近日Epyllion公司的Matthew Ball发布《2026年视频游戏现状报告》，这应该算得上是2026年第一份比较重量级的全球游戏报告，而在这份报告里面，游戏 矩阵也针对中国市场的表现进行了一个具体的整理，其中披露的全球及中国游戏市场关键数据，核心价值在于为我们精准洞察中国游戏市场的实际表现、 厘清行业发展脉络，提供了极具参考价值的依据。 中国玩家话语权持续增加 根据报告显示，2025年，全球游戏内容销售额达1956亿美元（约合人民币1.35万亿元），同比实现5.3%的稳步增长，而中国玩家直接贡献了全球20%的游 戏支出。 值得行业关注的是，中国玩家的消费偏好极具本土导向：84%的游戏支出流向本土游戏产品，仅有16%的份额归于海外游戏。这一数据不仅印证了本土游 戏产品对中国玩家需求的精准适配，更直观体现出中国游戏自研实力的崛起与本土IP影响力的持续扩大。 而根据游戏矩阵在这个春节期间，走进了几个网吧、网咖观察，游戏已经不再是过去《英雄联盟》独步天下了，24年发布的《黑神话：悟空》为网吧带来 了很大的影响，再25年，腾讯的《三角洲行动》《无畏契约》等FPS游戏的风靡更是让不少网咖出现了"一位难求"的场面， ...

CNG 伽马数据 AMMADAT CNG 伽马数据 GAMMADATA "传奇"IP整体发展状况IIP发展历史 CNG 2025年 北京伽 马 新 化心传 播有 限 公 前言 传奇IP是目前国内收入产出最高的客户端游戏IP之一，对游戏用 户群体，乃至游戏产业发展均产生了深远的影响。在长达二十余年 的运营过程中，"传奇"IP在客户端、移动端、网页端等领域诞生大 量精品产品，表现出IP强大的生命力。 伽马数据围绕"传奇P整体发展状况、用户状况、市场营销状况及 代表性企业和产品展开深入分析，通过市场数据、用户调研、公开 信息查询等形式剖析"传奇P的近年来发展状况。在此基础上，帮 助游戏产业明确"传奇"IP现阶段的机遇与挑战，推动传奇"IP生态进 一步完善。 01 "传奇"IP整体发展状况 "传奇P自2001年正式进入中国市场，至今已发展二十余年，从早期端游 传奇》及《传奇世界》授权， 时代的爆发式增长到商业模式革新，再到页游与多平台的持续延展，始 集游戏、直播、电竞等内容于 终保持着强劲的市场影响力。期间经历过私服泛滥、免费化转型等关键 一体的社区平台，标志着"传 2023年 奇"P延伸至多元内容生态。 节点，也在 ...

