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体育嘉年华燃动金秋京城
Core Viewpoint - The upcoming 2025 China Open and WTT China Grand Slam are set to invigorate Beijing's economy and consumer activity through a series of sports events, creating a city-wide sports carnival during the National Day holiday [1][7]. Group 1: Event Details and Economic Impact - The China Open and WTT China Grand Slam will take place from September 14 to October 5, 2025, featuring top players and significant ticket sales, with last year's ticket revenues reaching approximately 80 million yuan and 57 million yuan respectively [1][2]. - As of September 8, ticket sales for the China Open have reached 1.5 times last year's figures, with some popular matches sold out, indicating strong consumer interest [2]. - The events are expected to generate substantial economic activity, with last year's China Open contributing over 25 million yuan in comprehensive consumption and the WTT event driving over 29 million yuan in sales during the holiday period [3]. Group 2: Consumer Engagement and Activities - The events will feature various consumer engagement activities, including pop-up stores and themed events across multiple districts in Beijing, enhancing the overall spectator experience [2][3]. - The "ticket root economy" initiative allows attendees to enjoy discounts and promotions at various venues, further stimulating local commerce [4][5]. Group 3: Cultural Integration and City Promotion - The events will integrate cultural tourism with sports, offering players and visitors unique experiences, such as tours of Beijing's landmarks and cultural performances [6]. - The introduction of new licensed merchandise, with the number of items increasing to 240, aims to enhance the city's image and provide additional revenue streams [6].
“小票根”串起“大文旅”
Group 1 - The article highlights the increasing integration of sports and tourism, which is driving economic growth in various regions as multiple events are held during the peak season of September and October [2][4] - The 2025 sports events, such as the cross-border marathon and the Jiangsu Super League, have significantly boosted local tourism and consumption, with a notable increase in visitor numbers and hotel occupancy rates [3][4] - The Chinese government is promoting the development of the sports industry, aiming for a total scale exceeding 7 trillion yuan by 2030, emphasizing the importance of sports events in enhancing local economies [4][6] Group 2 - Various regions are creating themed tourism routes and experiences around sports events, transforming spectator engagement into extended tourism activities [5][6] - The concept of "one-day viewing, multiple-day stays" is being leveraged to enhance the visitor experience, encouraging tourists to explore local attractions beyond the events [4][7] - Local governments are implementing initiatives to combine sports with cultural and agricultural experiences, enriching the overall visitor experience and driving economic benefits [6][8]
上海乐高乐园带火周边酒店,亲子游新地标引流效应显现 |活力中国调研行
Xin Lang Cai Jing· 2025-09-13 09:29
智通财经记者 | 范易成 智通财经编辑 | 庄键 智通财经9月12日从上海乐高乐园获悉,上海乐高乐园开园后首个暑假,乐园核心目标客群占比、主题 酒店入住情况、园内活动互动参与度等多项指标表现突出。 据上海乐高乐园总经理陈洁介绍,乐园人气项目"驾驶学校"和"初级驾驶学校"暑期累计"毕业"近86000 名小"驾驶员",过山车项目累计行驶里程突破1.8万公里,"入园必排"项目乐高大飞车已运行超过1.4万 圈,园区已推出了4800余场演出活动及互动表演。 陈洁表示,8月25日,度假区单日接待量更创下新高,并连续三天实现门票售罄,反映出强劲的市场需 求,配套主题酒店在暑期也持续处于"一房难求"状态。在游玩设施方面,暑期,乐园设备最高人均乘坐 频次达8.73次,这显示出运营体系逐渐完善,跑出了成熟速度。 此外,在整个暑假期间,乐园近8成的游客来自江浙沪区域,除上海本地游客外,来自长三角其他地区 的家庭游客占比在持续上升,到8月下旬已达30%,对周边城市的辐射力不断增强。 金山区文旅局副局长卢佳瑛在接受智通财经采访时表示,上海乐高乐园作为金山的重磅文旅项目,是区 域文旅发展的标杆,有着非常强的引流带动作用。 上 海乐高乐园 ...
