Group 1: Agricultural Development - The apple and rose industries in Xiaojin County are significant agricultural products recognized nationwide [2] - The "shared farm" model allows consumers to adopt apple trees, enhancing the apple industry's value chain and attracting tourists [3][4] - The apple industry revenue has increased by 200% compared to 2019, benefiting local farmers through various income channels [4] Group 2: Rose Industry Expansion - Xiaojin County cultivates over 10 varieties of roses across 15,000 acres, with a processing facility that includes multiple production lines for rose products [5][6] - The rose industry generates over 50 million yuan, positively impacting 13 townships and 46 villages [6] - The annual rose harvest festival attracts over 200 guests, promoting collaboration and quality assurance in the rose supply chain [6][7] Group 3: Tourism Integration - The integration of research, processing, and tourism in the rose industry has led to the establishment of a national 3A-level tourist attraction and a provincial industrial tourism demonstration base [7] - Educational tourism projects have engaged over 4,000 participants, generating significant revenue for the local economy [7] - The local government plans to enhance educational tourism by developing various cultural and historical routes across the region [7]

上海奉贤正在"文化+创业"融合赛道上实现新突破，以科技赋能场景、以IP激活消费，形成内容带动场 景消费、促进产业集聚的价值闭环，让科幻从创意想象转化为可见的现实经济，助力奉贤崛起为长三角 科幻产业新高地。 上海奉贤区相关负责人表示，近年来，上海奉贤抢抓自贸区临港新片区和"五个新城"建设等重大发展机 遇，锚定"新片区西部门户、南上海城市中心、长三角活力新城"战略定位，坚持科技创新和产业创新双 轮驱动，高质量推动经济发展，高标准建设奉贤新城，高水平实施乡村振兴，全力打造"美丽宜居的活 力之区、令人向往的未来之城"。九棵树未来艺术中心、"海之花"市民活动中心、言子书院等一批地标 建筑已成为沪上热门打卡地。 此次增添的大型科幻科教场馆，以中国科幻巨制《三体》为主题，将著作中的宇宙视野、哲学思考和情 节，浓缩成触手可及的沉浸式科幻体验，不仅是科幻元素的集聚地，也是科普知识的实践地，将成为奉 贤新城的又一座地标性建筑，推进"商旅文体展农"深度融合，打造多元消费新场景，不断培育新业态、 新模式，满足市民游客的多样化、个性化的消费需求。 编辑：幸骊莎 新华财经上海6月27日电（记者李荣）科幻产业正在成为融合科技力量的全新业态 ...

Group 1 - The opening of the Chongqing East to Qianjiang section of the Yuxia High-Speed Railway and the Chongqing East Station integrated transportation hub aims to enhance tourism experiences and meet summer travel demands through a series of promotional activities [1] - The new high-speed rail segment allows the Wuling Mountain area in southeastern Chongqing to be integrated into a "one-hour tourism circle" with the central urban area, promoting regional tourism development [1] - By 2025, Chongqing plans to create the "Colorful Wuling" brand and focus on upgrading cultural tourism in the Wuling Mountain area, including the establishment of a cultural ecological protection zone for the Tujia and Miao ethnic groups [1] Group 2 - Chongqing will introduce over 30 new tourist attractions, including the Jinshan Lake rafting and the Southeastern Chongqing Intangible Cultural Heritage Museum, along with innovative night tour projects [2] - The city is launching a "1+5" high-speed rail tourism product line, offering a combination of fast travel and immersive experiences through various themed routes [2] - A "High-Speed Rail Special Discount Tour" will be available, allowing passengers to enjoy free or discounted entry to over 30 scenic spots along the route with their train tickets [2]

