走向专业、创新的新阶段。 一直以来，美国市场都是中企出海故事中的主角。这个市场以惊人的容量和成熟的电商生态，孵化了第 一批中国跨境卖家。但眼下，故事正在发生变化。 今年，外部环境变动频繁，出海企业愈发深刻意识到，"鸡蛋不能放在一个篮子里"，不少卖家将目光投 向了美国以外的新市场，例如欧洲。 平台也在积极引导。eBay在近期卖家峰会上推出了"欧洲掘金计划"，并称欧洲是目前最大的增长市场， 其潜力相当于十年前的美国。 "去欧洲试水绝对是没错的，"eBay跨境贸易事业部华南区总经理黄步进向21世纪经济报道记者表 示，"欧洲市场的天花板很高，而且当前大部分企业还主要聚集在美国市场，欧洲市场整体的跨境电商 渗透率低于美国。" 与此同时，传统的美国市场也并未退场，而是在激烈的洗牌中逐步"进化"。当关税等外部压力来袭时， 中国供应链的韧性和卖家的应变能力反而被激发，留下来的企业扎根变得更深。 无论是开拓潜力巨大的欧洲新"战场"，还是在高度竞争的美国市场深挖护城河，中企出海的下半场，都 已告别草莽，步入一个依赖专业、创新的新阶段。 欧洲"掘金" "今年来看，很多卖家都看到了欧洲市场，"深圳欣盛商科技有限公司CEO姜振阳向21 ...

12月25日，在论坛圆桌环节，五位行业大咖围绕"智造引擎，AI如何赋能出海增长链"展开深度对话，为 中国跨境电商产业高质量发展提供了实战思路与前瞻洞察。 12月25日下午，由南都湾财社、全球青年跨境协会、出海网联合主办的"智造出海·跨境向新"湾区跨境 出海论坛暨"海上之夜"私享会，在深圳蛇口希尔顿南海酒店正式启幕。 作为年末跨境行业的收官级盛会，本次活动以"AI赋能跨境新生态"为核心，聚焦智能供应链重构、品牌 全球化破局、合规体系搭建三大议题，汇聚跨境电商平台、亿级大卖、头部出海品牌、SaaS服务商、跨 境律所等超百位行业"新生力"。 活动现场不仅通过实战案例分享与资源对接，为企业绘制智能时代出海蓝图，还启动"跨境出海联盟生 态伙伴"计划，为行业精英搭建深度交流平台，共话跨境出海新机遇。 锚定跨境新方向 以生态与智媒力量赋能行业 分享环节，海澜之家集团海外业务总经理包晓分享了传统服饰品牌从"国民男装"到"全球品牌"的进阶之 路。他指出，海澜之家的出海并非"产品搬家"，而是建立在国内20余年供应链优势基础上的"品牌整体 出海"。海澜之家，是亚洲男装龙头、中国唯一年营收破百亿的男装品牌。 包晓表示，在战略落地中， ...

引言 在当今全球化的经济浪潮中，跨境电商行业呈现出迅猛发展的态势。然而，跨境电商企业在拓展海外市场的过程中，面临着诸多复杂的挑战，如知识产权 保护、税务筹划、合规经营、产品质量认证以及跨国争议解决等。海仲全球化战略中心的应运而生，为跨境电商提供了一套全面、专业且高效的"中国方 案"，助力中国跨境电商企业在全球市场中稳健前行。 海仲全球化战略中心服务体系概述 海仲全球化战略中心凭借其完善的服务体系，为跨境电商企业提供多维度的支持。该中心整合了多领域的专业资源，涵盖了知识产权、税务筹划、跨国争 议解决、商品检测认证、大数据分析等多个方面。通过这些服务，能够全方位满足跨境电商企业在海外市场运营过程中的各种需求，帮助企业降低风险、 提升效率、增强竞争力。与此同时，中心的服务具有高度的定制化，能够根据不同企业的具体情况和业务需求，提供个性化的解决方案，确保企业获得最 贴合自身发展的服务。此外，海仲全球化战略中心还与全球多地的机构和企业建立了广泛的合作网络，这使得其服务能够覆盖更广泛的地域范围，为跨境 电商企业的全球布局提供有力的支持。 跨境电商合规痛点与海仲应对策略 品牌保护困境及解决方案 当前，跨境电商企业在品牌保护 ...

