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高端智能新能源车,又来了个狠角色
远川研究所· 2025-09-29 13:05
Core Viewpoint - The collaboration between GAC Group and Huawei aims to create a new high-end electric vehicle brand, "Qijing," which is positioned to enter the 300,000-level high-value market next year, emphasizing user experience and technological innovation [5][6][9]. Group 1: Partnership Development - GAC Group's Chairman, Feng Xingya, visited Huawei's founder, Ren Zhengfei, in June, leading to a strategic partnership that culminated in the launch of the Qijing brand three months later [4][10]. - The partnership is characterized as an "embedded" collaboration, focusing on integrating both companies' strengths to create a globally influential new automotive brand [12][16]. - The development timeline shows rapid progress, with key milestones achieved within months, indicating a strong commitment from both parties [10][12]. Group 2: Organizational Innovation - GAC initiated an Integrated Product Development (IPD) reform in January, which incorporates Huawei's methodologies to enhance product development and market responsiveness [15][17]. - The new organizational structure aims to break down barriers between departments, ensuring that user insights directly inform product development [15][16]. - This approach positions Qijing uniquely in the market, as it emphasizes a user-centric development process rather than a traditional supplier-client relationship [13][17]. Group 3: Competitive Advantages - Qijing is expected to leverage three core competitive advantages: precise user insight capabilities, advanced R&D technology systems, and comprehensive quality management throughout the product lifecycle [17][22]. - The brand targets young consumers with a focus on design, driving experience, and intelligent features, aligning with current market trends [17][31]. - GAC's extensive experience in vehicle manufacturing and technology, combined with Huawei's expertise in smart solutions, provides a robust foundation for Qijing's success [21][26]. Group 4: Market Readiness - The first Qijing vehicle is set to launch in mid-next year, following an 18-month development cycle that reflects the high priority both companies place on this project [19][20]. - GAC's advanced manufacturing capabilities, including a state-of-the-art factory and quality management systems, position Qijing to meet high consumer expectations in the premium market [22][23]. - The collaboration has already attracted significant interest from top dealers, indicating strong market anticipation for the Qijing brand [35].
刘嘉铭出任“启境”首席执行官,从人事任命看启境为何值得期待?
Bei Ke Cai Jing· 2025-09-25 10:53
Group 1 - GAC Group and Huawei have announced the establishment of a new brand, "Qijing," with Liu Jiaming appointed as CEO to oversee brand strategy, product planning, market expansion, and operations [2][3] - Liu Jiaming brings over 25 years of automotive industry experience, having worked in various roles including sales, product planning, investment strategy, and technology management [2][3] - The appointment of Liu Jiaming signifies the strategic importance of the Qijing brand within both GAC and Huawei, indicating a rapid advancement in their strategic partnership [3][4] Group 2 - The collaboration between GAC and Huawei began with a strategic cooperation agreement signed in November last year, focusing on smart vehicle product development, marketing, and ecosystem services [4][6] - High-level interactions between GAC and Huawei executives have increased, with discussions on automotive industry trends and marketing innovations [4][6] - The Qijing brand is positioned as a high-priority initiative for GAC, with a dedicated new company established and Huawei deploying key personnel to support the project [7] Group 3 - Qijing aims to redefine the high-end smart electric vehicle market, leveraging the strengths of both companies to create a competitive edge [8][9] - The integration of Huawei's advanced smart technologies and GAC's manufacturing expertise is expected to meet the evolving consumer demand for safe and reliable smart driving experiences [8][9] - Qijing will utilize Huawei's IPD and IPMS systems to ensure collaboration throughout the product development and marketing processes, enhancing responsiveness to user needs [9] Group 4 - The launch of Qijing is seen as a strategic move to target the new generation of high-end automotive consumers, aiming to disrupt the current homogenized competition in the high-end electric vehicle market [9] - Qijing is positioned not just as a new player but as a "new species" in the automotive market, with a clear strategic direction [9]