票根经济”撬动更多消费:美团旅行联合200家景区上线“周末门票真免单
Yang Zi Wan Bao Wang· 2025-09-12 13:32
Core Viewpoint - Meituan Travel is launching a "Saturday Free Ticket" event starting September 13, aimed at boosting local tourism and consumption during the upcoming National Day holiday [1][7] Group 1: Event Details - The "Saturday Free Ticket" event will cover nearly 200 popular scenic spots across approximately 20 provinces and cities in China [1] - Members with Meituan's black diamond, black gold, and platinum memberships can enjoy one free entry per week [1] - The maximum ticket value for the participating scenic spots is nearly 300 yuan [1] Group 2: Impact on Local Economy - The initiative is expected to stimulate local consumption by encouraging visitors to stay longer and spend more on accommodation, dining, and entertainment [7] - Meituan's platform has seen a 99% growth in "accommodation + entertainment" over the past year, highlighting its cross-marketing advantages [7] - Scenic area representatives believe that offering free tickets to high-net-worth members will attract more visitors and enhance overall spending in the area [7] Group 3: Strategic Goals - The event aims to strengthen the connection between scenic spots and users, enhancing user engagement and loyalty [7] - Meituan Travel's strategy includes expanding hotel travel benefits for members, reinforcing the concept of a "lifestyle membership card" [7]
佛山禅城“Show Plus”计划入选广东促文旅消费优秀案例
这是继2023年"Hi足禅城25H 夜消费让城市'粤夜粤美'"夜经济优秀案例上榜后,禅城又一次摘得该项省 级荣誉。近年来,禅城区以音乐演艺为引擎,通过生态化布局、精细化服务与跨界融合,成功将短期流 量转化为长期产业动能,全面塑造"千年佛山 烟火岭南"城市文旅新IP。 南方财经记者赵晓晨 佛山报道 9月12日,2025年度广东省促文旅消费优秀案例揭晓,佛山市禅城区"'Show Plus'计划打造音乐演艺产业 全域生态圈,塑造旅游流量入口"案例成功入选。 紧扣"音悦之城"定位,禅城区近年来持续举办大型音乐节活动,实现音乐演艺产业从"单一活动"向"产 业生态"转型。2025年"五一"期间,佛山银河左岸音乐节吸引8万乐迷参与,带动禅城接待游客99.90万 人次,同比增长21.37%;过夜游客15.53万人次,同比增长14.92%。2025年上半年,全区规上文体娱营 收5.03亿元,增速20.8%,排名全市第一;禅城A级景区共接待游客1613.30万人次,同比增长11.69%, 2025年蝉联全国市辖区旅游发展潜力百佳区榜首。 (原标题:佛山禅城"Show Plus"计划入选广东促文旅消费优秀案例) 在产业链招商与企业 ...
电影票根基础福利就不基础
Core Viewpoint - The article discusses the emergence of a "ticket root economy" in Beijing, where movie tickets serve as a "consumption passport" that unlocks various discounts and experiences, promoting a new consumption model and enhancing consumer engagement [1] Group 1: Ticket Root Economy - The ticket root allows consumers to enjoy discounts on dining, gaming, and other activities, transforming a simple movie ticket into a valuable coupon [1] - This initiative is part of a broader strategy to stimulate consumption by linking various sectors such as dining, exhibitions, and cultural activities through the ticket root [1] - The concept of "ticket root economy" is gaining traction in Beijing, with over 60 new films scheduled for release this summer, and collaboration with more than 30 commercial districts [1] Group 2: Consumer Engagement and Economic Impact - The ticket root acts as a catalyst for increased purchase volume and repeat purchases for businesses, leading to significant long-term benefits [1] - The integration of various consumption scenarios, such as events and travel, is expected to unleash a multiplier effect on chain consumption [1] - The government's "Special Action Plan to Boost Consumption" emphasizes the need for innovative and diversified consumption scenarios, supporting the growth of the ticket root economy [1] Group 3: Future Prospects and Urban Development - The development of the ticket root economy presents an opportunity to enhance urban governance and service capabilities, ultimately improving the city's brand and competitiveness [1] - Continuous innovation in collaborative mechanisms and increased policy support are essential for optimizing the ticket root economy ecosystem [1] - The evolution from "ticket root economy" to "trendy economy" and "national trend economy" reflects the dynamic nature of China's consumption landscape and its economic vitality [1]
锐评|看电影票根的七十二变