初到英国，那年除夕夜，她打工到凌晨一点多才回家。家里停电，没有灯光，没有热饭，她独自一人， 喝了三杯自来水，就当是年夜饭。她说，"去到一个新的国度，一个人都不认识，一切从零开始，反而 让我很兴奋。"正是这种把苦难当作经历的人生态度，支撑她走过了最艰难的时光。 创业初期，她常常在深夜的地铁站里，抱着笔记本电脑工作。有一天晚上十一点多，一位陌生的街头露 宿者看到她迟迟不回家，以为她没钱坐车，便走过来递给她一枚英镑，说："亲爱的，时间已经很晚 了，早点回家吧"那枚硬币，她一直保留至今。"当你很努力、很专注的时候，身边总会有一些人，给你 温暖和支持"，简稚云感叹。这枚幸运币，不仅是一段温暖的记忆，也成为她创业路上的一份信念—— 坚持的人，终会被看见。"2016年回中国的时候，可能很多大卖家都收到过我送出的一枚幸运金币，希 望能给他们带来好运，这些年来我们的客户销售额从一个亿、几十亿到几百亿元，这也是一个拼搏精神 的传承"。 商报记者 张馨予 恰逢中国（杭州）跨境电商综合试验区成立十周年，一段跨越二十年的跨境征程也在此交汇。从中国人 民银行的第一代个人理财策划师，到引领J&P集团成为跨境电商合规领域的标杆企业，J&P集 ...

Core Insights - The cross-border e-commerce industry in China is facing unprecedented compliance challenges due to ongoing international turmoil and frequent adjustments in global e-commerce platform regulations, as highlighted in the iResearch report which states that the export scale of China's cross-border e-commerce exceeded 2.8 trillion yuan in 2024, with Amazon contributing over 35% of the transaction volume [1][4]. Regulatory Changes - In March 2025, the State Taxation Administration and the Ministry of Commerce issued regulations requiring domestic and foreign e-commerce platforms to report comprehensive tax information of Chinese sellers to Chinese tax authorities starting October 2025 [4]. - Amazon's recent notification outlines a quarterly reporting mechanism, with the first report due by October 31, 2025, covering transaction data from July 1 to September 30, 2025, involving over 50 million transaction records [5]. Seller Compliance Requirements - Amazon's reporting requirements include detailed information for corporate sellers, such as business name, tax identification, and bank account details, while individual sellers must provide identification and bank information [5]. - Sellers must complete mandatory information updates by October 20, 2025, or face restrictions on their withdrawal functions, with only about 45% of sellers having completed the updates as of mid-October 2025 [6]. Impact on Different Seller Categories - Large sellers (annual revenue over 100 million yuan) will need to restructure their global tax frameworks, potentially increasing compliance costs by 15%-20% [7]. - Small and medium-sized sellers (annual revenue between 10 million and 100 million yuan) may see annual compliance costs rise by 80,000 to 150,000 yuan, risking profitability [7]. - Micro sellers (annual revenue below 10 million yuan) face risks of incorrect reporting due to a lack of tax knowledge, prompting Amazon to offer support services [8]. Market Challenges - Concurrently, the FCC's "Operation Clean Carts" has led to the removal of 12 million Chinese electronic products from platforms like Amazon and eBay, affecting over 32,000 sellers, with Amazon accounting for 68% of the removals [10]. - The FCC's actions are part of a broader supply chain security review, with new regulations expected to impose stricter scrutiny on electronic products, potentially increasing production costs by 10%-15% for sellers needing to replace components from blacklisted companies [11][12]. Industry Outlook - The shift towards compliance in the global cross-border e-commerce sector presents both challenges and opportunities for Chinese sellers, with a potential industry reshuffle as non-compliant sellers may be eliminated [13]. - Companies are encouraged to enhance compliance capabilities and diversify markets and products to reduce reliance on low-barrier, high-competition categories, as 2025 is anticipated to be a pivotal year for compliance in China's cross-border e-commerce [13].

