行业分析师指出，即时零售已从"数字生活补充"升级为"数字生活基础设施"，2026年万亿规模下，行业竞争将聚焦供应链、运力、技术与场景适配能力的综 合较量。捷风快送等运力服务商践行的"聚合赋能+下沉渗透"模式，精准契合行业发展趋势，有望在差异化竞争中持续突围。随着技术创新与生态完善，即 时零售将进一步激活本地消费潜力，成为实体经济数字化转型的关键路径。 AI技术全面渗透，推动行业全链路升级。2026年，AI将从辅助应用转向核心驱动，重塑即时零售供给、履约与服务环节。供给端，AI选品系统结合区域消 费特征实现精准备货，降低库存损耗；履约端，动态路径优化算法结合无人配送技术规模化应用，有效降低末端成本，核心区域"10分钟达"将逐步落地。丰 e足食近期已启动"AI+无人化"战略，计划2026年一季度在北京、上海等核心城市试点无人配送车补货模式，解决"最后5公里"效率难题。运力协同方面，捷 风快送通过与麦芽田、青云聚信达成深度战略合作，打通多平台订单渠道，借助智能调度系统提升履约稳定性，为商家提供全品类定制化配送服务。 政策护航与规范治理同步推进。近期，商务部、财政部已在50城开展消费新业态试点，明确提出激发即时零售活 ...

2025年伊始，沉寂许久的外卖行业，被一场始于京东的千亿烧钱大战彻底改写。 2月，京东以"品质外卖"为旗帜高调入局，打破了美团与阿里（饿了么）长期七三开的对峙格局。随后 美团奋起防守，阿里则通过将饿了么升级为淘宝闪购全面参战。这场横跨全年的战役，最终以近千亿资 金消耗、行业格局重新洗牌的结果暂歇硝烟。 但对外卖行业来说，未来的胜负不在于短期流量争夺，而在于长期生态重构。无论是美团的技术创新、 饿了么的生态协同，还是京东的品质深耕，本质上都是对"平台+商家+骑手+消费者"四方关系的重新梳 理，更是从"零和博弈"向"生态共赢"的转型。 01 打法分化 三家的差异化破局与防守之道 从2月京东鸣枪宣战，到年末淘宝闪购完成品牌整合，三家平台基于自身资源禀赋，走出了三条截然不 同的竞争路径。这场大战的核心，早已超越单纯的外卖订单争夺，而是延伸至生态的全面博弈。 京东：后来者的"闪电突袭" 如今站在年末回望，三家平台迥异的打法路径清晰浮现，而"各自收获了什么"、"付出了怎样的代 价"、"2026年是继续混战还是鸣金收兵"也成为外界最关注的话题。 作为本轮大战的发起者，京东一上来就采取了"高举高打"的模式，避开与美团在规模上 ...

本报讯(记者桂小笋)12月29日，中国连锁经营协会(CCFA)发布《2025超市现场制售食品发展现状与发展 路径研究报告》。报告显示，我国超市现场制售食品市场规模已突破1000亿元，百强代表性超市企业销 售占比普遍达到10%至20%，成为继生鲜之后驱动实体超市增长的核心引擎。然而报告也警示，行业正 面临分类标准混乱、"三高"成本压力、专业人才短缺等多重挑战，企业需从"引流思维"转向"体系化运 营"，方能在新一轮竞争中行稳致远。 报告指出，随着调改工作在全国超市范围展开，现场制售食品区域已成为新开门店和老旧门店改造 的"标配"，部分超市更将加工部从生鲜部门独立为一级部门，凸显战略重视。从需求端看，年轻家庭和 上班族追求"即买、即食、即享"的便捷体验；供给端，成熟的食品加工与设备供应链支撑了效率提升； 市场端，面对渠道过剩与同质化竞争，现场制售凭借高客单、高毛利、高壁垒特性，成为强化线下体验 的关键抓手。 针对制约行业发展的挑战，CCFA建议加快推进行业标准体系建设，制定《超市现场制售业务分类与统 计指引》。 报告首次系统揭示了现场制售业务的三大市场分层格局。在北上广深等城市，即时零售渗透率超50%， 零售商聚焦 ...

