Core Viewpoint - The Chinese cultural tourism complex industry is entering a transformation and upgrading phase, becoming a significant engine for driving domestic demand growth and promoting industrial upgrades. The market size is projected to reach 2.59 billion yuan in 2024, with a year-on-year growth of 16.11% [1][12]. Industry Overview - Cultural tourism complexes integrate culture as the core driving force, combining tourism, commerce, leisure, and residential functions into a comprehensive space. They aim to meet tourists' needs for cultural experiences, leisure vacations, and shopping while promoting regional cultural heritage and tourism industry upgrades [2]. Industry Development History - The industry has gone through four stages: 1. **Emergence Stage (1978-1999)**: Focused on sightseeing with limited cultural integration. 2. **Initial Exploration Stage (2000-2009)**: Increased emphasis on cultural tourism with early projects combining cultural performances and tourism. 3. **Rapid Development Stage (2010-2019)**: Cultural tourism complexes became key for local economic transformation, supported by national strategies. 4. **Transformation and Upgrading Stage (2020-Present)**: Shift towards high-quality, diversified, and technology-driven experiences, accelerated by the pandemic [4][5][6]. Industry Value Chain - The industry value chain includes: - **Upstream**: Resource development, planning, design, and cultural resource/IP development. - **Midstream**: Operation services of cultural tourism complexes. - **Downstream**: Tourists and consumers [8]. Market Size - The market size of the cultural tourism complex industry is expected to reach 2.59 billion yuan in 2024, with a year-on-year growth of 16.11%. The industry is witnessing trends of cross-industry integration, such as "cultural tourism + technology" and "cultural tourism + commerce" [12]. Key Enterprises - Major players in the industry include: - **China Overseas Chinese Town**: Leading enterprise with a comprehensive business model covering theme parks and cultural performances. - **Sunac Culture**: Known for its "ice and snow world + commercial complex" model. - **China Youth Travel Service**: Focuses on integrated tourism services with projects like Wuzhen and Gubei Water Town. - **Yunnan Tourism**: Leverages rich cultural resources for unique tourism projects [14][16][17]. Industry Development Trends 1. **Integration of Immersive Experiences and Smart Operations**: The industry is transitioning from resource-driven to technology-driven, utilizing advancements in 5G, AI, and the metaverse to enhance visitor experiences [20]. 2. **Demand Differentiation Driven by Generational Changes**: The Z generation and the elderly are shaping the market, leading to a focus on unique experiences and wellness tourism [21][22]. 3. **Green Concepts and Industrial Synergy**: The industry is moving towards low-carbon and industrialized upgrades, with a focus on sustainable practices and collaboration across sectors [23].

1、丽江玉龙旅游股份有限公司（以下简称"公司"）2024 年度权益分派方 案已获 2025 年 4 月 29 日召开的 2024 年度股东大会审议通过。公司 2024 年度权 益分派方案为： 以公司总股本549,490,711股为基数，向全体股东每 10 股派发现金股利 3.50元（含税），不以资本公积金转增股本，不送股，共派发现金红利 192,321,748.85元。本次利润分配方案公告后至实施前，如公司股本总数发生变 化，公司拟按照分配比例固定的原则对分配总金额进行调整。 2、自分配方案披露至实施期间公司股本总数未发生变化。 3、本次实施的分配方案与股东大会审议通过的分配方案一致。 4、本次实施分配方案的时间距离股东大会审议通过的时间未超过两个月。 证券代码：002033 证券简称：丽江股份 公告编号：2025023 丽江玉龙旅游股份有限公司 2024 年度权益分派实施公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假记 载、误导性陈述或重大遗漏。 一、股东大会审议通过权益分派方案等情况 二、本次实施的权益分派方案 1、发放年度、发放范围 （1）分红年度：2024年度 （2）发放范围 ...

