文旅融合
Search documents
青春视角激活西藏文旅新魅力
Zhong Guo Xin Wen Wang· 2025-11-11 00:55
Core Perspective - The event "A Glimpse of Tibet, A Lifetime of Remembrance" successfully bridges the gap between youth and Tibetan culture through cultural tourism integration and youth engagement, showcasing a model for regional cultural tourism dissemination [1][2] Group 1: Event Overview - The event was co-hosted by the Tibet Autonomous Region's Culture and Tourism Department and the Education Department, culminating in a series of activities aimed at deepening youth dialogue with Tibet [1] - A youth exploration team consisting of 20 representatives from 14 universities, including Peking University and Fudan University, engaged in a five-day immersive experience in Lhasa and Shannan [1] Group 2: Environmental Initiatives - The exploration team leader initiated the "Leave No Trace in Tibet" campaign, promoting environmental guidelines such as not leaving trash, preserving vegetation, and avoiding vandalism [1] - The campaign emphasizes four dimensions: respecting nature, following rules, taking action, and spreading awareness, aiming to instill ecological protection values [1] Group 3: Cultural Promotion - The "A Glimpse of Tibet, A Lifetime of Remembrance" photography and video collection received over a hundred submissions from university students, highlighting Tibet's ecological, intangible cultural heritage, customs, and cuisine [2] - The "Tibetan Culture Goes to Campus" initiative reached 16 universities, featuring cultural promotions, performances, and interactive experiences to engage students who have not visited Tibet [2] Group 4: Media Outreach - The event achieved extensive media coverage, with over 250 million people reached through various platforms, including CCTV and social media, and over 86 million exposures through targeted advertising [2] - This initiative not only served as a cultural experience but also fostered a deep dialogue between youth and the Tibetan plateau, contributing to high-quality development in Tibetan cultural tourism [2]
让游客“喜欢来、留得住、玩得好”
Ren Min Ri Bao· 2025-11-10 22:41
Core Insights - Guangdong is enhancing its global tourism appeal by promoting the unique cultural and experiential offerings of the Guangdong-Hong Kong-Macao Greater Bay Area, aiming to transform inbound tourism from mere sightseeing to immersive experiences [1][2] Group 1: Tourism Promotion Initiatives - The "Discover Exciting Guangdong" global promotional campaign was launched in Guangzhou, attracting 300 international travel professionals and influencers from over 60 countries to experience the region's culture and cuisine [1] - Guangdong is focusing on five thematic exhibition areas to showcase its tourism offerings, including "Encountering Vibrant Bay Area" and "One Journey, Multiple Stops" [1] - The province has reported over 39.31 million inbound tourists and a tourism foreign exchange income of 98.8 billion yuan in the first half of 2023, with both figures showing over 30% year-on-year growth [1] Group 2: Cultural Exchange and International Outreach - Guangdong has been actively showcasing its Lingnan cultural heritage through various international events, including performances and exhibitions in countries like South Korea, New Zealand, and Singapore [2] - The province is participating in international exhibitions in locations such as Dubai, Moscow, and Bangkok to promote tourism and cultural exchange, enhancing the global understanding of the Greater Bay Area [2] Group 3: Policy and Infrastructure Development - In September, Guangdong introduced 23 measures to enhance the quality of inbound tourism, focusing on optimizing visa policies, enriching tourism product offerings, and improving comprehensive services [2] - The province has implemented a 240-hour visa-free transit policy and improved customs processes at 60 entry points for foreign tourists, alongside launching direct flights and convenient travel routes [2] Group 4: Brand Development - Guangdong aims to strengthen its "Vibrant Guangdong, Fashionable Bay Area" brand by integrating cultural heritage with technology, events, and performances, positioning the region as a key destination for cultural storytelling [3]
太卷了!"旅游+"已升级为“+旅游”
Yang Zi Wan Bao Wang· 2025-11-10 15:08