Summary of Conference Call Records Industry Overview - The conference call discusses the media industry, particularly focusing on the impact of AI applications on the sector and the performance of various companies during the 2026 Spring Festival period [1][2][3]. Key Points and Arguments AI Applications in Media - ByteDance's AI application scenarios are frequent, with daily active users reaching 155 million and the Doubao model generating 67.633 billion tokens per minute [1] - Alibaba's Qianwen AI saw 200 million uses of its "one-sentence order" feature during the Spring Festival, indicating widespread AI adoption [1][2] - Tencent's Yuanbao saw a significant drop in ranking, highlighting the competitive landscape where ByteDance and Alibaba lead in AI entry points [1][2] Commercialization of AI in Media - The development of AI technology is pushing the media industry into a new phase of commercialization, with a focus on efficiency and output [3] - Advertising and digital marketing are expected to play crucial roles, with the GU strategy already demonstrating market performance [3] - The CDS 2.0 driven AIGC technology is transitioning video generation from a technical demonstration to a commercially viable stage, impacting various verticals like film, gaming, and animation [3] Spring Festival Film Market Performance - The 2026 Spring Festival film market showed a clear performance divide, with "Fast and Furious 3" leading with a box office prediction of 54.3 billion, capturing over 50% of the total box office [4] - Companies benefiting from this include unlisted Pingdu Film and listed Bona Film, Wanda Film, and others [4][5] - Despite a slight decline from the previous year's high base, the overall film market is expected to show a low-open, high-rise trend throughout 2026 [4][5] Impact of AI Films on the Industry - The official release of AI films in 2026 is anticipated to boost the AI film sector, despite challenges such as copyright issues faced by ByteDance's C station [6] - The resistance from the U.S. towards China's C-Dance 2.0 reflects a conflict between new technological revolutions and established interests, suggesting a need for balance between innovation and copyright protection [6][8] Role of AI in Content Creation - AI is increasingly integrated into various stages of film content creation, including scriptwriting and visual effects [7] - Companies that do not embrace AI technology risk being left behind, similar to past transitions in the film industry [7] Strategies for Traditional Film Companies - Traditional film companies should leverage their strengths in digital content, copyright, and IP by incorporating AI to enhance competitiveness [9] Future Outlook for ByteDance and the Film Market - ByteDance's industry chain shows strong potential for growth, driven by innovation despite facing short-term challenges [10] - The overall film market in 2026 is expected to perform well, with companies like Bona Film and Wanda Film poised for success [11] New Developments in the Gaming Sector - The gaming sector is highlighted with new product launches and developments from companies like Shunwang Technology and Perfect World [12] Investment Opportunities in Digital Marketing - The digital marketing sector presents investment opportunities in companies such as BlueFocus, Shunwang Technology, and others, with a focus on AI applications enhancing their business lines [13]

Summary of Conference Call Records Industry Overview: Gaming Industry Key Companies and Highlights - **Century Huatong**: Achieved notable rankings in the global mobile game export list for January, with "Whiteout Survival" at second, "Kingshot" at third, "TTM" at tenth, and "Truck Star" at twenty-ninth. The company has a high overseas game revenue share, with new games "TTM" and "Truck Star" showing significant growth in December and January [1][2] - **Giant Network**: The game "Supernatural Action Group" is expected to innovate during the Spring Festival, with a daily active user (DAU) surpassing 100 million by January 31. The new game "Famous Generals Kill" was launched on December 19 [2] - **37 Interactive Entertainment**: The mini-program game "Survival for 33 Days" has consistently ranked in the top five, with the RO in Hong Kong and Macau launched on January 15. The company has a rich pipeline of new products [2] - **Kongzhong Network**: The "Legend Box" is expected to create platform growth, and the AI companion application "EVE" is scheduled for launch on March 14 [2] - **G-bits**: Launched a new Three Kingdoms-themed SLG game "Nine Muwu" on December 18 [2] - **Perfect World**: The key game "Yihuan" has completed its third test with high ratings on Bilibili and Taptap [2] - **Xindong Company**: Launched "Xindong Town" overseas on January 8 and "Diver Dave" on February 6 [2] Market Opportunities - **Overseas Expansion and Female Market Growth**: The Chinese market is projected to generate sales revenue of 168 billion yuan in the first half of 2025, a year-on-year increase of 14.08%, with a user base of 679 million, up 0.72% year-on-year [2] - **Global Market Trends**: The mobile gaming market is shifting from user growth to consumption power enhancement, with projected revenues of $81.7 billion in 2024, reaching a three-year high. Chinese self-developed games are expected to generate $9.5 billion in overseas revenue in the first half of 2025, an 11% year-on-year increase [3] - **Female-oriented Games**: The market size for female-oriented games is expected to reach 8 billion yuan in 2024, with a growth rate of 124.1%, significantly outpacing the overall market [3] Policy and Technological Impact - **Regulatory Environment**: By 2025, the issuance of domestic game licenses is expected to exceed 140 per month, with a shift towards industry support and encouragement for game exports and gaming as a new consumption driver [3] - **AI and Technology Integration**: The application of AI in gaming has progressed significantly since 2023, enhancing product development and advertising efficiency. Emotional companion games are highlighted as a promising direction for AI gaming, with a focus on "EVE" from Kongzhong Network [3][4] - **Investment in Emerging Technologies**: Companies like 37 Interactive Entertainment and Century Huatong are investing in brain-machine interface technologies, while Giant Network collaborates with Volcano Engine on AI NPCs [4]

