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文化观察:从展柜珍品到日常“潮玩” 非遗如何火出圈?
Zhong Guo Xin Wen Wang· 2025-10-06 10:06
Core Insights - The integration of traditional craftsmanship with modern aesthetics in Zhejiang's intangible cultural heritage (ICH) is becoming a norm, as evidenced by the diverse offerings of mooncakes and pastries at the "Zhejiang Goodies" ICH Innovation Center [1] - The collaboration between Wu Fang Zhai and Jiaxing Traditional Chinese Medicine Hospital to create low-sugar rice cake mooncakes highlights the trend of merging culinary delights with health benefits [3] - The transformation of ICH into daily cultural experiences, such as the fish lanterns in Ningbo, showcases the shift from seasonal to everyday cultural products [3] Industry Trends - The current phase of cultural tourism in China emphasizes cultural essence, experiential engagement, and industrial integration, moving beyond mere economic transactions [5] - The "cultural empowerment" of ICH within the tourism sector creates unique selling points, enhancing the appeal of rural and urban areas in a saturated market [5][6] - The demand for ICH has spurred a new generation to engage in its preservation, with consumer spending providing financial support for innovation and protection of these traditional skills [6] Economic Impact - Successful cultural tourism integration is characterized by leveraging core cultural IPs like ICH to attract visitors, thereby boosting related sectors such as dining, accommodation, and retail [6] - Events like the fish lantern parade in Ningbo have demonstrated the potential for cultural experiences to significantly increase local economic activity, with surrounding businesses seeing income double [6] Future Directions - To ensure the sustainability of "ICH+" tourism projects, it is essential to maintain the integrity of traditional techniques while allowing for creative expressions that respect the core of ICH [7] - There is a need for deeper engagement in tourism experiences, moving beyond passive observation to co-creation, and developing regional cultural IPs that encapsulate broader narratives [7]
游客选择“旅行过节”,传统节日成为临沂市旅游消费的“催化剂”
Qi Lu Wan Bao Wang· 2025-10-06 09:27
Group 1 - The core viewpoint of the articles highlights the ongoing popularity of rural leisure tourism, emphasizing a shift towards "slow life" experiences and immersive activities for visitors [2][3][11] - During the National Day holiday, 150 out of 152 A-level scenic spots remained open, showcasing the resilience of the tourism market despite adverse weather conditions [3][11] - Traditional festivals like the Mid-Autumn Festival are becoming catalysts for tourism consumption, promoting the trend of "traveling to celebrate" [3][11] Group 2 - Various engaging activities, such as the "Non-Heritage Performance Harvest Festival" and food music festivals, are attracting visitors and enhancing their experience [5][7] - The integration of "culture and tourism" is emerging as a new trend, with scenic spots incorporating technology, trends, and wellness elements to enhance visitor engagement [7][9] - The demand from tourists is evolving from mere sightseeing to immersive experiences, focusing on participation, interaction, and unique scene-based experiences [9][11]
文旅融合,激活假日消费新活力
Huan Qiu Wang· 2025-10-06 08:30
Group 1 - The Ministry of Culture and Tourism has launched a nationwide cultural and tourism consumption month, featuring over 29,000 events and distributing more than 480 million yuan in subsidies [1] - There is a significant shift in consumer demand from traditional sightseeing to deeper, personalized cultural experiences, driving innovation in the cultural tourism industry [1] - Innovative cultural products, such as immersive performances and hands-on experiences, are enhancing the cultural value and appeal of tourism offerings [1] Group 2 - The integration of cultural tourism with sports and performing arts is creating new consumption models, such as "traveling with events" and "attending performances in different cities" [2] - Local governments are implementing strategies like ticket discounts and special consumption vouchers to convert event attendees into tourism consumers, exemplified by initiatives in Sichuan [2] - The synergy between core cultural tourism activities and various service elements is stimulating potential consumer demand and fostering a positive economic cycle [2] Group 3 - The incorporation of advanced technologies like virtual reality and AI is enhancing the service experience in the cultural tourism sector [3] - Innovative projects, such as immersive cultural performances and smart agricultural tourism, are emerging across the country, showcasing the fusion of technology and culture [3] - The deep integration of technology with cultural tourism is improving product interactivity and service optimization, contributing to the resilience and growth of the holiday economy [3]
景区“新玩意”火了
Si Chuan Ri Bao· 2025-10-06 07:35
多样化文旅新产品、新场景和消费新体验,成为不少游客假期出行热门选择。南充阆中古城首 创"文创即门票"模式,将景区门票变身文创产品,迅速成为游客争相入手的"新宠";广元剑门关景区引 入"人体骨骼"机械设备助力游客登山,推出"飞越剑门关"低空旅游项目,打造"智能科技+文旅"沉浸体 验;自贡方特"驯龙狂欢节"夜间上演"龙宝诞生仪式",恐龙IP成为"顶流";广安不夜城上新"月上渠江· 宋韵华章"嘉年华,宋风巡游、宋代点茶体验持续火爆。 四川日报讯(四川日报全媒体记者 王晋朝)10月5日,记者从四川省推进文化和旅游深度融合发展 领导小组办公室获悉,截至当天15时,全省纳入统计的A级景区接待游客713.56万人次、门票收入 7942.75万元,同比分别增长12.3%、10.59%。全省图书馆、文化馆、博物馆接待群众130.65万人次。 ...
