2025年"超级黄金周"数据盘点：出境入境双线升温，音乐节和体育赛事再度带火县域旅游 每经记者｜舒冬妮 10月8日，今年国庆中秋双节叠加的8天"超级黄金周"迎来最后一天。交通运输部预测，国庆中秋假期全 社会跨区域人员流动量达到23.6亿人次，平均每天约2.95亿人次，同比增长3.2%左右。 携程、同程旅行、去哪儿等多家平台数据显示，假期旅游市场呈现出"小城热力不减、出境入境双热、 体验型消费走强"的鲜明特征。随着县域旅游基础设施的完善和出入境政策的持续优化，越来越多小城 居民开启"首趟出境之旅"，而外国游客也深入中国地方城市，形成旅游市场双向奔赴的新格局。 纵观整个"超级黄金周"，旅游消费从简单的观光游览向深度体验转变趋势明显。同程旅行数据显示，连 住2天及以上的国内酒店预订热度同比增长超过52%，同时预订2个及以上城市的用户占比也同比大幅增 长，体现了游客更倾向于慢节奏、多站式的旅行方式。在跟团游市场，非一线城市用户也表现出"走得 更远"的特点，国内跟团游预订热度同比增长超过70%；而一线城市用户则更注重"玩得更好"，愿意为 高品质服务支付溢价。 当人们选择"走得更远"，这个国庆档的电影市场就与火热的旅游市 ...

乡村旅游亮点纷呈。榆林推出"乡村丰收"之旅，向游客展现美丽乡村产业兴旺、生态宜居的壮美画 卷。渭南、延安、汉中、杨凌等地推出"乡村体验""水果采摘""民宿体验""秦岭市集"等活动，让游客在 田园生活中感受秋日美景和丰收喜悦。 新兴文旅场景备受青睐。西安推出"穿越千年 诗韵长安"活动，将城市观光车变成移动诗社。宝 鸡、咸阳开展"跟着演出去旅行"系列活动，吸引众多游客前往。汉中举办2025"盛世迎华诞·万人游汉 中"汉服嘉年华活动，让游客沉浸式体验汉服文化。 县域旅游持续火爆。岚皋县村BA流量持续攀升，截至4日，相关话题网络直接流量58亿次。城固县 节前向涉旅单位发出不涨价倡议，吸引游客26.1万人次，同比增长8.3%，旅游收入1.5亿元，同比增长 9.5%。大荔县开展8大系列文旅活动50余场次，接待游客14万人次，综合收入6300万元。靖边县推出文 物特展、非遗展演等活动，各景区共接待游客7.552万人次，旅游总收入395.615万元。 严格执法检查。假期前4天，全省文旅系统出动执法人员5964人次，检查经营单位2612家次，发现 并整改安全生产隐患问题64个，巡查互联网上网服务营业场所视频监控系统331家次， ...

Core Viewpoint - The tourism market in China is experiencing significant growth during the National Day holiday, with record-breaking visitor numbers and a shift towards personalized travel experiences [3][5][6]. Tourism Market Overview - The Ministry of Transport predicts that over 340 million people will travel on October 1, setting a new historical peak [3]. - Major online travel platforms report a surge in tourism activity, with many scenic spots experiencing overcrowding on the first day of the holiday [3]. Popular Destinations - According to Meituan Travel, the top ten scenic spots on the first day of the holiday included famous locations such as Mount Tai and Universal Beijing Resort [4]. - Qunar's data shows that popular attractions are primarily natural sites, theme parks, and historical landmarks, with significant ticket booking volumes for places like Jiuzhaigou and the Terracotta Army [4]. Emerging Trends - There is a notable increase in tourism consumption in county-level destinations, with a 51% rise in pre-orders compared to the previous year, and some areas seeing over 100% growth [5]. - Customized travel experiences are gaining popularity, with a reported 40% increase in sales of tailored travel packages during the holiday [5]. Domestic and International Travel - Both inbound and outbound tourism are on the rise, with popular outbound destinations including Japan and Thailand, while cities like Shanghai and Beijing attract the most inbound tourists [5][6]. Unique Tourism Experiences - There is a growing interest in cultural and industrial tourism, with attractions like the China Daan Locomotive Expo Park offering immersive experiences that blend history and technology [7].

