最近（7月14日），Sensor Tower发布了2025年6月中国手游产品在海外市场收入排行TOP30（以下简称收入榜，仅统计应⽤商店IAP预估值，不包括⼴告变 现收⼊和中国地区第三方安卓渠道收入）。 | | | 手游及发行商 | | | | | --- | --- | --- | --- | --- | --- | | 1 | Whiteout Survival | | 16 | 恋与深空 | | | | 点点互动 | | | 叠纸网络 | | | 2 | Gossip Harbor: Merge & Story | | 17 | Mobile Legends: Bang Bang | | | | 柠檬微趣 | | | 沐瞳科技 | | | 3 | Kingshot | | 18 | 万国元娱 | | | | 点点互动 | | | 莉莉丝游戏 | | | 4 | PUBG MOBILE | | 19 | Archero 2 | | | | 腾讯 | | | 海彼 | | | 5 | 使命召唤手游 动视暴雪 & 腾讯 | | 20 | Project Makeover Magic Tavern | | | ...

Market Overview - A-shares experienced a slight increase on July 11, with the Shanghai Composite Index rising marginally, while the Shenzhen Component and ChiNext Index saw modest gains [1] - The total trading volume in the Shanghai and Shenzhen markets reached 1.71 trillion yuan, an increase of 218 billion yuan compared to the previous trading day, marking the highest trading volume since March 15 [1] Sector Performance - Strong performance was observed in sectors such as securities, rare earth permanent magnets, and CRO (Contract Research Organization), with several stocks hitting the daily limit [2][1] - Conversely, the banking sector faced a decline, with nearly 20 bank stocks, including Shanghai Pudong Development Bank and Changsha Bank, dropping over 2% [1][2] Institutional Insights - According to Jifeng Investment Advisors, the market is recovering due to rising expectations of a Federal Reserve interest rate cut, which enhances risk appetite in the domestic market [3] - China International Capital Corporation (CICC) noted that domestic power grid investment remains robust, with expectations for accelerated approvals in the third quarter, indicating a positive trend for the next few years [3] - CITIC Securities highlighted the stability of the banking sector's returns, supported by macroeconomic and regulatory policies, and suggested that trading funds will focus on undervalued stocks in the near term [3] Regulatory Updates - The Shenzhen Stock Exchange has revised the compilation scheme for the ChiNext Composite Index, introducing a monthly removal mechanism for stocks under risk warning and an ESG negative removal mechanism for stocks rated C or below [4] Industry Developments - The China Coking Industry Association held a market analysis meeting, where representatives from key coking enterprises agreed on the necessity to raise coking prices in response to current market conditions [5]

Core Viewpoint - Luckin Coffee is emerging as a strong competitor to Starbucks in the U.S. market, with positive consumer feedback on its products and a pricing strategy that offers better value [1][2]. Group 1: Market Expansion - Luckin Coffee has opened two stores in New York, gaining attention from American consumers who are impressed by its product quality [1]. - Chinese beverage brands, including Luckin Coffee, are increasingly entering global markets, challenging established players [2]. Group 2: Competitive Advantages - Chinese beverage brands leverage digital capabilities and supply chain efficiency to enhance their global operations [3]. - Luckin Coffee's operational model includes a fully digital process that reduces trial and error costs, making it easier to adapt to local markets [4]. - The ability to dynamically manage supply chains allows Chinese companies to replicate quality and control costs globally [5]. Group 3: Localization Strategies - Chinese brands are adopting flexible local operations, such as customizing flavors and allowing local consumers to choose popular products [6][7]. - These brands focus on lowering consumer acceptance barriers by offering familiar tastes and gradually building brand recognition [9]. Group 4: Pricing Strategy - Competitive pricing is a key factor in attracting consumers, with brands like Luckin Coffee and Mixue Ice City offering products at significantly lower prices compared to local competitors [10]. - Initial promotional pricing strategies have helped these brands quickly gain a following among consumers [10]. Group 5: Cultural Engagement - Chinese beverage brands are creating social consumption experiences that resonate with cultural identity, enhancing consumer engagement [11]. - The global appeal of these brands is linked to their ability to connect consumers with Chinese culture through product offerings and marketing strategies [11]. Group 6: Future Outlook - While challenges exist, such as local competition and cultural barriers, Chinese beverage brands are positioned as challengers in the global market, potentially setting new industry standards [11]. - The increasing acceptance of Chinese brands among global consumers is attributed to their technological innovation, cultural depth, and emotional value [11].