Market Overview - The Shanghai Composite Index increased by 0.41% to close at 4082.07 points, with a weekly high of 4142.56 points [1] - The Shenzhen Component Index rose by 1.39% to 14100.19 points, reaching a peak of 14296.48 points [1] - The ChiNext Index saw a 1.22% increase, closing at 3275.96 points, with a high of 3348.48 points [1] - In the global market, the Nasdaq Composite fell by 2.1%, the Dow Jones Industrial Average decreased by 1.23%, and the S&P 500 dropped by 1.39% [1] - In the Asia-Pacific region, the Hang Seng Index rose by 0.03%, while the Nikkei 225 Index increased by 4.96% [1] New Stock Issuance - Two new stocks were issued during the week: Tongbao Optoelectronics (920168.BJ) on February 9, 2026, and Tongling Technology (920187.BJ) on February 11, 2026 [2] Margin Trading - The total margin trading balance in the Shanghai and Shenzhen markets was 25,797.58 billion yuan, with a financing balance of 25,640.12 billion yuan and a securities lending balance of 157.46 billion yuan [3] - The margin trading balance decreased by 752.4 billion yuan compared to the previous week [3] - The Shanghai market's margin trading balance was 13,113.7 billion yuan, down by 356.66 billion yuan, while the Shenzhen market's balance was 12,683.88 billion yuan, down by 395.74 billion yuan [3] - A total of 3,486 stocks had margin buying, with 184 stocks having over 1 billion yuan in buying amounts, led by Xinyi Technology (103.25 billion yuan), Zhongji Xuchuang (98.63 billion yuan), and Wangsu Science and Technology (74.22 billion yuan) [3] Fund Issuance - Seven new funds were issued during the week, including Guoshou Anbao Enhanced Return Bond E, Huafu Anhua Bond D, Dongfanghong Monetary F, Bank of China Health Life Mixed C, Huitianfu Tiantianle Double Win Bond E, Nuoan Selected Return Mixed C, and Changsheng Electronic Information Theme Mixed C [5] Share Buybacks - Eight companies announced share buybacks, with the highest amounts executed by Luxshare Precision (002475), Hengyi Petrochemical (000703), Linyang Energy (601222), Kaiying Network (002517), and Huitai Medical (688617) [7] - The industries with the highest buyback amounts were electronics, petroleum and petrochemicals, and public utilities [8]

Summary of Conference Call Notes Industry Overview - The gaming industry has shown strong performance due to the Spring Festival holiday, with significant growth in daily active users (DAU) for major products. The overall valuation of games has returned to a range of 16-17x, indicating a high safety margin for investments and the potential for individual stock catalysts [1][2]. Key Companies and Insights - **Giant Network**: The performance during the Spring Festival was impressive, meeting expectations. Attention will be on whether the lower limit of performance improves post-holiday [2]. - **Kongzhong**: The AI social game ELYS gained traction before the Spring Festival, with a new game EVE scheduled for release on March 14, which is expected to catalyze growth in March and April [2]. - **Xindong**: The collaboration with My Little Pony in February exceeded expectations, indicating strong overseas performance [2]. - **Huatuo**: The company continues to see significant growth in overseas casual gaming, with a notable valuation advantage [2]. - **Perfect World**: The third testing phase for the game "异环" has raised expectations, with a formal launch anticipated in Q2 [2]. - **37 Interactive Entertainment**: New game catalysts are expected in March and April, with two overseas SLG games projected for release in the first half of the year [2]. - **Huya**: The game "鹅鸭杀" has maintained its position at the top of the iOS free charts, indicating strong user engagement [2]. - **Tianyu**: The game "龙迹X渣渣辉" is expected to see an increase in revenue in February [2]. Additional Insights - The overall sentiment in the gaming sector is positive, with a focus on individual stock performance and upcoming game releases as potential catalysts for growth. The emphasis on high DAU products suggests a trend towards games that can maintain user engagement over time [1][2].

