乐有家研究中心的数据则显示，截至8月11日，8月以来深圳门店二手住宅看房成交率为4.22%，相较7 月上涨0.26个百分点，显示客户正加速"抄底"。据深圳贝壳研究院监测，8月上旬日均签约量较7月增长 6.4%，与去年同期相比增长32.5%。 不过，市场从业者的"体感"却有所不同。"定价权更为灵活的二手房更能反映楼市实际情况。"记者在深 圳罗湖和龙岗区采访时，多位资深二手房中介经理对记者表示，目前的二手房市场还是"以价换量"，除 了少数热门次新房小区、总价低的刚需盘以及优质学区房的成交量维持一定热度，其他房源的成交依旧 面临一定压力，前期的政策放松效果已经开始淡化，多数购房者仍在期待新的政策。 （原标题：实探深圳楼市丨二手房"以价换量"，业界期待政策放松节奏提速） 对于房地产市场来说，一线城市具有"风向标"意义。 近日，北京提出一系列放松楼市限购的举措，引发广泛关注。 数据显示，8月以来，深圳二手房市场开局势头较好。近期，记者走访了深圳多区房地产市场，从受访 情况来看，市场从业者的"体感"却有所不同，均希望出台更多的优化政策，以提振市场情绪。 楼市"体感"不一 尽管7月和8月是楼市传统的淡季，但进入8月以来，深 ...

Group 1 - The second-hand housing market in Shenzhen has seen an increase in available listings, with a total of 75,169 effective second-hand housing units for sale as of July 7, marking a week-on-week increase of 1,311 units, reaching a new high [1] - The transaction volume for second-hand homes recorded 1,436 units last week, representing a week-on-week growth of 4.2%, indicating a sustained high level of market activity [1] - The average transaction price for second-hand homes has decreased to 54,600 yuan per square meter, reflecting a market trend of "trading price for volume" [1] Group 2 - In the first half of the year, the demand for larger residential units has increased, with 42.6% of second-hand home transactions being for units larger than 90 square meters, a year-on-year increase of 5.6% [2] - The financial policies in Shenzhen have been favorable, with reductions in public housing loan rates and an increase in loan limits, contributing to a more active market [2] - The overall market activity is expected to improve in the second half of the year due to a combination of favorable policies and the traditional peak sales season [2]

Core Insights - Shenzhen's new housing de-stocking cycle has decreased to a record low of 7.5 months, indicating a significant improvement in the real estate market [3][4][6] - In the first half of 2025, the total number of new and second-hand residential transactions in Shenzhen reached 51,104 units, a year-on-year increase of 38.8% [2][4] - The market is expected to remain active in the second half of 2025, driven by favorable policies and traditional peak sales seasons [1][6] Group 1: Market Performance - In the first half of 2025, new residential transactions totaled 31,074 units, representing a nearly 80% year-on-year increase, with new residential sales at 21,867 units, up 49.3% [2][3] - The supply of new homes has decreased significantly, with only 17,232 new units launched in the first half, a drop of over 44% year-on-year [2][4] - The number of second-hand residential transactions recorded 35,106 units, a 30.7% increase compared to the same period in 2024 [4][5] Group 2: Buyer Behavior and Preferences - The demand for smaller residential units remains strong, with properties under 90 square meters accounting for 55.9% of total transactions in the second-hand market [4][5] - The proportion of completed homes in transactions is increasing, with 30.9% of new residential sales being completed units, up 6.3 percentage points from the second half of 2024 [3][4] - The average transaction price for second-hand homes in June was 60,300 yuan per square meter, reflecting a slight month-on-month decline of 1.5% [5][6] Group 3: Future Outlook - The market is anticipated to maintain a stable trajectory in the second half of 2025, supported by ongoing favorable policies and strong demand from first-time buyers [6] - The focus on high-quality properties is expected to drive new home transactions, with a notable increase in interest for well-priced, quality developments [6]

Core Viewpoint - The Shenzhen real estate market has shown signs of recovery in the first half of the year, driven by various policies aimed at stabilizing the housing market [1][2]. New Housing Market - In the first half of the year, over 65,000 new and second-hand homes were sold in Shenzhen, marking a year-on-year increase of 53.2%, with residential sales exceeding 51,000 units, up 41.8% [1]. - Developers focused on digesting existing inventory, resulting in relatively low supply levels, except for a surge in April ahead of the May Day holiday [1]. - New housing sales reached 31,074 units, a significant year-on-year increase of 79.9%, with residential sales at 21,867 units, up 49.3% [1]. - Three "sunshine projects" were launched, achieving over 90% sales rates, indicating strong competitiveness in terms of location, price, and product [1]. - The new housing market in Shenzhen exhibits significant differentiation, with some less popular projects experiencing slower sales [1]. Second-Hand Housing Market - The second-hand housing market saw 34,548 transactions, a year-on-year increase of 35.1%, with second-hand residential sales at 29,231 units, up 36.6% [2]. - The release of pent-up demand post-Spring Festival contributed to the active market performance, surpassing last year's figures [2]. - The Longgang District led in second-hand residential sales with over 7,000 units, accounting for 43.9% of the total [2]. - Recent policy adjustments, including the relaxation of purchase restrictions and lower down payment ratios, have stimulated the market [2]. - Despite lower average monthly transaction volumes compared to late last year, there has been a noticeable improvement compared to the same period last year [2]. Price Trends - New residential prices in Shenzhen saw a slight month-on-month increase of 0.01% in June, with a year-on-year decrease of 0.84% [2]. - The second-hand housing market primarily adopted a "price for volume" strategy, with prices declining by 0.52% month-on-month and 3.15% year-on-year, the smallest decline among first-tier cities [2]. Market Outlook - Market analysts believe there is still room for policy optimization in first-tier cities, which could further stimulate market activity [3].