Core Insights - The National Day and Mid-Autumn Festival holiday has led to a significant increase in tourist activity, with many scenic spots experiencing sold-out tickets on the first day of the holiday [1][2] - The holiday period, lasting 8 days, has resulted in an extended average stay for tourists, with a notable increase in visitors staying 7-8 days in the same city compared to the same period in 2024 [1] - The newly recognized UNESCO World Heritage site, the Western Xia Tombs, has seen a surge in interest, with a 114% increase in search volume since September 1 [1][2] Tourist Trends - The peak travel day was October 1, with a sustained travel trend expected from September 27 to October 12, indicating a shift towards later holiday travel [3] - There is a growing trend of tourists opting for less crowded, cost-effective county-level destinations, with a 51% increase in pre-orders for county tourism compared to the previous year [3] - Popular county destinations such as Dongtai in Jiangsu, Haining in Zhejiang, and Jingxi in Guangxi have seen over 100% growth in tourism pre-orders compared to last year [3] Scenic Spot Preparations - Scenic spots, including the Western Xia Tombs, have implemented measures to manage the influx of visitors, such as extending opening hours and adding temporary parking facilities [2] - The Western Xia Tombs has launched a feedback system for visitors to enhance their experience during the busy holiday period [2]

Group 1 - The core viewpoint of the articles highlights the booming development of county tourism in China, driven by the trend of "reverse travel" and the increasing interest of young consumers in unique and high-quality travel experiences [1][2][9] - County tourism is evolving from being a supporting role in traditional tourism to becoming a new driving force for regional economic development, characterized by "small and beautiful" and "refined and special" offerings [1][2][9] - Young consumers, particularly those under 30, are becoming the main force in county tourism, with over 56% of summer travelers falling into this age group, indicating a shift in consumer preferences towards immersive and culturally rich experiences [2][3] Group 2 - The integration of cultural, agricultural, and tourism resources in county tourism has led to the emergence of new business models such as camping, educational travel, and night tours, catering to diverse tourist needs [2][3] - The development of county tourism is supported by policies like the "County Business Three-Year Action Plan (2023-2025)" and improvements in transportation and accommodation infrastructure, enhancing the convenience and comfort of travel to these areas [2][4] - The rise of digital platforms and social media is playing a crucial role in marketing and promoting county tourism, allowing for rapid visibility and engagement with potential visitors [4][7] Group 3 - Cross-regional collaboration is enhancing the appeal of county tourism, allowing for the integration of diverse regional characteristics and creating a multiplier effect that amplifies the value of county tourism [4][5][6] - The shift from "scenic spot economy" to "holistic experience" in county tourism is driven by the activation of cultural heritage and the monetization of ecological resources through various innovative models [7][8] - Challenges such as oversupply of traditional tourism products, inconsistent service quality, and a lack of professional talent need to be addressed through a combination of cultural depth, technological support, and policy frameworks [8][9]

Group 1 - In the first half of 2025, domestic residents made 3.285 billion trips, a year-on-year increase of 20.6% [1] - Urban residents accounted for 2.452 billion trips, growing by 17.5%, while rural residents made 833 million trips, increasing by 30.6% [1] - Total spending on travel reached 3.15 trillion yuan, up 15.2% year-on-year, with urban spending at 2.60 trillion yuan (12.5% increase) and rural spending at 550 billion yuan (30.1% increase) [1] Group 2 - The rapid increase in rural residents' travel is attributed to rising incomes and improved infrastructure, including more tourist attractions [2] - The per capita disposable income for rural residents was 11,936 yuan, with a nominal growth of 5.9% and a real growth of 6.2%, outpacing urban residents [2] - The county-level market's share of total retail sales of consumer goods reached 38.9%, reflecting a 0.1 percentage point increase from the previous year [2] Group 3 - In 2024, at least 17 counties had urban residents with per capita consumption exceeding 50,000 yuan, with some counties surpassing 55,000 yuan [3] - The tourism market in lower-tier cities and counties is emerging as a new growth point, with county tourism experiencing explosive growth since 2024 [3] - The average number of tourists in county tourism reached 5.8079 million, with a year-on-year increase of 14.26%, and total tourism revenue grew by 9.96% [3]

