小店经济
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安徽芜湖出台专项方案支持“青春小店”“青年主理人”成长
Xin Lang Cai Jing· 2025-12-31 15:53
《方案》紧扣青年消费升级、兴趣迭代与创业需求。在主体培育上,《方案》突出对"青春小店"及"青 年主理人"的重点扶持。该市将组建"青春小店联盟"、发布专属成长指南与Citywalk打卡路线、开展"最 美青春小店"评选等组合举措,助力小店品牌化、特色化发展。同时,组建由创业导师、法律专家、品 牌策划人等构成的跨领域"青春经济服务团",并配套最高400万元的贴息贷款及奖补支持,切实为青年 创业梦想保驾护航。 为丰富高质量消费供给,《方案》重点规划发展潮玩经济、体验经济、宠物经济及国潮经济,积极引进 知名IP旗舰店、特色潮玩店等新业态,推动芜湖铁画、浆染等非遗技艺与当代潮流IP融合创新。该市还 将持续举办音乐节、动漫展、青年艺术节等品牌活动,并优化夜间消费、乡村消费及赛事消费体验。 中国青年报客户端讯(中青报·中青网记者 王海涵 王磊)12月31日,安徽芜湖市举办"青春焕新 小店上 场"促进青春经济发展行动暨跨年迎新消费季启动仪式。现场,共青团芜湖市委发布《芜湖市促进青春 经济实施方案》(以下简称《方案》),明确以"五个一"为核心目标,组建1个青春经济服务团,每年 开展不少于10场青春经济沙龙、支持培育不少于100个 ...
江苏共青团:精细服务赋能“苏青小店”
Zhong Guo Qing Nian Bao· 2025-12-15 22:51
玩转创新运营,用新潮思路打破传统边界;心系社会责任,用点滴行动温暖城市角落……近日,江苏苏 州,青春小店发展与主理人平台共创共建交流火热开展,来自全国各地的新媒体达人、青春小店主理 人、KAB创业教育项目代表围绕创业实践展开对话,抖音等互联网平台开展赋能培训,北京、上海、 江苏等地团组织分享赋能小店成长工作案例。活动现场,"苏青小店"(江苏省"青春小店"的统称——记 者注)年度榜样店名单发布,全省各地524家小店纳入共青团重点培育库。 今年,团江苏省委启动实施"苏青小店"培育行动,聚焦小店创业所需的培训、宣传、引流、金融、供应 链等要素,联合相关单位推出政策、金融、流量等"7+"门店赋能体系,助力青年创新创业。 借着苏超联赛的热潮,在团镇江市委对接下,茶咖融合小店COFFEE&TEA今年参与苏超镇江主场的赛 事集市。主理人胡文婕说,小店在集市提供了非遗手作文创,让球迷在观赛之余感受传统工艺魅力。他 们还专为苏超定制了带有镇江应援色的冷泡茶,配上"镇江 fighting"的应援标语,成为赛场边独特风 景。 胡文婕介绍,赛事期间,他们不仅接待了众多主场及客场球迷,还为现场清洁人员免费提供了便携装冷 泡茶,用实际行 ...