| 指导单位:云南证监局 | | --- | | 主办单位:云南省上市公司 | | 协办单位: 深圳市全景网络 | 本次活动由云南证监局指导，云南省上市公司协会主办，全景网协办。 近年来，云南辖区高度重视投资者教育与投资者保护工作，持续畅通投资者与上市公司沟通的桥梁。本次活动是今年"5·15全国投资者保护宣传日"之后的首 场集体接待日，云南辖区38家A股上市公司踊跃参与，董事长、总经理、董事会秘书等核心高管将联袂出席，共同开启一年一度与投资者"双向奔赴"的盛 会。 2024年度云南辖区上市公司投资者网上集体接待日活动将于2025年5月16日16:00至17:00在全景路演举办。 值得指出的是，应对外部环境变化，越来越多的云南上市公司在稳固自身发展的同时也正在加大市值管理的力度，持续向市场传递出对企业自身和资本市场 稳健发展的坚定信心。 据了解，今年是云南辖区第11届举办集体接待日活动。自2008年以来，全景在各地证监局和行业协会的指导下，已经连续17年在全国各辖区举办了420余场 集体接待日活动，累计超过2.1万家次上市公司参与，互动提问近100万条，累计回复数近73万条，集体接待日在中国资本市场上的含金量和 ...

丽江玉龙旅游股份有限公司 2025 年 5 月 13 日 证券代码：002033 证券简称：丽江股份 公告编号：2025022 丽江玉龙旅游股份有限公司 关于参加云南辖区上市公司 2024 年度投资者 网上集体接待日活动的公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没 有虚假记载、误导性陈述或重大遗漏。 为进一步加强与投资者的互动交流，丽江玉龙旅游股份有限公司（以下简称 "公司"）将参加由云南证监局指导，云南省上市公司协会与深圳市全景网络有 限公司联合举办的"2024 年度云南辖区上市公司投资者网上集体接待日"，现将 相关事项公告如下： 本次活动将采用网络远程的方式举行，投资者可登录"全景路演"网站 （https://rs.p5w.net），或关注微信公众号：全景财经，或下载全景路演 APP, 参与本次互动交流，活动时间为 2025 年 5 月 16 日（周五）16:00-17:00。届时 公司高管将在线就公司 2024 年度业绩、公司治理、发展战略、经营状况、融资 计划和可持续发展等投资者关心的问题，与投资者进行沟通与交流，欢迎广大投 资者踊跃参与！ 特此公告！ ...

Core Insights - The rise of foreign influencers visiting China, particularly the American YouTuber "IShowSpeed," has created a significant buzz in the international tourism market, showcasing the potential of leveraging influencer marketing to enhance China's global tourism appeal [1][2][3] - The live-streaming format used by influencers provides an unfiltered view of China, which resonates more with international audiences compared to traditional promotional content [12][14] - The influx of attention from these influencers has led to a notable increase in inbound tourism metrics, including a 200% surge in hotel search indices during the May Day holiday [5][26] Group 1: Foreign Influencer Impact - The phenomenon of foreign influencers visiting China is gaining momentum, with videos achieving millions of views and reshaping perceptions of the country [2][3] - "IShowSpeed's" live-streaming journey across multiple cities has garnered over 90.7 million views, highlighting the effectiveness of real-time content in attracting global interest [3][5] - The cultural exchanges showcased during these visits, such as the interactions at Shaolin Temple, have been praised for promoting mutual understanding and goodwill [6][15] Group 2: Tourism Trends and Data - The first quarter of 2025 saw a 33.4% year-on-year increase in inbound and outbound travel, with 1.63 billion people checked at immigration [26] - International flight passenger numbers reached 18.9 million in the first quarter, marking a 34% increase compared to the previous year [27] - Inbound tourism consumption in Jiangsu reached 6.547 billion yuan, reflecting a 21.69% growth, while Yunnan reported a 77.9% increase in overnight visitors [28][29] Group 3: Policy Developments - The Chinese government is actively enhancing the inbound tourism environment through various initiatives, including optimizing tax refund policies and promoting cultural tourism [17][19] - New visa agreements, such as the mutual visa exemption with Azerbaijan, aim to facilitate easier travel for international tourists [18] - Local governments are implementing innovative tourism strategies, such as Zhejiang's pilot programs for international tourism and Anhui's "doubling plan" for inbound tourism [20][21] Group 4: Service Quality and Challenges - The live-streaming events have highlighted the disparities in service quality within the tourism sector, emphasizing the need for improved translation and customer service standards [11][15] - The tourism industry must address the challenges of over-tourism and its impact on local communities, advocating for sustainable tourism practices that balance visitor experiences with residents' quality of life [39][41] - Recommendations include standardizing service protocols and enhancing the training of tourism personnel to better cater to international visitors [15][16]

