（原标题：童年创伤的痕迹，你身上可能也有） 小时候发生的一切，是不是至今还困扰着你？ 你有灾难化思维，总是在设想最坏的情况。 你也特别害怕别人生气，不敢表达的情绪，哪怕有不满，也不敢说出来，总是在讨好别人。 而一旦爆发冲突，你会感觉到身体僵硬，头脑一片空白，找不到应对的方法。 如果你有上面任何一种情况，很可能你还在受到童年不幸的影响。 一、面对伤害时，你的4F反应 当我们童年受到一些伤害时，比如被情感虐待，或者受到霸凌，通常会有4F反应。 1.战 就是当没有安全感的时候，哪怕有人大声说话，会让你感觉到特别不舒服，然后过度反应，更严重的时 候，甚至会做出攻击性的反应。 2.逃 所谓逃，就是逃离。遇到问题，想到的不是沟通，而是想远离冲突，这样才能躲过威胁。 3.僵 僵。当你一直受到伤害，你产生了一个错误的认知，觉得反抗没有用，然后就放弃抵抗，麻木地陷入解 离和崩溃状态，仿佛接受了注定会受伤。 4.讨好 讨好反应，说的是一个人在应对威胁时，试图通过讨好攻击者，来安抚攻击者，从而避免让自己受到伤 害。 以上的这4种反应合称为"4F反应"，这样的反应是通过复杂的神经机制，来让我们应对危险。 的确，这种防御模式，可以帮助 ...

Core Viewpoint - The emotional healing industry is emerging as a response to increasing mental health issues due to fast-paced lifestyles, with a significant portion of the global population suffering from anxiety disorders [2][3]. Industry Background - The Chinese emotional healing industry is experiencing unprecedented growth opportunities as the government elevates mental health and wellness to a strategic priority [4][11]. - The industry has developed a multi-layered ecosystem involving self-healing, digital platforms, AI psychological healing, and comprehensive offline healing institutions [4][20]. Current Status - The emotional healing industry has established a collaborative ecosystem that integrates user needs, technological innovation, and policy support [20][22]. - The industry is characterized by a diverse range of participants, including self-healing and lifestyle enhancement providers, digital platforms, and offline healing institutions [4][20]. User Insights - A survey of 1,561 respondents revealed that nearly 50% faced anxiety and stress-related issues, with psychological health being the most affected aspect [35][38]. - Users generally have low satisfaction with their emotional management capabilities, with only 11.2% feeling very satisfied [38][59]. Future Outlook - The emotional healing industry is expected to solidify its base among middle to high-income individuals, particularly targeting educated women for service penetration [5][64]. - Technological advancements are driving the industry towards efficiency and service upgrades, reshaping the emotional healing ecosystem [5][67]. - The industry is undergoing a structural upgrade from standardization to intelligence, with a focus on integrating online and offline services [5][73]. Industry Trends - The emotional healing market is witnessing a significant increase in patent applications, with an annual growth rate exceeding 25% over the past five years [9]. - The market is evolving towards a three-tier system of preventive, alleviative, and therapeutic services, incorporating cutting-edge technologies like virtual reality and AI [9][22]. Consumer Behavior - Users are increasingly seeking personalized and lifestyle-oriented emotional healing solutions, with a notable preference for online channels for information [40][45]. - The majority of users invest between 1,001 and 5,000 yuan in emotional healing services, indicating a relatively small consumption gap [47]. Decision Factors - Key decision factors for self-healing and lifestyle enhancement include authority certification and effectiveness, while digital platforms prioritize therapeutic effects and service professionalism [50][53][57].