Summary of Key Points from the Conference Call Industry Overview - **Industry**: China's Manufacturing Sector - **Key Themes**: Transition driven by domestic consumption shifts, global trade dynamics, and technology innovation [1][2] Core Insights - **Demand Recovery**: Recovery in demand remains uneven and fragile, with weak performance reported in Q2, particularly from April to May due to deteriorating consumer sentiment and tariff-related uncertainties [2][3] - **Bright Spots**: Industrial robots and painting sectors show signs of demand bottoming out, while exports have emerged as a relative bright spot for several companies [2][3] - **Manufacturing Evolution**: China's manufacturing is evolving through differentiation, globalization, localization, and new economies, rather than losing competitiveness [3][4] Company-Specific Insights Skshu (603737 CH) - **Performance**: Retail sales growth remained in single digits due to a high base in Q2 2024, with a full-year target near 10% [13][16] - **New Retail Strategy**: Aims to increase new retail's revenue contribution from 23% to 40% by 2025, targeting 15% market penetration in 3-5 years [13][16] - **Profitability Goals**: Long-term profit margin target above 10%, with a focus on reducing expense ratios and increasing gross margins [16][19] Shuanghuan (002472 CH) - **Demand Momentum**: NEV gear sales estimated to grow over 30% YoY in Q2, with strong demand from major clients like Xiaomi and XPeng [11][8] - **Expansion Plans**: Adding capacity in Hungary due to strong local demand, with a focus on maintaining competitive pricing despite cost inflation [4][11] Jack Technology (603337 CH) - **Sales Growth**: Management targets around 20% YoY sales growth in 2025, with strong overseas sales expected to outperform domestic growth [20][24] - **Product Differentiation**: Focus on hardware-software integration and innovative product offerings to compete with Japanese brands [24][25] Weixing (002003 CH) - **Market Challenges**: Domestic demand is weak, particularly in mid-to-high-end apparel accessories, with a cautious outlook for 2025 [29][30] - **Overseas Opportunities**: Gaining share in Adidas and Nike's supply chains, despite overall U.S. consumer sentiment weakening [29][30] Vasen New Building Materials (002372 CH) - **Weak Domestic Demand**: Q2 performance worse than Q1, with shipment volumes declining over 10% YoY [31][33] - **Market Position**: Holds a 20% national market share in China's PPR pipes market, with ambitions to reach 40% over the next decade [33] Yinlun (002126 CH) - **Customer Base**: Serves a diversified customer base across passenger vehicles, commercial vehicles, and digital energy, with Tesla as the largest customer [37][36] - **Growth Projections**: Targets a CAGR of 20% over the next five years, driven by overseas expansion [37][36] Additional Insights - **Tariff Impact**: The indirect impact of tariffs has led to cautious order behavior among clients, affecting overall demand [2][29] - **Investment Trends**: Companies are increasingly focusing on product innovation and customization to differentiate themselves in a competitive landscape [4][20] - **Market Dynamics**: The global valve market is projected to grow significantly, with Neway aiming for Rmb10 billion in revenue by 2028 [59][62] Conclusion The conference call highlighted the complexities and challenges facing China's manufacturing sector, with a focus on evolving strategies for differentiation and globalization. Companies are navigating a fragile recovery landscape while seeking to capitalize on emerging opportunities both domestically and internationally.