不止好味!「烟火榜」认证的小店味道还有这些故事
Sou Hu Wang· 2025-11-27 13:21
Core Insights - The rise of "human smoke" as a core attraction for urban consumption has led to small shops hidden in alleys becoming destinations for food lovers [1] - Douyin's Life Service launched the "Fireworks List" in 2025, covering 10 cities and featuring 360 unique small shops, helping traditional businesses attract new customers and achieve significant growth [1][8] Group 1: Success Stories of Small Shops - Chengdu's KuaiJia Spicy Hotpot has maintained its traditional flavor for 15 years and saw its revenue triple after leveraging Douyin's platform to reach a wider audience [1] - Zhu's Spicy Shrimp, a family-run shop, overcame competition from larger establishments by utilizing Douyin to showcase its shrimp selection and cooking process, resulting in over double its previous revenue [3] - Guangzhou's Yinzuo Restaurant, a 42-year-old establishment, adapted to attract younger customers by creating engaging content on Douyin, achieving 2.5 times its previous year's revenue [5][6] Group 2: Douyin's Impact on Small Business Growth - Over 4.58 million small shops have been active on Douyin in the first ten months of this year, with a 34% year-on-year increase in transaction volume [8] - Douyin Life Service has introduced several support measures, including zero-cost entry and a "Safe Guard" system, to assist small businesses in their operations and visibility [8]
抖音生活服务烟火榜发布 首批10城360家小店上榜
Zheng Quan Ri Bao Wang· 2025-11-21 13:46
Core Insights - Douyin's first creator conference for lifestyle services was held in Chengdu, showcasing the "smoky food" list featuring 360 small restaurants across 10 cities, aiming to convert online attention into offline consumption [1][2] - The platform's unique content ecosystem is designed to support small restaurants by enhancing their visibility and reducing consumer decision-making costs [1][2] Group 1: Smoky Food List - The "smoky food" list was created using Douyin's content and evaluation data, user nominations, and insights from 248 local food enthusiasts, ensuring a comprehensive selection process [2][3] - The first batch of 360 small restaurants includes a high percentage of single-store operations (95%), with 61% being ten-year-old establishments and 58% featuring local specialty dishes [2] Group 2: Business Support Measures - Douyin has introduced six support measures for small businesses, including lowering entry guarantees, promoting zero-cost entry, and providing customized services to reduce operational risks [3] - A special fund exceeding 100 million yuan has been established to support small restaurant operations, alongside a "safe service" standard to encourage quality service [3] Group 3: Creator Support Policies - Douyin plans to enhance support for creators through increased traffic allocation, project resource support, and product tool upgrades, tailored to different growth stages of creators [3]
以金融活水培育万千“小店经济”焕新活力——工行青岛分行普惠金融与乡村振兴案例成果展
Xin Lang Cai Jing· 2025-11-14 03:25
Core Insights - The Industrial and Commercial Bank of China (ICBC) Qingdao Branch focuses on supporting individual businesses as a vital part of the market economy, emphasizing "stabilizing employment, ensuring livelihoods, and promoting consumption" [1][2] - The bank has implemented various financial products like "Small E-Loan" and "Merchant Loan" to address the urgent funding needs of small businesses, particularly in retail and wholesale sectors [1][2] Group 1: Financial Products and Services - ICBC Qingdao Branch has provided over 11.1 billion yuan in credit support to more than 16,700 individual businesses and small enterprises through its inclusive financial products by the end of September 2025 [2] - The "Merchant Loan" product allows businesses to secure loans based on their transaction flow without the need for collateral, significantly easing the financing process for small merchants [4][6] - The "Small E-Loan" has been effectively utilized by numerous merchants, with one clothing store owner receiving a 150,000 yuan loan within hours of application, showcasing the product's efficiency [6][8] Group 2: Community Engagement and Outreach - The bank has organized initiatives like "Thousand Enterprises, Ten Thousand Households" outreach and "Individual Business Service Month" to directly engage with local merchants and understand their financial needs [2][8] - A dedicated team of young customer managers has been deployed to various markets and communities to provide hands-on guidance for online financing operations [2][8] - The bank's efforts have led to successful case studies that serve as models for promoting inclusive financial services across the organization [2]
培育新场景 拓展新业态 探索新机制 四川以创新供给推动消费提质升级(活力中国调研行)
Ren Min Ri Bao· 2025-11-10 22:48
Core Insights - Sichuan province is enhancing innovation supply and promoting new consumption scenarios, achieving a retail sales total of 2.12 trillion yuan in the first three quarters of the year, a year-on-year increase of 5.8% [1] - The emphasis on improving consumer capacity and conditions, as highlighted by President Xi Jinping, aims to fully unleash consumption potential [1] Group 1: New Consumption Scenarios - Chengdu's East District Memory Park combines industrial heritage with digital creative shops and art cafes, attracting over 50,000 daily visitors, with young tourists making up over 80% [2] - Unique experiences such as costume changes in restaurants and interactive activities in parks are transforming shopping into a comprehensive "play, shop, and entertain" experience [3] - The integration of various consumption destinations is creating new landmarks in the region [3] Group 2: Economic Growth and New Business Models - Chengdu has welcomed 631 new flagship stores in the first three quarters, maintaining a leading position nationally [4] - The "Night Tour Jinjiang" project has attracted approximately 360,000 visitors during the National Day and Mid-Autumn Festival holidays, generating about 2.85 million yuan in tourism revenue [4] - The night economy is expanding with initiatives like "Night Tour Sanjiang" in Leshan and "Starry Night Market" in Mianyang, aiming to create 20 "nocturnal landmarks" and 100 night economy clusters [5] Group 3: Digital and Creative Industries - Chengdu High-tech Zone has over 6,000 digital creative enterprises, employing more than 120,000 people, with an industry scale exceeding 110 billion yuan [6] - The establishment of the Jinjiang District First Economy Development Promotion Center aims to provide comprehensive lifecycle services for new businesses [6] Group 4: Tax Policies and Consumer Engagement - The introduction of "immediate tax refund" policies has significantly increased foreign tourist purchases, with a 200% year-on-year growth in tax refund applications from January to July [7] - The "Hundred Products Thousand Stores" initiative aims to cultivate over 1,500 local shops within three years, enhancing the local economy and cultural experience [7]
重庆两江数字经济产业园“聚力赋能、个个精彩”——个体工商户成长助力巡展活动举行
Zhong Guo Xin Wen Wang· 2025-09-26 07:04
Core Points - The event "Empowerment and Excellence" for individual businesses in the Chongqing Liangjiang Digital Economy Industrial Park aims to provide face-to-face services and guidance to help individual businesses understand compliance issues and enhance their legal awareness and risk management capabilities [1][3] - The "Xingqihang" service platform offers a one-stop, full-cycle, and intelligent service for business entities, allowing them to access various services such as communication, legal, financial, insurance, and tax services online [3][4] Group 1 - The event is part of the fourth "Individual Business Service Month" series, organized by the Liangjiang New Area Market Supervision Administration [1] - Individual business owners from sectors like catering, retail, and housekeeping actively engaged in consultations, showing a strong interest in policy details and compliance [3] - The staff provided practical guidance on registration processes, annual report requirements, compliance norms, and the "individual to enterprise" transition [3] Group 2 - The "Entrepreneurship Care Package" available through the Xingqihang platform includes free communication services for six months, one year of legal consultation, and three months of tax agency services [4] - Financial institutions showcased various loan products tailored for individual businesses, such as "Shuyidai" from Zhejiang Merchants Bank, which offers credit loans up to 30 million yuan based on multi-dimensional data assessment [6][7] - The event facilitated direct interactions between business owners and bank representatives, simplifying the loan application process and making financial services more accessible [6][9] Group 3 - The Liangjiang Financial Company emphasized the importance of individual businesses in driving economic growth and employment, highlighting their role as a reflection of urban vitality and public well-being [9] - The initiative aims to break down service barriers by bringing financial services closer to the daily operations of individual businesses, effectively addressing their needs [9] - Future plans include ongoing collaboration between financial and enterprise service resources to enhance service breadth and depth for market entities in the region [9]
商道创投网·会员动态|堂上堂·完成数百万元Pre-A轮融资
Sou Hu Cai Jing· 2025-07-29 09:44
Core Insights - The company "堂上堂" has recently completed a Pre-A round financing of several million yuan, led by local state-owned enterprise Hefei Jian Investment and existing shareholder Tomato Capital [2] - Founded in 2019 in Hefei, "堂上堂" focuses on freshly steamed buns with a core concept of "freshly made and sold within 2 hours," featuring a 1:1 ratio of dough to filling and a simplified SKU of 9 varieties [3] - The brand has opened over 20 stores in Anhui within five years, with breakfast accounting for 50% of revenue and high demand for dinner service [3] Financing Purpose - The funds from this round will be allocated to three main areas: upgrading the Hefei smart supply chain for direct sourcing, fresh delivery, and digital traceability; building a composite talent team for operational and digital capabilities; and accelerating the expansion of the "small dining" model through standardized output and regional development [4] Investment Rationale - The project leader from Hefei Jian Investment noted that "堂上堂" is redoing traditional snacks with industrial standards, maintaining authenticity while ensuring replicability; the high dinner sales ratio indicates the potential for all-day dining [4] - The small dining model is characterized by low investment and quick returns, aligning with the state fund's investment themes of "livelihood + efficiency" [4] - Tomato Capital's continued investment reflects confidence in the team's execution capabilities [4] Market Context - Recent government initiatives support the transformation and upgrading of traditional commerce, emphasizing the branding and digital development of "small store economies" [4] - "堂上堂" leverages a focused product strategy and self-built supply chain, providing a robust consumer infrastructure for investment institutions while adhering to the "state capital for livelihood, private capital for efficiency" logic [4]
开家实体小店,还能撑起年轻人的“创业梦”吗?