Group 1: Travel Demand and Trends - The domestic flight ticket bookings in China have increased by 3.5% compared to the previous week, with over 21.01 million tickets booked in July, showing a year-on-year growth [1] - Sanya has seen a 46.03% year-on-year increase in hotel bookings during the summer season, with family-friendly hotels experiencing over 70% growth [1] - The demand for travel from smaller cities is rising, with ticket bookings from medium-sized airports increasing by approximately 6% year-on-year [1] Group 2: Family Travel and Hotel Bookings - Family travel has surged, with a reported 80% increase in family hotel bookings nationwide during the summer, significantly outperforming the overall market [2] - Hotels with water parks or near water parks have seen a 30% increase in bookings, with some locations like Weihai and Xishuangbanna experiencing over 200% growth [2] - The demand for theme park-related family travel is high, with popular destinations including Zhuhai Changlong Ocean Kingdom and Shanghai Disneyland seeing significant booking activity [2] Group 3: Emerging Travel Destinations - New travel destinations are rapidly enhancing their family services, with an overall 80% increase in family hotel bookings this summer [4] - Cities like Dehong, Guizhou, and Jiangxi are among those with the highest growth in family hotel bookings, as they improve their tourism infrastructure [4] - The rise in family-oriented hotels is becoming a standard expectation in the hospitality industry, with many new hotels featuring extensive family-friendly amenities [4] Group 4: Demographic Shifts in Travel - University students have become a significant travel demographic, with a 50% increase in travel participation in July compared to the previous month, and a 20% increase year-on-year [4] - The number of travelers aged 50 and above has also risen, with an 80% month-on-month increase and a 30% year-on-year increase in July [4]

Core Viewpoint - The article highlights the successful launch of the "Zhe BA" basketball league in Zhejiang, emphasizing its role in promoting local culture, tourism, and economic development through sports engagement [1][2]. Summary by Sections Event Overview - The "Zhe BA" league kicked off on July 6, 2025, with a match between Zhuji and Keqiao, where Zhuji won 79-60 [1]. - The league is designed as an amateur competition, encouraging broad community participation, with matches scheduled from July 2025 to February 2026 across 11 cities and 90 counties in Zhejiang [2]. Basketball Infrastructure - Zhejiang boasts a strong basketball foundation, with 55,051 basketball courts covering 32.71 million square meters, including 45,652 basketball courts, 5,376 three-on-three courts, and 4,023 basketball gyms [2]. Economic and Cultural Integration - The league serves as a platform to showcase local products and tourism, with events featuring local delicacies and cultural performances [2][3]. - The integration of sports with local culture and economy is emphasized, with the league aiming to create a festive atmosphere that encourages community involvement [3]. Regional Economic Characteristics - Zhejiang's balanced county-level economic development is highlighted, with each region having its own leading industries, contributing to overall economic progress [5]. - Specific examples include Zhuji's sock production, Keqiao's textile dominance, and Yiwu's status as a global small commodity hub [5]. Income and Tourism - The average disposable income for urban residents in Zhejiang's counties is relatively high, with 9 out of 14 counties in China exceeding 80,000 yuan in 2024 [6]. - Zhejiang ranks first in the national county tourism strength rankings, with notable tourist attractions and events driving local economies [7]. Cultural Significance - The "Zhe BA" league is seen as a vehicle for cultural expression, drawing on regional characteristics and fostering community spirit through sports [8].