作者 | 柴旭晨 编辑 | 刘宝丹 "让天下没有难做的生意"的阿里，将目光投到了出海潮下的中国企业。 "生而全球，已成为大多数中企可复制的办法。"6月24日，在阿里云中企出海峰会，阿里云智能集团资深副总裁、公共云事业部总裁刘伟光称，阿里云将加 速打造全球云计算一张网，在全球每个节点部署全栈AI能力，服务生而全球的企业。 阿里集团CEO、阿里云董事长兼CEO吴泳铭表示，26年前，阿里成立的第一个业务alibaba.com就是帮助中国企业出海，当时是把中国商品卖到海外，货通天 下。 吴泳铭断言，走向全球是中国企业的发展必然。这背后是中国经过20多年变迁后，中企出海涌现出的新特征。 在刘伟光看来，中企出海产业越来越高端化，从制造到智造；其次，出海区域越来越多元，从欧美拓展到全球；最后，出海经营越来越本地化和网络化。从 早期的走出去，已变为生而全球化，亦即研发、生产、供应链和销售服务等都是全球网络协作。 吴泳铭也强调，现在中国企业出海不再仅限于商品出海，而是技术、品牌和高端制造走向全球。 在他看来，能在中国市场胜出的产品和技术，也将在全球市场上扮演重要角色。中国在5G、AI、智能汽车等领域已经实现了技术领先。中国企业 ...

15 June 2025 | 7:44PM HKT China Strategy The comeback of Chinese POEs (Part 1): The tide has turned After losing almost US$4tn of market cap and underperforming the SOE sector by 56pp (cum dividends) since late 2020, Chinese private-owned enterprises (POEs), which represent 60% of the entire listed universe by market value, are in the process of regaining their "mojo" in the equity market. Key arguments are: While the beta story has improved, we believe selectivity is still required for success in the broad ...

Core Insights - DataEye research indicates that ReelShort, an overseas short drama application under Maple Interactive, has significantly increased its advertising efforts, ranking in the top 3 for material investment growth among overseas micro-short drama apps for the week of May 12-18 [1] Group 1: Download Trends - Over the past 30 days, ReelShort's estimated global downloads exhibited a "V" shaped trend, initially around 650,000 daily downloads, dropping to a low of under 300,000 on May 9, before rebounding to approximately 660,000 [4] Group 2: Advertising Trends - In the last 30 days, ReelShort has accumulated a total of 24,000 advertising materials, showing an overall upward trend. Daily material submissions rose from about 2,500 to a peak of 4,500, then briefly dipped to 2,500 before climbing again to over 5,000 by mid-May, with a slight decline to around 3,400 on May 19. Compared to the last week of April, the material submissions increased by 4,912, representing a 73.1% month-over-month growth [7][9] Group 3: Media Distribution - The majority of ReelShort's advertising materials were distributed through Facebook (26,856 materials, 90.90%) and Instagram (26,694 materials, 90.35%), with Messenger and Facebook Audience also contributing significantly [8][9] Group 4: Material Characteristics - The top short dramas promoted on ReelShort include "How to Tame a Silver Fox" with 1,630 materials, followed by "Move Aside! I'm the Final Boss" with 576 materials. Female-targeted dramas dominate, accounting for 70% of the materials, while male-targeted dramas make up 30% [10][11] Group 5: Advertising Strategy - ReelShort's advertising strategy focuses on local adaptations of short dramas, emphasizing urban emotional themes. The platform has successfully integrated Western cultural elements into female-targeted dramas, such as cowboys and firefighters, to enhance appeal [17][18] Group 6: Market Positioning - The combination of female emotional themes with Western cultural labels appears to be an effective strategy for ReelShort's international expansion. The platform's focus on relatable emotional narratives, rather than solely on cultural tropes, is seen as key to its success [19][20] Group 7: Content Evolution - The evolution of emotional narratives in short dramas has led to more complex character development and diverse storylines, moving away from simplistic tropes. This shift is evident in the increasing popularity of female-led narratives and varied character archetypes [21][24] Group 8: Competitive Landscape - Compared to competitors like DramaWave and NetShort, which recently launched 208 and 133 new short dramas respectively, ReelShort's output of 50 new dramas highlights the challenges of maintaining a rapid content release while focusing on quality and localization [24]