广汽+华为新品牌“启境”CEO定了,是这位“老广汽”
Nan Fang Du Shi Bao· 2025-09-25 06:11
Group 1 - The "Qijing" brand has officially announced its establishment, with Liu Jiaming appointed as the CEO, responsible for brand strategy, product planning, market expansion, and operational management [1][3] - Liu Jiaming has over 25 years of experience in the automotive industry, having worked at GAC Toyota and GAC Group, and has expertise in sales, product planning, investment strategy, and technology management [1] - The "Qijing" brand is a high-end intelligent electric vehicle brand jointly created by GAC Group and Huawei, with a focus on integrating advanced smart technologies from Huawei and GAC's expertise in electric power and vehicle manufacturing [3] Group 2 - GAC Group's chairman, Feng Xingya, emphasized that "Qijing" will be prioritized, with concentrated resources allocated to ensure its long-term development [3] - The brand will feature Huawei's cutting-edge smart technologies in areas such as assisted driving, intelligent cockpits, user ecosystems, and brand marketing, showcasing a strong collaboration between the two companies [3] - The new CEO is expected to engage with industry stakeholders on topics of interest in the future [3]
刘嘉铭正式出任启境汽车CEO
Jing Ji Guan Cha Wang· 2025-09-25 02:33
Core Viewpoint - GAC Group appointed Liu Jiaming as the CEO of the "Qijing" brand, a high-end intelligent electric vehicle brand co-created with Huawei, emphasizing the integration of both companies' strengths in intelligence, ecology, and brand synergy [2] Group 1 - Liu Jiaming has over 25 years of experience in the automotive industry, having served long-term at GAC Toyota and GAC Group [2] - During his tenure at GAC Toyota, Liu led the planning of popular models such as Highlander and Camry, and implemented "structural reform" in sales [2] - The appointment was witnessed by Huawei's rotating chairman Xu Zhijun and GAC Group chairman Feng Xingya, highlighting the collaboration between the two companies [2]
刘嘉铭任“启境”品牌首席执行官
Xin Jing Bao· 2025-09-25 02:20
Core Insights - GAC Group has appointed Liu Jiaming as the CEO of the "Qijing" brand, responsible for brand strategy, product planning, market expansion, and operational management [1] - Liu Jiaming has over 25 years of experience in the automotive industry, having worked in various roles at GAC Toyota and GAC Group, including sales, product planning, investment strategy, and technology management [1] - The "Qijing" brand is a new high-end smart electric vehicle brand co-developed by GAC Group and Huawei, marking a new phase in their strategic partnership [1] - GAC Group's Chairman and General Manager, Feng Xingya, emphasized the importance of the Qijing project, stating it will be prioritized with concentrated resources for long-term development [1] Company and Industry Summary - Liu Jiaming's extensive background includes leading the planning of popular models such as Highlander and Camry during his tenure at GAC Toyota [1] - The collaboration between GAC and Huawei aims to leverage Huawei's strengths in advanced driving assistance, smart cockpit technology, user ecosystem, and brand marketing, alongside GAC's expertise in electric vehicle technology and manufacturing [1] - The strategic partnership is expected to enhance the competitive edge of the Qijing brand in the rapidly evolving electric vehicle market [1]
华为投10亿支持鸿蒙AI生态创新 与广汽联合打造新能源品牌“启境”
Chang Jiang Shang Bao· 2025-09-21 23:09
Group 1 - Huawei announced that the number of HarmonyOS 5 terminal devices has exceeded 17 million, indicating rapid development of the Hongmeng ecosystem and a comprehensive upgrade of AI experiences [2] - Huawei officially launched the "Tiangong Plan," committing to invest 1 billion RMB to support innovation in the Hongmeng AI ecosystem and collaborate with developers [2][4] - The OpenHarmony ecosystem has seen over 130 million lines of code contributed by more than 9,200 community contributors, resulting in over 1,300 hardware and software products across various industries [3] Group 2 - Huawei and GAC Group have deepened their collaboration, officially announcing the "Qijing" brand, which is positioned as a high-end intelligent electric vehicle brand [5] - The first product under the "Qijing" brand is expected to be a luxury intelligent electric vehicle priced around 300,000 RMB, with both pure electric and range-extended power options, slated for release in 2026 [6] - The "Qijing" brand will fully integrate Huawei's advanced intelligent technology, including smart driving and smart cockpit features, leveraging GAC's manufacturing expertise [6]
广汽联手华为乾崑:“启境”能否续写问界奇迹?