中央经济工作会议明确将"坚持内需主导，建设强大国内市场"作为明年经济工作首要任务，生活服务消费成为激活内需的重要抓手。在此背景下，商务部等 多部门密集出台政策，支持即时配送行业发展，推动线上线下融合创新。抖送同城配送紧跟政策导向，以数字化转型为核心，优化服务供给，激活生活服务 消费潜能，助力构建强大国内市场。 政策响应：落实行业导向 推动线上线下融合 今年11月，商务部等5部门发布《城市商业提质行动方案》，明确提出发展"门店下单+即时配送""平台下单+门店配送"等模式，推动线上线下融合发展。抖 送同城配送积极落实政策要求，与本地实体门店深度合作，构建"店仓一体"的配送网络，让实体门店的服务半径从周边几百米延伸至数公里。 针对社区便利店、生鲜超市等高频消费场景，抖送协助商家完成数字化改造，搭建线上接单平台，实现订单实时同步、库存精准管理。消费者通过抖送APP 下单后，平台就近匹配门店发货，最快15分钟即可送达，既提升了消费者的购物体验，又为实体门店带来新增量。数据显示，合作门店接入抖送后，线上订 单占比平均提升25%，营业额显著增长。 在政策支持下，抖送还推动"即时零售+冷链配送"模式创新，与生鲜商家、农产品产 ...

来源：环球网 现代派茶企小罐茶"双店运营"模式成效显著。截至9月底，其数字门店销售额同比增长139%，订单数同 比增长486%，曝光同比增长670%；同时，小罐茶斩获美团闪购茶行业首批首家官方认证品牌、美团茶 馆行业TOP5品牌等多项平台荣誉。通过与美团团购、抖音团购、美团闪购，淘宝闪购、高德等多平台 开展深度战略合作，小罐茶已将半数以上专卖店转化为数字服务节点，构建起覆盖全国31个省区、228 个城市的即时履约网络，以"线上触达+线下沉淀"模式重塑茶饮消费全链路。 这一模式的成功，离不开当下即时零售市场的蓬勃发展与零售业的数字化转型浪潮。2025年，中国零售 业正迎来深刻的数字化重构，麦肯锡报告指出，尽管当年中国消费总额增速平缓，但以即时零售为代表 的融合模式正为传统行业注入新增量。数据显示，2025年我国即时零售市场规模将超过1万亿元，继续 保持双位数增长，远超网络零售整体增速，展示出强劲的本土韧性。与此同时，抖音本地生活与美团到 店等平台业务持续增长，平台经济与实体零售的融合已从"试水"进入"深融"阶段，线上线下不再是此消 彼长的竞争关系，而是通过数据、流量与技术实现协同增长。 在这一行业变革背景下，新 ...

Group 1 - The core viewpoint of the article emphasizes the need to enhance cultural tourism consumption and develop various initiatives such as "Travel in Yunnan," "Colorful Clouds" series, and "Yunnan Night" to stimulate economic growth [1][3] Group 2 - The proposal aims to consolidate and elevate the特色优势产业 (characteristic advantageous industries) by focusing on highland特色农业 (highland characteristic agriculture) and promoting deep processing of agricultural products [2] - The plan includes the development of a world-class fresh-cut flower industry and the modernization and international branding of the coffee industry [2] - It seeks to strengthen the entire industry chain of traditional Chinese medicine and establish a "second tobacco industry" while enhancing the natural rubber industry [2] - The initiative promotes the deep integration of culture and tourism, aiming to enhance the appeal of Yunnan as a travel destination and build a trustworthy tourism service brand [2] Group 3 - The proposal outlines actions to unleash consumer potential by optimizing consumption structure and promoting the construction of a strong commercial province [3] - It emphasizes the importance of utilizing consumption promotion policies to release potential in sectors such as home appliances, travel, and housing [3] - The plan includes expanding cultural tourism consumption and developing new consumption growth points, such as emotional economy and new retail models [3] - Support for the integration of online and offline shopping, as well as the development of new business models like "smart retail" and social e-commerce, is also highlighted [3]

