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ChatGPT“广告即服务”,能改变数字广告格局吗?
3 6 Ke· 2026-02-04 11:02
Core Insights - OpenAI plans to test ChatGPT advertising in the U.S. targeting free users and ChatGPT Plus subscribers, who represent 95% of total users but contribute little to revenue, indicating a survival strategy amid financial pressures [1] - The advertising cost for ChatGPT is set at $60 CPM, significantly higher than Meta's average of under $20 CPM, raising concerns about the feasibility of attracting brands to this untested advertising channel [1][2] - The advertising model aims to leverage real-time user data for targeted ads, but faces skepticism due to high costs and untested effectiveness, leading to a cautious approach from advertisers [4][5] Advertising Challenges - ChatGPT faces a similar challenge to early internet advertising, where convincing brands to shift budgets from traditional media to digital platforms was difficult, compounded by the current high stakes of AI advertising [2] - The platform's ability to provide personalized recommendations based on user interactions could enhance ad effectiveness, but requires extensive training data to avoid errors that could alienate users [4][5] - The current digital advertising landscape is saturated, with established channels still effective, making it harder for ChatGPT to prove its value to advertisers [6][7] Potential Advantages - ChatGPT's advertising model could transform traditional advertising by responding to explicit user needs rather than predicting them, potentially leading to higher conversion rates [9][11] - The integration of ads into user interactions could create a seamless experience, turning advertisements into useful information rather than interruptions [9][10] - OpenAI could develop a comprehensive ecosystem around advertising, enhancing its AI's capabilities through user feedback and data, but this requires significant investment from advertisers [10][12] Future Outlook - While ChatGPT's advertising model presents challenges, it also offers a unique opportunity to redefine advertising logic from attention-based to intent-based, focusing on solving user problems rather than merely capturing attention [11][12] - The success of this model hinges on overcoming existing hurdles and proving its effectiveness to advertisers, which may take time to validate [12]
The SpaceX mega merger boosts the Musk trade
Yahoo Finance· 2026-02-04 11:00
Core Viewpoint - The acquisition of xAI by SpaceX, valued at $1.25 trillion, is seen as a strategic move to enhance Musk's portfolio and prepare for an upcoming IPO, despite skepticism regarding the merger's motivations and profitability [1][2][5]. Group 1: Company Strategy - SpaceX is positioning itself as a diversified investment vehicle, appealing to investors who may not be interested in Tesla or X, by offering opportunities in areas like orbital data centers and AI startups [4][5]. - The merger is viewed as a way to capitalize on the current AI investment trend, potentially outpacing competitors like OpenAI and Anthropic by being a first mover in the public market [6][8]. Group 2: Market Context - The timing of the merger is critical, as it aligns with SpaceX's preparations for a historic IPO, which could attract significant retail investor interest [5][6]. - Musk's narrative framing of the AI venture, likening it to his previous successes with Tesla and SpaceX, aims to create a compelling vision for the future of data centers in space [7][8].
硅谷大厂加速在印度“扩员”,美国收紧签证印度员工“回流”
Di Yi Cai Jing· 2026-02-04 10:09
过去一年中,美国科技大厂在印度的员工总数增长16%。 随着美国政府收紧签证政策,硅谷大厂正扩大在印度的招聘规模。 根据人力资源公司Xpheno Pvt的数据,过去一年中,美国科技大厂脸书、亚马逊、苹果、微软、奈飞和 谷歌在印度的员工总数增长16%,这是三年以来最大的增幅。 "净员工数增长得益于招聘活动的回归。"印度一家咨询公司的联合创始人卡伦斯(Kamal Karanth)分 析称,美国移民政策的变化,比如近期的H-1B签证费用调整,促使科技公司重新审视他们在印度的人 才招聘计划。 印度籍的科技行业从业者多持H-1B签证在美工作,但根据最新规定,若雇主在2025年9月21日之后为身 处境外的员工新申请H-1B签证,需要额外缴纳10万美元申请费,此前这一费用约为几千美元。 人才和市场 据开源社区GitHub去年发布的报告,到2030年,预计印度将新增超过3560万名开发者,以总数5750万超 越美国,成为全球开发者数量最多的国家。 除了开发者人才库外,印度亦作为增量市场被科技公司看中。据印度互联网与移动协会(IAMAI)1月 末发布的报告,印度目前拥有9.58亿活跃互联网用户,同比增长8%,其中超60%消费短视 ...