Core Insights - The tourism market in China is experiencing a significant surge, particularly in county-level destinations, with a reported average of 5.81 million visitors in 2024, marking a 14.26% year-on-year increase in visitor numbers and a 9.96% growth in total tourism revenue [1][2] Group 1: Growth of County Tourism - County tourism is witnessing explosive growth, driven by changing consumer preferences and the emergence of younger travelers seeking unique and relaxing experiences [1][2] - The core demographic for county tourism is primarily young individuals aged 18-34, who prefer tranquil and less commercialized destinations [1][2] - Social media plays a crucial role in promoting county tourism, allowing lesser-known destinations to gain visibility through engaging content [2] Group 2: Infrastructure and Accessibility - Improved infrastructure, particularly the expansion of high-speed rail networks, has facilitated easier access to county areas, with 95% of counties expected to be within a two-hour travel radius by the end of 2024 [2] - The total high-speed rail mileage in China is projected to exceed 47,000 kilometers by the end of 2024, enhancing the overall travel experience [2] Group 3: Economic Impact - County tourism not only attracts visitors but also boosts local employment and drives regional economic development [3] - For instance, in 2024, Congjiang County in Guizhou received 5.49 million visitors, generating a total tourism revenue of 5.98 billion yuan, reflecting year-on-year increases of 24.46% and 23.35% respectively [3] Group 4: Differentiation and Competition - The rise of county tourism also brings challenges, such as the risk of homogenization in offerings, which can dilute the unique appeal of these destinations [4] - Zhejiang Province serves as a model for successful county tourism development, with 34 of the top 100 counties in tourism strength located there, emphasizing the importance of differentiated strategies [4] Group 5: Future Directions - The ultimate competitive advantage of county tourism lies in preserving the authenticity of local life, moving away from replicating urban experiences [5] - As the market for cultural and tourism consumption diversifies, there is a need for counties to explore and develop unique natural and cultural resources to create distinctive tourism products [5]

Core Viewpoint - The article highlights the rapid growth of county tourism in China, driven by younger generations seeking unique travel experiences and supported by favorable policies and improved transportation infrastructure [1][2][3]. Group 1: County Tourism Growth - Since 2024, county tourism in China has experienced explosive growth, with an average of 5.81 million visitors and a year-on-year increase of 14.26% in total tourism revenue, which grew by 9.96% [1][2]. - The core consumer demographic for county tourism is primarily young people aged 18-34, with "post-90s" and "post-00s" making up 39.87% of this group, indicating a strong demand for relaxation and niche experiences [2][3]. Group 2: Policy and Infrastructure Support - Local governments are increasingly prioritizing high-quality development in the cultural and tourism sectors, aiming to create world-class tourism brands and enhance project leadership, which provides solid policy support for county tourism [2][3]. - The improvement of transportation networks and the rise of family car ownership have significantly contributed to the growth of county tourism, making it more accessible [3]. Group 3: Economic Impact and Consumer Behavior - The number of active consumers and order volume in county tourism has rapidly increased, with a 19.6% year-on-year growth in consumers and a 22.6% increase in order volume on Meituan's platform in 2024 [3]. - Local residents are also increasing their tourism spending, reflecting a broader trend of rising income and consumption levels in county areas [3]. Group 4: Case Study - Anji County - Anji County has transformed its tourism from day trips to in-depth experiences, with 34.02 million visitors and a total tourism revenue of 47.56 billion yuan in 2024 [4]. - Anji is notable for having the highest number of high-end hotels and a significant number of homestays, with over 40,000 people employed in tourism-related jobs, contributing over 20% to farmers' direct income [4]. Group 5: Regional Characteristics and Trends - Zhejiang Province is highlighted for its diverse tourism resources and effective policy support, which integrates scattered tourism assets and promotes new tourism formats appealing to younger audiences [5]. - Specific local attractions, such as the "Kailang Street" in Zhuji and the Yiwu International Trade City, have become popular destinations, drawing significant visitor numbers and showcasing the unique products of the region [5].