中国广告协会国际传播工作委员会执行主任陆文龙，中国外文局欧非中心主任赵丽君，凤凰卫视编委、凤凰网资深副总裁邹明，知识产权出版社 副社长李程，中国新闻史学会国际传播专业委员会常务副主任雷蔚真，中央民族大学互联网平台企业发展与治理研究中心主任郭全中，华商报总 经理聂保刚，智通财经副总裁黄武锋，青岛国际新闻中心主任张锡岭，青岛市贸易发展服务中心主任刘婷，CGMO创新增长俱乐部主理人梅波， 知识产权出版社语言服务部主任胡新华等出席。青岛市新媒体协会，火山引擎，抖音等单位代表共同参与，现场氛围热烈，成果丰硕。 2025年11月21日，新媒体国际传播暨品牌出海高质量发展大会在青岛国际新闻中心新闻发布大厅隆重召开。同期举行"新媒体国际传播联合体"成 立仪式。 中国外文局欧非传播中心主任赵丽君，凤凰卫视编委、凤凰网资深总编辑邹明，中国广告协会国际传播工作委员会执行主任陆文龙，中央民族大 学互联网平台企业发展与治理研究中心主任郭全中，中国新闻史学会国际传播专业委员会常务副会长雷蔚真，青岛市新媒体协会会长李亚川共同 为联合体揭牌。 联合体应运而生 构建国际传播"同心圆" 在全球化深度发展与数字技术迭代升级的背景下，国际传播格局呈 ...

点击上图▲立即购票 12月28日，在厦门，一起相约"AI闪耀中国"吴晓波科技人文秀。本次活动由吴晓波 频道、优酷、七维动力联合主办， 【点击此处立即购票】 。 " 截至 2025 年 3 月，全国地方国际传播中心在 YouTube 、 Facebook 、 X 、 TikTok 等平台的账号总数超过 100 个，总订阅量约 3740 万。 " 文 / 巴九灵（微信公众号：吴晓波频道） 重庆圈粉 陈睿是全球互联网最火的重庆崽儿。 最近，这位重庆网红凭借"母语级模仿"特朗普而登上了CNN。 他通常身着黑衣、白鞋，模仿特朗普的手势、英语音调、性格，将总统风格植入到自己的视频账号内容中，展示国内的风土人情。 在视频中， 他扮演训斥乌克兰总统的特朗普："你根本就无牌可打。"接着，他就被他妈妈给揍了。另外一个视频里，他化身总统登上长城，赞美 中国人修建的城墙比美国强多了，还成功挡住了"墨古人"（Mexigolian，糅合墨西哥人与蒙古人的戏称）。 中国的网友评价他，在特朗普模仿大赛中，特朗普只能得第二名。美国网友评价说，Even Trump can be "MADE IN CHINA!" （就连特朗普，也 是"中国制造" ...

Group 1 - The core viewpoint of the article emphasizes the importance of enhancing China's cultural soft power and international influence through improved international communication mechanisms and deepened cultural exchanges [1][2] - The "Suggestions" propose a multi-layered and three-dimensional international communication framework to better convey and interpret Chinese culture globally [1] - The focus on "strengthening regional and country-specific research" indicates a shift towards a more refined and specialized approach in international communication efforts, aiming to understand different cultural contexts and audience preferences [1] Group 2 - The article highlights the need for extensive international cultural exchanges and cooperation, encouraging cultural enterprises and quality cultural products to reach global markets [2] - It notes the recent trend of cultural products, referred to as the "new three samples," gaining popularity abroad, reflecting a vibrant exchange between Chinese and foreign cultures [2] - The implementation of the "Suggestions" aims to balance high-level outbound cultural initiatives with high-quality inbound cultural exchanges, promoting culturally rich and internationally relevant products [2]

Core Points - The journal "Coastal Life" has been officially renamed to "South China Communication" and will be published under the new domestic unified continuous publication number CN46-1093/G0 [1] - "South China Communication" is managed by Hainan Daily and will be a quarterly publication focusing on international communication development, regional studies, and theoretical research [1] - The launch of "South China Communication" fills a gap in provincial-level international communication journals and is the only professional journal of its kind in Hainan, providing a high-level platform for academic research and practical development in international communication [1] - The establishment of the journal coincides with the upcoming official launch of the Hainan Free Trade Port's full island closure operation on December 18, marking a new phase in Hainan's international communication efforts [1]