乐山甜皮鸭。记者 李志强 摄 乐山故宫文物南迁历史研究院主任彭海军告诉记者，陈列馆填补了乐山作为"战时文化守护地"的历史叙事空 白，未来还将引入故宫文创产品，真正让游客与文化消费互动起来，"让陈列馆成为历史文化名城的惊喜点。" 在乐山，不仅是文物保护，保存和传承城市建筑记忆也是一种活态演绎。乐山市市中区的武大西迁乐山旧 址，与热闹非凡的上中顺特色街区一街之隔。"在历史文化建筑空间做加法，是校友情怀的延伸，也是青年互动场 景的创意。"武汉大学西迁历史文化保护研究中心副主任何燚认为，既做历史遗珍的守护者，更当文化传播的践行 者，旧址也要"活"得精彩。 何燚口中的"活"得精彩，指武大西迁乐山陈列馆"青年品牌"矩阵。陈列馆通过"艺术家驻留""青创孵化"等文 化项目，联合上海跨领域艺术家团队打造综合影像作品，联动乐山大佛呈现VR剧本首测活动，与话剧社共创沉浸 式戏剧……用吸引青年目光的创意，让文物建筑成为文化艺术体验的场景，历史场域被"活化"为文化再生的试验 田。 与时代同轨的不同陈列馆，构成了嘉州文化的重要内容，在保护与传承中得到"活态"展示。 美食烟火聚人气，活出"长红"效应 乐山市 6月25日，涨水的岷江，江水拍 ...

城市IP是城市的"精神图腾",品牌故事是发展的"文化密码"。为全面展现济阳文化特质与发展动能,系统 呈现城市的历史根脉、产业优势与创新实践,打造具有辨识度的济阳城市形象,本报特别开设《打造济阳 城市IP 讲好济阳品牌故事》专栏。以多元视角解码济阳的文化根脉、黄河重大国家战略下的创新脉 动、省会新区北起起势的蓬勃图景……一起走进济阳,感受这座城市独特的城市IP与品牌故事,愿这方土 地的独特魅力,成为您心中难忘的城市记忆。本期,让我们走进济阳区"黄河·稻乡湾"工作品牌。 通讯员 周志昊 品牌引领:构建农文旅融合发展新格局 立足地域历史文化资源禀赋,济阳区系统梳理黄河文化、农耕文化等特色资源,多维赋能"黄河·稻乡湾"品 牌建设,不断提升济阳知名度。 "黄河·稻乡湾"片区作为品牌建设的重要载体,沿12公里黄河堤岸打造生态廊道,串联葛店、八里、朝阳三 大特色组团,联合8个联建村,形成"春插秧、夏观荷、秋收稻、冬研学"的四季体验,一幅"稻荷飘香、青春 激扬、善治惠民"的乡村振兴生动图景跃然眼前。 这正是济阳区创新探索"片区联动"的生动实践,通过甘甜黄瓜、多彩番茄、富硒西瓜、黄河稻米、万亩 林果"五大共富片区"引领,实现乡 ...

Core Viewpoint - The city of Yangzhou is focusing on brand development as a core strategy to enhance its competitiveness, aiming to transform "Yangzhou products" into "Yangzhou brands" through a structured approach involving both government guidance and enterprise initiatives [1] Group 1: Policy Guidance - Yangzhou has established brand building as a strategic pivot for high-quality urban development, enhancing its policy framework through various initiatives [2] - The city has introduced several financial incentives, including a special fund for brand development, with rewards up to 1 million yuan for companies achieving significant brand honors [2] - An annual budget of 3 million yuan is allocated to support the revitalization of time-honored brands, with over 430,000 yuan invested in 27 projects to date [2] Group 2: Innovation and Competitiveness - The vitality of Yangzhou's service industry brand construction is rooted in innovative practices, transitioning from traditional manufacturing to modern intelligent manufacturing [3] - Time-honored brands are revitalizing by adopting innovative business models and integrating modern technology with traditional craftsmanship [3] - The Yangzhou lacquer factory has successfully combined ancient techniques with modern technology, enhancing production efficiency and product quality [3] Group 3: Cultural Integration - Yangzhou emphasizes the integration of cultural elements into brand development, enhancing brand identity through storytelling and cultural heritage [5] - The city has established over 70 cultural facilities to promote local culinary and artistic traditions, fostering consumer connection and brand loyalty [5] - Yangzhou is actively promoting its service brands on international platforms, enhancing the global presence of its cultural heritage [5] Group 4: Public Engagement - The city is leveraging media platforms to enhance public awareness and appreciation of its service brands, creating a favorable environment for brand recognition [6] - Initiatives such as brand culture exhibitions and service experience days are being encouraged to bridge the gap between brands and the public [6] - Yangzhou aims to cultivate a culture of trust and support for local brands, reinforcing the importance of quality and brand value in the community [6]