Summary of Conference Call Records Industry Overview - The conference call focuses on the gaming industry, highlighting the impact of AI and new technologies on industry development and the anticipation of upcoming annual and quarterly reports [1][2]. Key Companies and Highlights - **Century Huatong**: Achieved notable rankings in the global mobile game export list for January, with "Whiteout Survival" at second, "Kingshot" at third, "TTM" at tenth, and "Truck Star" at twenty-ninth. The company has a high overseas game revenue share, with new games "TTM" and "Truck Star" showing significant growth in December and January [1]. - **Giant Network**: The game "Evergreen" is expected to innovate during the Spring Festival, having launched in Hong Kong and Macau on November 27. As of January 31, the daily active users (DAU) surpassed 100 million, with upcoming Valentine's Day and Spring Festival events anticipated [1]. - **37 Interactive Entertainment**: The mini-program game "Find the Book" has consistently ranked in the top five, with a launch in Hong Kong and Macau on January 15. The company has a rich pipeline of new products [1]. - **Kying Network**: The "Legend Box" is expected to create platform growth, with the AI companion application "Find the Book" scheduled for release on March 14 [1]. - **G-bits**: Launched a new Three Kingdoms-themed SLG game "Find the Book" on December 18 [1]. - **Perfect World**: The key game "Find the Book" has completed its third testing phase, receiving high ratings on Bilibili and Taptap [1]. - **Xindong Company**: Launched "Find the Book" overseas on January 8, with another release planned for February 6 [1]. Market Opportunities - The overseas market and the female gaming segment present significant opportunities for the industry. In the Chinese market, sales revenue is projected to reach 168 billion yuan in the first half of 2025, a year-on-year increase of 14.08%, with a user base of 679 million, up 0.72% year-on-year [2]. - The global mobile gaming market is shifting from user growth to consumption power enhancement, with expected revenue of $81.7 billion in 2024, reaching a three-year high. Chinese self-developed games are projected to generate $9.5 billion in overseas revenue in the first half of 2025, a year-on-year increase of 11% [2]. - The market for female-oriented games is expected to reach 8 billion yuan in 2024, with a growth rate of 124.1%, significantly outpacing the overall market [2]. - Policy changes are supporting the industry, with over 140 domestic game licenses expected to be issued monthly by 2025, promoting game exports and positioning gaming as a new consumer driver [2]. Technological Impact - The application of AI and other technologies in the gaming industry is showing promising results. Since 2023, AI has been integrated into game production and advertising, leading to significant cost reductions and efficiency improvements, particularly in art production [3]. - Emotional companion games are identified as a key area for AI application in the short term, with Kying Network's product "Find the Book" set for public testing on March 14 [3]. - Other technological advancements, such as brain-machine interface technology, are seen as potential commercial applications for the gaming sector, with companies like 37 Interactive Entertainment investing $20 million in related technologies [3]. - Marketing strategies like GEO marketing are expected to influence game distribution, with 37 Interactive Entertainment investing in leading domestic tech companies [3]. - Giant Network is collaborating with Volcano Engine on AI NPCs [3].

