Group 1: Overall Market Performance - Hangzhou's cultural tourism market experienced a significant boost during the 2026 New Year's holiday, attracting 6.6019 million visitors and generating ticket revenue of 79.9778 million yuan, with a 15.9% year-on-year increase in visitors from outside the city [1] - The average hotel booking volume in Hangzhou surged by 280% year-on-year on New Year's Day, with overnight visitors reaching 1.032 million, marking a 7.1% increase [2] Group 2: Consumer Trends and Preferences - The search volume for "New Year travel" increased by 125% year-on-year, with the post-00s demographic making up 39% of travelers, indicating a strong preference for experiential and ceremonial activities [3] - Personalized cross-year packages offered by local inns, featuring activities like bonfire parties and tea gatherings, achieved an average occupancy rate of 75.76% [2] Group 3: Cultural and Entertainment Activities - Various cultural events and markets, such as the "New Year Treasure Hunt" and traditional performances, attracted over 90,000 participants, showcasing the city's rich cultural heritage [4] - The integration of food, non-heritage activities, and local markets created a vibrant atmosphere, enhancing the overall visitor experience during the holiday [4] Group 4: Winter Sports and Activities - The cold weather and snowfall led to a surge in winter sports tourism, with ski resorts in nearby areas seeing a 930% increase in orders, while local ski venues also performed well [5] - Hangzhou's ice and snow amusement parks received approximately 33,000 visitors during the holiday, reflecting the growing popularity of winter activities [5]

Core Insights - The New Year's holiday period saw a significant increase in domestic travel and spending, with 142 million domestic trips and total spending of 84.789 billion yuan [1] - The overall inter-regional movement of people reached 595 million, averaging 198 million per day, marking a year-on-year increase of 19.62% [1] Group 1: Travel Trends - There is a notable rise in consumer willingness to travel, with a 20% increase in the number of items purchased per person and over a 30% increase in per capita spending compared to last year [1] - The popularity of unique travel experiences and the emphasis on "ceremony" in travel consumption reflect a shift towards more personalized and emotional experiences [2][3] Group 2: Popular Destinations - Ice and snow tourism dominated the holiday, accounting for about 40% of popular domestic travel routes, with Harbin Ice and Snow World being a top attraction [3] - Theme parks emerged as a favored choice for New Year celebrations, with half of the top ten popular scenic spots being theme parks, highlighting the appeal of domestic options over international ones [2] Group 3: International Travel - There was a marked increase in outbound tourism, driven by long holiday arrangements, with popular themes including island vacations and unique experiences in lesser-known destinations [4] - Young adults aged 25 to 45 and family groups are the primary demographics for outbound travel, showing a willingness to pay a premium for detailed itineraries and immersive experiences [4]

Group 1 - The core viewpoint of the article highlights the robust recovery and growth of China's cultural and tourism sector during the New Year holiday, with significant increases in both domestic travel and spending [2][3][4]. - During the three-day New Year holiday, 142 million domestic trips were made, with total spending reaching 84.789 billion yuan, indicating a strong release of consumer vitality in the cultural and tourism market [2]. - Data from the Fliggy platform shows that consumer travel intent and spending power have both increased, with the average number of purchases per person rising over 20% and average spending per person increasing over 30% year-on-year [3]. Group 2 - The article emphasizes the importance of "ceremony" in cross-year travel, with various events such as fireworks and concerts enhancing the festive atmosphere, leading to a 125% year-on-year increase in searches related to "New Year travel" [3]. - Winter travel is highlighted as a key trend, with significant interest in ice and snow activities, as evidenced by a 45% increase in bookings for Harbin Ice and Snow World and a nearly 120% increase in visitor numbers at indoor ski resorts in Chengdu [4]. - The article notes that international tourism is also on the rise, with 292,000 foreign visitors entering China during the New Year holiday under visa-free policies, marking a 35.8% increase compared to the previous year [5].

