又一地发布楼市新政。 其中，湖北荆门发布19条稳楼市新政，包括购买地下停车位、商业办公用房按契税实缴额度给予补助，鼓励优 先采用房票安置或"以购代建"方式安置，2026年1月1日起新出让土地开发的商品房原则上实行现房销售等。 根据中指研究院监测，上半年（截至6月25日）全国超160省市（县）出台优化政策超340条。其中，各地调整 公积金政策超150条。 业内人士认为，6月13日国常会为市场释放了政策进一步加力的积极信号，下半年预计将全力落实已出台政 策，推动市场止跌回稳。 荆门发布19条稳楼市新政 日前，荆门市印发《关于持续巩固中心城区房地产市场稳定态势的政策措施》，推出6方面19条针对性举措， 多维度促进房地产市场平稳健康发展。 其中提出，加快地下停车位销售，居民购买地下停车位，网签商品房买卖合同、取得契税完税凭证的，由所购 地下停车位所在区按契税实缴额度给予100%补助。鼓励购买商业办公用房，在中心城区购买新建商业办公用 房用于非经营用途，网签商品房买卖合同、取得契税完税凭证的个人，由所购商业办公用房所在区按契税实缴 额度给予50%补助。 同时，推行房票安置，城市基础设施建设和城市更新过程中涉及到对被征迁 ...

近日，湖北省荆门市出台《关于持续巩固中心城区房地产市场稳定态势的政策措施》，明确提出"有序 推进现房销售"。该措施具体规定，对新出让的优质房地产开发用地，优先采用现房销售模式开发； 2026年1月1日起，新出让土地开发的商品房，原则上实行现房销售。 此次荆门推出6方面19条针对性举措，多维度促进房地产市场平稳健康发展。其中，优化房屋征迁安置 政策提出，推行房票安置。城市基础设施建设和城市更新过程中涉及到对被征迁居民进行安置的，按照 先安置、后搬迁的原则，鼓励优先采用房票安置或"以购代建"方式安置。 放宽房票限制条件。房票核发实行实名登记备案，被征收人及其近亲属（主要指配偶、父母、子女、兄 弟姐妹、祖父母、外祖父母、孙子女）可以作为房票的使用人。探索在城区范围内建立"房源超市"，支 持房票在城区范围内打通使用。被征收人满足在本地拥有一套住房的前提下，允许房票用于购置公寓、 车位、商办等非住宅类商品房。 2023年，住建部确定荆门为湖北省唯一的现房销售试点城市。试点工作实施方案制定后，2024年4月， 荆门首批两个试点项目楚荣·和府和城控·易居苑启动建设。 去年10月，荆门出台《荆门市安居工程实施方案》，以"清零 ...

Core Viewpoint - Hubei Jingmen has introduced 19 new policies to stabilize the real estate market, aiming for a healthy development of the sector amid ongoing national efforts to optimize housing policies [1][2][4]. Group 1: New Policies Introduced - The new measures include 100% subsidy for residents purchasing underground parking spaces and 50% subsidy for buying commercial office spaces in the central urban area [2]. - The policies encourage the use of housing vouchers for resettlement during urban infrastructure projects, allowing for more flexible usage of these vouchers [2][3]. - From January 1, 2026, newly sold residential properties on newly developed land will primarily be sold as completed units, with a gradual increase in pre-sale thresholds for new projects [3]. Group 2: National Context and Market Outlook - Over 340 optimization policies have been introduced across more than 160 provinces and cities in China as of June 25, with over 150 adjustments to housing fund policies [4][5]. - The State Council's meeting on June 13 signaled a stronger push for policy implementation to stabilize the real estate market, focusing on stabilizing expectations, activating demand, optimizing supply, and mitigating risks [4][5]. - Analysts expect that the second half of the year will see a full implementation of these policies, with additional measures to stimulate housing demand and improve market conditions [4][5].

智通财经7月3日电，湖北省荆门市推动房地产市场平稳健康发展领导小组办公室印发《关于持续巩固中 心城区房地产市场稳定态势的政策措施》，其中提出，有序推进现房销售。对新出让的优质房地产开发 用地，优先采用现房销售模式开发。2026年1月1日起，新出让土地开发的商品房，原则上实行现房销 售。按照"新老有别"的原则，逐步配套提高商品房预售门槛，2025年8月1日后取得施工许可证的项目， 工程形象进度应达到建筑主体结构封顶。 湖北荆门：2026年1月1日起 新出让土地开发的商品房原则上实行现房销售 ...

