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新网银行成为数字文旅金融创新联合实验室首批成员单位
Zhong Guo Jing Ji Wang· 2025-10-09 06:42
近日,为贯彻落实国家推动文旅产业高质量发展的重要精神,由中国互联网协会与中国建筑文化研究会 联合主办,中国互联网协会数字金融工作委员会承办的"首届数字文旅金融创新生态发展闭门研讨会"在 北京故宫博物院隆重举行。本次会议以"数融古今.智链未来"为主题,汇聚了多家金融机构、文旅企业 及学术机构的代表,共同探讨数字时代文旅产业与金融服务的深度融合与创新路径。活动现场,数字文 旅金融创新联合实验室顺利揭牌,新网银行成为首批成员单位。 在数字金融时代,新网银行以独特的文化视角,将绵延千年的巴蜀文明与现代金融理念巧妙融合,开创 了一条别具一格的品牌传播之路。新网银行扎根于天府之国成都,这座历史名城蕴藏着文化富矿,精神 沃土提供了源源不断的滋养。四川独特的自然风景和文化资源,从古蜀的太阳神鸟与三星堆遗址,到历 史悠久的自贡彩灯与川剧变脸,再到享誉世界的美食文化,构成了新网银行文化表达的深厚底蕴。 "国风私塾"短视频系列正是这一背景下的创新产物。该系列巧妙融合非物质文化遗产、古诗词韵味、传 统服饰华美、历史名人风采,以"美食、美景、美人"为亮点,吸引了大量观众的关注。用年轻化的视觉 语言、趣味性的互动叙事,让三星堆的青铜纵目 ...
金马游乐(300756.SZ)战略升级:曾茂军出任总顾问 加速数字文旅产业园建设 剑指“文旅+AI+机器人”新生态
智通财经网· 2025-09-30 06:48
当前,金马游乐正积极拥抱AI、机器人等产业变革浪潮,以"自主创新+参股投资"双轮驱动推进新产业 布局。依托"金马数字文旅产业园",公司将聚焦AI与机器人在游乐及文旅场景的创新应用,探索开 发"文旅+机器人""游乐+机器人"概念的智能化产品,进一步拓宽产业边界、丰富产业生态。未来,产业 园将承担新一代智能化产品的研发制造任务,成为公司新业务增长的重要引擎,助力金马游乐在数字文 旅时代构建差异化竞争优势。 邓志毅董事长强调,公司将精心组织、按计划推进"金马数字文旅产业园"建设及装修各项工作,确保项 目按时高质量投产,早日实现效益转化。 此次战略动作,既彰显了金马游乐布局"文旅+科技"新赛道的决心,也为行业探索"AI+机器人+文旅"融 合模式提供了重要样本。随着数字文旅产业园的投产与新战略的落地,金马游乐有望在新一轮产业变革 中释放更大增长潜力。 智通财经APP获悉,9月26日,金马游乐(300756.SZ)官方网站消息显示,万达系资深文旅产业管理者曾 茂军已正式出任金马游乐战略发展总顾问。同日,曾茂军与公司董事长邓志毅共同赴"金马数字文旅产 业园"建设现场督导项目推进,标志着金马游乐在"文旅+AI+机器人"融合创 ...
文化如何赋能社会经济发展?这场学术盛会给出了新方向——
Yang Zi Wan Bao Wang· 2025-09-28 13:04
南京艺术学院党委副书记、中国文化产业管理专业委员会会长、紫金文创研究院院长李向民介绍,紫金 文化产业论坛自创办以来,始终"汇聚学界业界智慧、服务文化产业发展",已发展成为我国文化产业领 域极具影响力的高层次交流平台。作为主办单位的南京艺术学院,承载百年艺术教育的使命,在文化产 业人才培养、理论研究、实践转化上持续深耕,为国家文化发展战略的推进提供有力保障。 主旨演讲分别由清华大学新闻与传播学院教授、中国电影(600977)家协会副主席尹鸿和南京艺术学院 文化产业学院院长王晨主持。多位行业权威专家从不同维度分享前沿观点与深度思考,其中,AI对文 旅产业的影响成为全场讨论关注的核心热点。 江苏省第十一届政协副主席罗一民以《张謇企业家精神与人文经济》为题,深入剖析近代实业家张 謇"以文化引领经济、以经济反哺社会"的实践路径,指出企业家精神在推动人文理念与经济发展深度融 合中的当代价值。中国社会科学院旅游研究中心主任宋瑞教授在《数字文旅的观察、探究与展望——个 人学术志视角》中,系统阐释"文化赋能社会经济发展"的研究思路,解释数字技术如何重构文旅产业生 态、培育新质生产力,并引发生产关系与组织形态的深刻变革。阳光媒体 ...
