参考消息网1月6日报道香港亚洲时报网站近日刊发题为《中国主导全球出版业的宏伟计划》的文章，作 者是马来西亚理科大学出版社主编祖尔基夫利·穆萨。全文摘编如下： 如果当前趋势能够持续，中国有望在未来十年内成为全球出版业极具影响力的力量。中国在这一领域的 崛起得益于国内市场的增长、重点突出的扩张战略、学术出版领域的快速发展以及对数字技术的及早应 用。这一转变将影响全球读者的阅读内容与阅读方式。 拥抱数字时代 中国的图书出版市场已是全球最大图书出版市场之一。数以亿计的活跃读者，加之不断增长的可支配收 入，推高了对纸质书和电子书两种形态的需求。 当当网、京东图书等平台持续扩充书目，有声书和移动阅读应用也获得广泛关注。实体书店仍能够与数 字阅读并行发展这一事实，彰显了该市场的广度与多样性。旺盛的消费需求为中国出版商提供了资金空 间，使其能够在出版样式、营销策略和新发行渠道方面进行尝试。这些条件让出版商得以测试并完善其 他市场难以推行的模式。未来十年，这种国内优势将进一步推动中国的内容出口，增强其对全球趋势的 影响力。 尽管该市场面临一些挑战，例如激烈的价格战以及人口结构变化导致童书领域增长放缓，但其创新能力 依然强劲。 ...

人民财讯1月6日电，河南省文化和旅游厅就《关于加快构建现代文旅产业体系 推动文旅强省建设的实 施方案（征求意见稿）》公开征求意见。其中提到，出版发行产业提升行动。实施精品出版提升计划， 推进"中华文脉"丛书、"中原文库"编纂出版，深化"标识河南""黄河文化"等主题重点出版工程。加快数 智赋能融合出版，构建文化领域人工智能高质量数据集，打造"河洛文化大模型"，做优"中小学智慧教 育云平台"等数字出版精品项目。依托区块链数字存证系统强化版权确权、用权、维权全链条保障。推 动全省新华书店、社区书店、校园书店等场景重塑，打造一批"城市会客厅"。 ...

本文核心数据：传媒行业、新闻出版行业 出版印刷企业数量实现稳中有增 新技术革命推动出版印刷行业加速"提质减量"，企业数量在结构调整中呈现企稳回升态势。2021年我国 规模以上出版印刷企业数达9518家，同比增长2.66%;2022年受行业整合影响略有波动，2024年开始逐步 回升，反映出行业在技术升级与规范管理下，优质企业竞争力进一步凸显。 注：国家统计局出版印刷企业数据截止到2023年，图中2024年数据为初步统计值 图书出版总印数彰显内容韧性 2019-2024年我国图书出版总印数整体稳健，内容质量提升成为行业发展核心支撑。2022年受多重因素 影响，图书出版总印数降至114亿册，同比下跌 3.91%;2023年开始逐步回暖，2024年进一步回升至118 亿册，同比增长3.51%，其中主题出版、少儿读物、科普类图书印数增速领先。 转自：前瞻产业研究院 行业主要上市公司：蓝色光标(300058.SZ)、利欧股份(002131.SZ)、三七互娱(002555.SZ)、浙文互联 (600986.SH)、省广集团(002400.SZ)、芒果超媒(300413.SZ)、凤凰传媒(601928.SH)、中南传媒 (6 ...