2 Things CoreWeave Must Prove in 2026
Yahoo Finance· 2026-02-04 10:05
2025 was the year CoreWeave (NASDAQ: CRWV) locked in demand for its data centers. Revenue surged, multiyear contracts piled up, and the company emerged as a critical supplier of artificial intelligence (AI) computing power to customers such as OpenAI and Meta Platforms. But 2026 will be a different test. Where to invest $1,000 right now? Our analyst team just revealed what they believe are the 10 best stocks to buy right now, when you join Stock Advisor. See the stocks » At this point, investors no long ...
【特稿】拥抱AI 沃尔玛市值突破1万亿美元
Xin Hua She· 2026-02-04 08:55
值得一提的是,沃尔玛十分重视电商业务。过去5年间,其在线市场商品扩展至超5亿种,推出1小时送 达服务,创建与亚马逊Prime竞争的Walmart+会员计划,并打造价值40亿美元的广告业务。截至2025年 10月31日的3个月内,受在线订单和广告业务推动,其美国电商业务销售额增长28%。 更为关键的是,沃尔玛抢占先机大力投资人工智能(AI),投入数十亿美元用于供应链自动化,以提升生 鲜品质、加快配送速度,并优化库存预测和搜索功能。伦敦证券交易所估算,该公司已连续15个季度超 出美国同店销售预期。投资者对其AI布局的乐观情绪进一步推高股价。 美国谷歌公司上月说,将与沃尔玛等大型零售商合作,扩展其"双子座"AI模型的购物功能。去年10月, 开放人工智能研究中心(OpenAI)与沃尔玛宣布类似合作,称将允许ChatGPT用户通过"即时结账"功能购 买沃尔玛网站上除生鲜外的大部分商品。 去年年底,沃尔玛决定将股票从纽约证券交易所转至科技股占比较高的纳斯达克,以强化其向数字化企 业转型的定位。沃尔玛新任首席执行官约翰·弗纳一直是公司AI投资的坚定支持者。(完)(新华社专 特稿) 拥抱AI 沃尔玛市值突破1万亿美元 卜晓明 ...
Google's Parent Company Alphabet Eyes Hiring In India With Potential New Office Towers In Bengaluru
Www.Ndtvprofit.Com· 2026-02-04 08:52
Alphabet Inc. is plotting to dramatically expand its presence in India, with the possibility of taking millions of square feet in new office space in Bangalore, India's tech hub.Google's parent company has leased one office tower and purchased options on two others in Alembic City, a development in the Whitefield tech corridor, totalling 2.4 million square feet, according to people familiar with the deal. The first tower is expected to open to employees in the coming months, while construction on the remain ...