Core Insights - The current cultural tourism market is rapidly evolving, shifting from the concept of "tourism+" to "+tourism," indicating that tourism is no longer the main focus but rather a natural extension of various industries [1][2] - The "+tourism" model allows diverse sectors such as sports, education, health, agriculture, and industry to become central narratives in cultural tourism, showcasing a more integrated approach [1][2] Group 1 - The "Soochow Super League" has transformed into a participatory cultural tourism showcase, with regional creative interactions leading to significant engagement and revenue growth [2] - From May 10 to October 8, the sales revenue of key monitored enterprises in Jiangsu Province reached 10.885 billion, a year-on-year increase of over 34%, while visitor numbers grew nearly 32%, demonstrating the effectiveness of the "+tourism" approach [2] - The recently concluded Nanjing Snooker International Championship provided an immersive cultural experience, offering fans discounts on accommodation, shopping, dining, and performances, exemplifying the peak of "+tourism" integration [2] Group 2 - Future competitiveness in cultural tourism will be deeply rooted in the proactive narratives of various industries within a city, allowing cultural genes and creative ideas to flourish in the "everything is cultural tourism" environment [2]
以青春之名赴西藏之约,高原之上留下“一生不忘”的青春回响
Yang Shi Wang· 2025-11-10 10:44
Core Viewpoint - The "One Eye on Tibet, One Lifetime Unforgettable" national university student Tibet tour series successfully promotes cultural and tourism integration, enhancing youth engagement with Tibetan culture and ecology [1][2][26] Group 1: Event Overview - The event was co-hosted by the Tibet Autonomous Region's Culture and Tourism Department and Education Department, with support from various media outlets [1][2] - The series included immersive experiences for students from 14 universities, promoting deep cultural understanding and ecological awareness [3][5] Group 2: Youth Engagement - A youth exploration team visited key cultural and ecological sites in Tibet, emphasizing the importance of ecological protection through the "Leave No Trace" initiative [5][11] - The initiative encouraged respect for nature and local customs, fostering a collective commitment to environmental stewardship among participants [5][11] Group 3: Cultural Promotion - The event featured an image collection campaign that attracted over a hundred submissions from students, showcasing Tibet's diverse natural and cultural beauty [12] - Award-winning participants received round-trip tickets to Lhasa, further encouraging youth to share their experiences and stories about Tibet [12] Group 4: Campus Activities - Sixteen universities participated in the "Tibet Cultural Tourism into Campus" initiative, allowing students to engage with Tibetan culture through storytelling and interactive performances [19][24] - The initiative aimed to cultivate a lasting connection between youth and Tibetan culture, promoting cultural transmission and national unity [24] Group 5: Media Collaboration - The event's success was bolstered by collaboration with CCTV and various media platforms, achieving a reach of over 250 million people through online and offline channels [25] - The campaign effectively showcased Tibet's ecological and cultural richness, creating a new image for the region [25] Group 6: Future Prospects - The event represents a new model for cultural tourism integration, highlighting the role of youth in promoting regional culture and fostering national unity [26] - Future initiatives are expected to further enhance the development of cultural tourism in Tibet, contributing to a deeper understanding of ecological preservation and cultural heritage [26]
刘宁到开封兰考县杞县龙亭区宣讲全会精神并调研时强调深入学习贯彻党的二十届四中全会精神 加快发展县域主导产业推进乡村全面振兴
He Nan Ri Bao· 2025-11-10 02:07
Group 1 - The provincial secretary Liu Ning conducted research on agricultural production, rural revitalization, and industrial development in Kaifeng City, focusing on the integration of poverty alleviation and rural revitalization [2][3] - Liu Ning emphasized the importance of modernizing agriculture and rural areas as part of China's overall modernization strategy, urging the cultivation of rural characteristic industries and improving mechanisms to connect farmers with employment opportunities [3][4] - The meeting highlighted the need for high-quality development and the promotion of county governance, with a focus on enhancing local industries and advancing the integration of culture and tourism [4][5] Group 2 - Liu Ning praised the "garlic-corn" intercropping model in Qi County and stressed the importance of extending the agricultural industry chain to increase farmers' income [5] - The research included visits to companies like Chery Automobile in Longting District, where the focus was on promoting technological and industrial innovation in line with trends in electrification and automation in the automotive sector [5] - Liu Ning encouraged enterprises to invest more in Henan, emphasizing the need for high-value product development and the establishment of a complete industrial ecosystem [5]
第三届中国(海南)东坡文化旅游大会暨澄迈东坡文化城市推介会举办
Hai Nan Ri Bao· 2025-11-10 01:40