Core Insights - The competition among major players in the instant retail market is intensifying, with companies like Meituan and JD.com offering substantial incentives to attract experienced delivery riders, indicating a strategic focus on securing mature logistics capabilities for long-term growth in the instant retail sector [1][2][3] Group 1: Market Dynamics - The recruitment drive is not merely a seasonal response but a strategic move to build a robust logistics network essential for the anticipated growth of the instant retail market, projected to reach 7.81 trillion yuan in 2024, with a year-on-year growth of 20.15% [2] - Instant retail is expected to surpass 10 trillion yuan by 2026 and potentially reach 20 trillion yuan by 2030, significantly outpacing traditional retail growth rates [2] Group 2: Differences Between Instant Retail and Traditional Delivery - Instant retail differs fundamentally from traditional food delivery, focusing on a broader range of products and complex delivery scenarios, which require enhanced logistical capabilities from riders [5][6] - The supply scope of instant retail includes various categories beyond food, such as fresh produce, daily necessities, and pharmaceuticals, thus expanding the delivery landscape [5][6] Group 3: Value Proposition for Stakeholders - Instant retail enhances the operational radius for merchants, allowing them to reach customers beyond their immediate vicinity, which can lead to a 40% increase in average order volume for participating convenience stores [8] - Consumers benefit from faster delivery times, with services promising delivery within hours or even 30 minutes, addressing urgent needs and enhancing overall shopping convenience [8] - Delivery riders experience increased order volume and income stability, with reports indicating a 40% rise in average earnings compared to traditional food delivery roles [9] Group 4: Challenges and Risks - Despite the growth potential, the instant retail sector faces significant challenges, including quality control issues and rising consumer complaints, with a 62% increase in complaints reported in 2024 [11] - The competitive landscape has led to unsustainable practices, such as high short-term subsidies that may inflate operational costs and ultimately burden merchants and consumers [12] - The lack of standardized practices across platforms creates confusion and inefficiencies, hindering the industry's collaborative development [13]

Core Viewpoint - The company 1919 has achieved continuous profitability for three years, contrasting sharply with its peers in the white liquor industry, which are facing significant losses. The company aims for a trading scale of 14 billion yuan by 2025, highlighting its unique position in a struggling market [1]. Industry Challenges - The white liquor industry is undergoing a profound restructuring of consumption scenarios and channel ecosystems, with traditional government and business banquet scenes declining. Consumer preferences are shifting towards home drinking and casual gatherings, leading to more rational purchasing decisions focused on value and convenience [2]. - The industry is facing dual pressures from demand reconstruction and inventory issues, with demand expected to drop by 20%-30% during key festivals in 2025, while inventory levels are rising by 10%-20%. This has resulted in severe price discrepancies in various price segments, causing many distributors to operate at a loss [5][3]. Company Transformation - 1919's growth is attributed to a significant transformation initiated three years ago, moving from a heavy asset model with a 92% debt ratio to a leaner platform model. The company abandoned most of its premium liquor distribution rights and initiated a three-year inventory reduction plan [7]. - This strategic shift allowed 1919 to avoid the impacts of falling premium liquor prices by implementing a "zero inventory" operation model, expanding its franchise model from 1,500 to 3,000 stores, and reducing its debt ratio to below 20% [9]. Innovative Business Model - The company's early investment in instant retail has become a core growth driver, with a strategic partnership with Taobao Flash Delivery enhancing its delivery capabilities. The instant retail market for liquor is projected to reach 200 billion yuan in 2023, with significant growth expected by 2027 [11][14]. - 1919 is also launching a "wine and food lifestyle" strategy, integrating dining and drinking experiences through innovative marketing and a diverse store format, which has shown to triple revenue in pilot locations [16]. Strategic Acquisitions - In December 2025, the founder of 1919 acquired a controlling stake in Yiyuan Wine Industry, a significant player in the domestic wine market, which is currently undervalued. This acquisition is seen as a strategic move to enhance asset integration and capitalize on the company's financial strength [20][22]. - The acquisition is expected to signal a restart of 1919's capitalization process, leveraging Hong Kong's financial advantages to expand its international liquor business [22].

