Group 1 - The "May Day" holiday has seen a vibrant consumer market across the country, with shopping districts creating new consumption scenarios and offering personalized, diverse, and quality products and services [1][5] - In Shanghai, the first-ever Penguin Convenience Store themed exhibition and a global offline launch of a designer shoe brand attracted significant crowds, indicating a successful marketing strategy [1][5] - In Hangzhou's Wulin shopping district, a 15,000 square meter underground area has become popular among young consumers, achieving daily sales exceeding 150,000 yuan [3] Group 2 - Major shopping districts in Shanghai have launched a series of special activities, with nearly 3,600 brands participating, showcasing the competitive retail environment [5] - Traditional shopping areas are also undergoing upgrades, with unique performances and themed events attracting visitors, as seen in Harbin's Zhonghua Baroque Street [6] - High foot traffic in Chengdu's International Airport shopping district has led to daily customer numbers exceeding 300,000, with surrounding outlet malls achieving sales over 20 million yuan [8] Group 3 - The "May Day" holiday has also seen a rise in tourism to lesser-known counties, with outdoor camping gear and trendy clothing becoming popular among consumers [9][10] - The Ministry of Commerce reported that over 2,400 foreign trade enterprises participated in promotional activities, resulting in procurement intentions exceeding 16.7 billion yuan [9] Group 4 - The trend of experiencing "slow-paced, quiet enjoyment" in rural areas is growing, with significant increases in hotel bookings in various counties [10][24] - The introduction of immersive experiences in ancient towns and streets is transforming the consumption landscape, moving from a ticket-based economy to an experience-based economy [27][34] Group 5 - In Fujian's Zhangzhou, the "Time Travel Journey" experience has attracted over 38,500 visitors daily, showcasing the popularity of immersive tourism [29] - The integration of technology in performances and events in ancient towns is enhancing consumer engagement and driving sales, as seen in the use of advanced stage equipment in Linyi's Langya Ancient City [34]

Core Viewpoint - The Fengxian District in South Shanghai is leveraging the integration of commerce, tourism, culture, sports, and agriculture to drive the development of a "Consumption City" in South Shanghai through innovative consumer scenarios and supportive policies [1][3]. Group 1: Event Overview - The sixth Shanghai "Wuwu Shopping Festival" series of activities in Fengxian was officially launched with the theme "Xian City Beautiful Shopping, Enjoying Great Discounts" [1]. - The festival aims to create new consumption scenarios, new industrial momentum, and new urban vitality by focusing on the deep integration of commerce, tourism, culture, sports, and agriculture [1][3]. Group 2: Activities and Initiatives - The festival will feature multiple brand launches, the opening of the Guhua Pavilion POD commercial street, and the premiere of the play "Chang'an Twelve Hours" to establish Fengxian as a trendy consumption destination [3]. - Cultural consumption will be enhanced through exhibitions such as the Qing Dynasty monochrome glazed pottery exhibition and the Tang Dynasty lifestyle aesthetics exhibition, along with the large-scale original dance drama "Tiangong Kaiwu" [3]. - High-end sports events like the International Women's Rowing Elite Competition and the National Equestrian Championship will be held to stimulate public interest in sports consumption [3]. Group 3: New Consumption Models - Fengxian District plans to host a Pet Carnival to create pet-friendly shopping environments, opening new consumption avenues related to pet adoption and socialization [3]. - The district will also promote immersive outdoor consumption experiences through activities like the Fengxian Supply and Marketing Market, aligning with the "Weekend Economy" concept to enrich leisure activities for residents [3]. - An automotive consumption subsidy initiative will be launched, enhancing existing national and Shanghai automotive subsidies to establish Fengxian as a new hub for automotive consumption [3].

Core Viewpoint - The article highlights the development of new consumer scenes in Yibin, showcasing various projects aimed at enhancing local consumption and improving residents' quality of life through innovative and culturally rich experiences [1][16]. Group 1: Revitalization of Historical Buildings - The Austin Garden Restaurant, located in a century-old building, combines dining and cultural experiences, featuring a coffee area, restaurant, and chapel, thus creating a new composite consumption scene [4][6]. - The Guanyin Ancient Street, which has preserved 16 historical residences, has become a popular landmark since its opening in January 2021, attracting tourists with its unique offerings [6][8]. - The second phase of Guanyin Ancient Street is designed in the style of local historical architecture and includes various new businesses, enhancing the area's appeal to visitors during the May Day holiday [6][10]. Group 2: Innovative Consumer Scenes - The Zhu Li Xiang Street, focusing on bamboo culture, is Yibin's first immersive cultural tourism experience area, featuring a mix of commercial activities and cultural landmarks, with a current merchant occupancy rate of 70% [10][12]. - The Yibin Riverside C Group commercial project, which includes the Wangfujing shopping center, is set to be the largest commercial complex in Yibin, covering approximately 184,700 square meters and expected to be completed by the end of this year [12][14]. - E·PARK (Yibin Park) is a new park-style commercial area that will open at the end of May, featuring various unique brands and immersive digital art experiences, aimed at attracting a younger demographic [14][16]. Group 3: Consumer Promotion Initiatives - Yibin's government plans to implement four major actions to boost consumption, focusing on increasing income, enhancing consumer confidence, improving supply quality, and creating a favorable market environment [16].

Core Viewpoint - Consumption is identified as a crucial driver for sustainable economic growth in China, with a focus on boosting consumption and enhancing investment efficiency as key tasks for 2025 [2][8] Group 1: Research and Findings - The central research team, led by prominent leaders, conducted field studies in Shaanxi and Guangdong to gather insights on effective local consumption-boosting practices and challenges faced [3][7] - The team observed significant advancements in creating new consumption scenarios and growth points in both provinces, emphasizing the importance of community commerce in stimulating consumer activity [4][6] Group 2: Recommendations and Strategies - Recommendations include enhancing digital integration, optimizing business structures, and exploring sustainable operational mechanisms that combine public welfare with commercial interests to invigorate consumption [4][7] - The research team suggested leveraging local culture to create differentiated intellectual property (IP) and utilizing big data to analyze consumer preferences, thereby extending the consumption chain and improving regional collaboration [6][7] Group 3: Economic and Social Impact - The study highlighted the dual achievement of economic and social benefits, with a focus on job creation and community engagement through local tourism and cultural initiatives [5][6] - The team noted the need for a supportive policy framework to enhance consumer motivation, improve the consumption environment, and stimulate a virtuous cycle of consumption driving production and income growth [8]