五莲农商银行老年大学顺利完成建设并投入使用，不仅是服务民生的生动体现，更满足了老年朋友 上"家门口的老年大学"的美好期盼。老年大学将陆续开设书法绘画、太极拳剑、智能手机应用、短视频 制作、防范电信诈骗等实用课程，不断优化教学服务与设施，努力打造贴合老年群体需求的优质学习阵 地，使老年人的退休生活更加有滋有味。 五莲农商银行老年大学顺利完成建设并投入使用，不仅是服务民生的生动体现，更满足了老年朋友 上"家门口的老年大学"的美好期盼。下一步，五莲农商银行将以党建共建为重要抓手，深化与五莲县人 民检察院等单位的共建合作，联合开展主题党日、红色文化学习等活动，让老年朋友们在学习娱乐中传 承红色基因、永葆政治本色。同时陆续开设书法绘画、太极拳剑、智能手机应用、防范电信诈骗等实用 课程，不断优化教学服务与设施，努力打造贴合老年群体需求的优质学习阵地，使老年人的退休生活更 加有滋有味、充满活力。（资讯） 编辑：林森 为进一步完善适老化服务体系，丰富老年客户群体的精神文化生活，提升金融服务体验，近日，五莲农 商银行老年大学——"银龄学苑"正式开班启用。 "银龄学苑"是五莲农商银行坚持"以客户为中心"服务理念，在养老服务方面的 ...

环境升级筑根基 暖心服务无死角 中国人寿寿险天津分公司精准对接老年客群需求，全方位优化柜面服务环境与流程。在硬件配置上，除 常规配备老花镜、轮椅、医药箱、血压仪外，增设拐杖放置区、轮椅停放区、爱心专座等专属空间，配 套无障碍通道与停车位，还贴心准备信息交流手写板，破解老年群体沟通障碍。柜面精心打造图书角， 增补养生、书法、象棋等老年群体感兴趣的书籍，让业务等待时间成为愉悦的精神享受。 中国发展网 李揽月 记者朱波报道 为持续提升金融服务适老化水平，切实满足老年群体多元化需求，中 国人寿（601628）保险股份有限公司天津市分公司（以下简称"中国人寿寿险天津分公司"）以重阳佳节 为契机，连续第五年举办"秋芳盈袖 '香'伴重阳"适老服务体验月活动。公司践行"以客户为中心"的服务 理念，通过环境升级、科技赋能、宣教融合三维发力，推动柜面服务从传统"保单服务"向"三中心一基 地"客户体验中心转型，让老年客户在便捷办事、智能体验与知识普及中，切实增强获得感、幸福感与 安全感。 线下全辖16家柜面配置35台智慧柜员机，支持字体放大、语音播报等适老功能，提升自助业务办理便捷 度。同时，依托"空中客服"远程视频平台，老年客户 ...

出口衔接环节的"点对点"接送服务，更是让老年旅客感受到"宾至如归"的温暖。若旅客已提前联系家人 接站，工作人员会主动接过手机与接站人沟通，确认其具体位置后，要么陪同老年旅客前往接站点等 候，要么引导接站人员快速进入指定区域，避免双方在人流中"找不着北"；若旅客选择乘坐机场大巴， 专员会全程协助完成健康码查验、扫码购票等电子操作，优先引导旅客上车并安排前排便利座位，同时 当面与大巴司机确认旅客目的地，再三叮嘱司机到站后提醒旅客下车，实现"从行李转盘到大巴座位"的 无缝衔接。 "臻馨护航"服务并非孤立的环节保障，而是贯穿"出站前-出站中-出站后"的全流程陪伴。老年首乘旅客 下机后，机舱口便有引导人员主动识别、热情接待，通过"一对一"引导直达行李提取区；出站后，工作 人员还会主动询问旅客是否顺利与家人会合，留下机场服务热线便于后续咨询，用"始于需求、终于满 意"的服务理念，让每一位老年旅客都能感受到民航服务的温度。作为张掖机场运用"首乘"服务理念提 升特殊旅客保障水平的重要实践，"臻馨护航"服务自推出以来，凭借精准化、人性化的举措赢得了广大 旅客的高度认可。曾有旅客在表扬中写道：机场工作人员的耐心引导，让第一次坐飞 ...

Group 1 - Postal Savings Bank has launched the "Warm Sun and Golden Rays" initiative since 2025 to enhance services for elderly customers [1] - The Tianmen Zhaoshi Town branch of Postal Savings Bank has over 70% of its clientele being elderly, providing convenient and warm services [1] - The branch features accessible facilities, large print business guides, and staff trained to assist elderly customers with patience and care [1] Group 2 - Postal Savings Bank is continuously improving online services for the elderly, including a large print version of its app and voice interaction capabilities [2] - The bank has established smartphone application classes to help elderly customers navigate digital services, such as mobile payments and fraud recognition [2] - The 95580 customer service hotline has a "Respect for the Elderly" line that ensures tailored responses for elderly customers [2] Group 3 - The Beijing branch has created the "Golden Rays Station" platform, integrating health care, social engagement, and financial services for the elderly [3] - The bank collaborates with senior universities and community resources to form the "Golden Rays Club," offering cultural activities and financial planning seminars [3] - Postal Savings Bank encourages elderly customers aged 50 to 75 to become "Golden Rays Volunteers," fostering connections between the bank and the community [3] Group 4 - Postal Savings Bank is committed to maintaining a "people-oriented" approach, ensuring that services for the elderly are warm and thoughtful [4]