Summary of Key Points from the Conference Call Industry Overview - The focus is on the gaming industry, particularly during the Chinese New Year period, highlighting a K-shaped differentiation in game performance [1][2]. Core Insights - **K-shaped Differentiation**: Low ARPU "value games" and high ARPU "luxury games" performed well, while traditional mid-ARPU "light luxury games" underperformed [1]. - **Low ARPU "Value Games"**: Primarily consist of Tencent's high DAU games and several youth-targeted games, along with casual games [2]. - **High ARPU "Luxury Games"**: Examples include certain high-profile games that benefit from celebrity endorsements, indicating strong revenue potential [2]. - **Mid ARPU "Light Luxury Games"**: Includes genres like anime games and traditional MMOs, which are currently facing challenges [2]. Market Trends - **Commercialization Strategies**: Observations indicate a shift in game monetization strategies, such as increasing top-tier item prices through skin pools while offering lower-priced bundles to enhance user experience [2]. - **Macro Consumption Environment**: The changes in game performance and monetization are attributed to the broader macroeconomic conditions affecting consumer behavior in China [2]. Future Opportunities - **Football Games**: Anticipation for a strong performance in football games due to the upcoming 2026 World Cup in North America, suggesting a cyclical peak in this segment [3]. - **PC Channel Revaluation**: There is optimism regarding the revaluation of PC channels, with specific companies like Shunwang and ShengTian being highlighted [3]. - **IAA Overseas Expansion**: While no suitable targets have been identified yet, there is ongoing exploration in the IAA overseas direction [3]. Investment Recommendations - **A-Share Recommendations**: Companies such as Kaiying (for its integration in the legendary industry chain), Huatuo (for continuous revenue growth), Shunwang (for PC channel and computing power leasing), and Perfect World (for exceeding expectations with a new game) are recommended [3]. - **H-Share Recommendations**: Tencent is highlighted for its strong performance during the holiday season, along with other companies like Xindong and Baiao, which show promising overseas and channel performance [3].

国泰海通晨报 2026 年 02 月 24 日 国泰海通证券股份有限公司 研究所 [Table_Summary] 1、【宏观研究】：春节期间，特朗普关税被判定违法，以及美伊军事冲突风险升温对全球资产价 格带来扰动，原油与黄金均有所上涨。美国经济韧性仍存，通胀回落进展或将较为颠簸，部分联 储官员提及加息可能。未来仍需关注特朗普关税政策的不确定性扰动。 2、【策略研究】：中国经济工作的重心正转向内需主导，并作为首要任务，内需复苏、物价回升 与地产企稳会推动经济预期上修。目前内需板块预期与交易出清，相信价值也会有春天。 3、【固定收益研究】：经济复苏节奏延续温和，呵护债市偏多环境，但需关注海外风险偏好回升 带来的扰动。 4、【纺织服装研究】纺织服装业：我们认为①截至 2.12 日的美棉周度出口放量、②2.19 日发布的 美国农业展望论坛明确新棉季全球供需收紧基调、③近期美国与东南亚国家关税互惠政策等多重 积极边际变化夯实美棉筑底并逐步打开中长期向上空间的趋势，持续重点推荐百隆东方、关注相 关标的天虹国际集团。 [汤蔚翔 Table_Authors] (分析师) 电话：021-38676172 邮箱：tangweix ...

有券商表示，在全球视角下，游戏市场正处于上升周期，不论从营收的角度还是玩家数量的角度，未来都将保持 长期乐观增长态势。另外，DeepSeek强大的生成能力或显著提高游戏开发效率，并可生成更能满足用户需求的 虚拟角色、地图、剧情等内容，丰富游戏玩法，培育付费场景。 （文章来源：每日经济新闻） 游戏概念股走低，光线传媒跌20%，浙数文化跌超8%，巨人网络、恺英网络跌超5%。 受盘面影响，游戏相关ETF跌约5%。 | 代码 | 名称 | 现价 | 涨跌 | | | --- | --- | --- | --- | --- | | 516010 | 游戏ETF | 1.531 | -0.081 | -5.02% | | 516770 | 游戏ETF华泰柏瑞 | 1.604 | | -0.083 -4.92% | | 159869 | 游戏ETF | 1.543 | -0.080 | -4.93% | ...