金十数据7月3日讯，近日，湖北荆门出台《关于持续巩固中心城区房地产市场稳定态势的政策措施》， 明确提出"有序推进现房销售"。该措施具体规定：对新出让的优质房地产开发用地，优先采用现房销售 模式开发；2026年1月1日起，新出让土地开发的商品房，原则上实行现房销售。 跟踪房地产政策调整 +订阅 湖北荆门：明年起新开发商品房，原则上实行现房销售 ...

Core Insights - The proportion of completed housing sales is significantly increasing in various cities, particularly in Shenzhen, where the share of completed sales reached 30.9% in the first half of 2025, up 6.3 percentage points from the second half of 2024, and only 14.6% in the first half of 2023 [2][3] Group 1: Current Market Trends - The trend towards completed housing sales is driven by longer sales cycles for new properties, leading some pre-sale projects to transition to completed sales [2][3] - In June 2025, the proportion of completed housing sales in Shenzhen reached 42%, indicating a strong market shift [2] - The increase in completed sales is also attributed to policy support advocating for "guaranteed delivery" and the promotion of completed housing sales [3][4] Group 2: Policy and Regulatory Environment - Various regions are actively exploring and implementing policies to promote completed housing sales, with some cities mandating that newly sold land must be for completed properties [4] - The proportion of completed housing sales in total residential sales has risen from 10.4% in 2021 to 18.7% in 2023, reflecting a growing trend [4] - In the first half of 2024, the area sold as completed housing increased by 23% year-on-year, while pre-sale housing sales decreased by 31% [4] Group 3: Market Dynamics - The shift towards completed housing sales is influenced by a combination of policy direction, market logic, and the developmental stage of the industry [5] - Completed housing sales require developers to bear the full financial burden until project completion, increasing both capital and time costs [5]

Core Viewpoint - The article highlights the increasing trend of selling completed properties (现房) in various cities, particularly in Shenzhen, where the proportion of completed property sales has significantly risen, indicating a shift in market dynamics and consumer preferences [2][4][8]. Group 1: Current Market Trends - The proportion of completed property sales in Shenzhen has increased dramatically, with 30.9% of new residential sales being completed properties in the first half of 2025, up from 14.6% in the first half of 2023 [4]. - In June 2025, the completed property sales proportion reached 42%, reflecting a growing consumer preference for immediate occupancy [4]. - The rise in completed property sales is partly due to longer sales cycles for new properties, leading some pre-sale projects to transition to completed sales [4][5]. Group 2: Policy and Industry Response - Various cities are actively promoting completed property sales, with supportive policies being developed. For instance, in May 2023, the housing authority in Xinyang, Henan Province, mandated that all newly sold land must be for completed properties [8]. - The share of completed properties in total residential sales has increased from 10.4% in 2021 to 18.7% in 2023, with a notable increase in completed property sales area by 23% year-on-year in the first half of 2024 [8]. - Industry experts suggest that the shift towards completed property sales is influenced by policy direction, market logic, and the current stage of industry development, although it requires developers to bear the full financial burden until project completion [9].

Group 1 - The Shenzhen real estate market showed resilience in the first half of the year, with new and second-hand home transactions exceeding 65,000 units, a year-on-year increase of 53.2% [1] - The supply of new homes in Shenzhen decreased significantly, with 17,232 new homes supplied in the first half of 2025, down 44.5% year-on-year and 47.7% month-on-month [1] - The marketing heads of local real estate companies indicated that the hot sales of some new projects were due to a "small step, quick run" approach to launching, controlling the supply to observe market conditions [1] Group 2 - In June, the new home online signing volume in Shenzhen exceeded 3,000 units, indicating a relatively stable market despite the traditional "off-season" [2] - The proportion of new homes sold as existing homes increased significantly to 42%, reflecting a clear trend towards selling completed properties [2] - The second-hand residential transactions in Shenzhen reached 29,231 units in the first half of the year, a year-on-year increase of 36.6% [2] Group 3 - The demand for second-hand homes in Shenzhen has shown fluctuations but remains at a relatively high level [3] - The overall demand for both new and second-hand homes is expected to remain stable year-on-year, driven by high-value new homes and strong demand from first-time buyers [3] - The market may continue to experience price pressure due to a large number of listings and competition from high-value new homes, leading to a potential decline in transaction prices in the second half of the year [3]