Group 1 - The company focuses on addressing the financial service pain points, difficulties, and bottlenecks for the elderly population, optimizing both offline outlets and digital services to create a reliable service experience [1] - The "Warm Heart Age Joy" elderly care service system is being expanded, covering five major areas: institutional care, home care, panoramic medical services, health care, and travel care, with a goal to establish a comprehensive elderly care service ecosystem by September 2025 [1] - By September 2025, the company aims to have its institutional elderly care services in 14 provinces and 24 cities, supporting 50 elderly care institutions and continuously expanding its service offerings [1] Group 2 - The company has launched the first batch of "Elderly-Friendly Benchmark Outlets," with over 50 outlets recognized for their comprehensive elderly-friendly facilities and efficient service [2] - These benchmark outlets have been equipped with barrier-free access, low-height filling tables, wheelchairs, and dedicated waiting areas for the elderly, enhancing the overall service experience [2] - Innovative measures at some outlets include the establishment of health assessment rooms for elderly consumers and staff fluent in local dialects to assist those who may not understand Mandarin [2] Group 3 - The company is enhancing its online digital service capabilities to support elderly consumers, focusing on making self-service options more accessible and practical [3] - The "Insurance E-Service" WeChat account has been optimized for elderly users, featuring enlarged fonts, voice reading functions, and health-related courses, along with a dedicated customer service communication feature [3] - Financial education initiatives targeting the elderly are being actively promoted, including themed activities during the 2025 Financial Education Promotion Week to enhance risk awareness and prevention capabilities among the elderly [3]

Core Viewpoint - China Southern Airlines (CSA) is enhancing its "age-friendly" services at Beijing Daxing Airport to cater to the increasing travel demands of elderly passengers during the Chongyang Festival, focusing on providing a comfortable and convenient travel experience for the "silver-haired" demographic [1]. Group 1: Service Enhancements - Upon arrival at Daxing Airport, elderly passengers are greeted with warm services, including priority assistance at check-in counters and the issuance of yellow love wristbands for continuous priority service [3]. - CSA has retained a sufficient number of manual check-in counters to help elderly travelers overcome the "digital divide," and has set up a "temporary family member" service point for inquiries [3]. - Staff members fluent in various dialects are available to enhance communication with elderly passengers, ensuring a more personalized experience [3]. Group 2: Comprehensive Support - For elderly travelers transiting through Daxing Airport, CSA staff provide full accompaniment and guidance, eliminating the need for self-collection of checked luggage [4]. - An "affectionate security channel" has been established in collaboration with Daxing Airport to ensure elderly passengers can board their flights comfortably [4]. - The boarding area features a "sunshine love channel" to guarantee orderly and prioritized boarding for elderly travelers [4]. Group 3: Special Amenities - CSA's VIP lounge offers meals tailored to elderly dietary preferences, including fresh pear soup, health-conscious dishes, and sugar-free snacks [4]. - A winter clothing storage service has been introduced to assist "migrant bird" travelers who may struggle with heavy winter clothing, allowing staff to store items until the return journey [4]. - In-flight, crew members are trained to identify elderly passengers and provide detailed explanations of flight safety and onboard services to ensure a smooth travel experience [4]. Group 4: Performance Metrics - Since September, CSA has assisted over 10,300 special passengers at Daxing Airport, marking a year-on-year increase of over 35% [4]. - The airline is committed to continuously optimizing service processes to meet the needs of special passengers, aiming to enhance the overall flying experience for more travelers [4].

Core Insights - The silver economy in China is experiencing significant growth, with a market size of approximately 7 trillion yuan, driven by the aging population and changing consumer preferences [3][4] - The number of individuals aged 60 and above is projected to reach 310 million by the end of 2024, accounting for 22% of the total population, highlighting the demographic shift [3][4] - Government policies are actively promoting the development of industries catering to the elderly, such as anti-aging and silver tourism, to unlock market potential [4][5] Market Dynamics - The core drivers of silver consumption are categorized into three main areas: essential needs, health, and self-enjoyment [3] - The transition from "elderly care" to "enjoying old age" reflects a broader trend in consumer behavior among the elderly, who are increasingly seeking diverse and high-quality experiences [3][4] Policy and Infrastructure - Recent government initiatives, such as the "Consumption Promotion Special Action Plan," emphasize the importance of developing industries that cater to the elderly, thereby providing strong support for market expansion [4][5] - There is a pressing need for infrastructure improvements to enhance the convenience of daily life for the elderly, including the installation of elevators and accessible pathways in older residential areas [5][6] Safety and Regulation - The elderly consumer market has been identified as a weak link in regulatory oversight, with issues such as online scams and financial fraud targeting this demographic [6] - Strengthening consumer protection mechanisms and enhancing public awareness of risks are essential to safeguard the interests of elderly consumers [6]