Group 1: Coca-Cola and Costa Sale - Coca-Cola's sale of Costa is facing significant challenges, with a reported risk of the deal collapsing due to a £1 billion price gap between Coca-Cola's asking price of £2.1 billion and TDR Capital's expectations [3] - The sale is being influenced by Costa's poor performance, with revenue declining since its acquisition in 2018 when it generated £1.3 billion, and only a modest increase in store count from 3,800 to 4,200 expected by September 2025 [4] - Coca-Cola's strategic focus has shifted towards divesting low-revenue subsidiaries like Costa, which has not met growth expectations in the competitive coffee market [4] Group 2: Li-Ning and Haglöfs - Li-Ning has opened the first global flagship store for the Swedish outdoor brand Haglöfs in Shanghai, showcasing a range of outdoor gear and apparel [5] - The partnership between Li-Ning and Haglöfs began in 2023 when Haglöfs was acquired by a fund in which Li-Ning is a limited partner, leading to a joint venture for sales and marketing in Greater China [6] - Haglöfs plans to expand rapidly in China, having opened 21 stores within a year, but its success in the high-end outdoor market remains to be seen [6] Group 3: Sequoia Capital and Golden Goose - Sequoia Capital has confirmed its acquisition of a controlling stake in the Italian luxury sneaker brand Golden Goose for €2.5 billion (approximately ¥206 billion) [7] - Golden Goose has shown strong performance, with revenue increasing from €266 million in 2020 to €655 million in the 2024 fiscal year, and plans for further growth in the Asia-Pacific region [8] - The brand's previous IPO plans were delayed due to poor European market conditions, leading to the partnership with Sequoia Capital as an alternative growth strategy [8] Group 4: Anta and Instant Retail - Anta has partnered with Taobao Flash Sale to enable over 1,000 stores nationwide to support online orders and rapid delivery, with plans to expand to over 4,000 stores by 2026 [9] - This move is part of Anta's broader strategy to enhance its omnichannel retail approach, addressing the growing demand for instant retail solutions [9][10] - The instant retail market is projected to exceed ¥1 trillion by 2025, with significant growth in the sports category, as evidenced by a 100% year-on-year increase in sales for sports products on Meituan Flash Sale [10] Group 5: PepsiCo and New Product Launch - PepsiCo has launched a new sugar-free strawberry milkshake-flavored cola in China, leveraging successful overseas experiences while tailoring the product to local consumer preferences [12] - The product has generated significant social media buzz and sales momentum, indicating a strong market reception [12] Group 6: Meituan and Burger King Collaboration - Meituan's "Pin Hao Fan" is collaborating with Burger King to develop customized meal packages, focusing on consumer preferences and optimizing the supply chain [13] - This partnership aims to enhance the dining experience by offering value-driven meal options that cater to evolving consumer tastes [13] Group 7: Birkenstock's Financial Performance - Birkenstock reported a 16.2% revenue increase to €2.097 billion in the 2025 fiscal year, with a notable 31% growth in the Asia-Pacific market [18] - The company's performance was driven by a 12% increase in sales volume and a 5% rise in average selling price, reflecting effective product strategy [18] Group 8: Taikoo Coca-Cola Leadership Change - Taikoo Group announced the resignation of Patrick Healy as the executive director and chairman of Taikoo Coca-Cola, with a successor appointed to take over in May 2024 [19] Group 9: KAILAS Controversy - KAILAS, a domestic outdoor brand, faced backlash over significant price differences between similar products, leading to consumer concerns about pricing strategies [20]

一份监管文件于周六显示，印度即时零售企业 Zepto 已秘密提交IPO申请，有望跻身印度市场明年最受 期待的上市企业行列。 印度即时零售企业正陷入激烈的市场份额争夺战，各家企业纷纷投入数十亿美元资金用于拓展门店。随 着印度城市消费群体规模不断扩大，消费者对于生鲜杂货、电子产品等各类商品的 10 分钟速达服务需 求正持续攀升。 Zepto 创立于 2021 年，目前平台在售商品超 4.5 万种，竞争对手包括 Eternal 旗下的 Blinkit 以及 Swiggy 旗下的 Instamart。 此次 IPO 计划启动之际，恰逢印度资本市场即将在 2025 年迎来创纪录的募资规模。 在 2024 年 10 月的上一轮融资中，Zepto 筹集资金 4.5 亿美元，公司估值由此达到 70 亿美元。 通过秘密提交申请的方式，企业可在正式启动 IPO 前，对相关申请文件内容予以保密。 一份监管文件于周六显示，印度即时零售企业 Zepto 已秘密提交IPO申请，有望跻身印度市场明年最受 期待的上市企业行列。 印度即时零售企业正陷入激烈的市场份额争夺战，各家企业纷纷投入数十亿美元资金用于拓展门店。随 着印度城市消费群体规模 ...