张女士目前在河南三门峡经营一家胡辣汤店，她也曾在"小店支招人"那里学到了开店的一些常识和商业 运营逻辑。张女士表示："反正是看个人吸收。我学习完以后，可能思路更加明确了，知道生意本身到 底该怎么去做了。现在开店的三个要素，一是选品，二是门店位置，三是店内装修。顾客进店了以后， 员工的服务态度和热情度，还有解决和处理问题的能力。" 记者注意到，不少"小店支招人"采取"有偿连麦""线上卖课"等经营方式，一方面在视频平台直播"支 招"，和网友一起为咨询者出谋划策；另一方面则出售线上课程或教材，围绕选址、定价、营销等实际 问题对小店经营者进行系统性培训。 央广网北京2月27日消息（记者管昕）据中央广播电视总台中国之声报道，目前，以餐饮、零售为核心 的小店经济，已成为激活城市烟火气、稳固民生就业、畅通微观经济循环的重要载体。大量创业者涌入 实体赛道，却可能面临数字化转型滞后、运营能力不足、商业决策粗放等现实困境。 在此背景下，"小店支招人"这一新业态应运而生。他们在社交媒体上发布创业开店干货，提供线上咨询 服务的同时，也通过线上引流售卖线下课程。如何看待"小店支招人"的出现与兴起？这一新业态如何助 力小店经济更健康更红 ...

作者：杨力 进入腊月，窗外的风声紧了，带着些凛冽的哨音，却更衬得屋里一室的暖。 桌上火锅正"咕嘟咕嘟"地滚着，白蒙蒙的热气袅袅地升腾，模糊了玻璃窗，也模糊了彼此的脸，只余下一片融融的欢声笑 语。 爷爷、父母、我们、还有小辈四世同堂，挤在这温暖的堡垒里，对抗着外面整个冬天的寒。在品尝了年年必备、甜得粘牙的 八宝饭时，大家不禁喟叹："这，就是年的味道啊。" 是的，年的味道，这看不见、摸不着，却又分明充盈在空气里，萦绕在舌尖上，盘桓在心头的一种东西，究竟是什么呢？ 01 爷爷的年，是神圣的团圆。 爷爷是我们家的老寿星，已是耄耋之年。他耳背，我们须得凑近了，大声地说话，他方能听清。可此刻，他的眼睛在热气氤 氲后，却亮得惊人。他放下筷子，那双布满老年斑、如古树虬枝般的手，轻轻按在桌上，仿佛要按住一段流逝的时光，声音 沙哑说："依我看，年的味道，就是'神圣'二字，是团圆的'神圣'。" 大家就围着一个小小的炭盆，盆里的炭火红红的，映得人脸也红红的。女人们手里不停地剥着花生、瓜子，男人们则聊着一 年的收成，来年的打算。话是琐碎的，声音是温和的，时间在那样的夜晚，仿佛也走得慢了，流得缓了。他们静静地等着， 等着子时那一声划破夜 ...

Group 1 - The article highlights the upcoming online courses offered by Wind in February 2026, aimed at providing quality education to global users [2] - Key topics for the February courses include AI efficiency in capturing industry turning points and constructing public fund benchmark analysis systems [3] - The schedule includes sessions on fund factor analysis for optimizing investment portfolios, with specific dates and times provided for each course [3][4] Group 2 - A recap of January's exciting content is mentioned, indicating that there were valuable sessions that users can revisit [6] - The article encourages users to scan a QR code to book courses of interest and enjoy live broadcasts and replays [7]

Core Insights - The article highlights the growing trend of "sports instant fashion," where professional sports products are increasingly integrated into daily life, as evidenced by actress Zhou Xun's social media post featuring a Keep-branded swim cap [1][5][7] - The current year is marked as a "sports year," with global events like the Olympics boosting public enthusiasm for sports, leading to a vibrant sports consumption market [3][4][7] Company Performance - Keep has seen significant growth in various product categories from January 1 to 29, 2026, with glove GSV (Gross Sales Value) increasing by 268%, massage and relaxation products by 166%, scales by 150%, and dumbbells and resistance bands by 131% and 101% respectively [3][7] - On JD.com, Keep's yoga bag category achieved sales in the range of 100,000 to 250,000 units, making it the top brand, while yoga socks and mats also ranked highly, indicating a successful targeting of female consumers' demand for "professional and refined" sports aesthetics [3][7] Industry Trends - There is a notable shift in public engagement with sports, moving from mere observation to active participation, driven by a combination of a healthy lifestyle promotion and the excitement surrounding sports events [4][8] - The interaction between sports brands and public figures is seen as beneficial for promoting healthy living and further activating the sports market, suggesting that brands focusing on product experience and user connection may continue to unlock potential in the consumer sector [4][8]