Core Points - The third China (Hainan) Dongpo Cultural Tourism Conference and the promotion meeting for Chengmai Dongpo Cultural City were held on November 9, 2023, focusing on the contemporary value and innovative practices of Dongpo culture [3][4] - The event launched the "Dongpo Drama and Tourism IP" joint promotion plan, showcasing how Dongpo culture resonates with younger audiences through modern expressions [3] - Chengmai County is highlighted as a significant economic and cultural hub in Hainan, leveraging its unique resources to promote Dongpo culture through a structured resource system [3][4] Group 1 - The theme program "Crossing - Su Dongpo" was performed during the conference, emphasizing the cultural significance of Dongpo [3] - The "1256" cultural code was introduced, which includes one piece of calligraphy, two key figures, five classic poems, and six historical sites, forming the core of the Dongpo cultural resource system [3] - Discussions were held among representatives from five cities on how to protect and innovate the use of Dongpo culture through cultural tourism integration and digital dissemination [4] Group 2 - The conference included a handover ceremony for the hosting city of the Dongpo Cultural Tourism Conference, transferring the flag from Chengmai County to Haikou City, symbolizing the continuity of Dongpo culture [5] - Chengmai County's leadership emphasized the importance of cultural identity in fostering development and creating opportunities to showcase the diverse values of Dongpo culture [4]
微短剧榜单里有文旅强省的脉动
He Nan Ri Bao· 2025-11-09 23:17
Core Insights - Zhengzhou is emerging as a leader in the micro-short drama industry, supported by favorable policies and a strong cultural and industrial foundation [1][2][3] Group 1: Industry Performance - Zhengzhou ranks first in micro-short drama dissemination strength and second in overall industry strength according to the DataEye report [1] - In 2024, Zhengzhou is expected to release 3,194 micro-short dramas, with 203 making it to the national popularity list, generating a market size of 2.3 billion yuan [3] - The city has seen a 30% increase in tourist numbers due to popular micro-short dramas like "Encounter with Shaolin Kung Fu" [3] Group 2: Cultural and Economic Integration - Zhengzhou's rich cultural heritage and modern urban development create a unique environment for film and television production [2] - The local government has implemented policies to support the high-quality development of the micro-short drama industry, aiming to create jobs and promote cultural tourism integration [2][3] - The city is leveraging its historical sites and modern infrastructure to enhance its cultural tourism appeal, with over 820 production companies and more than 830,000 industry professionals [2] Group 3: Future Development Strategies - The government plans to enhance regional collaboration in cultural tourism, focusing on the ancient capitals of Zhengzhou, Kaifeng, and Luoyang [5] - Initiatives like the "Cultural + Industry + Technology" approach are being adopted to further develop the micro-short drama sector [1][4] - The integration of culture and tourism is seen as a pathway to elevate the cultural industry into a pillar of the economy, with ongoing actions to improve the business environment for cultural enterprises [6]
“老戏新演”也精彩
Ren Min Ri Bao Hai Wai Ban· 2025-11-09 22:56
Core Insights - The tourism performance in China has shown significant growth in the live performance sector, with increases in the number of shows, box office revenue, and audience attendance compared to previous years [4][5][6] - Major performances like "Impression Liu Sanjie" and "Again Dunhuang" have become key attractions, contributing to local tourism and economic growth [10][12] Group 1: Market Performance - In the first three quarters of this year, the national tourism performance market has achieved year-on-year growth in terms of the number of performances, box office revenue, and audience numbers, indicating strong market vitality [4] - The cumulative performances of four major shows in Dunhuang during the "14th Five-Year Plan" period reached 7,901, attracting over 3.75 million visitors and significantly boosting local economic sectors such as accommodation and dining [12] Group 2: Product Innovation and Upgrades - The tourism performance market is experiencing a rich supply of products, with traditional formats like mountain water performances and themed park shows undergoing continuous upgrades to enhance their appeal [5][7] - The 2025 revamped version of "Tunnel Warfare" will include interactive elements for tourists, allowing them to engage directly with the performance, thus deepening emotional connections [7] Group 3: Cultural Integration and Technology - The integration of traditional culture and modern technology is crucial for the development of tourism performances, with a focus on creating high-quality content and expanding industry boundaries [8][9] - Performances like "Dragon and Phoenix Dance China" have been updated to appeal to younger audiences by incorporating modern aesthetics and technology, showcasing traditional culture in a contemporary context [9] Group 4: Audience Engagement - The immersive experience in performances such as "Long Hate Song" and "Again Dunhuang" allows audiences to feel a deeper connection to the cultural narratives being presented, enhancing their overall experience [6][11] - The use of advanced technologies like large-scale stage machinery and 3D imaging in performances has transformed the audience's experience, making it more engaging and interactive [11]