掀起假日经济新热潮! 镇江景区推出“二次消费”项目
Yang Zi Wan Bao Wang· 2025-10-06 07:23
Core Insights - The tourism market in Zhenjiang has experienced a consumption boom during the Mid-Autumn Festival and National Day holiday, driven by innovative cultural and recreational projects that enhance visitor experiences [1][10] Group 1: Traditional Projects and New Experiences - Traditional activities like boat rides remain popular, with the newly launched "Jinshan Rowing Boat" project gaining significant attention from visitors [5] - The project allows tourists to enjoy tea and music while learning about local stories, indicating a successful blend of leisure and cultural education [5] Group 2: Night Tours and Thematic Events - The "Moonlit Jinshan Lake" night tour has become a hit, featuring illuminated installations and live performances that enhance the festive atmosphere [8] - Visitors can enjoy a combination of daytime sightseeing and nighttime activities, contributing to a rich cultural experience [8] Group 3: Creative Consumption and Interactive Experiences - The "Smart Tour Zhenjiang" initiative has introduced interactive features like self-service audio guides and personalized ticket printing, appealing to tech-savvy tourists [9] - The integration of cultural markets with boat ticket purchases has attracted younger visitors, enhancing the overall experience [9] Group 4: Overall Market Performance - Zhenjiang's tourism market has achieved both high visitor numbers and extended stay durations, indicating a successful strategy of combining classic projects with innovative offerings [10] - The trend of "cultural experience + leisure consumption" is emerging as a new norm in holiday tourism, revitalizing the ancient city of Zhenjiang [10]
文旅市场繁荣 消费火热 特色活动点亮假日生活
Yang Shi Wang· 2025-10-06 03:53
央视网消息:国庆中秋假期,文旅市场繁荣,消费火热,新场景新业态不断涌现,人们在丰富多彩的特色活动中享受休闲假日 时光。 京津:全新打造"生态+商业"消费场景 这个假期,各地打造多元场景,丰富市民的假日体验。据统计,10月1日至4日,北京全市接待游客总量1423.4 万人次。在西山 脚下、永定河畔,"两园一河"首批项目永定河集迎来了全国各地的游客,全新打造的"生态+商业"消费场景,让人们尽享休闲时光。 四川兴文:体育+文化 感受民族传统习俗 四川兴文仙峰山旅游度假区热闹非凡,当地结合木兰精神与苗族文化底蕴,开启一场体力与文化的追梦之旅。活动特别设置了 篝火晚会、长桌宴等苗族传统习俗体验项目,参与者与游客可以深度感受苗乡古韵与自然风光。 多地文旅结合产品燃爆假期 在湖南常德柳叶湖上,来自67个国家和地区的世界旅游小姐,通过竞赛和才艺展示,角逐全球总冠军。这场不同民族服饰的精 彩演绎,为游客们带来一场世界文化交融的美丽盛宴。 在安徽明光,无人机+非遗表演+机器人+烟花秀,燃爆这个假期。 夜幕降临,来自全国各地的游客齐聚湖北咸宁三国赤壁古战场,重温三国历史,感受千年文化魅力。 天津文旅市场和假日经济双双升温。根据商旅 ...
千年古镇摆起长街宴
Xin Hua Wang· 2025-10-06 01:12
Core Viewpoint - The article highlights the successful integration of cultural tourism and urban renewal in Chongqing's Ciqikou Ancient Town, showcasing its revitalization through traditional cultural elements and events, particularly during the Mid-Autumn Festival [1]. Group 1: Cultural Tourism Development - The long street banquet held on October 5 attracted numerous tourists, emphasizing the town's appeal as a cultural and culinary destination [1]. - The ancient town, established during the Northern Song Dynasty, has seen efforts to blend traditional culture with modern tourism [1]. Group 2: Urban Renewal Efforts - Local authorities have focused on preserving the original street layout while enhancing the area with cultural attractions [1]. - The integration of traditional culture into the streets and attractions has revitalized the ancient town, giving it a new lease on life [1].
