票根经济
Search documents
演艺巨大流量要给城市带来更多增量
Qi Lu Wan Bao· 2026-01-20 01:36
"小屏幕、大视野"。1月19日上午10点半,齐鲁晚报·齐鲁壹点济南两会特别栏目——"小屏话两会"第二期 播出。济南文旅发展集团有限公司党委副书记、总经理王学军与齐鲁晚报·齐鲁壹点评论员朱文龙做客 直播间,共同探讨了如何以"演艺+"带动景区、商业、住宿等资源深度联动,激活城市"青春磁场"。 记者 史安琪 济南报道 20场演唱会吸引60万人 拉动消费50亿元 2025年,济南演艺舞台可以说唱响四季,2026年的精彩大幕更是早早拉开。节目中,王学军介绍,济南文旅发 展集团已前瞻性布局2026年演艺活动,自2025年4月起便陆续与各大头部演艺团队对接档期。 "目前,已有近20场次演唱会达成合作意向,涵盖超一线艺人、实力唱将、摇滚老炮、原创才子、流量小生 等多元化风格,可满足不同歌迷群体需求。"王学军说。 2026年伊始,ONER巡回演唱会、张云雷"靠近你"巡回演唱会、颜人中巡回演唱会济南站均已成功举办。 2026年,济南演唱会舞台同样值得期待。 除了精彩的视听盛宴,一场演唱会更是点燃城市消费的强劲引擎。王学军介绍,2025年,济南奥体中心成功 举办刀郎、周杰伦、许嵩等28场大型演唱会,吸引观演人次约60万。其中,周杰 ...
今年举办喜剧歌剧等300余场演出
Qi Lu Wan Bao· 2026-01-20 01:22
记者王贝艺济南报道 如何让演唱会突破释放更大经济价值?一张小小的票根,就成了解锁多元城市体验的"通关卡"。2026年,济 南市将继续发力"票根经济"。记者从济南市文化和旅游局获悉,济南市文化和旅游局、市委宣传部等12 部门联合印发《关于加强大型营业性演出活动服务保障工作的实施意见》,其中明确提到"组织引导文旅 企业推出优惠举措,鼓励相关文旅企业推出演出前后凭演出门票(含电子票)享受门票免费、折扣等优惠, 引导歌迷、观众在济南旅游观光、打卡。" 2025年,济南演艺市场热度跨越四季,大咖轮番登场,举办了包括刀郎、周杰伦等众多知名艺人在内的大型 演唱会,演出舞台精彩多样。 同时,为进一步发挥演唱会对经济的带动作用,济南市委宣传部、市文旅局、市体育局印发了《济南市支 持文化产业高质量发展政策清单》,积极鼓励和引进大型演唱会,并对达到规定条件的市场主体给予50万 元一次性奖励。 当下,演唱会的日程表正在更新。记者了解到,2026年,济南市文化和旅游局将指导协助演出经营企业积极 引进群众关注高、社会反响好、经济贡献大的演出项目,满足广大歌迷朋友的观演需求。目前,相关单位 已与多家艺人团队进行了沟通接洽,有意向的大型演唱 ...
秀场即卖场成为主流 扩容时尚秀场联盟
Bei Jing Shang Bao· 2026-01-18 15:25
北京商报讯(记者 何倩)1月16日,在2026北京商业品牌大会暨2025年度(第二十一届)北京十大商业 品牌揭晓活动上,北京时尚控股有限责任公司党委书记、董事长顾伟达表示,当前消费市场变革深远, 机遇与挑战并存。在需求端,消费者转向情感与文化认同,潮玩、非遗成为热点。在供给侧,数字技术 重塑形态,秀场即卖场成为主流。在场景端,全程消费场景加速形成,新质生产力为产业链赋能。顾伟 达介绍,在"十五五"期间,将深化"时尚+商业+文旅+体育"融合模式,响应北京市扩大时尚消费专项行 动方案的要求,通过升级时尚悦享节,联动全市的商业体,将潮玩互动等场景融入核心商圈,放大票根 经济的效应,持续扩容时尚秀场联盟,同步探索经济区域的协同模式。 ...