Group 1 - The core viewpoint of the articles highlights the resurgence of domestic tourism in China during the New Year holiday, with significant increases in both travel volume and spending [1][4][5] - During the three-day New Year holiday, 142 million domestic trips were made, with total spending reaching 84.789 billion yuan, indicating a strong recovery in the cultural and tourism sector [1] - The travel platform Feizhu reported that consumer willingness to travel and spending power both increased, with the average number of purchases per person rising over 20% and average spending per person increasing over 30% year-on-year [1] Group 2 - The concept of "ceremony" in travel experiences gained popularity, with a 125% year-on-year increase in searches related to "New Year travel," reflecting a growing trend for themed events and activities [2] - Various cross-year activities, such as fireworks shows and immersive light displays, contributed to a vibrant travel atmosphere, enhancing the overall experience for tourists [2] - The demand for winter travel experiences, particularly in ice and snow destinations, saw a significant rise, with bookings for Harbin Ice and Snow World increasing over 45% and visitor numbers in Chengdu's indoor ski resort up nearly 120% [3] Group 3 - The Hainan Free Trade Port experienced a surge in inbound tourism during the first New Year holiday post-border reopening, with international visitors attracted by the "duty-free shopping + beach vacation" model [4] - Haikou and Sanya emerged as the fastest-growing cities for inbound flight bookings, with year-on-year increases exceeding three times and five times, respectively [4] - The number of foreign visitors entering China under visa-free policies reached 292,000 during the holiday, marking a 35.8% increase compared to the previous year [4]

Group 1 - The core viewpoint of the article highlights the vibrant recovery of China's economy during the New Year holiday, with significant growth in consumer spending and tourism activities [4][6][7] - The "cross-year travel" search volume increased by 125% year-on-year, indicating a strong interest in travel experiences [6] - Popular winter tourism activities, particularly ice and snow tourism, dominated the holiday, with Harbin's Ice and Snow World being a key attraction [6][7] Group 2 - The New Year holiday marked the first holiday after the implementation of the "national subsidy," leading to a surge in the home appliance market, particularly in smart appliances [7] - Data from Suning.com showed a 110% increase in customer traffic at stores nationwide during the holiday period [7] - The "China shopping" trend gained momentum due to policies like expanded visa-free travel and optimized tax refund processes, further boosting consumer interest [7]

Core Insights - The cultural and tourism sector in China is experiencing a significant revival, with 142 million domestic trips taken during the New Year holiday, generating a total expenditure of 84.789 billion yuan [1] - Consumer willingness to travel and spending power have both increased, with average purchase quantities rising over 20% and average spending amounts increasing over 30% year-on-year [3] Group 1: Travel Trends - The New Year holiday saw a surge in "ceremonial" travel experiences, with a 125% year-on-year increase in searches related to New Year travel activities [4] - Popular winter travel destinations include Harbin's Ice and Snow World, which saw a 45% increase in booking interest for day tours during the holiday [4] - The trend of "ice and snow" tourism is gaining traction, with significant increases in visitor numbers at various scenic spots across China [7] Group 2: International Tourism - The Hainan Free Trade Port is attracting international tourists, with a notable increase in inbound flight bookings to Haikou and Sanya, with growth rates exceeding three times and five times respectively [7] - The number of foreign visitors entering China under visa-free policies reached 292,000 during the holiday, marking a 35.8% increase compared to the previous year [9] - The combination of duty-free shopping and beach vacations is becoming a key attraction for international tourists visiting China [7]

Core Insights - The New Year celebration in Shenzhen has evolved from traditional family gatherings to more personalized and diverse experiences, with events like light shows and concerts gaining popularity among the youth [1][3] - Shenzhen's cultural and tourism market experienced a strong start in 2026, with 3.1164 million visitors during the New Year holiday, a daily increase of 32.3% year-on-year, and tourism revenue reaching 2.093 billion yuan, a daily increase of 36% [1] Group 1: Youth Trends and Preferences - Young people, particularly those born in the 2000s and 1990s, are driving travel trends, with the "00s" demographic accounting for 39% of travelers and the "90s" for 33% [2] - The phrase "love you old self" has become a popular expression among young people, reflecting their desire for meaningful experiences rather than traditional sightseeing [3] Group 2: Event Highlights and Participation - The "King of Glory" Super IP Carnival in Shenzhen attracted significant attention, featuring creative installations and various events, including a New Year flash music concert and competitions, drawing large crowds [3] - The indoor snow park, Qianhai Snow World, hosted a New Year celebration party that combined snow, electronic music, and light shows, receiving 5,200 visitors on January 1 alone [4] Group 3: Economic Impact - Shenzhen's diverse events and attractions generated over 2 billion yuan in revenue over the New Year period, showcasing the city's role as a "self-pleasure" experimental ground for young people [5] - The city’s transportation network played a crucial role in supporting the influx of visitors, with the metro system recording a total passenger volume of 13.05 million on December 31, 2025, marking a 9.8% year-on-year increase [6] Group 4: Transportation Developments - Shenzhen's metro system extended its operational hours during the holiday, contributing to record passenger numbers and enhancing accessibility for residents and tourists [6][7] - The opening of new metro lines improved connectivity, alleviating congestion in key areas and increasing the overall efficiency of the transportation network [7] Group 5: International Travel Trends - Shenzhen Airport has expanded its international flight network, adding nearly 30 new routes to destinations such as Mexico City and Tokyo, resulting in a 44% year-on-year increase in foreign travelers [8] - The airport's efficient transport system has facilitated a significant increase in passenger flow, connecting the city's cultural and tourism activities with global visitors [8]