“城市焕新·共筑精彩”——2025南京市城市机会清单发布
Nan Jing Ri Bao· 2025-09-24 02:06
Core Insights - The "2025 Nanjing City Opportunity List" was released at the 2025 Nanjing Investment Promotion Conference, featuring 10 projects aimed at urban renewal and inviting domestic and international enterprises to participate [1] - Nanjing is leveraging urban renewal to transform spatial dividends into business opportunities, with a focus on different industries and collaborative scenarios [1] Group 1: Project Overview - The opportunity list includes 5 projects focused on nurturing emerging enterprises, such as the Cloud Innovation Center Industrial Park and Nanjing Fiberglass Institute, providing integrated services for companies with core technologies and growth potential [1] - Three investment promotion projects, including the former Xinhua News Agency site and the west area of Runtai Market, are positioned in high-value urban areas, aiming to enhance land value, asset returns, and industrial benefits through market-oriented development [1] Group 2: Cultural and Tourism Integration - The "Zhouchu Reading Platform" and "Menxi Digital Life Block" are included in the industrial operation cooperation list, with the former being a pilot urban renewal project that integrates cultural tourism and historical elements [2] - The project aims to attract strategic partners to create diverse consumption scenarios, focusing on tourism culture, performing arts, and creative industries [2] Group 3: Strategic Opportunities - The urban renewal initiative in Nanjing emphasizes deep integration of industry, city, and people, presenting three strategic opportunities: high certainty spatial opportunities, high-growth industrial opportunities, and high-matching cooperation opportunities [2][3] - The projects target emerging industries such as low-altitude economy, biomedicine, smart manufacturing, and digital cultural tourism, serving as entry points into Nanjing's strategic emerging industry system [3] - Nanjing offers customized cooperation plans, allowing businesses to either occupy innovation hubs or engage in asset value enhancement through land development and project co-construction [3]
京东旅行与丽水文旅达成战略合作 送出10万张5A热门景区门票
Qi Lu Wan Bao Wang· 2025-09-19 08:24
Core Insights - JD Travel and Lishui Cultural Tourism signed a strategic cooperation agreement to leverage JD's supply chain advantages and Lishui's tourism resources to enhance city brand influence and economic benefits [1][3] Group 1: Strategic Cooperation - The partnership is seen as a significant opportunity for Lishui's cultural tourism transformation and upgrade, utilizing JD's digital platform capabilities and supply chain system [3] - Both parties aim to establish an efficient work mechanism to detail cooperation plans and promote project implementation in new digital tourism models [3] Group 2: "Treasure City" Initiative - JD Travel launched the "Treasure City" initiative to integrate its supply chain with local tourism industries, enhancing tourism consumption experiences and injecting vitality into local economies [5] - The first phase of the initiative focuses on Lishui, recognized for its ecological value and cultural charm, with promotional activities scheduled from September 16 to October 8 [5] Group 3: Promotional Activities - JD Travel is offering various incentives, including free tickets to major scenic spots and discounts for hotel bookings and flights, aiming to attract high-quality tourists to Lishui [7] - The initiative includes daily promotions and extensive exposure for Lishui's attractions, positioning it as a popular travel destination this autumn [7] Group 4: Future Plans - JD Travel plans to maintain ongoing cooperation with Lishui, integrating tourism resources and enhancing the online sales of tickets, hotels, and cultural products [7] - The goal is to elevate Lishui's tourism brand nationally and create a benchmark for cultural tourism integration across the country [7]
服贸焕新记:科技赋能 数字文旅的N种打开方式
Yang Shi Wang· 2025-09-13 23:16
Group 1 - The article highlights the integration of diverse digital technologies into the traditional cultural and tourism industry, resulting in innovative experiences [1] - It emphasizes the unique transformations occurring at the service trade fair, showcasing new experiences in the cultural and tourism sector [1]
山西晋中两项目入选二O二五山西数字文旅创新案例
Zhong Guo Fa Zhan Wang· 2025-09-13 14:00
Group 1 - The event "Digital Cultural Tourism Brand Innovation Carnival" was held in Taiyuan, focusing on the deep integration of "digital intelligence + cultural tourism" [1] - Twelve representative digital cultural tourism innovation cases were released, highlighting the transformation of Shanxi's cultural tourism industry [1] - The Wang Family Courtyard VR Experience Park and the Taihang Digital Museum of the Matuan Eighth Route Army were recognized as benchmark projects for their innovation, experience, and cultural significance [1] Group 2 - The Wang Family Courtyard VR Experience Park utilizes virtual reality technology to create an immersive cultural tourism space that engages all six senses [1] - The park breaks traditional sightseeing models by incorporating interactive elements and storytelling, allowing visitors to experience a virtual world [1] - The Taihang Digital Museum of the Matuan Eighth Route Army features seven exhibition halls that provide a comprehensive overview of the anti-Japanese war history in the Taihang Mountain area [2] - The museum combines visiting, immersive experiences, and educational research to present the historical context and significant events of the Eighth Route Army [2] - The exhibition path transforms abstract historical narratives into tangible experiences, enhancing visitor engagement with the wartime environment [2]