Tai Mei Ti A P P· 2025-09-20 23:56
Core Viewpoint - The collaboration between Huawei and GAC has resulted in the launch of a new high-end automotive brand called "Qijing," which signifies GAC's commitment to fully integrate Huawei's technology into its vehicles [2][4]. Group 1: Brand and Product Development - The first product under the "Qijing" brand is expected to be a luxury smart electric vehicle priced around 300,000 yuan, with a planned launch in 2026 [2]. - "Qijing" vehicles will feature Huawei's advanced smart technologies, focusing on areas such as assisted driving, smart cockpit, user ecosystem, and brand marketing, while GAC will contribute its expertise in electric vehicle technology and manufacturing [2][4]. Group 2: Collaboration Model - The partnership represents a new collaboration model termed "HI Plus," which differs from previous models by integrating Huawei's technology more deeply into GAC's product development and marketing processes [4][6]. - This model allows GAC to maintain product definition authority while benefiting from Huawei's technological influence, creating a synergistic effect that aims for a "1+1>2" outcome [5][6]. Group 3: Market Context and Challenges - The market response to the announcement of "Qijing" has been lukewarm, with GAC's stock experiencing slight declines, indicating investor skepticism about the brand's potential to replicate the success of Huawei's previous collaborations [7]. - GAC's recent performance has been challenging, with a 12.48% year-on-year decline in sales and a significant net loss, highlighting the urgency for GAC to leverage Huawei's capabilities to enhance its competitiveness in the electric vehicle market [8][9]. Group 4: Future Outlook - The success of "Qijing" will depend on its ability to establish a strong foothold in the market for vehicles priced above 300,000 yuan, which could potentially restore GAC's position in the electric vehicle sector [9]. - GAC is implementing a city recruitment plan for "Qijing," aiming to create a robust distribution network across major cities in China, which is crucial for the brand's market penetration [9][10].
汽车:智能网联国标征求意见稿发布,华为广汽官宣启境品牌
Huafu Securities· 2025-09-20 14:47
Investment Rating - The industry rating is "Outperform the Market" [7] Core Insights - The release of the draft national standard for intelligent connected vehicles establishes a clear safety baseline for products in this sector [2][12] - The "Qijing" brand, a collaboration between GAC Group and Huawei, aims to integrate advanced intelligent technologies into high-end smart electric vehicles, enhancing competitiveness in the market [3][13] Market Performance - From September 15 to September 19, 2025, the automotive sector increased by 3%, outperforming the CSI 300 index by 3.4 percentage points [14] - Year-to-date, the automotive sector has risen by 26.3%, ranking 8th among 31 sectors [14] Sales Data - From September 1 to 14, 2025, retail sales of passenger vehicles reached 732,000 units, a year-on-year decrease of 4% but a month-on-month increase of 6% [5][35] - New energy passenger vehicle retail sales during the same period were 438,000 units, showing a year-on-year increase of 6% and a month-on-month increase of 10% [5][35] Key Data - In August 2025, total automotive sales were 2.857 million units, with a year-on-year increase of 16.4% [41] - The inventory level of automotive dealers was at a reasonable range, with a comprehensive inventory coefficient of 1.31 [38] Industry News - The China Automobile Association is promoting a "60-day payment term" for suppliers, with major automakers responding positively [63] - Zeekr Technology's shareholders approved a merger agreement with Geely Automobile, which will make Zeekr a wholly-owned subsidiary of Geely [66]