Core Viewpoint - Reader Publishing Media Co., Ltd. reported steady growth in its operating performance for the first three quarters of 2025, with revenue reaching 660 million yuan and a net profit of 79.6972 million yuan, marking an 11.15% year-on-year increase [1] Group 1: Financial Performance - The company achieved a revenue of 244 million yuan in the third quarter alone, reflecting a year-on-year growth of 6.82% [1] - The net profit for the third quarter was 41.0926 million yuan, up 9.77% compared to the same period last year [1] - The main business generated a revenue of 600 million yuan in the first three quarters, with the educational materials segment contributing 428 million yuan, showing a significant increase of 11.16% year-on-year [2] Group 2: Business Segments - The educational materials segment's revenue growth was driven by the revision of music and art textbooks for compulsory education and an increase in the number of high school students, leading to higher print volumes and sales [2] - The general book segment reported a revenue of 89.7104 million yuan with a gross margin of 16.69%, benefiting from an increase in overall reprint rates and improved margins on individual titles [2] - The journal segment achieved a revenue of 83.0729 million yuan, supported by enhanced distribution channels and increased marketing efforts through e-commerce and live streaming [2] Group 3: Strategic Initiatives - The company is actively optimizing its business structure by divesting non-core or inefficient assets and streamlining its organizational framework [2][3] - Recent consolidations include merging Reader Publishing House and the Journal Center into Reader Magazine, and integrating various cultural and digital publishing entities to enhance operational efficiency [3] - Future strategies focus on strengthening the core publishing business, enhancing the quality and influence of the "Gansu Edition" books, and fostering innovation in cultural services and digital product offerings [3]

Investment Rating - The investment rating for the company is "Buy" and is maintained [1] Core Views - The company is focusing on shareholder returns and the new park's establishment is expected to empower diversified development [4] - The traditional main business is under pressure, while the digital and media segments show impressive growth [5] - The company plans to distribute dividends of approximately 1.8 billion yuan, reflecting its commitment to shareholder returns [8] Company Overview - Latest closing price: 12.20 yuan - Total shares: 1.796 billion - Total market capitalization: 21.9 billion yuan - 52-week high/low: 15.14/12.02 yuan - Debt-to-asset ratio: 40.1% - Price-to-earnings ratio: 16.05 [3] Financial Performance - In H1 2025, the company achieved revenue of 6.335 billion yuan, a year-on-year decrease of 8.09%, and a net profit of 1.017 billion yuan, down 31.46% [4] - The publishing business generated revenue of 5.327 billion yuan in H1 2025, a decline of 9.26%, while the digital and media business saw revenue growth of 44.89% [5][6] - The comprehensive gross margin improved to 45.84%, an increase of 1.26 percentage points year-on-year [6] Future Projections - Expected revenues for 2025, 2026, and 2027 are 13.7 billion, 14.2 billion, and 14.8 billion yuan respectively, with corresponding net profits of 1.72 billion, 1.83 billion, and 1.89 billion yuan [9] - Earnings per share (EPS) are projected to be 0.96, 1.02, and 1.05 yuan for the years 2025, 2026, and 2027 [9] Valuation Metrics - The company is expected to have a price-to-earnings ratio of 13, 12, and 12 times for the years 2025, 2026, and 2027 respectively [9]

Group 1 - The 15th China International Digital Publishing Expo showcased the theme "Integration of Digital and Real, Smart Win Future," featuring six exhibition areas, one main forum, four sub-forums, and over 150 events, attracting more than 600 participating companies from 23 provinces [2][3] - The expo highlighted innovations in digital publishing, including immersive XR films and AI reading libraries, indicating that digital technology is reshaping public lifestyles [2] - The "Remarkable Oracle Bone Script" exhibition engaged visitors with hands-on experiences, demonstrating the blend of traditional culture and modern technology [2] Group 2 - The international aspect of the expo was emphasized, with a significant increase in international cooperation areas and forums, facilitating potential collaborations among global peers [3] - Several partnerships were formed during the expo, such as the collaboration between Sanqin Publishing House and local tech companies for XR digital activation projects [4] - The concurrent hosting of the expo and the Fourth National Reading Conference in Henan allowed for a deep integration of digital technology with traditional reading practices, enhancing public engagement with literature [4]