科技赋能中国文旅产业:从体验革新到场景重构
Zhong Guo Xin Wen Wang· 2025-09-12 08:03
Core Viewpoint - The integration of technology into China's cultural tourism industry is transforming traditional experiences into immersive and participatory formats, showcasing innovative applications at the 2025 China Cultural Tourism Industry Expo in Wuhan [1][3][4]. Group 1: Technological Innovations - The expo highlighted the extensive use of robots, which not only performed tasks like guiding and explaining but also participated in artistic performances, showcasing a blend of technology and cultural expression [1][3]. - A humanoid robot named "Silence" captivated audiences by playing drums, demonstrating advanced algorithms that enable it to perform at a level comparable to professional musicians [3][5]. - The "Tianhe 'Yuan' Dream" VR interactive boat project allows users to experience the scenery of Tianjin's Haihe River through virtual reality, breaking the limitations of traditional sightseeing [3][4]. Group 2: Immersive Experiences - A "multi-format cultural tourism immersive dome space" at the expo utilized 8K ultra-high-definition resolution and 360° panoramic viewing technology, allowing audiences to experience significant cultural landmarks and technologies firsthand [5]. - The integration of AI and digital technologies is creating new business models and enhancing existing tourism experiences, making digital cultural tourism products mainstream [5][6]. - Experts emphasize the importance of local cultural exploration alongside technological advancements to create emotionally resonant tourism products and services [5].
服贸会文旅服务专题展:科技让文旅更精彩
Jing Ji Ri Bao· 2025-09-12 01:16
Group 1 - The core theme of the cultural tourism service exhibition is "Empowerment through Technology and Creative Leadership," covering an area of approximately 11,100 square meters, including Shougang Park's No. 9 Pavilion and No. 11 Shed [3] - The exhibition attracted 425 participating companies, including 83 from the Fortune Global 500 and 40 international enterprises, achieving an internationalization rate of 9.4% [3] - The event showcased high-quality development achievements of Beijing's cultural industry, featuring numerous new scenes, products, and services, creating an immersive cultural and technological integration experience [3] Group 2 - The "Multi-Sensory Immersive Mobile Digital Space" experience area allows visitors to wear MR glasses and flexible tactile gloves to feel butterflies and hear rainforest sounds, marking a significant advancement in interactive technology [2] - The "Park Gifts" section features AI digital human customer service at the Summer Palace and MR ecological experience projects at Yuyuantan Park, enhancing visitor engagement through technology [2] - The exhibition includes a coffee printer at the Temple of Heaven Park, allowing visitors to customize coffee with their own designs, illustrating the integration of technology in cultural tourism [2] Group 3 - The East City exhibition area features a dynamic and static integration of the central axis of Beijing, telling the story of its protection, inheritance, and innovative development [1] - The "Zaojing Xuanqiong: Building the Galaxy Together" digital art exhibition offers an immersive experience by recreating traditional elements through modern technology [1] - The Fengtai exhibition area, themed "Flower Morning and Moon Evening," incorporates local elements and interactive technologies to create a unique sensory experience for visitors [1]
科技让文旅更精彩
Jing Ji Ri Bao· 2025-09-11 22:15
Group 1 - The core theme of the cultural tourism service exhibition is "Technology Empowerment and Creative Leadership," covering an area of approximately 11,100 square meters, including Shougang Park's No. 9 Pavilion and No. 11 Shed [3] - The exhibition attracted 425 participating companies, including 83 from the Fortune Global 500 and 40 international enterprises, achieving an internationalization rate of 9.4% [3] - The event showcased high-quality development achievements of Beijing's cultural industry, featuring numerous new scenes, products, and services, creating a "perceptible and participatory" cultural technology integration landscape [3] Group 2 - The exhibition included immersive experiences such as a "multi-sensory immersive mobile digital space," allowing visitors to feel the flutter of butterflies and hear rainforest sounds through MR glasses and tactile gloves [2] - The "Park Gifts" initiative returned for the sixth time, featuring AI digital customer service at the Summer Palace and MR ecological experience projects at Yuyuantan Park, enhancing the interaction between technology and cultural tourism [2] - The "Zaojing Xuanqiong: Building the Galaxy Together" digital art exhibition attracted attention, allowing visitors to create personalized designs of traditional ceiling art using tablets, showcasing the blend of tradition and technology [1]