Core Insights - The emotional healing industry is emerging as a response to increasing mental health issues due to fast-paced lifestyles and rising stress levels, with 4% of the global population suffering from anxiety disorders according to WHO data [2][3] - The report focuses on the development trajectory of the emotional healing industry in China, analyzing audience demographics and industry trends to provide insights for stakeholders [3][4] Industry Background - The Chinese government has elevated mental health and psychological well-being to a strategic priority, creating unprecedented opportunities for the emotional healing industry [4][11] - The industry has developed a multi-layered ecosystem with participants from self-healing, lifestyle enhancement, digital platforms, AI psychological healing, and comprehensive offline healing institutions [4][20] User Insights - A survey of 1,561 respondents revealed that nearly 50% faced anxiety and stress issues in the past year, with psychological health being the most affected aspect [35][38] - Users show a preference for emotional healing methods that focus on sleep, stress relief, and relaxation, with a trend towards personalized and lifestyle-oriented solutions [40][42] Future Trends - The emotional healing industry is expected to solidify its base among middle to high-income individuals, particularly targeting educated women for service penetration [65] - Technological advancements are driving the industry towards efficiency and service upgrades, reshaping the emotional healing ecosystem [68] - The industry is evolving through three stages: standardization, collaboration, and intelligence, with a focus on integrating online and offline services by 2030 [71] Industry Characteristics - The emotional healing market is characterized by high financing activity, with leading companies completing multiple funding rounds, indicating strong investor confidence [24] - The market is transitioning from single-service offerings to an ecosystem approach, emphasizing both technological empowerment and personalized services [24][68] User Demographics - High-educated women are identified as a key demographic, showing high awareness but low penetration of professional services, indicating a growth opportunity [65][27] - Young men aged 18-35, particularly in second-tier cities, face significant emotional challenges, highlighting the need for market education [30][65]

Core Insights - The emotional healing industry is emerging as a response to increasing mental health issues, with 4% of the global population suffering from anxiety disorders according to WHO data [2][3] - The report focuses on the development trajectory of the emotional healing industry in China, identifying audience demographics and industry trends to provide insights for stakeholders [3][4] Industry Background - The Chinese government has elevated mental health and psychological well-being to a strategic priority, creating unprecedented opportunities for the emotional healing industry [4][6] - The industry has developed a multi-layered ecosystem involving self-healing, digital platforms, AI psychological healing, and comprehensive offline healing institutions [4][20] User Insights - A survey of 1,561 respondents revealed that nearly 50% faced anxiety and stress issues, with 52.79% reporting mental health deterioration as a primary consequence [35][38] - The emotional healing market shows a significant user interest, with 70% of users focusing on sleep, stress relief, and relaxation [40][59] Development Trends - The emotional healing industry is predicted to solidify its base among middle to high-income individuals, particularly targeting educated women for service penetration [5][65] - Technological advancements are driving the industry into a dual upgrade phase of efficiency and service, reshaping the emotional healing ecosystem [5][68] - The industry is evolving through three stages: standardization, collaboration, and intelligence, which will drive comprehensive development for enterprises [5][71] Market Characteristics - The emotional healing market is characterized by high financing activity, with leading companies completing multiple funding rounds, indicating strong investor confidence [24] - The market is transitioning from single services to an ecological, full-chain model, emphasizing both technological empowerment and personalized services [24][68] Consumer Behavior - Users generally invest between 1,001 to 5,000 yuan in emotional healing services, with a focus on immediate relief and long-term interventions [47][42] - The decision-making process for self-healing and lifestyle enhancement is influenced by authority certification and effectiveness, while digital platforms prioritize therapeutic outcomes and service professionalism [50][53] Satisfaction and Expectations - Approximately 54.7% of users express satisfaction with emotional healing measures, with lifestyle products receiving the highest satisfaction ratings at 70.1% [59][62] - Users expect improved services and effective outcomes from emotional healing methods, indicating a significant area for industry growth [62][68]