Group 1 - The core viewpoint of the articles highlights the digital innovation achievements of Zhongyuan Media, showcasing its commitment to digital publishing and education [1][2] - Zhongyuan Media is the only state-owned cultural listed company in Henan Province, leading the market in educational publishing with comprehensive administrative licenses for all subjects and versions [1][2] - The company has implemented a series of "Internet+" strategic layouts, establishing foundational platforms for digital education, digital distribution, digital reading, database publishing, and digital printing [1][2] Group 2 - In the field of educational digitization, Zhongyuan Media is constructing a smart education platform covering all primary and secondary school students in Henan Province, currently promoting large-scale pilot projects [2] - The company utilizes digital twin, VR/AR technologies to revitalize historical artifacts and ancient texts, creating a cultural digitalization system that enhances traditional cultural education from "flat reading" to "immersive experience" [2] - In the first half of the year, Zhongyuan Media achieved operating revenue of 4.575 billion yuan, a year-on-year increase of 1%, and a net profit attributable to shareholders of 532 million yuan, a year-on-year increase of 50.39% [2]

Core Viewpoint - The 15th China International Digital Publishing Expo highlights the integration of digital technology in the publishing industry, showcasing opportunities and challenges in the digital transformation of publishing [1][2]. Group 1: Event Overview - The expo features the theme "Integration of Digital and Reality, Winning the Future," with one main forum, four sub-forums, and over 150 various activities aimed at promoting industry exchange and cross-border cooperation [2]. - Six major exhibition areas are set up, including digital publishing zones for central and local publishing units, digital technology innovation, international cooperation, interactive experiences, and a reading exhibition [2]. - The event attracts over 600 participating companies and nearly 40 international guests from 13 countries and regions [2]. Group 2: Digital Technology Applications - The project by Zhongzhou Ancient Books Publishing House utilizes classic mythological IPs like "Shan Hai Jing" and "Journey to the West," integrating AR, VR, and MR technologies to create an immersive experience space [4]. - Visitors can use a mobile app to scan book covers and pages, revealing over 40 AR images of mythical creatures from "Shan Hai Jing" and more than 20 from "Journey to the West" [4]. - The "Long March: Heroes" VR project, created by the "Learning Power" platform, allows users to experience historical scenes from the Long March, enhancing understanding of its spirit through AI and XR technologies [6]. Group 3: Educational Impact - Students engage with traditional Chinese culture through immersive experiences, such as exploring the story of "Niulang and Zhinu" in a digital format, making learning more interactive and engaging [6]. - The Indian GBD BOOKS publisher collaborates with over 40 Chinese publishers, translating more than 200 books, and plans to translate around 40 more into English and Hindi to promote Chinese literature in India [6]. Group 4: Reading Promotion - The concurrent "Book Fragrance Henan Fourth National Reading Conference" emphasizes deepening national reading initiatives and enhancing quality of life through reading activities across Henan province [7].

Group 1 - The 15th China International Digital Publishing Expo was held in Zhengzhou, showcasing advancements in digital publishing and technology [1] - Notable figures, including renowned writer Liu Zhenyun, delivered keynote speeches at the main forum of the expo [2][3] - The expo featured interactive experiences such as VR and MR projects, engaging visitors, especially children, in innovative digital content [5][7][9]

Core Insights - The 15th China International Digital Publishing Expo showcases cutting-edge achievements in digital publishing, bringing together industry leaders and experts to explore new paths for development [3][6] - The event highlights the transformation of reading experiences through digital technology, moving from traditional reading to immersive and interactive formats [4][6] Industry Developments - The expo features innovative areas such as the "Cloud Enjoy Reading" experience zone, where visitors can interact with books through audio, animations, and games, enhancing the reading experience [3][4] - The "Fire Knowledge" digital platform is introduced to create immersive knowledge consumption scenarios, aiming to better engage users and promote reading [4][6] Cultural Impact - The integration of new products, technologies, and cultural elements is seen as a way to create new attractions and value in the publishing industry [5] - Experts emphasize the importance of AI and digital tools in enhancing reading activities and fostering a new ecosystem for public reading [6][7] Future Trends - The concept of readers evolving into users is discussed, where individuals take on multiple roles as consumers, disseminators, and creators of content [6] - The theme of the expo, "Digital and Real Integration, Smart Win Future," reflects the belief that digital and print mediums coexist, offering diverse ways to engage with content [7]