三大零售商上调任天堂amiibo玩偶价格,部分系列涨幅显著
Huan Qiu Wang· 2025-04-22 01:46
【环球网科技综合报道】4月22日消息,据外媒报道,美国三大零售商沃尔玛、GameStop和百思买对任天堂即将 推出的amiibo玩偶产品进行了价格调整,其中《街头霸王6》与《塞尔达传说》系列amiibo的售价涨幅引发市场关 注。 外媒认为,此次价格调整与近期美国关税政策调整密切相关。任天堂部分生产线位于越南和中国,而美国对这两 个国家的关税分别上调至46%和34%,导致生产成本显著增加。此外,Switch 2主机及配件的整体成本上涨趋势 也加剧了amiibo的定价压力。此前,Switch 2主机因日元贬值、开发成本增加等因素,海外版定价已较日版高出 近40%(日版49980日元/约2413元人民币,国际版69980日元/约3387元人民币)。 尽管百思买等平台仍显示原价,但GameStop等零售商已明确上调售价。部分玩家担忧,若关税持续影响,未来 游戏主机及配件价格或进一步上涨。此次调价尚未得到任天堂官方确认是否为长期调整。 值得关注的是,这批amiibo支持Switch 2主机的新功能,例如通过USB-C接口实现数据快速传输,并兼容最新发 布的AmiiJoy智能底座。这些技术升级可能进一步加剧生产成本,从而 ...
外媒:任天堂Switch 2发布面临美国贸易战挑战,售价成难题
Huan Qiu Wang· 2025-04-21 08:57
据路透社消息,随着任天堂下一代游戏主机Switch 2即将于6月5日正式亮相,这家日本电子游戏巨头正面 临全球贸易战带来的严峻考验。自第一代Switch于八年前问世以来,其销量已突破1.5亿台,打破了市场 对其生命周期的质疑。然而,在Switch 2发布之际,关税政策的变化为其供应链管理和定价策略增添了不 确定性。 尽管贸易战通常聚焦于汽车和芯片等高关税行业,但任天堂作为"超级马里奥"和"大金刚"等知名IP的持有 者,其业务同样受到关税波动的冲击。Switch 2的成功对任天堂未来盈利能力至关重要,而贸易壁垒可能 使这一核心产品的市场推广复杂化。公司需在确保美国市场供应的同时维持449.99美元的定价,这对供应 链管理提出了更高要求。 任天堂于4月2日宣布Switch 2的定价及发布日期,但随后因美国宣布全面征收进口关税暂停了美国市场的 预订。经过评估后,公司决定维持原定价,并于4月24日重新开放预订,但部分配件价格有所上调。咨询 公司Kantan Games创始人Serkan Toto指出,配件涨价仅能部分缓解关税影响,若关税压力持续,主机价 格仍可能上调。 供应链方面,任天堂计划通过越南和柬埔寨等替代生产 ...
Nintendo Won't Raise Switch 2 Price Amid Trump Tariffs—But Some Accessories Face Price Hike
Forbes· 2025-04-18 16:10
ToplineNintendo will hike the prices of some Switch 2 accessories while keeping the console at the original price of $450, the company announced Friday, as some gamers feared President Donald Trump’s tariffs on China and Vietnam could cause the price—already criticized by some fans as unexpectedly high—to increase further.Nintendo bumped up the prices of some Switch 2 accessories by $5 to $10. (Photo Illustration by ... More Thomas Fuller/SOPA Images/LightRocket via Getty Images)SOPA Images/LightRocket via ...