北京时尚控股有限责任公司党委书记、董事长顾伟达:放大票根经济效应,持续扩容时尚秀场联盟
Bei Jing Shang Bao· 2026-01-16 10:11
Group 1 - The 2026 Beijing Commercial Brand Conference and the announcement of the 2025 Top Ten Commercial Brands took place, focusing on the theme "New Demand, New Supply" [1] - The Beijing Fashion and Trendy Play Professional Committee was established to promote trendy play enterprises and brands, addressing the growing spiritual needs of consumers [1] - The event gathered government leaders, commercial experts, and corporate representatives to celebrate outstanding brand cases representing the highest level of Beijing's commerce [1] Group 2 - The chairman of Beijing Fashion Holdings highlighted the profound changes in the consumer market, with emotional and cultural recognition becoming key drivers, and trendy play and intangible cultural heritage gaining popularity [3] - The company plans to create a globally influential ecosystem centered around Beijing Fashion Week during the 14th Five-Year Plan, integrating trendy play IP resources and collaborating with member units [3] - The company aims to deepen the integration of "fashion + commerce + culture + sports" during the 14th Five-Year Plan, enhancing the fashion consumption experience and expanding the fashion show alliance [4] Group 3 - The company intends to leverage digital empowerment to build an e-commerce ecosystem, capturing online growth opportunities and increasing e-commerce live broadcast transaction volumes [4] - The platform will transition from event operations to industry paradigms, establishing service standards for the capital's fashion industry and fostering collaborative development [4]
安徽今年要办“ABA”!以城市为单位组队
Xin Lang Cai Jing· 2026-01-16 00:32
举办三项球类联赛等赛事活动约5000场 预计直接参赛总人数达100万 带动观赛与参与相关活动人次超1000万 1月15日上午 安徽省政府新闻办召开发布会 2026安徽省羽毛球联赛:赛期从3月持续至10月,设置公开组和团体组2个组别,采用"县级选拔赛+市 级联赛+省总决赛"模式举行。 2026安徽省城市篮球联赛:赛期从4月持续至11月,分成常规赛和季后赛两个阶段,以城市为单位组 队,实行主客场制,每个市仅可报名一支参赛球队。 三大联赛推动赛事走进商圈、景区、街区,实现体育与生活、消费、旅游深度融合。乒乓球联赛"擂台 赛"设于大型商业综合体,打造沉浸式全民健身"真人秀";羽毛球联赛总决赛落地六安,借赛事带动羽 毛球产业集聚发展;城市篮球联赛实行主客场制,让城市对决转化为文旅引流的窗口,形成"为一场 球,赴一座城"的链式反应。 将于3月至11月在全省举行 赛事季活动由安徽省体育局、安徽省商务厅、安徽省文化和旅游厅、共青团安徽省委、安徽广播电视台 和各市人民政府共同主办,内容主要包括:"全民乒乓 我是球王"2026安徽省乒乓球联赛、2026安徽省 羽毛球联赛和2026安徽省城市篮球联赛(简称"ABA"),以及各地结合 ...
2025“水韵江苏”交出亮眼答卷
Xin Lang Cai Jing· 2026-01-15 22:31
(来源:南京晨报) 转自:南京晨报 拈花湾景区夜间沉浸式演艺。江苏省文旅厅供图 2025年,江苏文旅市场呈现"人财"两旺、持续回升向好良好态势。据统计,全省接待境内外游客12亿人 次、实现旅游总收入1.48万亿元,分别增长10.4%和10.2%。银联商务数据显示,全省银联渠道异地文旅 消费6646.24亿元,同比增长13.9%;占全行业异地消费的29.55%,同比提高4.5个百分点;占全国文旅 消费总额的10.22%,保持全国第一。 政策赋能,筑牢文旅消费增长"压舱石" 在南通博物苑,夜间开放政策催生了博物馆奇妙夜经济,灯光秀、实景演出、文创市集让场馆变身城市 会客厅。南京博物院、扬州中国大运河博物馆推出的"观天下·坤舆万国全图""运河奇境"VR大空间沉浸 式展览,将数字技术与珍贵文物相结合,开展不到两个月就接待观众超11万人次,实现收入超2400万 元,成为暑期文博消费新热点。 夜幕降临,华灯初上,江苏各地的夜间文旅消费集聚区成为市民和游客的热门打卡地。在扬州,"大运 扬州"行进式游船演艺项目自启动以来,热度高居不下,每逢春节、五一、国庆等节假日,游船门票更 是"一票难求"。依托"中吴风雅颂"城市文化品牌, ...
直接拉动消费逾3000万元
Xin Lang Cai Jing· 2026-01-15 22:30
"我们将深耕'票根经济',进一步释放消费潜力。"攀枝花市东区商务局相关负责人表示,就在1月 10日,2026首届阿署达四季花海新春灯会启幕,以"花神赐福灯耀钢城"为主题,设置有上古幻 境、奇遇幻境、生灵幻境、光之幻境、未来幻境五大主题展区,48组系列灯组打造出一个由花构 成、由光点亮的沉浸式浪漫幻境。该灯会将从1月10日持续至3月31日。 本报讯 1月10日晚,由省体育局主办的"川超之夜"在攀枝花市东区上演。当地以"川超之夜"为核 心,整合"商农文旅体康健"优质资源,开展消费促进活动。活动联动184家经营主体打造"票根大 礼包",同步推出"川超之夜·幸福东区"主题集市、第二观看点等多元消费场景。据攀枝花市商务 局统计,该活动直接拉动全域消费超3000万元。 "票根大礼包"涵盖商超、餐饮、住宿、汽车、景区、购房、运动、医养等消费领域;主题集市则 汇聚众多本土特色好物,与阿署达四季花海等15个第二观看点一道揽客,累计接待游客近20万人 次。 攀 枝 花 市 东 区 ...