Investment Rating - The investment rating for the industry is "Outperform the Market" (maintained) [2] Core Viewpoints - The tourism volume is increasing while prices remain stable, with an extended travel radius. The focus is on policy support and advancements in AI applications [3] Summary by Sections Market Review - In April, the social service sector outperformed the benchmark by 1.42 percentage points, with strong performance from tourism and education stocks. The A-share scenic spots and leading education stocks led the gains, while Hong Kong stocks in the supply chain and tea beverage sectors also performed well [3][4][6] May Day Holiday Summary - Domestic spending during the holiday increased by 8.0%, with travel willingness remaining high and an extended travel radius. A total of 314 million domestic trips were made, a year-on-year increase of 6.4%. The average spending per person increased by 1.5%, recovering to 90% of the 2019 level [3][9] Sub-Industries - **Inbound and Outbound Travel**: Inbound travel increased by 28.7% during the holiday, with significant growth in travelers from Hong Kong, Macau, Taiwan, and foreign visitors. The number of inbound foreign visitors under visa-free policies grew by 72.7% [3][21] - **Hotel Industry**: The hotel industry saw a REVPAR of 192 yuan, up 11.5% year-on-year, with occupancy rates and average daily rates also increasing. High-star hotels in county areas outperformed the overall industry [24][22] - **Scenic Spots**: Many scenic spots experienced significant visitor growth, aided by favorable weather and local government promotional activities. For example, Xiangyuan Cultural Tourism received 51.79% more visitors compared to last year [25][28] - **Dining**: Key monitored dining enterprises saw sales increase by 8.7% year-on-year, indicating a recovery in consumer spending [29][30] - **Duty-Free Sales**: Duty-free shopping during the holiday saw a decline of 7% in sales, but the average spending per person remained stable [41][35] Investment Recommendations - The report suggests focusing on leading companies benefiting from policy support and marginal improvements, including Tongcheng Travel, Xueda Education, Jiuhua Tourism, and others. Mid-term recommendations include China Duty Free, Meituan, Huazhu Group, and others [3][42]

Core Insights - The report highlights that tourism volume is increasing while prices remain stable, with a focus on policy support and advancements in AI applications within the sector [3][9] - The domestic travel market saw 314 million trips during the May Day holiday, a year-on-year increase of 6.4%, with total spending reaching 180.27 billion yuan, up 8.0% [9][21] - The report suggests that the tourism trend will continue to improve due to consumer experience demands and favorable industry policies, recommending investments in leading companies benefiting from these trends [3][42] Market Review - In April, the consumer services sector outperformed the benchmark by 1.42 percentage points, with strong performances from tourism and education stocks [4][6] - The May Day holiday saw significant gains in the education sector and travel-related stocks, with notable performances from companies involved in AI-enhanced education [4][6] Sub-industry Analysis - **Inbound and Outbound Travel**: Inbound travel saw a 28.7% increase in visitor numbers during the May Day holiday, with significant growth in travelers from Hong Kong, Macau, and Taiwan [16][21] - **Hotel Industry**: The hotel sector experienced a 11.5% increase in revenue per available room (RevPAR) during the holiday, with occupancy rates and average daily rates also rising [24][22] - **Scenic Areas**: Major scenic spots reported strong visitor numbers, with some locations seeing over 50% growth compared to the previous year, aided by favorable weather and local government initiatives [25][28] - **Dining Sector**: Key monitored dining enterprises reported an 8.7% increase in sales during the holiday, reflecting a recovery in consumer spending [29][30] - **Duty-Free Sales**: Duty-free shopping during the holiday saw a decline of 7% in sales, although the average transaction value remained stable [35][41] Investment Recommendations - The report recommends focusing on leading companies that are expected to benefit from policy support and improving consumer sentiment, including Tongcheng Travel, Xueda Education, Jiuhua Tourism, and others [3][42]