陕西旅游成功过会,盈利能力居行业前列,拟募资15.55亿加码主业
Zheng Quan Shi Bao Wang· 2025-11-09 12:36
Core Viewpoint - Shaanxi Tourism Culture Industry Co., Ltd. has successfully passed the listing review and will be listed on the Shanghai Stock Exchange, marking a significant step in the acceleration of the listing process in Shaanxi Province [1] Company Overview - Shaanxi Tourism integrates tourism performances, cable cars, dining, and project investment and management, leveraging resources like Huaqing Palace and Mount Huashan to create high-quality cultural tourism experiences [2] - The company plans to issue up to 19.33 million shares, raising approximately 1.555 billion yuan for projects including the expansion of Taishan Xiucheng and Shaohua Mountain National Forest Park cable cars, as well as acquisitions related to tourism assets [2] Financial Performance - The company reported revenues of 1.088 billion yuan, 1.263 billion yuan, and 889 million yuan for the years 2023, 2024, and the first nine months of 2025, respectively, with net profits of 427 million yuan, 512 million yuan, and 369 million yuan, indicating steady growth [3] - Shaanxi Tourism ranks among the top two in net profit within the tourism and scenic area sector, showcasing strong profitability compared to the industry median [3] Industry Context - The domestic tourism market is experiencing significant growth, with a reported 4.998 billion trips taken by residents in the first three quarters of 2025, a year-on-year increase of 18% [5] - The cultural and tourism integration market in China is projected to grow from approximately 600 billion yuan in 2022 to 2.32 trillion yuan by 2024, highlighting the increasing importance of cultural consumption in tourism spending [5] - Shaanxi Tourism is enhancing its cultural tourism integration, with projects like "Chang Hen Ge" setting industry standards and filling gaps in the market for red cultural tourism performances [5]
解码北疆草原“金石交”的民族团结密码
Zhong Guo Xin Wen Wang· 2025-11-09 10:46
Core Viewpoint - The article highlights the development of the "Jinshi Jiao" cultural brand in Ulat Qianqi, Inner Mongolia, which promotes ethnic unity and economic growth through the integration of cultural tourism and traditional craftsmanship [1][12]. Cultural Development - The "Jinshi Jiao" brand symbolizes the deep friendship among various ethnic groups, combining traditional culture with modern creativity [3][10]. - Local artisans are utilizing national cultural symbols as core sources for creating cultural products, enhancing the appeal and relevance of traditional crafts [3][4]. - A collaborative mechanism involving government, universities, and industry associations has been established to support artisans and enhance cultural resource accessibility [3][4]. Economic Empowerment - The establishment of the "Jinshi Jiao" entrepreneurial street in July 2021 has created a platform for artisans, integrating research, production, and sales, which has improved their income stability [7][12]. - Over 90 businesses have settled in the entrepreneurial street, creating more than 450 jobs, with 48% of these positions benefiting transferred farmers and herders [7][12]. - The annual sales revenue of the entrepreneurial street is projected to exceed 20 million yuan in 2024, transforming traditional skills into economic opportunities [7][12]. Brand Promotion - The "Jinshi Jiao" brand has gained national recognition through various marketing strategies, including exhibitions and online promotions, significantly increasing its visibility [8][9]. - A cultural product competition in July 2024 showcased 2,192 entries, enhancing brand awareness and engagement with the public [9][10]. - The brand will be featured on national platforms, including LED displays in Beijing, to promote its cultural significance [9][12]. Cultural Integration - The "Jinshi Jiao" brand exemplifies the interaction and collaboration among artisans from different ethnic backgrounds, fostering mutual support and cultural exchange [10][11]. - Collaborative projects between artisans and designers have resulted in innovative products that blend diverse cultural elements, enhancing market appeal [10][11]. Future Prospects - The "Jinshi Jiao" brand encompasses over 500 products across nine categories, with sales expected to surpass 32 million yuan in 2024 [12]. - The initiative has been recognized as a key cultural industry project, aiming to standardize ethnic handicrafts and expand their market reach internationally [12][13]. - Future plans include leveraging the Gankemaodu port to promote cultural products along the Belt and Road Initiative, enhancing global cultural exchange [12][13].