这五年,这个城市服务贸易创新高
Zhong Guo Jing Ji Wang· 2026-01-15 03:44
Group 1 - The core viewpoint is that Shanghai has made significant progress in enhancing its international trade center during the 14th Five-Year Plan period, improving its position in the global trade network and showcasing the effects of its open policy initiatives [1][4]. - The International Import Expo (CIIE) has been highlighted as a major platform for opening up, with its spillover effects continuing to expand [1][8]. - Shanghai's exhibition area is projected to reach 19.336 million square meters by 2025, with international exhibition space accounting for 80% [4][5]. Group 2 - The port trade scale has reached new heights, with total port trade volume increasing from 8.7 trillion yuan to over 11 trillion yuan, maintaining Shanghai's status as a leading global city [7]. - Shanghai's container throughput has ranked first in the world for 16 consecutive years, while its air cargo volume has jumped to third globally [7]. - The city is promoting the integration of culture, tourism, commerce, and sports, enhancing the international influence of large consumer festivals and continuously improving the capabilities of the international exhibition city [8].
海粟文化广场业态更新 以音乐为载体夜经济蓬勃生长
Jie Fang Ri Bao· 2026-01-14 01:58
Core Insights - The "C·PARK Haishu Cultural Square" in Shanghai is undergoing significant changes, with the new underground space focusing on a diverse range of activities including music, art, and markets, aiming to create a youth music town called "Yuyin Town" [1] - The project is set to fully revamp by the second quarter of this year, with a focus on integrating "pet economy + daytime sports lifestyle" and "night economy + ticket-root economy" into a comprehensive cultural and commercial complex [1] Group 1 - The new underground space spans 5,000 square meters and is designed to enhance the night economy, centering around music culture with various performance venues [1] - Key establishments include the Yuyin Hall, which has been a staple in Shanghai's live music scene, featuring performance spaces that can accommodate 350 and 150 people, respectively [1] - The venue will host a variety of music genres including rock, electronic, world music, jazz, and hip-hop, creating a vibrant night-time consumption area [1] Group 2 - The "REACTOR" club, a first for Shanghai, brings authentic Techno electronic music parties to the cultural square, enhancing the local music scene [2] - The square also introduces multiple hybrid business formats, such as the "ILLUM CLUB," which combines elements of clubs, bars, cafes, and community activities, attracting a diverse customer base [2] - Future plans include collaborations with more exhibition and performance venues in Changning and Shanghai to extend the "ticket-root economy" consumption chain, offering a one-stop cultural experience that includes exhibitions, performances, shopping, dining, and sports [2]
政企协同 “票根经济”流量变“留量”
Zheng Quan Ri Bao· 2026-01-13 23:55
Core Insights - The "ticket root economy" is emerging as a new engine for winter consumption, integrating various consumption scenarios and acting as a "city pass" that connects dining, accommodation, transportation, tourism, shopping, and entertainment [1] Group 1: Market Trends - As the winter vacation approaches, the ticket root economy is expected to activate regional consumption and promote industrial upgrades by linking various consumption scenarios through ticket integration [1] - The term "ticket root economy" has been recognized as one of the "Top Ten New Words" for 2025, indicating its growing significance in the market [2] Group 2: Case Studies - During the New Year holiday, Qingdao Tourism Group successfully sold 5,901 tickets by offering half-price promotions for travelers arriving in the city, demonstrating the effective conversion of visitor flow into consumption [2] - In Chongqing's Fuling District, various ticket types, including concert tickets and exam admission tickets, can be used for discounts at local attractions and accommodations, showcasing the broadening scope of the ticket root economy [3] Group 3: Industry Analysis - The rise of the ticket root economy reflects the convergence of consumption upgrades, cultural tourism, and precise marketing, transforming ticketing into a flow link for comprehensive consumption [2][3] - The ticket root economy addresses high customer acquisition costs and fragmented consumption scenarios, creating a win-win situation for businesses and consumers [2] Group 4: Future Innovations - Future innovations in the ticket root economy could include deeper technological integration, expanding ecological boundaries to include green consumption and charity, and establishing national data standards and rights guidelines [4] - The industry is encouraged to explore a "reverse ticket root" model, where consumption invoices can be exchanged for attraction tickets, enhancing dual-directional flow [5]