Core Viewpoint - The "Lanzhou International Communication and Exchange Promotion Week" has been launched to showcase Lanzhou's achievements in ecological protection, economic development, and livelihood security to the world through overseas Chinese media representatives [1][3][8]. Group 1: Event Overview - The event will last for one week, involving media representatives from countries such as Canada, New Zealand, South Korea, Germany, Ireland, and Madagascar [1][3]. - The media representatives will explore various districts and counties in Lanzhou, focusing on ecological protection practices, technological innovation, cultural uniqueness, and rural revitalization strategies [3][8]. Group 2: Media Engagement - The event serves as a platform for overseas Chinese media to convey Lanzhou's ecological stories, cultural charm, industrial vitality, and rural transformation in a way that resonates with their local audiences [6][8]. - Media representatives expressed their intent to share Lanzhou's cultural heritage, such as the famous Lanzhou beef noodles, with their respective audiences, particularly targeting younger demographics [6]. Group 3: Strategic Importance - This promotional week is not only an international communication practice but also a significant opportunity for Lanzhou to enhance its global visibility, attract investment, develop tourism, and foster international cooperation [8].

Core Viewpoint - The power of culture played a significant role in achieving victory during the Anti-Japanese War, and it is essential for the younger generation to remember and pass on these valuable historical experiences and revolutionary spirits to tell the story of China in the new era [1]. Group 1: Historical Context - The International News Agency (国新社) held a seminar in Guilin, emphasizing the importance of cultural resistance during the Anti-Japanese War, particularly highlighting Zhou Enlai's contributions [3]. - Zhou Enlai recognized the significance of the media in wartime, understanding that the battle for public opinion was as crucial as military engagements, which helped garner international support for China [3]. Group 2: Media's Role - In 1938, under Zhou Enlai's guidance, notable journalists established the International News Agency in Wuhan, which later set up its headquarters in Guilin, providing news to over 150 domestic and international media outlets [3][5]. - The journalists adhered to principles of truthfulness and timely reporting, effectively communicating the realities of the war and the actions of Japanese aggressors to the international community [5]. Group 3: Legacy and Modern Implications - The current China News Service (中新社) is seen as a continuation of the legacy of the International News Agency, striving to enhance international communication capabilities and improve global understanding of China's developments [5]. - On the 80th anniversary of the victory in the Anti-Japanese War, there is a call to draw wisdom from history, emphasizing patriotism and hard work while encouraging the youth to engage in modern socialist construction through innovative cultural expressions [5].

Core Viewpoint - The 30th anniversary of China News Online highlights the importance of innovation in international communication and the need to effectively tell China's story to the world [1][2]. Group 1: Historical Context and Evolution - China News Online was one of the first Chinese media outlets to enter the internet space in 1995, evolving from a traditional news agency to a comprehensive news portal [2]. - The organization has maintained its commitment to serving national interests and showcasing societal changes over the past 30 years [2]. Group 2: Strategic Goals and Future Directions - China News Online aims to transition from being a "content supplier" to a "value leader" in the media landscape, focusing on intelligent media platforms and enhancing decision-making capabilities [3]. - The organization emphasizes the need for collaboration between think tanks and mainstream media to effectively communicate China's economic development stories [6]. Group 3: Enhancing International Communication - The need for a multi-faceted approach in international communication is highlighted, advocating for the integration of various voices and perspectives to enhance influence [6]. - The use of AI and other technologies is recommended to improve the effectiveness and reach of international communication efforts [6]. Group 4: Content and Platform Development - There is a call for both hardware and software improvements in international media, including the establishment of independent platforms and enhanced content supply focusing on contemporary China [8][9]. - The importance of localized narratives and the engagement of overseas Chinese communities in storytelling is emphasized to foster deeper connections with international audiences [7][10]. Group 5: New Paradigms in Communication - The emergence of new media platforms necessitates innovative approaches to international communication, moving away from dependency on traditional platforms [10]. - The integration of macro and micro narratives is essential for effective communication, ensuring that international audiences can relate to and understand China's development [11].