Group 1 - The core idea of Jining College's initiative is to integrate Confucian culture into various dimensions of campus development, forming a practical system that includes brand activities, academic research, and industry integration [2] - The college has cultivated 10 demonstration projects and 24 popularization projects related to cultural education, promoting activities such as reading classical texts and celebrating traditional customs [3] - The establishment of the Confucius Cultural Spring Festival aims to enhance cultural exchange between the two sides of the Taiwan Strait, leveraging the influence of Confucius's descendants [3] Group 2 - Jining College has set up multiple research platforms to strengthen academic support for cultural construction, including centers focused on Confucian studies and regional cultural transmission [4][5] - The college organizes high-level academic seminars to explore the contemporary value of Confucian culture and collaborates with various institutions to deepen research [5] - The college actively participates in local cultural services and has established a cultural creative industry base to promote traditional craftsmanship and innovation [5] Group 3 - The future direction for Jining College includes focusing on the core direction of traditional cultural inheritance and innovation, utilizing modern technology to develop digital products related to Confucian culture [6][7] - The college aims to explore the modern application value of Confucian classics by encouraging practical research in communities and enterprises [8] - The goal is to create a distinctive Confucian cultural brand system, enhancing the international reputation of existing projects and developing new cultural initiatives [9]

Core Viewpoint - The article highlights the increasing importance of intellectual property (IP) and self-built channels in the private equity sector, as financial professionals turn to knowledge monetization to supplement income in a challenging investment environment [6][21]. Group 1: Knowledge Monetization Trends - Financial figures like Hong Hao and Li Bei have successfully transitioned into knowledge monetization, with Hong Hao's knowledge platform generating a GMV of 12.586 million yuan in just two months after a price increase to 1499 yuan per year [6]. - Li Bei's course, priced at 12,888 yuan, sold out in two days, indicating a strong demand for paid financial education [6]. - The article notes that the media industry is generally considered a poor business, yet knowledge monetization within finance has emerged as a lucrative alternative, attracting many financial professionals [6]. Group 2: Leveraging Strategies - The article discusses three types of leverage for wealth creation: labor leverage, capital leverage, and the most crucial, the leverage of replicable products with zero marginal cost, such as code and media [9]. - Hong Hao and Li Bei effectively utilize these three types of leverage, with Li Bei's firm, Banxia, surpassing 10 billion yuan in scale by 2022, showcasing the effectiveness of their strategies [9][10]. - The article emphasizes that the ability to create engaging content and attract a large audience is essential for success in knowledge monetization, as seen in the cases of Hong Hao and Li Bei [13]. Group 3: Market Dynamics and Challenges - The article points out that while knowledge monetization is a growing trend, it also presents challenges for fund managers who risk being perceived as neglecting their core investment responsibilities [15]. - Hong Hao's recent performance has been questioned, particularly regarding his ability to deliver on his investment predictions, which raises concerns about the credibility of knowledge monetization efforts [15][18]. - Li Bei's strategy to offer free courses to retain clients amid declining performance illustrates the competitive pressures within the private equity space [19]. Group 4: Investor and Manager Relationships - The article discusses the dual needs of investors for reliable information and fund managers for long-term clients, suggesting that knowledge monetization can bridge this gap [21]. - It highlights the shift in focus for fund managers from traditional high-net-worth clients to more targeted outreach through private channels and courses [21][22]. - The increasing noise in the financial information landscape necessitates that fund managers provide value through their insights, which can help establish trust and attention among potential clients [21].