Core Viewpoint - Emotional healing is a gradual process aimed at repairing inner trauma and restoring emotional balance, focusing on individual emotional trauma recovery through scientific and personalized methods [1][6][22] Emotional Healing Industry Definition and Methods - Emotional healing is a psychological intervention that helps individuals release repressed emotions such as anxiety, depression, anger, and sadness, ultimately achieving emotional health and stability [1][6] - Common emotional healing methods include psychological healing, physical healing, spiritual healing, artistic healing, and environmental healing [4] Current Development of the Emotional Healing Industry - The emotional health issue has gained significant attention due to the accelerated pace of life and increased psychological pressure [6] - The government has elevated mental health and psychiatric care to a strategic level, implementing various policies that create a favorable external environment for the emotional healing industry [6][8] Market Size and Growth - The global health/healing economy reached $6.3 trillion in 2023, with projections to grow to $7 trillion by 2025 [1][8] - China plays a crucial role in this growth, with the emotional healing economy expected to reach ¥10 trillion in 2024 and further increase to ¥13.45 trillion by 2025 [1][8] Consumer Demographics - The demand for healing services is evident across various age groups, particularly among individuals aged 21-30 (51.36%) and 31-40 (34.45%) [10] - The emotional healing economic investment in China is primarily concentrated in the range of ¥1,001 to ¥5,000, followed by ¥5,001 to ¥10,000 [12] Emotional Healing Industry Value Chain - The upstream of the emotional healing industry includes lifestyle products, natural therapy products, and massage sleep aids [15] - The midstream consists of self-healing and external healing, with online platforms and offline services providing comprehensive solutions [15] Patent Technology in the Emotional Healing Industry - The number of patents in the emotional healing sector has been on the rise, with a total of 912 patents filed in China from 2014 to 2024, and an annual growth rate of over 25% in the last five years [17] Competitive Landscape of the Emotional Healing Industry - The emotional healing market in China features a diverse competitive landscape, including professional psychological consulting institutions, healing organizations, online platforms, and emerging brands [19] - Major brands in the industry include Simple Psychology, 壹心理, KnowYourself, and others [19] Future Trends in the Emotional Healing Industry - Emotional healing is evolving into a lifestyle attitude, integrating traditional medicine with modern scientific concepts [22] - The industry is expected to leverage technologies like AI and VR for personalized emotional healing solutions and expand community-based services [22]

Group 1 - The fragrance market in China has seen a significant increase in popularity, with the usage rate among young urban consumers aged 25 to 35 rising from 20% to 50% over the past three years [1] - The domestic scented candle market reached a scale of 181.5 billion yuan in 2023, expected to exceed 250 billion yuan by 2025, while the car fragrance segment has seen a search volume growth of 141% [9] - Despite the growing interest, the penetration rate of fragrance products in China remains below 5%, significantly lower than in Western countries where it can exceed 50% [9] Group 2 - The rise of fragrance products is attributed to their expanding usage scenarios, diverse functionalities, affordability, and emotional value, making them a part of daily life for many consumers [9][10] - Brands like emonster and Xitai are capitalizing on this trend by focusing on emotional healing and using natural essential oils to enhance user experience [20][22] - Unique positioning strategies are being employed by various brands, such as Xitai's focus on Chinese plant fragrances and the development of affordable yet high-quality products to meet the needs of new middle-class consumers [24][25] Group 3 - The fragrance industry faces challenges such as raw material monopolies and high competition from established brands like Estée Lauder and L'Oréal, which are entering the fragrance market as a new growth point [28][32] - New brands are focusing on expanding their product lines and enhancing customer engagement through offline experiences and personalized marketing strategies [29][32] - The long-term success of these brands will depend on their ability to understand consumer emotions and address supply chain issues effectively [32]