“启境”品牌正式官宣 广汽集团携手华为乾崑共启新程
Core Viewpoint - The establishment of the "Qijing" brand, a high-end smart electric vehicle brand jointly created by GAC Group and Huawei, marks a significant strategic collaboration aimed at enhancing the smart mobility experience [1][3]. Group 1: Strategic Collaboration - Huawei's rotating chairman, Xu Zhijun, expressed the hope that Qijing can open new horizons and win the future by integrating intelligence into every vehicle, enhancing safety and quality of life [3]. - GAC Group's chairman and general manager, Feng Xingya, emphasized that Huawei is not only a key partner but also a model for the transformation of GAC, prioritizing the Qijing brand for long-term development [3]. Group 2: Technological Integration - Qijing vehicles will be equipped with Huawei's advanced intelligent technologies, leveraging Huawei's strengths in assisted driving, smart cockpit, user ecosystem, and brand marketing, combined with GAC's expertise in electric power and vehicle manufacturing [3]. - The Qijing brand aims to deeply integrate the advantages of both GAC Group and Huawei in areas such as intelligence, ecology, and brand synergy, providing consumers with a forward-looking smart mobility experience [3].
今日新闻丨广汽集团携手华为乾崑推出新品牌启境!捷途纵横G700开启预售!广汽传祺向往S9上市,售价22.99-25.99万元!
电动车公社· 2025-09-19 16:05
Group 1 - The core viewpoint of the article highlights the recent developments in the automotive industry, particularly the pre-sale of the Jietu Zongheng G700 and the launch of the GAC Trumpchi Xiangwang S9, along with the introduction of a new high-end smart electric vehicle brand by GAC and Huawei [1][3][17] Group 2 - Jietu Zongheng G700 has commenced pre-sale with a price range of 349,900 to 429,900 yuan, offering four models [1][3] - The G700 features a boxy design, dimensions of 5198mm in length, 2050mm in width, and 1956mm in height, with a wheelbase of 2870mm, and includes off-road styling elements [2] - The vehicle is powered by a Kunpeng super hybrid CDM-O system, with a 2.0T engine producing a maximum power of 155kW and a total system power of 560kW, achieving a range of 1400km on full fuel and battery [5] - The interior design emphasizes luxury with numerous physical buttons, featuring amenities such as a ceiling screen for the second row, a built-in refrigerator in the armrest, heated and ventilated seats, and a high-end sound system [6] - The G700 is positioned similarly to models like Tank 500 Hi4-T and Fangcheng Leopard 8, combining off-road capability with luxury features suitable for daily commuting [7] Group 3 - GAC Trumpchi Xiangwang S9 has been launched with a price range of 229,900 to 259,900 yuan, offering four models [8][9] - The S9 adopts a new design language with a spacious and luxurious feel, measuring 5060mm in length, 1950mm in width, and 1760mm in height, with a wheelbase of 2930mm [11] - It features a simplified interior design with wood accents, equipped with advanced technology such as Huawei's ADS 4 Max and a high-quality sound system [13] - The powertrain consists of a 1.5T engine combined with a dual-motor hybrid system, achieving a maximum power of 118kW for the engine and 170/80kW for the front and rear motors, with a 0-100 km/h acceleration time of 6.6 seconds [15] - The S9 aims to compete in the crowded 200,000 yuan SUV market, leveraging product strength and Huawei's technology [15] Group 4 - GAC Group has partnered with Huawei to launch a new high-end smart electric vehicle brand named Qijing, targeting the premium market above 300,000 yuan, with the first vehicle expected to debut in 2026 [17] - The collaboration will involve GAC's manufacturing and battery technology, while Huawei will provide smart technology and participate in product development and marketing [17]