Core Viewpoint - The article discusses the rising trend of knowledge monetization in the financial industry, highlighting how financial professionals are leveraging their expertise to create subscription-based services and courses, thus generating significant revenue despite the challenges in traditional investment avenues [6][20]. Group 1: Knowledge Monetization Trends - Financial figures indicate that 洪灏's knowledge platform saw a GMV of 12.586 million yuan within two months of a price increase to 1499 yuan per year, up from 899 yuan [6]. - 李蓓's course, priced at 12,888 yuan, sold out in two days, generating 2.57 million yuan in revenue [6]. - The article notes that the media sector is generally considered a poor business, yet knowledge monetization through private domains and courses stands out as a lucrative opportunity [6]. Group 2: Leveraging Different Types of Leverage - 纳瓦尔 identifies three types of leverage for wealth creation: labor leverage, capital leverage, and the most crucial, the ability to replicate products with zero marginal cost, such as code and media [8]. - 洪灏 and 李蓓 effectively utilize all three types of leverage, with 李蓓's company 半夏 surpassing 10 billion yuan in scale by 2022 [8][12]. - The article emphasizes that the ability to create engaging content and attract a large audience is essential for maximizing the benefits of these leverages [12]. Group 3: Performance and Market Positioning - 洪灏's investment performance has been inconsistent, with a notable spike in August 2023 when a fund he managed saw an 8.98% increase, but prior performance was lackluster [10]. - Despite questions about his actual investment results, 洪灏's marketing skills and ability to create compelling narratives have helped him attract a significant following [12][15]. - The article contrasts 洪灏's approach with 李蓓's, noting that while 洪灏 focuses on macroeconomic predictions, 李蓓 has adopted strategies to retain clients through free courses and engagement [18][19]. Group 4: Market Dynamics and Client Engagement - The financial industry is experiencing pressure from salary reductions, prompting professionals to seek alternative income sources through knowledge monetization [20]. - Investors are increasingly looking for reliable information sources, creating a demand for knowledgeable fund managers who can provide insights and emotional reassurance in a chaotic market [20]. - The article suggests that successful fund managers are adapting by targeting high-value clients and leveraging their expertise to create tailored educational content [21].

Group 1 - The article highlights the upcoming online courses offered by Wind in January 2026, aimed at providing high-quality learning experiences for global users [2][3] - Courses include topics such as AI-driven derivatives signal tracking, gold price logic analysis, professional asset allocation schemes, and cross-border investment research experiences [2][4] - The schedule features both Chinese and English sessions, with specific dates and times for each course, facilitating easy planning for participants [2][3] Group 2 - The article promotes the Wind Insights Essential Training Series, which includes tools for trading interest rate bonds and leveraging Excel for data extraction [4] - Additional courses focus on AI applications in asset allocation and fund selection strategies, emphasizing the integration of technology in financial decision-making [4] - The content encourages users to scan a QR code to reserve spots for courses and access exciting live sessions and replays [4]

Core Viewpoint - The article discusses a unique offline investment course that aims to provide a systematic methodology for investment, emphasizing the importance of understanding human nature in investment success [4][13]. Group 1: Course Details - The offline course will take place in Shanghai on January 24-25, 2026, consisting of four sessions designed to teach ordinary people about investment [16][21]. - The course will cover foundational investment knowledge, potential investment options, asset class timing, and individual stock opportunities [21][22][25]. - Attendance is limited to 200 participants, and it will be the only systematic offline course offered, with future events being annual sharing sessions rather than structured courses [7][8]. Group 2: Course Structure and Content - The first day will focus on the basics of investment, including why ordinary people should learn about investing and the core risks involved [21]. - The second day will delve into asset class selection, market timing, and understanding stock market styles [22][23]. - Each session will include two hours of thematic sharing followed by one hour of interactive Q&A, with certain sensitive content not being recorded for online courses [25][8]. Group 3: Target Audience and Accessibility - The course is offered for free to existing investors of the company who meet specific criteria, such as holding funds for over two years or having investments exceeding 5 million [9]. - The company will not engage in any paid membership systems or similar platforms, maintaining a focus on educational sharing rather than monetization [8][9]. Group 4: Philanthropic Initiatives - All proceeds from the course and future events will be directed to a charity fund aimed at supporting scholarships and financial aid for university students [8].

Core Viewpoint - The article discusses the importance of educating individuals without a financial background about investment strategies and risks, emphasizing the need for a simplified approach to investing that can help them avoid scams and make informed decisions [3][10]. Group 1: Investment Education - Many young individuals express a desire to learn about finance and investment, despite lacking formal education in economics [2][3]. - The financial market is filled with scams, making it crucial for inexperienced investors to find trustworthy mentors to guide them [4][5]. - A structured course was developed to address the needs of ordinary people who want to learn about investment without a professional background [11][12]. Group 2: Course Content and Structure - The course covers essential topics such as identifying characteristics of potential scammers, understanding core risks in investments, and the importance of asset allocation [12][41]. - It aims to provide practical knowledge on various asset classes, investment tools, and strategies for achieving long-term returns of over 10% annually [12][41]. - The course is designed to be accessible to a broad audience, including those with no prior financial training, and will culminate in a book that summarizes the key teachings [9][10][13]. Group 3: Target Audience - The course is tailored for individuals at different life stages, including young professionals, high-income earners, and those looking to preserve wealth [17]. - It aims to reach a wider audience beyond just finance professionals, focusing on anyone interested in improving their financial literacy and investment skills [10][12]. - The goal is to empower ordinary people to make better investment decisions and enhance their financial well-being [10][12].