Economic Performance - The New Year's holiday period from January 1 to January 3, 2026, saw a significant increase in travel and consumption across China, reflecting strong economic momentum and potential for growth [1] - National railway services transported a total of 48.1 million passengers during the holiday, with January 1 alone accounting for 18.56 million passengers, indicating a smooth and orderly transportation operation [4] Travel and Tourism - Major cities reported impressive tourism figures: Beijing welcomed 8.81 million visitors with a total tourism expenditure of 10.97 billion yuan; Shanghai received 6.82 million visitors with a total tourism consumption of 12.27 billion yuan; Guangdong had 17.88 million visitors, achieving a daily growth of 34.8% and a tourism revenue of 9.98 billion yuan [9] - Domestic scenic spot ticket bookings increased over fourfold compared to the previous year, with a 125% year-on-year growth in searches related to "New Year travel" [12] Border Control and Immigration - National border inspection agencies facilitated 6.615 million entries and exits during the holiday, averaging 2.205 million per day, which is a 28.6% increase compared to the same period last year [7] Retail and Consumer Spending - The retail sector experienced a surge in customer traffic, with a 110% month-on-month increase in store visits during the holiday, driven by government policies supporting consumer spending [18] - In Beijing, 60 key commercial districts recorded a total foot traffic of 28.23 million during the holiday, while Tianjin's monitored retail enterprises achieved sales of 1.31 billion yuan with a total foot traffic of 9.07 million [20] Food and Beverage Sector - The dining market saw a significant increase in popularity, with a 142% year-on-year growth in the "must-eat" list traffic, and a nearly 100% increase in cross-regional traffic. In Beijing, monitored dining sales saw a daily year-on-year growth of 4.6% during the holiday [23]

Core Insights - The Ministry of Culture and Tourism reported that during the 2026 New Year's holiday, there were 142 million domestic trips taken, with total spending reaching 84.789 billion yuan [1] Group 1: Travel Trends - The New Year's holiday saw a significant interest in cross-year travel and ice and snow tourism, indicating a strong consumer preference for short trips and vacation travel [1] - Cultural experiences played a key role in enhancing the festive atmosphere, contributing to a sense of celebration and engagement among travelers [1]

Investment Rating - The report indicates a positive investment outlook for the hotel industry, highlighting significant growth opportunities driven by changing consumer behavior and market dynamics [4]. Core Insights - The hotel industry is experiencing a surge in demand, particularly during the New Year holiday, with hotel search interest doubling year-on-year [3][7]. - There is a notable increase in off-peak travel demand, with both hotel and flight bookings seeing substantial growth, particularly in the inbound market [5][8]. - Emerging travel patterns include longer travel distances and extended stays, with a significant portion of bookings expected to be for two nights or more [12][18]. Market Forecast - Domestic - The "3 days off, 8 days on" holiday arrangement has stimulated off-peak travel demand, resulting in nearly a 50% increase in domestic hotel search interest and a 30% increase in flight searches compared to the previous year [6]. Market Forecast - Inbound - The inbound tourism market is showing strong growth, with hotel and flight search interest both increasing significantly; cities like Yantai and Nanning are gaining popularity [8]. User Behavior - Compared to last year, travelers are expected to have longer travel distances and stay durations, with over half of hotel bookings anticipated to be for cross-province stays [12]. - Northern tourists are heading south for winter, boosting interest in cities like Sanya and Guangzhou, while new destinations like Kaifeng and Jingdezhen are emerging [18]. Hotel Performance Insights - Keywords related to hot springs, private baths, and skiing have become the top search terms, leading to a 600% increase in hot spring hotel bookings and a 200% increase in ski hotel bookings [29][31]. - Events such as New Year concerts have significantly increased hotel search interest, with some events seeing an 800% increase in related hotel searches [33]. Hotel Management Recommendations - Hotels should prepare for a booking peak around December 31 by enabling automatic order acceptance and ensuring accurate online pricing and availability [34]. - Marketing strategies should include comprehensive promotional activities and social media engagement to enhance hotel visibility and drive sales [34]. - Hotels are encouraged to offer special packages that combine accommodation with local attractions and dining options to meet diverse customer needs [37].