Hu Xiu· 2025-07-17 11:06
Group 1 - The article highlights a growing trend among young entrepreneurs in China, particularly those born in the 1990s and 2000s, who are increasingly opening small businesses as a flexible and appealing career choice [1][2][4] - A significant portion of young respondents, 58.7%, believe that running a small shop offers more freedom, while 49.7% view it as a viable entrepreneurial option [1][4] - As of now, there are approximately 124 million registered individual businesses in China, providing employment for nearly 300 million people, indicating the importance of small shops in the current job market [3] Group 2 - The article discusses the low-cost nature of starting small businesses, particularly in the beauty industry, where young entrepreneurs like Chen Xi are opting for home-based operations to minimize expenses [5][10] - The beauty service market is experiencing significant growth, with a yearly increase of over 25% in the home beauty service sector, driven by the low overhead costs associated with home-based beauty shops [11] - The profitability of beauty services is highlighted, with profit margins for nail services reaching approximately 90%, showcasing the potential for high returns in this sector [17] Group 3 - The article contrasts the experiences of young entrepreneurs in different sectors, such as the mobile phone retail industry, where operators like Wang Hai face declining sales and increased competition from online platforms [24][36] - The mobile retail sector has seen a 14.7% year-on-year decline in the number of retail stores, indicating a challenging environment for traditional brick-and-mortar businesses [36] - Wang Hai's experience reflects a broader trend where mobile stores are struggling to adapt to changing consumer behaviors, with many shifting towards online shopping [33][34] Group 4 - The small bar industry, represented by Lin Yang's establishment, is also discussed, with the market size for small bars in China reaching approximately 148.78 billion yuan in 2023, expected to exceed 180 billion yuan by 2027 [48] - Lin Yang's approach emphasizes emotional consumption, where customers seek experiences rather than just products, aligning with the current trend of consumers valuing emotional connections [53][54] - The article concludes that the "small shop economy" is becoming a significant avenue for young people to pursue their entrepreneurial dreams, despite the challenges and uncertainties they face [60][61]
书超”为何热捧“小店经济
Xin Hua Ri Bao· 2025-07-07 02:03
Group 1 - The article highlights the growing popularity of traditional crafts, specifically Suzhou's walnut carving, which is recognized as a national intangible cultural heritage [1] - The participation of local artisans in the Jiangsu Book Fair has increased, with over 20 non-heritage small shops showcasing their products, indicating a shift towards cultural consumption [1][2] - The sales performance of these small shops has improved, with products ranging from tens to thousands of yuan, appealing to a broader customer base beyond traditional collectors [1] Group 2 - The Jiangsu Book Fair has expanded its focus from primarily books to a broader cultural consumption model, incorporating various cultural and creative products [2] - The event has successfully created a closed loop of "cultural commerce," enhancing the overall experience for attendees, including interactive activities for children and food options [2] - The fair has attracted a diverse range of exhibitors, with careful selection based on sales performance and feedback from platforms like Xiaohongshu, indicating a strategic approach to enhancing the event's offerings [2] Group 3 - The East China crystal products have gained traction among young consumers, with personalized recommendations becoming a trend, showcasing the intersection of culture and consumer behavior [3] - The integration of traditional crafts like Song brocade into the fair has allowed for the expansion of new customer segments, demonstrating the effectiveness of the platform provided by the book fair [3] - Feedback from exhibitors has led to improvements in the layout of the event, resulting in increased foot traffic and sales, highlighting the importance of adaptability in event management [3]