Investment Rating - The industry investment rating is maintained as "Accumulate" [5] Core Viewpoints - The travel and tourism sector shows significant growth, with domestic travel during the May Day holiday reaching 314 million trips, a year-on-year increase of 6.4%, and a 36.4% increase compared to 2019 [1] - The average spending per traveler during the holiday was 574 yuan, reflecting a 1.5% year-on-year increase [1] - The overall retail and catering sales during the holiday increased by 6.3% year-on-year, indicating sustained consumer market vitality [4] Summary by Sections Travel and Tourism - Popular scenic spots saw substantial visitor increases, with notable growth in ticket sales and revenue for various attractions [2] - Long-distance travel destinations in western China experienced ticket sales growth of 100-200% year-on-year [3] - Outbound travel orders increased by 20% year-on-year, while inbound travel orders surged by 130% due to favorable policies [3] Hotel and Accommodation - Hotel bookings during the May Day holiday increased by 24.93% year-on-year, with average booking prices for economy hotels rising compared to last year [2] - High occupancy rates were reported in various regions, particularly in second and third-tier cities [2] Retail and Consumer Spending - Key retail and catering enterprises reported a year-on-year sales increase of 8.7% during the holiday [4] - Specific sectors such as home appliances, automobiles, and communication equipment saw sales growth of 15.5%, 13.7%, and 10.5% respectively [4] - The overall consumer market remains vibrant, with significant increases in foot traffic and sales in major cities [7] Investment Opportunities - The report highlights potential investment opportunities in hotel and tourism companies such as Huazhu Group, Jinjiang Hotels, and Xiangyuan Culture Tourism [8] - The retail sector is expected to benefit from ongoing policy support, with companies like Yonghui Supermarket and Chongqing Department Store identified as key players [8]

Summary of the Conference Call Industry Overview - **Industry**: Tourism and Travel - **Key Data**: The travel data for the May Day holiday indicates a nationwide increase in travel activity, with expected growth rates of 5% to 10% in travel volume compared to previous years [1][2] Key Points and Arguments National Travel Data - **Overall Travel Volume**: On May 1, 2024, the total number of travelers reached 33,271.4 million, a month-on-month increase of 56.0% and a year-on-year increase of 6.2% [28] - **Daily Breakdown**: - May 1: 33,271.4 million travelers - May 2: 29,275.4 million travelers, down 12% from the previous day but up 3.6% year-on-year - May 3: 28,977.5 million travelers, down 1% from the previous day but up 7.5% year-on-year - May 4: 28,204.2 million travelers, down 2.7% from the previous day but up 12% year-on-year [28][29] Regional Travel Data - **Jiangsu Province**: 565.74 million visitors on the first day, with total spending of 2.095 billion yuan, representing year-on-year growth of 17.8% and 17.2% respectively [6][21] - **Hunan Province**: - May 1: 996.24 million visitors, up 31.4% year-on-year - May 2: 1,439.86 million visitors, up 33.88% year-on-year [7][24] - **Sichuan Province**: 518.94 million visitors and ticket revenue of 436.52 million yuan, with year-on-year growth of 21.17% and 19.04% respectively [7][23] Scenic Area Performance - **Xiangyuan Cultural Tourism**: 595,300 visitors and revenue of 38.72 million yuan, with year-on-year growth of 54.63% and 53.28% respectively [10][20] - **Emei Mountain**: Expected double-digit growth in visitor numbers during the holiday [10] - **Zhangjiajie**: Significant increases in visitor numbers, with core scenic areas seeing growth rates of over 29% [11][20] OTA and Hotel Data - **Ctrip**: Over 80% of accommodation orders during the holiday were for intercity travel, with a projected 20% of users opting for extended stays [13][25] - **Hotel Performance**: RevPAR increased by 11.5% year-on-year, with average daily rates (ADR) up by 6.4% and occupancy rates (OCC) up by 3.1 percentage points [16][17] International Travel Trends - **International Flight Bookings**: Increased by over 20%, with Chinese travelers visiting 1,303 cities globally, an increase of 290 cities compared to the previous year [27][42] Additional Important Insights - **Long-Distance Travel**: Significant growth in long-distance travel destinations, with orders for Haikou and Yining increasing by over 130% year-on-year [26] - **Peak Travel Days**: The highest travel volume is expected on the first two days of the holiday, with stable prices for domestic and international flights [15][28] This summary encapsulates the key insights from the conference call, highlighting the robust recovery and growth in the tourism sector during the May Day holiday period.

Group 1 - The A-share tourism and hotel sector is experiencing a downturn, with companies like Zhongxin Tourism and Xiangyuan Cultural Tourism seeing declines of over 3% [1] - Other companies such as Lijiang Co., Three Gorges Tourism, Jinjiang Group, and China Youth Travel also followed the downward trend [1]