文/康路 发自纽约 "人少，比东南亚便宜，还免签。"在上海工作的安妮对笔者表示，去年去国内热门景点经历了人山人海 之后，今年把目标主要瞄准在价格公道的境外游上。她在八九月临时起意开始规划行程，原本考虑过摩 洛哥等免签目的地，但因机票昂贵且需要转机而放弃。后来发现上海至乌兹别克斯坦塔什干新开通了直 飞航班，便决定成行。安妮于9月28日至10月5日停留，这段期间的整体花费约每人5000元左右（不含机 票），而往返机票则在5000多元价位区间。"机票是临时订的，如果更早规划其实会更便宜。"她补充 道。 面临国庆中秋双节同庆，2025年黄金周成为近年来最繁忙的旅游期之一。在节前，"请3休12"的超长假 期攻略在社交平台上疯传。无论是选择节前（9月28-30日）还是节后（10月9-11日）拼假，一个长达12 天的"超级假期"都为长途及深度境外游提供了充足时间，也引爆了今年的出境旅游市场。 携程数据显示，出境方面，日本、泰国、马来西亚、韩国、新加坡等国家凭借距离近、签证政策便利等 优势，成为中国游客首选。欧洲深度游也备受青睐，冰岛、挪威等地出境订单增幅同比翻倍，西班牙、 意大利、德国等地增幅约七成。 体验为王 海外商家拿 ...

本期简报为2025年8月1日至31日中国入境游相关内容： 今年以来，中国入境游市场的回暖势头愈发显著。国家移民管理局数据显示，2025年上半年全国各口岸 共查验外国人3805.3万人次，同比增长30.2%，其中免签入境人数达到1364万人次，同比增加53.9%。 与此同时，一些旅游报告为入境游客地区进行了分类：港澳台地区依旧贡献了入境市场的绝对主力，外 国游客的结构则在加速分化：东南亚市场领跑恢复，日韩缓步回升，欧美恢复相对迟缓，新兴市场展现 潜力。 在这一背景下，"谁在来中国"及其背后的原因，成为判断入境游走势的关键线索。本期简报将围绕240 小时过境免签政策实施以来，入境游客源国的新画像，梳理主要市场的变化脉络，解析区域差异背后的 成因，并观察各类客源市场对中国文旅发展的启示。 同时，本期简报涵盖10项政策、8组关键数据、1大趋势与1个待提升事项，为行业提供深度洞察与行动 指南。 《中国目的地》团队推出《入境游简报》，每月更新，旨在及时追踪入境游市场动态，深度剖析行业现 象，为读者提供全面且有价值的信息参考，助力中国入境游市场蓬勃发展。 设计 董怿翎 一、重点关注 自2024年12月17日全面放宽过境免签 ...

面对入境游市场机遇，旅行社、景点、酒店、演出、免税商店等旅游企业纷纷根据市场需求加强产品供 给。 9月15日，是我国进一步扩大免签"朋友圈"，对俄罗斯试行免签政策的首日，多地迎来首批免签入境俄 罗斯旅客。 签证便利化政策落地实施，让越来越多的外国旅客随时开启一场"说走就走"的中国旅行。根据北京出入 境边防检查总站消息，截至9月14日，北京口岸今年入出境外国人超过420万人次，同比增长约34%。享 受免签和过境免签政策入境外国人超120万人次，占入境外国人的57%。 中国城市专家智库委员会常务副秘书长林先平在接受《证券日报》记者采访时表示："在政策的引导和 支持下，入境游市场有望持续增长，吸引更多国际游客前来体验中国的文化和自然风光。" 9月15日0时许，俄罗斯籍旅客IGNATEVA ALENA经皇岗口岸入境，成为免签政策试行后该口岸的首位 俄罗斯游客。"太方便了！当我得知免签政策试行，就立刻规划了这次行程。"她高兴地说。 目前，我国已与29个国家实现互免签证，对47个国家单方面免签。 "随着入境游市场发展，外国游客的需求发生了明显变化，从单纯的观光游转向深度游。"众和昆仑（北 京）资产管理有限公司董事长柏文喜 ...

