A Magnum ice cream Photographer: Hollie Adams/Bloomberg Unilever Plc pushed back its demerger of Magnum Ice Cream Co. due to the government shutdown in the US, though it expects to complete the spinoff this year. The US Securities and Exchange Commission is unable to declare effective the US registration statement required for the ice-cream company’s shares to be admitted to the New York Stock Exchange, the Anglo-Dutch consumer goods company said Tuesday. Most Read from Bloomberg The latest US governme ...

The company said it was committed to completing the spinoff this year after initially planning for the listing of the business to take place on Nov. 10. ...

This story was originally published on Food Dive. To receive daily news and insights, subscribe to our free daily Food Dive newsletter. Unilever is delaying the spin-off of its ice cream business due to the U.S. government shutdown, though it still expects to complete the divestiture in 2025. The CPG giant initially planned to separate The Magnum Ice Cream Company on Nov. 10, creating the world’s largest ice cream-only business with $9.3 billion in sales and a portfolio of brands such as Ben & Jerry’s, Tal ...

Core Insights - Unilever announced a delay in the timeline for the planned demerger of The Magnum Ice Cream Company due to the U.S. federal government shutdown [1] Company Summary - The demerger of The Magnum Ice Cream Company, which is part of Unilever's strategy, is now postponed, with further updates on the revised schedule expected [1]

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| | 全球营收同比 | 利润率 | 美妆和健康同比 (护发、高端美妆、护肤、保健品) | 营业利润率 | | --- | --- | --- | --- | --- | | 2024年 | 608亿欧元 | 15.5% | 132亿欧元 | 15.0% | | | +1.9% | | +5.5% | | | 2023年 | 596亿欧元 | 16.4% | 125亿欧元 | 17.7% | | | -0.8% | | +1.8% | | | 2022年 | 601亿欧元 | 17.9% | 123亿欧元 | 17.6% | | | +14.5% | | +20.8% | | 2 0 2 5年，联合利华在中国美妆市场可谓动作频频，声势夺人。 在刚过去的中国香料香精化妆品行业年会暨精品博览会（2 0 2 5CAME）上，联合利华旗下品 牌新品齐发，强势吸睛：AHC首推突破性"涂抹式三文鱼水光"次抛精华；百年身体护理品牌 凡士林 ® 带来革新升级的"雪融霜"系列；而CLEAR清扬则重点展示了聚焦头皮健康的"男士 头皮劲活专研系列"与"头皮学专研系列"。 " 产品够硬核，这是科研血脉觉醒了！ " 不少逛展的科学博主 ...

Core Insights - Influencer marketing is projected to grow significantly, with U.S. brands expected to spend $13.7 billion by 2027, up from $10.5 billion in 2023, indicating a strong industry shift towards creator-driven content [1][5] - The rise of creator agencies is marked by increased expectations for strategic insights and performance from brands, reflecting a maturation of the influencer marketing landscape [3][5] - Major companies like Unilever are significantly increasing their investments in influencer marketing, with plans to shift half of their ad spend to social media and multiply influencer collaborations by 20 times [6][17] Industry Trends - Over 60,000 marketing agencies are now incorporating influencer marketing into their services, highlighting the growing importance of this sector [1] - The creator marketing space is experiencing a wave of mergers and acquisitions, as larger networks seek to strengthen their presence in this evolving market [4] - Social media platforms are beginning to streamline relationships between brands and creators, which may lead to further evolution in the industry [14][15] Brand Expectations - Brands are now demanding higher standards from creator agencies, expecting them to be strategic and insights-driven, rather than merely tactical [3][5] - Successful partnerships between brands and creator agencies require clear measurement frameworks and accountability from marketers to foster effective collaboration [12][13] - Brands should adopt a nuanced approach to creator strategy, recognizing the distinct roles and audiences of different types of influencers [9][10] Future Outlook - The creator marketing approach is becoming essential for brands aiming to build deeper consumer relationships, with those not engaging at risk of falling behind [16][17] - Innovations from social media platforms, such as YouTube's open call feature and Meta's AI tools for creator discovery, are expected to enhance the efficiency of creator marketing [15]

Core Insights - Vasiliki Petrou, a seasoned beauty executive, has launched Veralis Group Ltd to support founders in the beauty, wellness, longevity, and consumer health sectors [1] - Petrou previously built Unilever Prestige into a 1.4 billion-euro division through an M&A strategy over a decade [1][2] Company Overview - Veralis Group Ltd aims to create ecosystems that benefit all stakeholders involved, emphasizing collaboration with inspiring partners [1] - Petrou's leadership style is characterized by a founder-first approach, avoiding one-size-fits-all solutions [2] Acquisition Strategy - Petrou led significant acquisitions at Unilever, starting with Dermalogica in 2015 for approximately $1 billion, and expanded the division to include 11 brands by her departure in June 2024 [2] - The last acquisition under her leadership was K18 Biomimetic Hair Science, showcasing her focus on innovative brands [2] Professional Background - Prior to her role at Unilever, Petrou held various positions at Procter & Gamble for nearly 19 years, including global managing director and marketing director [3] - She also served as vice president of personal care at Unilever, demonstrating her extensive experience in the beauty and personal care industry [3] Personal Insights - Petrou is known for her distinctive style, often opting for vibrant colors and bold patterns, reflecting her unique approach to business [4] - Her educational background includes a master's degree in American literature and an MBA from Columbia University, indicating a strong foundation in both the arts and business [4]