Core Viewpoint - Chuanfeng Power, a well-known motorcycle manufacturer, has received a bill from the U.S. Customs and Border Protection (CBP) for nearly $20 million in tariffs due to classification adjustments for products exported from its Chinese factory to its U.S. subsidiary [1][2]. Group 1: Company Announcement - The announcement was first made on October 29, indicating that the U.S. subsidiary received an "Action Notice" from CBP regarding the classification of UZ products, including UTV and SSV models [1]. - The total amount due for tariff adjustments is reported to be $19.3287 million (approximately 137 million RMB) as of October 23, 2025 [2]. Group 2: Impact on Operations - Chuanfeng Power stated that the classification adjustments primarily involve historical tariff payments and that the company has diversified its production capacity through factories in Thailand and Mexico to mitigate cost pressures from U.S. tariffs [3]. - As of September 2025, sales in the U.S. accounted for less than 30% of the company's total revenue, suggesting that the impact on future operations is expected to be minimal [3]. Group 3: Response to Tariff Bill - The company plans to actively cooperate with CBP and may consider legal actions, including hiring lawyers for appeals and potentially filing lawsuits in U.S. international trade courts [5]. - The financial and operational impact of the tariff adjustments remains uncertain, as the exact number and amount of affected customs declarations have not been finalized [5]. Group 4: Industry Implications - The situation has sparked discussions among cross-border sellers and exporters about the risks associated with customs product classification (HS Code) issues, highlighting the complexity and potential consequences of misclassification [6]. - The incident serves as a reminder for exporting companies to prioritize compliance, as the cross-border e-commerce industry shifts from rapid growth to a focus on regulatory adherence [6][7].

Core Insights - The tightening of regulations by the IRS is a significant concern for cross-border e-commerce sellers, as compliance is no longer optional but essential for survival [1][3][6] - The potential tax implications for sellers using FBA and other models are complex, with the possibility of being taxed if a "permanent establishment" is established in the U.S. [3][5] - The U.S. government is motivated to enforce stricter regulations due to the substantial revenue potential from Chinese sellers, estimated at $52.5 billion in taxes based on projected sales [5][6] Regulatory Environment - The IRS is utilizing AI and big data to enhance compliance monitoring, making it harder for sellers to evade taxes [3][5] - New regulations are being implemented to address complaints from domestic sellers about unfair advantages enjoyed by foreign sellers [5][6] - Compliance issues such as incorrect coding and false declarations can lead to severe consequences, including account suspensions and frozen funds [6][9] Market Dynamics - The era of "wild growth" in cross-border e-commerce is over, with a shift towards a more regulated environment that favors compliant and resilient sellers [6][9] - The industry is undergoing a transformation where only those who adapt to the new rules and invest in compliance will thrive [6][9] - The focus is shifting from quick profits to long-term sustainability and adherence to regulations [9]

Core Insights - The implementation of the TIC direct verification system in the cross-border e-commerce sector has created compliance challenges for sellers, leading to product delistings due to non-adaptation to new rules [1][3] - The case of a seller specializing in children's toys highlights the industry's transitional pains and opportunities amid regulatory changes [1][3] Compliance Challenges - Amazon has mandated that children's toys must undergo TIC direct verification and submit reports, rendering previously accepted domestic compliance documents invalid [3] - The seller, Mr. Zhang, faced confusion as he had already obtained CNAS certification in China, but was required to undergo additional verification through a TIC institution [3] Rectification Process - A testing agency identified gaps in the seller's compliance, including missing mechanical and physical performance tests required for children's toys [4] - The agency proposed a step-by-step rectification plan, which included additional tests and revisions to the product manual to meet North American market standards [4] Financial Implications - The seller acknowledged that while the rectification process increased short-term costs, it prevented potential losses exceeding $20,000 per day due to product delisting during peak sales seasons [6] - The new compliance requirements have led to a 37% year-on-year increase in the number of children's toys delisted in the North American market due to compliance issues [6] Market Dynamics - The introduction of the TIC direct verification system signifies a shift towards deeper compliance verification in cross-border e-commerce [6] - Sellers who can quickly adapt to compliance requirements are expected to gain market opportunities, while smaller sellers relying on low-cost strategies may face elimination pressures [6]