Core Insights - The 11th Beijing International Aging Industry Expo (referred to as "Aging Expo") has commenced, emphasizing the importance of elderly care as a universal concern and a personal life stage that everyone will face [1] - The theme of this year's expo is "Smart Enjoyment of Silver Age, Nourishing All Directions," focusing on integrating humanistic care with technological innovation in the lives of the elderly [1] Group 1: Aging Services - The expo showcases a comprehensive panorama of aging services, featuring various well-known aging institutions, including state-owned enterprises and innovative private brands, allowing attendees to compare diverse service options from affordable to high-end [1] - A special "Travel and Health Care" section has been created, offering tailored travel routes for seniors, emphasizing that the joy of exploration is not exclusive to the young [2] Group 2: Financial Services - The "Aging Finance" section brings together quality banks, insurance, and fund institutions to offer financial products tailored to the needs of the elderly, focusing on financial planning to ensure a worry-free retirement [2] Group 3: Technological Innovations - The Smart Aging section allows attendees to experience how technology enhances elderly living, featuring smart wearables, exoskeleton robots, and remote medical consultation systems [2] - The Aging-Friendly section highlights innovations in creating accessible environments and smart communities, contributing to a more elder-friendly society [2] Group 4: Health and Wellness - The Health and Wellness section promotes the deep integration of medical and elderly care services, showcasing a full industry chain from rehabilitation care to chronic disease management [3] - The expo has introduced an official publication to extend the event's impact beyond the exhibition, fostering continuous communication in the aging industry [3]

转自：新华财经 岁岁重阳，情暖金秋。近日，建行上海市分行组织辖内网点依托"劳动者港湾"，利用区域优势策划并开 展了一系列重阳节养老专场活动，通过AI体验、芳香疗愈、时光摄影等特色服务，为银发群体送上一 份兼具科技感与人文关怀的节日厚礼，让老人们在温馨互动中感受传统节日与金融服务的双重温度。 智慧助老：AI体验让老有所玩 在建行上海张江高科路支行，十多位银发老人围坐一堂，张富清服务队的志愿者们正手把手指导大家使 用AI软件。 课堂上，志愿者从"AI能做什么"入手，结合生活案例生动讲解AI在旅游规划、外语翻译、健康管理等领 域的应用。实操环节中，老人们兴致勃勃地尝试各项功能。此外，建行志愿者还教老人用AI记录血 压、血糖等健康数据，生成专属健康档案，并针对AI换脸、拟声诈骗等风险，普及"不轻信、不点击、 不贪心"的防范原则，守护老人的"钱袋子"。 建行以科技为桥、以服务为翼，持续深耕适老化服务，用金融温度与科技暖意护航"老有所养、乐享晚 年"，让老年群体共享数字时代红利。 自然疗愈：芳香传递健康养老理念 建行上海普陀宜川路支行的"劳动者港湾"内，芳香疗愈体验课温馨开讲。来自上海开放大学的老师先让 老年客户闭眼嗅吸 ...

Core Insights - The rapid development of fintech has led to the widespread application of intelligent and digital services in banking, but a digital divide remains a barrier for some elderly individuals to access financial services [1] - Banks are focusing on breaking this digital divide to enhance service quality and efficiency, recognizing that online channels alone cannot fully cover the elderly customer base [1][2] - Community bank branches are seen as crucial in bridging the last mile of financial services, with a particular emphasis on the elderly demographic [1][2] Group 1: Service Enhancement for the Elderly - Minsheng Bank's Beijing branch has prioritized the elderly as a key target for community services, continuously upgrading branch facilities to enhance service convenience and safety [2] - The bank has implemented various supportive measures, including "love windows" and green channels to reduce waiting times for elderly customers, as well as personalized one-on-one services [2] - All branches have met the "Beijing Banking Industry Standards for Financial Services for Visually Impaired Consumers," with 86 branches achieving the "Beijing Banking Industry Demonstration Window Service Standards" [2] Group 2: Fraud Prevention and Financial Education - The rise in illegal fundraising and telecom fraud targeting the elderly has prompted banks to take on the responsibility of safeguarding customer funds [3] - Minsheng Bank conducts regular financial education activities in collaboration with community branches to enhance elderly individuals' awareness of risk prevention [3] - The bank is also developing a tailored product system for elderly clients, offering risk-matched savings, investment, and commercial pension products to balance asset safety and wealth growth [3] Group 3: Community Integration and Cultural Activities - Minsheng Bank's community services extend beyond financial offerings, actively engaging in community life through various activities such as fraud prevention campaigns and cultural events [4] - The bank has partnered with Tencent Video to host cultural activities for the elderly, successfully attracting over 4,000 participants across multiple events [4] - The bank plans to continue focusing on the needs of elderly customers, enhancing service quality and brand development in the field of elderly financial services [4]