“光顾赚钱不搞研究”,OpenAI元老级高管出现离职潮,Mark Chen紧急回应
3 6 Ke· 2026-02-04 08:51
Core Insights - OpenAI is experiencing a significant executive turnover, with key figures such as Jerry Tworek and Andrea Vallone leaving the company, raising concerns about internal stability and strategic direction [1][3][10] Group 1: Executive Departures - The recent departures include high-ranking officials who have been instrumental in OpenAI's development, indicating a potential crisis within the organization [1][7] - Jerry Tworek, a prominent figure in OpenAI, cited a desire to explore research areas that are difficult to pursue within the company as a reason for his departure [7][8] - Andrea Vallone mentioned being assigned an "impossible task" related to user mental health, which contributed to her decision to leave [9][10] Group 2: Strategic Shift - Reports suggest that OpenAI is shifting its focus from foundational research to more commercially viable projects, leading to dissatisfaction among researchers [3][10] - Mark Chen, a current executive, refuted claims that foundational research is being neglected, asserting that it remains a core focus of the company [3][13] - The internal conflict appears to stem from differing priorities between those advocating for research and those prioritizing commercial success [13] Group 3: Resource Allocation and Challenges - OpenAI is facing resource constraints, particularly in computational power, which is forcing the company to concentrate its efforts on ChatGPT and related projects [14][16] - The company has reportedly halted many non-LLM projects and restructured its workforce to focus on immediate revenue-generating activities [10][11] - OpenAI's reliance on computational resources is critical, as indicated by their scaling law, which suggests that increased computational investment leads to greater revenue [16][18] Group 4: Competitive Landscape - OpenAI is under pressure from competitors like Google, which is developing advanced models such as Gemini 3 Pro, adding to the internal and external challenges the company faces [18] - Concerns about the sustainability of OpenAI's user base and product offerings have emerged, particularly with rumors of the potential phasing out of GPT-4o [18]
编程已死,键盘长草,Claude Code之父对谈Kaparthy,全程爆金句
3 6 Ke· 2026-02-04 08:46
这场对话的双方,一位是特斯拉前AI总监、OpenAI创始成员 Andrej Karpathy,他是「Software 2.0」概念的提出者,一直站在编程范式转移的最前沿; 另一位是 Claude Code 的缔造者、Anthropic 的核心人物 Boris Cherny,他正在亲手打造终结传统编程的工具。 他们的讨论不仅仅是关于工具的迭代,更像是一场关于人类技能边界的哲学思辨。 当代码不再由人类一个个字符敲击而出,我们究竟是在进化,还是在退化? 这场对话揭示了一个残酷而兴奋的事实: 我们正处于从「命令式编程」向「声明式意图」彻底转型的奇点。 Andrej Karpathy与Claude Code负责人Boris Cherny展开了一场关于编程未来的终极对谈。面对AI接管100%代码编写的现状,Karpathy坦言人类正处于 「脑萎缩」与能力进化的十字路口。 本文深度解析了从Software 2.0到Agentic Coding的范式转移,揭示了在Opus 4.5等强力模型加持下,程序员如何从「搬砖工」进化为「指挥官」,以及不 仅要面对效率的飞跃,更要警惕「垃圾代码末日」的隐忧。 2026年的开篇,科技圈被一 ...
英伟达将参与OpenAI新一轮融资及IPO,投资规模或创历史纪录
Huan Qiu Wang Zi Xun· 2026-02-04 08:35
来源:环球网 【环球网科技综合报道】2月4日消息,据can援引彭博社和CNBC报道称,彭英伟达首席执行官黄仁勋 (Jensen Huang)于日前表示,该公司正积极考虑参与人工智能初创企业 OpenAI 的最新一轮私募融 资,并计划在其未来首次公开募股(IPO)中进行投资。 黄仁勋称:"我们将投资下一轮融资",并称这轮融资有望成为"历史上规模最大的私募融资"。他强调, 尽管此前有报道称双方合作遇阻,但英伟达对 OpenAI 的投资计划仍在推进中,并否认了有关其对 OpenAI 不满的猜测。 据彭博社援引知情人士消息,英伟达已接近完成一笔高达200亿美元的投资,作为 OpenAI 最新一轮融 资的重要组成部分。该交易目前尚未最终敲定,条款仍可能调整。此外,路透社早前报道称,OpenAI 正寻求筹集高达1000亿美元资金,投后估值或达8300亿美元。 值得注意的是,英伟达与 OpenAI 的关系近期出现微妙变化。路透社周一披露,OpenAI 对英伟达部分 最新人工智能芯片的性能表现并不满意,自2025年以来已开始评估替代方案。这一动向可能为两家在 AI热潮中占据核心地位的公司带来合作上的复杂性。 尽管如此,英伟达 ...
X @AscendEX
AscendEX· 2026-02-04 08:28
📰 #AscendEX Daily Updates🔷Nvidia will invest $20 billion in OpenAI, with the agreement nearing completion.🔷UBS Group increased its holdings in Strategy by 3.23 million shares, bringing its total holdings to 5.76 million shares.🔷Trump signed the funding bill, ending part of the U.S. government shutdown.#AscendEX #Crypto #CryptoNews ...