Core Viewpoint - The conference commemorating the 80th anniversary of the victory in the Chinese People's Anti-Japanese War and the World Anti-Fascist War highlighted the contributions of international friends like Edgar Snow, emphasizing the importance of international communication and cultural exchange in promoting understanding of China and its history [1][2]. Group 1: Projects and Initiatives - The "Snow International Scholars" project will select 1-2 influential overseas professionals in international cultural exchange each year to conduct academic research and international communication activities at Peking University's School of Journalism and Communication [3]. - The "International Friends Research" database project aims to utilize big data and artificial intelligence to conduct in-depth research and dissemination of information about international friends, relying on domestic and international research institutions [3]. - The "New Era Snow" global media interview program will set specific themes each year, organizing influential global media and professionals to visit China for interviews and exchanges, fostering a new generation of friends who understand and support China [3]. Group 2: Historical Context and Contributions - Eric Foster, nephew of American friend Helen Foster Snow, noted that "Red Star Over China" not only introduced Mao Zedong to the Western world but also informed the Chinese public about Mao and his revolutionary team [2]. - The establishment of the Edgar Snow Research Center at Peking University in 1993 has facilitated systematic research and documentation of Snow's contributions, emphasizing the importance of shared historical memories in fostering humanistic exchanges [2]. - The conference served to remember and honor the contributions of foreign friends in the fight against Japanese aggression, reinforcing the narrative of international solidarity during the war [2].

Core Viewpoint - The conference commemorating the 80th anniversary of the victory in the Chinese People's Anti-Japanese War and the World Anti-Fascist War emphasized the importance of international communication and the contributions of international friends like Edgar Snow in promoting understanding of China and the Chinese Communist Party [1][2] Group 1: International Communication - The conference gathered international and domestic guests to discuss the theme of promoting the great spirit of the Anti-Japanese War and telling the story of China in the new era [1] - Liu Xiaofeng, director of the 5S+ Research Center at Civil Aviation University of China, highlighted the role of historical materials in international communication, suggesting the use of songs, exhibitions, dramas, and films to connect past, present, and future [2] - The conference marked the launch of several projects, including the "Snow International Scholars" program and the "International Friends Research" database [2] Group 2: Contributions of International Friends - Eric Foster, nephew of Edgar Snow, shared insights on how his aunt, Helen Snow, contributed to the understanding of the Chinese Communist Party by collecting biographical materials that supplemented Edgar Snow's work [1] - Sun Hua, director of the China Edgar Snow Research Center at Peking University, expressed gratitude for the truthful reporting by international friends like Snow and called for more new generations of international friends to understand and support China [1]

Core Viewpoint - The rise of overseas influencers in China is significantly enhancing the global storytelling of China, providing a fresh and relatable perspective that resonates with international audiences [2][5]. Group 1: Rise of Overseas Influencers - The development of short video and live streaming platforms has made China one of the most active markets for internet content creation, allowing foreign creators to showcase their experiences in China [3]. - Influencers from various backgrounds are capturing everyday life in China, presenting a vibrant and multifaceted image that contrasts with traditional narratives [3][4]. Group 2: Reasons for Popularity - Overseas influencers bring a sense of novelty and authenticity, as their foreign perspective is often perceived as a more trustworthy evaluation of China [4]. - Their content is typically concise, humorous, and relatable, utilizing multiple languages to reach a broader audience [4]. - The rapid development of Chinese society provides a wealth of engaging content for influencers, enhancing the appeal of their narratives [4]. Group 3: Social Reactions - The popularity of overseas influencers has sparked discussions in China, with many viewing it as an effective means of international communication [5]. - There are concerns regarding the reliance on foreign voices to tell Chinese stories, raising questions about national narrative confidence [5][7]. Group 4: Advantages of International Communication - Overseas influencers possess a unique international perspective, making them adept at presenting Chinese stories in a relatable manner [8]. - Their content often humanizes China's image, countering stereotypes prevalent in Western media [8]. - They complement official narratives, appealing to younger audiences and diversifying the storytelling landscape [8]. Group 5: Potential Risks and Challenges - The involvement of overseas influencers carries risks, including potential political sensitivities and the possibility of misrepresenting Chinese culture [9]. - There is a growing sentiment of discomfort among some Chinese citizens regarding the perceived preference for foreign narratives over domestic voices [9]. - The varying cultural contexts in which these stories are received can lead to misunderstandings and backlash [9]. Group 6: Strategies for Effective Storytelling - To maximize the impact of overseas influencers, it is essential to provide them with a deeper understanding of Chinese culture and history [12]. - Supporting influencers with resources and platforms can enhance their reach and effectiveness in storytelling [12]. - Encouraging diverse content creation that goes beyond entertainment can present a more comprehensive view of China [12]. Group 7: Enhancing Domestic Storytelling - Building narrative confidence among Chinese storytellers is crucial for a balanced representation of China [14]. - Improving the international communication skills of Chinese content creators can help them effectively share their stories on global platforms [14]. - Fostering international collaborations and enhancing platform capabilities can facilitate the global dissemination of Chinese narratives [15].