Core Insights - The "ticket root economy" is transforming movie tickets from mere cultural experience vouchers into "consumption passports," driving consumer engagement and spending across various sectors in Beijing [3][4] - The integration of ticketing with dining, entertainment, and other services is creating a new consumption model that enhances customer experience and boosts business revenues [3][4] - The government is promoting this model as part of a broader initiative to stimulate consumption and improve urban governance, emphasizing the need for collaboration among businesses and policy support [4][5] Summary by Sections Ticket Root Economy - The ticket root economy is becoming a significant trend in Beijing, allowing consumers to enjoy discounts and experiences across multiple sectors by using movie tickets [3] - This model encourages cross-industry collaboration, linking cinema with dining, exhibitions, and cultural products, thus extending the consumer experience beyond a single transaction [3][4] Consumer Engagement - The initiative has led to increased purchase volumes and repeat rates for businesses, indicating a positive long-term impact on revenue [3] - Consumers view ticket stubs as valuable coupons and guides to explore the city, enhancing their overall experience [3][4] Government and Policy Support - The government’s "Special Action Plan to Boost Consumption" aims to deepen the integration of various consumption sectors, promoting innovative and diverse consumption scenarios [4] - Effective collaboration and coordination among stakeholders are essential for optimizing the ticket root economy, requiring policy support and innovative offerings to enhance consumer value [4][5] Economic Implications - The evolution from "ticket root economy" to "trendy play economy" and "national trend economy" reflects the dynamic nature of China's consumer market, showcasing its vitality and potential for growth [5]
四川推广“票根经济” 串起文旅消费链
Jing Ji Ri Bao· 2025-09-11 02:47
Group 1 - The core concept of "ticket root economy" is being promoted in Sichuan, linking various consumption experiences such as dining, tourism, and entertainment, thereby enhancing overall consumer engagement and spending [1][2] - During the Chengdu International Auto Show, ticket holders experienced a 6% increase in store sales, indicating the positive impact of the ticket root economy on local businesses [1] - The initiative has led to a 10% revenue increase for restaurants in the city of Zigong, showcasing the effectiveness of the ticket root economy in driving foot traffic and sales [1] Group 2 - Sichuan's rich cultural and tourism resources are being leveraged through the ticket root economy, creating a dual interaction that boosts both local consumption and cultural tourism development [2] - The film "Never Lost Love" premiered in Ganzi Prefecture, where ticket holders can enjoy discounts at local attractions, contributing to a 13.67% increase in tourist visits and a 13.71% rise in tourism revenue [2] - New models such as "cross-city performances" have been introduced, allowing ticket holders to access various discounts across multiple cities, with total benefits exceeding 100 million yuan [2]
四川推广“票根经济”——串起文旅消费链
Jing Ji Ri Bao· 2025-09-10 22:10
Group 1 - The core concept of the "ticket root economy" is to enhance consumer experience by linking various sectors such as dining, tourism, and entertainment, thereby transforming consumption from a "single purchase" to a "chain experience" [1][2] - Chengdu's initiative to include car show tickets in the "ticket root economy" has led to a 6% increase in store sales during the event, indicating a positive impact on local businesses [1] - The "ticket root economy" has been effectively implemented in various cities, with initiatives like "free enjoyment with ticket roots" in Zigong, resulting in a 10% increase in restaurant revenue despite expected downturns due to museum closures [1] Group 2 - Sichuan's rich cultural and tourism resources are being leveraged through the "ticket root economy," which has become a new engine for urban consumption development, particularly through events like music festivals and film locations [2] - The film "Never Lost Love" premiered in Ganzi Prefecture, promoting tourism with ticket root discounts at local attractions, contributing to a 13.67% increase in tourist visits and a 13.71% rise in tourism revenue, totaling 39.8 billion yuan [2] - The "cross-city performance" model introduced by Sichuan integrates various tourism and cultural sectors, offering discounts on multiple products, with a total benefit exceeding 100 million yuan across five cities [2]
一张票玩转一座城 “票根经济”点燃消费新引擎
Zheng Quan Ri Bao· 2025-09-07 23:11
本报记者 刘 萌 2025年中国国际服务贸易交易会(以下简称"服贸会")召开在即,为推动服贸会与消费融合联动,北京 市将配套推出多项精品消费活动以及多重优惠活动。比如,组织"票根"主题活动,针对服贸会、WTT 大满贯等,整合"票根"消费资源包,定期更新商圈票根优惠活动,实现多种票根共享优惠。目前,已汇 集喜隆多、大悦城等6大商圈,约200个商户的优惠活动。 商务部研究院副研究员洪勇在接受《证券日报》记者采访时表示,"票根经济"是一种新的经济模式,通 过整合各类消费活动(如赛事、演出、展会等)的门票凭证,与商圈、餐饮、住宿等商户联动,推出跨 场景优惠。这种模式能有效提振消费,其核心是利用票根作为流量入口,将单次消费转化为多场景消 费,激发消费者二次或多次消费。 今年3月份,中共中央办公厅、国务院办公厅印发的《提振消费专项行动方案》提出"深化线上线下、商 旅文体健多业态消费融合,创新多元化消费场景"。 国研新经济研究院创始院长朱克力在接受《证券日报》记者采访时表示,各地积极发展"票根经济",正 是深化商旅文体健多业态消费融合的生动实践。未来,各地要关注资源整合的深度与广度,深入挖掘不 同场景间的互补性,找到活动与 ...