Core Viewpoint - The Shenzhen real estate market is experiencing fluctuations in both second-hand and new housing transactions, with a notable increase in second-hand transactions year-on-year, while new housing sales are declining significantly compared to the previous year [1][4][7]. Second-hand Housing Market - In June 2025, the number of recorded second-hand housing transactions was 5,546, reflecting a month-on-month decrease of 3.2% but a year-on-year increase of 4.5% [1]. - The first half of 2025 saw a total of 35,106 second-hand housing contracts, representing a year-on-year growth of 30.7% compared to the same period in 2024 [3]. - The average monthly recorded transactions for second-hand housing in the first half of 2025 reached 5,851, indicating a generally active market supported by policy and demand [7]. - As of June 30, 2025, there were 73,858 second-hand properties available for sale, a month-on-month increase of 2.9% [6]. - The proportion of transactions for properties smaller than 90 square meters accounted for 55.9% of total sales, down from 61.4% in the same period of 2024, suggesting a gradual release of demand for larger properties [6]. New Housing Market - In June 2025, the pre-sale of new homes totaled 2,054 units, showing a month-on-month decline of 7.0% and a year-on-year decrease of 35.7% [4]. - The total pre-sale of new homes in the first half of 2025 was 16,522 units, which is an 11.9% increase compared to the same period in 2024, with residential sales increasing by 24.4% [4]. Market Dynamics - The market is currently in a "price-for-volume" phase, with sellers having more negotiation power, indicating some uncertainty in the market [7]. - The Dragon River area has seen a 2.0 percentage point decrease in transaction share, influenced by external policy changes, particularly the recent LPR adjustment [6].

Core Viewpoint - The Shenzhen real estate market shows significant growth in both new and second-hand housing transactions in the first half of the year, with new housing transactions exceeding 65,000 units, a year-on-year increase of 53.2% [1]. Group 1: New Housing Market - In the first half of 2025, new housing supply in Shenzhen decreased to 17,232 units, down 44.5% year-on-year and 47.7% quarter-on-quarter [1]. - The residential new housing supply was 14,983 units, reflecting a year-on-year decline of 45.6% and a quarter-on-quarter decline of 47.3% [1]. - Three new housing projects sold out on the opening day, indicating strong demand despite the overall supply decrease [1]. Group 2: Sales Strategies and Market Trends - Local real estate companies attribute the hot sales of some new housing projects to a "small step, quick run" strategy, controlling supply to better observe market conditions [2]. - In June, new housing online signing exceeded 3,000 units, maintaining a relatively stable level, with the proportion of new housing sold as existing homes rising to 42% [2]. - The top 20 real estate companies in Shenzhen saw a cumulative sales amount increase of 42.9% in the first five months of the year [2]. Group 3: Second-Hand Housing Market - In the first half of the year, second-hand residential transactions in Shenzhen reached 29,231 units, a year-on-year increase of 36.6% [3]. - The average transaction price for second-hand housing in June was 60,300 yuan per square meter, with a slight month-on-month decrease of 1.5% [3]. - The average listing price for second-hand housing in June was 64,200 yuan per square meter, also showing a slight month-on-month decline of 1.2% [3]. Group 4: Market Outlook - The Shenzhen real estate market is expected to remain relatively stable, driven by consistent demand for both new and second-hand housing [5]. - The market is characterized by a significant presence of second-hand housing, with high listing volumes putting pressure on both listing and transaction prices [5]. - The market may continue to experience fluctuations, with potential for a high-to-low trend in the second half of the year [5].