Market Overview - The European e-commerce market is mature and diverse, with an overall GDP of approximately $19.4 trillion in 2024 and an e-commerce penetration rate of 45.9%, expected to rise to 67.1% by 2025, with over 586 million online shoppers [1][11][12] - The five key countries (UK, France, Germany, Italy, Spain) account for over two-thirds of Europe's GDP and are core markets for cross-border e-commerce [1][18][21] - E-commerce sales in the five countries are projected to grow from €389 billion to €565 billion, with a growth rate of 7.8% [12][35] Consumer Preferences - UK consumers prefer free shipping and next-day delivery; German consumers prioritize product quality and privacy; French consumers focus on fashion and delivery efficiency; Spanish consumers show rapid e-commerce growth with high acceptance of Chinese goods; Italian consumers favor desktop shopping and value brand reputation and reward programs [1][2][11] Platforms and Competition - Besides Amazon, local platforms such as Germany's OTTO, France's Cdiscount, and ManoMano in home and garden are showing significant growth potential [1][17] - TikTok has expanded its reach across six major European markets, becoming an important traffic source for younger users [1][2] Compliance and Regulations - Key compliance areas include VAT declaration, data protection (GDPR), product certification (CE, EPR), and intellectual property [1][2] - Specific requirements vary by country, such as Germany's packaging law registration and Italy's EPR compliance [1][2] Marketing Strategies - Meta (Facebook, Instagram) has over 80% penetration in Europe, with advertising needing to align with local languages and interests; German CPM is around €6-10, while French CPC is approximately €0.5-1.5 [2] - TikTok's primary user base is aged 18-34, requiring native content and interactive formats like challenges and live streams [2] - Potential product categories include outdoor sportswear, indoor gardening (smart devices), home beauty devices (AI customization), and home fragrances (natural ingredients), emphasizing eco-friendly materials and localized designs [2] Logistics and Payment Preferences - European consumers favor local warehouse delivery, with 72% of UK users valuing free shipping; Germans prefer invoice payments, while Spaniards rely on credit cards [2] - Cross-border e-commerce must balance local operations with compliance requirements, leveraging social media ecosystems and data analytics for precise user targeting [2]

Core Viewpoint - The article emphasizes the importance of a comprehensive, compliant, and technologically open cross-border e-commerce system for companies looking to expand internationally by 2025, highlighting the advantages of the open-source cross-border mall system launched by Shangtao Cloud [1]. Group 1: Open Source Architecture and Multi-Language Multi-Vendor Features - Shangtao Cloud's cross-border mall source code utilizes a popular framework with all code being open-source and unencrypted, allowing for deep customization by enterprises [3]. - The system includes an intelligent multi-language engine that supports easy switching between Chinese and English, as well as the addition of various language interfaces [3]. - The multi-vendor management feature offers comprehensive qualification review, store grading, and regional tax rate functionalities, catering to platform-based operations [3]. - The "multi-country mirror deployment" solution enhances cross-border access speed, with a reported 60% improvement in access speed for Southeast Asian users [3]. Group 2: Adaptation to 2025 Cross-Border Compliance Requirements - The Shangtao Cloud source code includes multiple compliance features tailored for the new cross-border e-commerce regulations set to be implemented in 2025 [4]. - Tax compliance allows for the customization of VAT and sales tax settings for 30 countries, ensuring international operations are compliant [4]. - Data security is enhanced with built-in GDPR and CCPA protection modules, offering user data encryption and cross-border transmission solutions [5]. - Payment compliance is supported through integration with PSD2 strong authentication and 3DS2.0 secure payment protocols, reducing chargeback risks [5]. - The system provides compliance self-check tools to monitor legal risk points in business flows, allowing for flexible adjustments to compliance logic in response to policy changes [5]. Group 3: Global Operations and Localization Solutions - The open-source system offers a complete toolkit for cross-border operations, including an intelligent pricing system that adjusts display prices based on real-time exchange rates and logistics costs [6]. - Multi-time zone management allows for promotional times and order processing to be displayed according to target market time zones [6]. - Localized marketing templates are pre-set within the system to facilitate marketing activities [6]. - The system can interface with various national customs systems to automatically generate customs declarations and certificates of origin [6]. - Special emphasis is placed on supporting emerging markets, providing local payment interfaces and logistics solutions for regions like Southeast Asia, the Middle East, and Latin America [6]. Group 4: 2025 Outbound Strategy and Implementation Recommendations - As global e-commerce regulations tighten, compliance capability is highlighted as a core competitive advantage for outbound enterprises [7]. - The Shangtao Cloud open-source cross-border mall source code offers a "compliance + flexibility" combination, meeting legal requirements while allowing for customization [7]. - Companies planning to expand internationally in 2025 are advised to form a technical team of 5-10 members focused on architecture and compliance module development [7]. - It is recommended to prioritize regions where Shangtao Cloud has already adapted deeply, such as Southeast Asia and the Middle East [7]. - Compliance budget should include system compliance modification costs, estimated to account for about 20% of total project investment [7]. - Long-term planning should involve establishing a policy monitoring mechanism to continuously optimize compliance solutions using the advantages of open-source [7]. - The open-source system is particularly suitable for growing cross-border enterprises with an annual GMV between 30 million and 500 million, providing cost control and the ability to build compliant international e-commerce platforms [7].