优化通关流程 确保游客随到随检快速通行 为应对免签政策实施后的客流高峰，边境口岸部门优化查验通道和通关流程，提升过客效率，确保游客随到随检、快速通 行。 央视网消息：今年9月15日到明年9月14日，中国对俄罗斯持普通护照人员试行免签政策。9月15日是政策落地的第一天，中国 多地边境口岸迎来大批俄罗斯游客。 免签生效首日 大批俄罗斯游客开启"中国游 15日，黑龙江边境口岸城市抚远、广深港高铁西九龙站口岸等迎来免签入境的俄罗斯游客，不少旅客是首次开启"中国游"。 俄罗斯是中国重要的入境游客源市场，中国此次试行免签政策，将极大便利两国人员往来，有力推动中俄在人文交流、文化 互鉴层面的深度融合，将开启中俄双向旅游交流的新格局，有望进一步激活中国入境游市场。 在中俄边境重要陆路口岸的内蒙古满洲里口岸，首批免签政策落地后的俄罗斯游客计划去呼伦贝尔草原感受自然风光。 种草新疆 乌鲁木齐迎首批免签入境游客 新疆乌鲁木齐天山国际机场口岸拥有一条往返莫斯科的定期客运航线，每周约有14架次往返航班。15日，首批免签入境的俄 罗斯旅客抵达乌鲁木齐天山国际机场口岸。 免签政策将助推中俄交流互鉴深度融合 黑龙江抚远出入境边防检查站工作人 ...

Group 1 - The Chinese government has decided to expand the visa-free policy to include Russian passport holders from September 15, 2025, to September 14, 2026, allowing them to enter China for business, tourism, family visits, exchanges, and transit for up to 30 days without a visa [1][3] - Data from Ctrip indicates that Russia ranked among the top five source countries for inbound tourism to China during the recently concluded summer tourism season, with a 150% year-on-year increase in inbound travel orders since July [1][4] - The implementation of the visa-free policy is expected to significantly facilitate personnel exchanges between China and Russia, enhancing cultural exchanges and deepening integration between the two nations [3][4] Group 2 - The visa-free policy is anticipated to create a new pattern of bilateral tourism exchanges between China and Russia, potentially revitalizing the inbound tourism market in China [4]

Core Points - China has announced a visa-free policy for Russian passport holders from September 15, 2025, to September 14, 2026, allowing them to enter China for business, tourism, and family visits for up to 30 days without a visa [1] - Following the announcement, there was a significant increase in flight searches from Moscow to China, with a nearly 100% year-on-year increase in searches within half an hour and peak searches reaching nearly 4 times the usual volume [1] - The number of Chinese tourists visiting Russia has surged, with 1.0394 million trips recorded in 2024, marking a 209.3% year-on-year increase, while Russia received 1.5035 million visitors from China, a 115.1% increase [1] Industry Impact - The number of Russian tourists visiting China has significantly increased, with a 150% year-on-year growth in inbound travel orders on Ctrip since July [2] - Popular destinations for Russian tourists in China include Beijing, Shanghai, and Sanya, indicating a strong preference for major urban and scenic areas [2] - The introduction of the visa-free policy is expected to enhance cultural exchanges and tourism between China and Russia, potentially revitalizing the inbound tourism market in China [2]

Core Viewpoint - The Chinese government has announced a visa-free policy for Russian passport holders from September 15, 2025, to September 14, 2026, which is expected to significantly boost inbound tourism from Russia to China [3][4]. Group 1: Visa-Free Policy Impact - The visa-free policy allows Russian citizens to enter China for business, tourism, family visits, and transit for up to 30 days without a visa [3]. - Following the announcement, there was a nearly 100% year-on-year increase in flight searches from Moscow on the Qunar platform, with peak searches reaching nearly four times the usual volume [3]. - Russia is currently one of the top three source countries for inbound tourism to China, and the new policy is anticipated to lead to a substantial increase in Russian tourists visiting China [3][4]. Group 2: Tourism Trends and Preferences - In the recent summer tourism market, Russia ranked among the top five source countries for inbound tourism to China, with a 150% year-on-year increase in inbound travel orders from Russia on the Ctrip platform since July [3][5]. - Popular destinations for Russian tourists in China include Beijing, Shanghai, Sanya, Guangzhou, and Harbin, indicating a preference for major urban and scenic locations [3][5]. - The growth in Russian inbound tourism is attributed to improved transportation networks and ongoing enhancements in tourism infrastructure and services between China and Russia [5]. Group 3: Cultural and Economic Exchange - The visa-free policy is expected to facilitate deeper cultural exchanges and human interactions between China and Russia, potentially leading to a new era of bilateral tourism [5]. - Historical data shows a significant increase in mutual tourism, with Chinese tourists to Russia reaching 1.0394 million in 2024, a 209.3% increase year-on-year, and 1.5035 million Russian tourists visiting China, a 115.1% increase [5].