Core Insights - Shenzhen's real estate market showed strong performance in the first half of 2025, with over 65,000 transactions, a year-on-year increase of 53.2% [1] - The new housing market saw a total of 31,074 units sold, representing a 79.9% increase year-on-year, while the second-hand housing market also experienced significant growth [2][5] - Despite a lack of large-scale policy stimulus, the market demonstrated resilience, maintaining a recovery trend compared to the previous year [1][2] New Housing Market - The first half of 2025 saw a total of 31,074 new homes sold, with residential sales reaching 21,867 units, marking a year-on-year increase of 49.3% [2][3] - The supply of new homes decreased significantly, with a total of 17,232 units available, a drop of 44.5% year-on-year [3] - The inventory of new homes also declined, with a sales cycle of 7.5 months, the lowest in nearly four years [3] Second-Hand Housing Market - The average price of second-hand homes fell below 50,000 yuan per square meter, reaching a new low of 49,300 yuan per square meter [4] - The total number of second-hand homes sold in the first half of 2025 was 34,548 units, a year-on-year increase of 35.1% [5] - The supply of second-hand homes increased significantly, with 73,858 units available as of June 30, 2025, indicating a growing pressure on prices [5] Market Trends and Future Outlook - The market is expected to continue a "high after low" trend, with second-hand housing experiencing a more significant decline than new housing [6][7] - Factors contributing to this trend include a cyclical adjustment in demand, increased supply of quality new homes, and structural issues in buyer demographics [6][7] - The overall market is anticipated to maintain a slight year-on-year growth despite a decrease in transaction volume [7]

Core Viewpoint - The Shenzhen real estate market has shown significant improvement in the first half of 2025, with a notable increase in both new and second-hand housing transactions, indicating a new phase of market activity and confidence among young buyers [1][3]. New Housing Market - In the first half of 2025, the total transaction of new homes reached 30,245 units, a year-on-year increase of 75.1%, with residential transactions at 21,222 units, up 44.9% [4]. - The supply of new residential properties has decreased, with available units dropping to 25,731, resulting in a sales cycle of 7.4 months, the lowest in nearly four years [4]. - High-demand projects are being rapidly sold out, exemplified by the Zhongjian Pengchen Yunzhu project, which sold 95 out of 153 units within an hour of launch [4]. Second-Hand Housing Market - The second-hand housing market is characterized by a "price for volume" strategy, with significant changes in transaction structure [5]. - Properties priced below 40,000 yuan per square meter accounted for 40.8% of transactions, an increase of 9 percentage points year-on-year, while properties priced below 3 million yuan made up 41.5%, up 6.1 percentage points [7]. - The average bargaining rate for second-hand homes reached 7.6%, the highest since 2020, indicating increased negotiation space for buyers [7]. Market Outlook - Despite a slight decrease in viewing volume due to adverse weather conditions, the overall market remains stable [8]. - Analysts predict that with a reduction in listings and the upcoming traditional peak seasons, market activity is expected to rise further in the latter half of the year [8]. - The introduction of new popular projects in July is anticipated to boost market enthusiasm, leading to a healthier and more balanced development phase for the Shenzhen real estate market [8].

Group 1 - The core viewpoint is that Shenzhen's real estate market has shown strong performance in the first half of the year, with a significant increase in transaction volume, particularly among first-time homebuyers [1][2] - According to Shenzhen Beike Research Institute, as of June 25, approximately 64,000 new and second-hand homes were sold, representing a year-on-year increase of 49.6%, with residential transactions nearing 50,000, up 38.3% [1] - The market is experiencing a shift in trading sentiment, with high-efficiency new properties gaining market acceptance, while average units are seeing slower sales, prompting developers to increase promotional efforts [1][2] Group 2 - The second-hand housing market continues to operate under a "price for volume" strategy, with factors such as relaxed purchase restrictions and lower interest rates contributing to a stabilization in prices [2] - The transaction structure for second-hand homes shows that low-priced properties dominate, with units priced below 40,000 yuan per square meter accounting for 40.8% of transactions, an increase of 9 percentage points year-on-year [2] - There is an expectation for more supportive policies in the second half of the year to maintain market momentum, driven by the demand from high-income groups and the ongoing development of emerging industries [2][3] Group 3 - The intention to list second-hand homes has decreased, indicating that most homeowners still have confidence in the Shenzhen real estate market [3] - It is anticipated that the market's transaction activity will increase in the second half of the year due to a combination of relaxed policies and the traditional peak sales season [3] - There is potential for further optimization of restrictive policies in major cities, including improvements in public housing loans and increased purchasing subsidies [3]

Group 1 - The core viewpoint is that the Shenzhen real estate market is showing signs of recovery in the first half of 2025, with overall transaction performance exceeding the same period last year [1] - As of June 25, 2025, approximately 64,000 new and second-hand homes were sold in Shenzhen, representing a year-on-year increase of 49.6%, with residential transactions nearing 50,000 units, up 38.3% year-on-year [1] - The inventory of new residential properties available for sale in Shenzhen is 25,731 units, with a depletion cycle reduced to 7.4 months, the lowest in nearly four years, primarily due to a significant decrease in new supply [1] Group 2 - In the second-hand housing market, properties priced below 40,000 yuan per square meter accounted for 40.8% of transactions, an increase of 9% year-on-year, while properties priced below 3 million yuan made up 41.5% of transactions, up 6.1% year-on-year [2] - The bargaining rate in the second-hand housing market reached 7.6%, the highest semi-annual figure since 2020, reflecting a 0.9% increase compared to the same period last year [2] - Analysts suggest that the trading sentiment in the second-hand market is facing challenges, as buyers are more selective and cautious, seeking the best value properties [2]