Core Insights - The emotional healing industry is emerging as a response to increasing mental health issues, with 4% of the global population suffering from anxiety disorders, highlighting a growing demand for emotional value and solace [2][3] - The report focuses on the development trajectory of the emotional healing industry in China, identifying audience demographics and industry trends to provide insights for stakeholders [2][3] Industry Background - The Chinese government has elevated mental health and wellness to a strategic priority, creating unprecedented opportunities for the emotional healing industry [3][7] - The industry has developed a multi-layered ecosystem with participants from self-healing, digital platforms, AI therapy, and comprehensive offline healing institutions [3][18] User Insights - A survey of 1,561 individuals who used emotional healing products/services revealed insights into user demographics, emotional healing awareness, consumption behavior, and future expectations [3][10] - The emotional healing market is characterized by a significant demand for psychological health services, with a low mental health literacy rate among the population, particularly among youth [10][41] Future Outlook - The emotional healing industry is expected to solidify its base among middle to high-income individuals, particularly targeting educated women for service penetration [4][69] - Technological advancements are driving the industry towards efficiency and service upgrades, reshaping the emotional healing ecosystem [4][72] - The industry is evolving through three stages: standardization, collaboration, and intelligence, which will drive comprehensive development for leading enterprises [4][76] Industry Ecosystem - The emotional healing industry has established a dual-loop ecosystem, integrating user needs, technological innovation, and policy support to create a complete industry cycle [18][20] - The industry comprises three core segments: self-healing and lifestyle enhancement, digital platforms and AI therapy, and offline healing institutions, all working in synergy to promote professional, intelligent, and scenario-based development [20][23] User Demographics - High-educated women are a key demographic, showing high satisfaction with emotional healing services but with a gap in professional service penetration [26][69] - Young male users, particularly in urban areas, face significant emotional challenges, indicating a need for market education to improve awareness and satisfaction [29][69] Emotional Challenges - Nearly 50% of users report experiencing anxiety and stress, with significant impacts on mental health, sleep quality, and overall well-being [35][38] - Emotional management satisfaction is low, with interpersonal relationships, personal traits, and long-term stress being primary triggers for emotional issues [38][41] Healing Methods - Users actively engage in emotional healing through immediate relief and long-term intervention strategies, with a focus on self-care and professional services [45][63] - The majority of users learn about emotional healing through online channels, indicating a shift towards digital platforms for mental health resources [48][51] Investment Trends - The emotional healing market is experiencing high investment activity, with leading companies securing multiple funding rounds, reflecting confidence in the mental health sector [23][69]

Core Insights - The emotional healing industry is emerging as a response to increasing mental health issues, with 4% of the global population suffering from anxiety disorders, highlighting a growing demand for emotional value and solace [2][3] Industry Background - The Chinese emotional healing industry is experiencing unprecedented growth opportunities as mental health and wellness are elevated to a strategic priority by the government [3][7] - The industry has developed a multi-layered ecosystem with participants from self-healing, digital platforms, AI therapy, and comprehensive offline healing institutions [3][18] User Insights - A survey of 1,561 individuals who consumed emotional healing products/services revealed insights into user demographics, emotional healing awareness, consumption behavior, and future expectations [3][10] - The emotional healing market is characterized by a significant demand for mental health literacy improvement, with only 6.4% of adolescents meeting the standards [10][13] Development Trends - The emotional healing industry is predicted to solidify its base among middle to high-income individuals, particularly focusing on high-educated women [4][68] - Technological advancements are driving the industry into a dual upgrade phase of efficiency and service, reshaping the emotional healing ecosystem [4][71] - The industry is evolving through three stages: standardization, collaboration, and intelligence, which will drive comprehensive development for leading enterprises [4][75] User Demographics - High-educated women show a high awareness of emotional healing services (79.4%) but have low penetration rates for professional services, indicating a gap between recognition and behavior [26][68] - Young men aged 18-35, primarily from second-tier cities, face significant emotional challenges, with a high prevalence of anxiety and stress [29][35] Emotional Issues - Nearly 50% of users reported experiencing anxiety and stress, with psychological health being the most affected aspect [35][38] - Users generally express low satisfaction with their emotional management capabilities, with only 11.2% feeling very satisfied [38][41] Healing Methods - Users engage in both immediate relief and long-term intervention strategies to achieve emotional balance, with a significant portion utilizing natural therapy products [45][62] - The primary channels for understanding emotional healing methods are online platforms, accounting for 73.9% of user awareness [48][51] Investment and Spending - The majority of users invest between 1,001 to 5,000 yuan in emotional healing services, indicating a relatively small spending gap across different user segments [51][52] Decision Factors - Users prioritize authoritative certification and effectiveness when choosing self-healing and lifestyle enhancement products, with significant variations in decision-making across different product categories [53][56] - Professionalism is the key factor for selecting offline healing institutions, with a strong emphasis on service quality and medical backing for psychological consultations [59][62]