Group 1 - The core idea is that Chinese companies are increasingly expanding their digital business ecosystems overseas, moving beyond traditional foreign trade to replicate mature business scenarios and value systems in international markets [1][2] - The transformation of Chinese enterprises' overseas expansion has evolved from "borrowing ships to go to sea" to "building ships for long voyages," facilitated by advancements in domestic cloud computing technology [2][3] - The cultural and digital fragmentation challenges faced by Chinese companies in overseas markets are being addressed through global soft infrastructure, enabling better localization and collaboration [5][6] Group 2 - Domestic cloud providers, particularly Alibaba Cloud, have established a significant global presence, operating in 29 regions with 87 availability zones, and are enhancing their support for Chinese companies' overseas operations [3][4] - The gaming industry exemplifies successful overseas expansion, with titles like "Genshin Impact" and "Naraka: Bladepoint" demonstrating the ability to overcome cultural barriers through technology and global deployment [5][6] - The integration of AI services into cloud offerings is becoming a key competitive advantage for cloud providers, as seen with Alibaba Cloud's focus on providing comprehensive AI solutions for Chinese enterprises going abroad [8][9] Group 3 - The shift in overseas expansion logic for Chinese companies is moving from simple product delivery to offering integrated business solutions, as seen in the retail and manufacturing sectors [10][11] - Midea Group's global strategy highlights the importance of localized R&D and supply chain integration, with overseas sales accounting for over 40% of total revenue [11][12] - The trend of smaller enterprises leveraging open-source AI models for localized operations is driving the growth of container computing services, making it easier for them to enter international markets [13][14] Group 4 - The demand for AI services is creating new opportunities for Chinese companies in emerging markets with low cloud adoption rates, allowing them to find niche markets without direct competition with local firms [15][16] - The balance between compliance and efficiency is crucial for Chinese enterprises as they navigate global markets, with a focus on integrating AI applications into existing business frameworks [16][18] - The future of global competition will hinge on the ability to define intelligent business practices, with Chinese companies aiming to transition from being value chain optimizers to leaders in smart business innovation [18]

9 May 2025 Equity Research Report China Equity Strategy Equity Strategy Follow the money: Q&A on 1Q25 fund positioning Q1: Trade tensions – did institutional investors take pre-emptive action? Yes. Active mutual funds and northbound investors increased their positions in tech self- sufficient names during 1Q25. For "going global" stocks, active mutual funds cut their positions, while northbound funds remained constructive, especially for companies with: (1) business models less impacted by tariffs (e.g. inn ...

宁德时代 2023 年锂电行业从快速发展期进入饱和期， 2024 年 从饱和期进入调整期，各家企业竞争激烈，价格战严重， 头部企业 与中小型企业差 距日益加大 ，技术迭代与出海 两种趋势更加明显 随着头部电池企业相继披露财报，可知 2024 年尽管一线与二线电池厂有底蕴科支持，但在激烈的竞争下依然难以掩饰疲态，不过 2025 行 业普遍回暖，新的希望也悄然升起 。 01 七大企业哪家强 2024 年宁德时代营收约 3620 亿元，同比下滑约 10% ； 净利润 507 亿元，同比增长 约 15% 。公司 锂 电池销量 约 475GWh ，同比 增长 约 21. 8 % ， 其中 动力电池 出货 381GWh ，同比增长 约 18.8% ；储能电池 出货 93GWh ，同比增长 约 34.3% 。 2025 年 Q1 营收 约 847 亿元，同比增长 约 6. 2 % ；净利润 约 139.6 亿元，同比增长 约 32.8% 。 2024 年 Q4 供需关系 开始 扭转， 海外市场项目增多，宁德时代的产能也开始起量，为 2024 全年赢得了好的收尾， 2025 年 Q1 公司 电池销量 120GWh ，同比增长 ...