Core Insights - The article highlights the significant growth in China's inbound tourism, with a projected 96% year-on-year increase in foreign visitors, reaching 26.94 million in 2024, driven by the expansion of visa-free policies and changing tourist preferences [1] Group 1: Inbound Tourism Trends - The trend of inbound tourism is shifting from traditional sightseeing to immersive cultural experiences, with a growing interest in non-heritage and local cultural activities [8][11] - Tourists are increasingly interested in visiting high-tech companies and factories, reflecting a desire to understand China's technological advancements [7][8] - The influx of foreign tourists is also characterized by a preference for local markets and cultural experiences, indicating a shift towards more authentic travel experiences [17] Group 2: Visitor Experiences - Many foreign tourists express surprise at the ease of travel in China, with positive experiences reported regarding transportation and hospitality services [6][12] - Safety and friendliness are frequently mentioned as key impressions by visitors, contributing to their willingness to return [5][6] - Cultural experiences, such as traditional clothing and local cuisine, are highly valued by tourists, enhancing their overall travel experience [5][8] Group 3: Market Potential - China's inbound tourism revenue currently accounts for only 0.5% of GDP, indicating substantial growth potential compared to countries like France and Japan, where the figures are significantly higher [14][15] - The potential market increment for inbound tourism could reach approximately 1 to 2 trillion RMB if the revenue share aligns with international standards [14] Group 4: Areas for Improvement - Despite the positive trends, there are still challenges in language services and payment systems for foreign tourists, which could hinder their travel experience [12][16] - Enhancements in international service standards, such as multilingual support and improved digital services, are necessary to attract more visitors [15][16] - The need for better-trained personnel in the tourism sector is highlighted as a critical factor for improving the overall visitor experience [16]

编者按：大唐不夜城的唐装体验、南京秦淮河的画舫夜游、北京故宫的"探秘故宫"外文专场……进入暑期，我国各出入境口岸外国人入境旅游人数出现明 显增长，越来越多的外国人选择来到中国，亲身感受这个古老而现代国家的独特魅力。近日，国家移民管理局在国新办召开的新闻发布会上介绍，近年 来，我国积极推进优化各类免签政策，这极大便利了外国人来华旅游、商贸、访问。一组海报带你看我国入境游市场的蓬勃活力。 people.cn 潮玩、 产品等 n 入境口岸增加至 60个 停留时长统一延展至240小时 今年以来 我国推广离境退税 "即买即退"服务措施 浪 退税办理效率提升 l ( LY I'M RANCH FIFA FIFF Instant Refund @ IF ADT In ** 国内离境退税商店数量 成倍增加 国家税务总局北京市税务局颁发 已超过7200 家 全年1月至6月 享受退税人数同比增长 退税商品销售额及退税金 同比分别增长94。 DIO7 9 0 ple.cn 目前 签国家扩 F Ji FF 来源：国家移民管理局、国家税务总局、人民日报 文图编辑：王连香 实习生佟非池 图片来源：视觉中国 责编：张靖雯、陈亚楠 ...

Group 1 - The core viewpoint is that China's inbound tourism is experiencing significant growth, with visa-free foreign visitors reaching 13.64 million in the first half of the year, accounting for 71.2% of total inbound visitors, a year-on-year increase of 53.9% [1] - The development of inbound tourism reflects a country's comprehensive competitiveness, including infrastructure and cultural soft power, indicating that China is in a golden window period for expanding its inbound tourism market [1] - China has several advantages in attracting foreign tourists, including strong transportation services, hotel accommodations, and resolved payment and visa facilitation issues, leading to a competitive pricing advantage and diverse high-quality inbound tourism products [1] Group 2 - To develop inbound tourism, a mature and comprehensive international operation platform is necessary, with companies like Trip.com enhancing multilingual capabilities and utilizing AI technology to improve service efficiency [2] - The company has established 23 service contact centers in 11 countries, providing support in over 20 languages and ensuring 24/7 coverage to address complex issues faced by tourists [2] - Continuous innovation in deep travel products, such as car rentals and day tours, is essential to meet the diverse and personalized needs of foreign tourists, promoting unique destinations and experiences [2] Group 3 - Southeast Asian tourists are identified as a primary market for short trips, while European and American tourists require long itineraries that connect key attractions, with business tourism and international conferences being important focus areas [3] - Services must be tailored to different customer segments, such as offering unique experiences like hot springs and skiing for Japanese and Korean tourists [3] - The company is integrating multilingual versions of city tours and car rentals to facilitate foreign tourists' inquiries and bookings, helping small businesses enhance visibility and expand the inbound tourism market [3]