Core Viewpoint - The Shenzhen real estate market shows significant growth in both new and second-hand housing transactions in the first half of the year, with new housing transactions exceeding 65,000 units, a year-on-year increase of 53.2% [1]. Group 1: New Housing Market - In the first half of 2025, new housing supply in Shenzhen decreased to 17,232 units, down 44.5% year-on-year and 47.7% quarter-on-quarter [1]. - The residential new housing supply was 14,983 units, reflecting a year-on-year decline of 45.6% and a quarter-on-quarter decline of 47.3% [1]. - Three new housing projects sold out on the opening day, indicating strong demand despite the overall supply decrease [1]. Group 2: Sales Strategies and Market Trends - Local real estate companies attribute the hot sales of some new housing projects to a "small step, quick run" strategy, controlling supply to better observe market conditions [2]. - In June, new housing online signing exceeded 3,000 units, maintaining a relatively stable level, with the proportion of new housing sold as existing homes rising to 42% [2]. - The top 20 real estate companies in Shenzhen saw a cumulative sales amount increase of 42.9% in the first five months of the year [2]. Group 3: Second-Hand Housing Market - In the first half of the year, second-hand residential transactions in Shenzhen reached 29,231 units, a year-on-year increase of 36.6% [3]. - The average transaction price for second-hand housing in June was 60,300 yuan per square meter, with a slight month-on-month decrease of 1.5% [3]. - The average listing price for second-hand housing in June was 64,200 yuan per square meter, also showing a slight month-on-month decline of 1.2% [3]. Group 4: Market Outlook - The Shenzhen real estate market is expected to remain relatively stable, driven by consistent demand for both new and second-hand housing [5]. - The market is characterized by a significant presence of second-hand housing, with high listing volumes putting pressure on both listing and transaction prices [5]. - The market may continue to experience fluctuations, with potential for a high-to-low trend in the second half of the year [5].

Investment Rating - The report indicates a positive outlook for the real estate sector, suggesting a potential recovery in the market with a recommendation to accumulate real estate stocks on dips [6]. Core Insights - The A-share real estate sector saw a weekly increase of +3.1%, ranking 17th among all sectors, while the Hong Kong real estate sector increased by +3.9%, ranking 4th [3][19]. - The land market's premium rate has rebounded, with an average premium rate of 9% for the week ending June 27, 2025, despite a year-on-year decrease in land transaction volume [3][30]. - New housing sales in 47 cities totaled 523 million square meters, reflecting a week-on-week increase of +39% but a year-on-year decrease of -14% [4][35]. - Guangzhou is promoting prefabricated buildings, mandating that 100% of residential land sold from 2026 onwards will implement this construction method, which may transform the real estate and construction industries [6][17]. Summary by Sections Real Estate Market Overview - The report highlights a recovery in the real estate market, with significant increases in both new and second-hand housing transactions across various city tiers [4][43]. - The premium rates for land transactions have shown signs of recovery, indicating a potential stabilization in the market [3][30]. Land Transactions - In the week of June 21-27, 2025, 923 million square meters of residential land were transacted across 300 cities, with a year-on-year decrease of -33% [30]. - The top five companies in terms of land acquisition amount are Poly Developments, Greentown China, China Overseas Development, Jianfa Real Estate, and Binjiang Group, with acquisition amounts of 414 billion, 395 billion, 386 billion, 329 billion, and 313 billion respectively [30][31]. New Housing Sales - New housing sales in 47 cities reached 523 million square meters, with a week-on-week increase of +39% and a year-on-year decrease of -14% [4][35]. - The performance varied by city tier, with first-tier cities showing a week-on-week increase of +81% [4][35]. Second-Hand Housing Sales - Second-hand housing transactions totaled 264 million square meters in 22 cities, with a week-on-week increase of +1% and a year-on-year decrease of -2% [43][44]. - First-tier cities experienced a week-on-week increase of +2%, while second-tier cities saw a +1% increase [43][44]. Policy and Market Trends - The report emphasizes the importance of government policies in supporting the real estate market, particularly in Shanghai, where the release of quality land parcels is seen as a positive signal for market recovery [5][13]. - The promotion of prefabricated buildings in Guangzhou is expected to enhance construction efficiency and sustainability, potentially benefiting developers who adopt these practices [6][17].