提振消费进行时丨广西假日经济消费的“国际范”
Sou Hu Cai Jing· 2025-10-05 14:44
Core Insights - The tourism and consumption in Guangxi is experiencing a vibrant and international trend during the holiday season, with a significant influx of both domestic and international tourists [1][4] Group 1: Tourism Trends - The revival of direct flights from Seoul to Guilin has boosted tourist arrivals, with over 150 Korean tourists on the first flight [3] - New tourism experiences such as camping and water sports along the Li River are attracting foreign visitors, enhancing the appeal of traditional scenic spots [3] - The night camping experience at Haokun Lake has become a popular attraction, especially among international students from Thailand and Laos [3] Group 2: Cross-Border Consumption - The Dongxing port has seen a surge in cross-border shopping, with Vietnamese coffee and handicrafts drawing large crowds [5][6] - The "cross-border day trip" has become a popular option, with over 2,000 tourists processing their exit at the Pingxiang border on October 1 [7] - The integration of duty-free shopping, night markets, and cultural products is enhancing the cross-border economic landscape [7][8] Group 3: Service Upgrades - The tourism service system in Guangxi is evolving with the introduction of bilingual signage, mobile payments, and foreign currency transactions, improving the overall visitor experience [9] - The recovery of inbound tourism is evident, with visitors from countries like South Korea, Japan, Malaysia, and Thailand flocking to Guangxi [9] - The blending of Southeast Asian culinary offerings with local Chinese brands is creating a competitive and diverse market environment [9]
“盘”出时尚健康 柳州承办国家级飞盘赛
Sou Hu Cai Jing· 2025-10-05 10:03
Core Viewpoint - The 2025 China Fashion Sports Season (Liuzhou) and the National Frisbee Invitation Tournament were successfully held during the National Day holiday, attracting attention from sports enthusiasts across the country [1][3]. Event Overview - The event took place from October 3 to 4, featuring 16 teams competing in a format that aligns with the standards of the 2025 Chengdu World Games, using a "group round-robin followed by knockout" method [5]. - Matches lasted 60 minutes, with the first team to score 13 points declared the winner [5]. Team Performance - The "Guangxi Little Qilin O" team won the championship, while "Guangzhilv" secured the runner-up position. "KINGS" claimed third place by defeating "Spring Defense Team" [5]. - The MVPs were He Jiachao from "Guangxi Little Qilin O" and Pan Yunyin from "Spring Defense Team" [5]. Event Impact - The event is part of a broader initiative to promote a healthy and fashionable lifestyle through sports, aligning with the vision of the China Fashion Sports Season [9]. - Liuzhou, recognized as a new "China Sports Tourism Destination," is leveraging its industrial atmosphere and scenic spots to enhance its appeal as a venue for fashionable sports events [9]. - In the first half of 2025, Liuzhou received 51.656 million tourists, a year-on-year increase of 11.9%, with total tourism revenue reaching 56 billion yuan, up 13.6% [9].
“文旅+”激发乡村活力 古村+美食+美景让“村趣”无限引客来
Yang Shi Wang· 2025-10-05 06:17
Core Insights - The National Day and Mid-Autumn Festival holiday has seen a surge in tourism to unique rural areas across China, with visitors drawn to the distinctive natural scenery and cultural experiences offered by these locations [1] Group 1: Jilin Province - In Guangdong Village, Yanbian, Jilin, the golden rice fields are in harvest season, attracting nearly 20,000 visitors daily during the holiday, with local accommodations fully booked by October 7 [4] Group 2: Guangxi Province - In Chashan Village, Fuchuan Yao Autonomous County, Guangxi, tourists enjoy ancient stone paths, traditional architecture, and local cuisine, with a thriving business in ethnic costume rentals [6] Group 3: Inner Mongolia - In Ejin Banner, Alxa League, Inner Mongolia, the poplar forests are turning yellow, drawing large crowds to experience the stunning autumn scenery, with daily visitor numbers exceeding 10,000 since the holiday began [12] - The peak tourist period is expected between October 10 and 15, as the region enhances its infrastructure and introduces new tourism projects [12] Group 4: Heilongjiang Province - In Yichun, Heilongjiang, the "Five Flower Mountain" autumn scenery is at its best, attracting numerous visitors who enjoy the vibrant fall colors and picturesque landscapes [13]