Market Overview - In Q1 2025, the global perfume market showed steady growth, with Tmall's perfume GMV reaching 658 million yuan, a year-on-year increase of 4.23%, and the average transaction value (ATV) growing by 10.39%, indicating a consumer shift towards high-end perfumes [1][20]. - International brands like Chanel, Dior, and Hermes continue to dominate the market, with Chanel holding a 13% market share, driven by the strong sales of its classic fragrances [1][24]. Brand Performance - Domestic brands such as Guansha and Diptyque have achieved rapid growth through differentiated positioning, becoming new highlights in the market [3][24]. - The concentration of top brands is high, with Tmall International's self-operated sales accounting for over 16% of the market, leveraging supply chain advantages [3][24]. - Diptyque's sales increased by 41% year-on-year, attributed to successful marketing strategies around Valentine's Day and International Women's Day, with its rose and berry fragrances becoming bestsellers [3][24]. - Eurolon flagship store saw a staggering 312.5% year-on-year sales growth, with strong performance in categories like perfumes and car fragrances [25][29]. Consumer Trends - Consumers' perception of perfumes is fundamentally changing, with 57% of users on Xiaohongshu viewing perfumes as tools for emotional relief, and 44% seeking spiritual empowerment, indicating a shift from perfumes as mere social symbols to emotional healing carriers [3][4]. - Scenario-based consumption is becoming a core driver, with dating, commuting, and travel being the top three demands, while emerging scenarios like camping and music festivals are showing significant growth [4]. Sustainability and Innovation - Technological breakthroughs are reshaping product forms, such as Coty Group's molecular fragrance technology extending scent duration by 30%, and carbon capture technology achieving carbon neutrality across the supply chain [4]. - Sustainability is an irreversible trend, with consumer attention to eco-friendly packaging increasing by 36%, prompting brands to adopt biodegradable materials and streamlined designs [4].

Core Insights - The article highlights the emerging trend of integrating plush toys into the food and beverage industry, showcasing how brands are creatively merging culinary experiences with emotional value through these products [2][4][5]. Group 1: Market Trends - The global plush toy market is projected to exceed 10 billion yuan in 2024, with an annual growth rate of approximately 15% [4]. - The primary consumer demographic for plush toys is the post-2000 generation, accounting for 43% of the market, followed by the post-1990 generation at 36% [4]. Group 2: Emotional Consumption - Young consumers are increasingly driven by emotional value in their purchasing decisions, with nearly 30% of surveyed individuals indicating that they buy products for emotional reasons [4]. - Plush toys are being utilized for their therapeutic benefits, as studies suggest that touching soft objects can reduce anxiety levels, fulfilling the emotional needs of young consumers [5]. Group 3: Cultural Integration - The rise of "Guochao" (national trend) reflects a significant cultural resonance in the consumer market, with food-themed plush toys serving as a medium for cultural expression and connection [7][8]. - Brands like Quanjude and Beijing Daoxiangcun are creatively combining traditional Chinese culinary elements with modern design, enhancing cultural pride among younger generations [8]. Group 4: Social Media Influence - High-quality and cute plush toys have strong social attributes, making them popular for sharing on social media platforms, which in turn boosts brand visibility and consumer engagement [6]. - The integration of plush toys into dining experiences creates a multi-dimensional consumption scenario that combines food, culture, and emotional connection [6]. Group 5: Sustainability and Innovation - As the trend of food-themed plush toys continues to grow, brands are encouraged to think deeply about sustainable development and innovative practices to maintain consumer interest [18]. - Companies are advised to focus on original designs and local relevance to avoid superficial cultural expressions and to protect their intellectual property [20].