Core Viewpoint - The re-launch of the "Taihu Lansheng" cruise in 2025 marks a significant revival of water tourism in Taihu, showcasing the achievements in ecological governance and indicating a new trend in cultural and tourism integration [1][5] Group 1: Cruise and Tourism Development - The "Taihu Lansheng" cruise integrates transportation and cultural tourism, connecting various tourism resources around Taihu and enhancing cooperation with surrounding cities to promote the "Water Charm Jiangsu" tourism brand [1][2] - The cruise route includes famous scenic spots and islands, allowing tourists to experience the beauty of Taihu, including landmarks like the "Yuantouzhu" and "Shigongshan" [2][3] Group 2: Economic and Cultural Impact - The project effectively integrates traditional scenic resources, tourist attractions, and local culinary experiences, providing a comprehensive cultural and ecological water journey for visitors [3] - The cruise offers diverse entertainment options, including local cuisine and cultural performances, enhancing the overall visitor experience and showcasing the cultural charm of Taihu [3] Group 3: Ecological Governance and Sustainability - Continuous ecological improvement and industrial transformation have laid a solid foundation for the "Taihu Lansheng" cruise, promoting a harmonious coexistence between humans and nature [4] - The average water quality of Taihu has reached Class III for the first time in 30 years, indicating significant progress in ecological governance, which is crucial for sustaining tourism development [4] Group 4: Future Prospects - The "Taihu Lansheng" project embodies the integration of ecological governance and cultural tourism, reflecting the concept that "lucid waters and lush mountains are invaluable assets" [5] - With the deepening of cross-regional cooperation and innovation in ecological value transformation, Taihu is poised to become a world-class ecological and cultural tourism destination [5]

Core Viewpoint - The launch of the "Goose and Lychee CP" initiative aims to create a new brand identity that integrates agriculture, culture, and tourism, promoting local specialties and enhancing market visibility [1][10][51]. Group 1: Event Overview - The "Goose and Lychee" promotional event took place on June 26, 2025, featuring over 20 leading companies from the Ma Gong Goose and lychee sectors [2][3]. - The event showcased the "Goose and Lychee" superfood IP, emphasizing innovative culinary creations that combine the flavors of Ma Gong Goose and Guangdong lychee [4][10]. Group 2: Product and Market Insights - Ma Gong Goose is recognized as the top among Guangdong's four famous geese, with over 800 breeding farms in Jiangmen Kaiping, producing more than 17 million goose chicks and over 10 million meat geese annually, contributing to a total industry value of 3 billion yuan [12][13][14]. - Guangdong lychee is a well-known fruit with a projected production of approximately 1.6 million tons by 2025, featuring various popular varieties [15][16]. Group 3: Culinary Innovations - New dishes such as "Lychee Flavored Goose" and "Goose with Lychee" were introduced, successfully attracting consumer interest and redefining healthy eating trends [20][22][23]. - The combination of Ma Gong Goose's rich flavor and lychee's sweetness has been highlighted as a unique culinary pairing, enhancing the appeal of both products [26][32]. Group 4: Industry Collaboration and Development - The event facilitated partnerships between Ma Gong Goose and lychee enterprises, addressing branding and product diversity challenges within both industries [45][46]. - The initiative aims to integrate resources across the supply chain, promoting deep processing products and establishing a comprehensive online and offline sales network [47][48]. Group 5: Cultural and Tourism Integration - The "Goose and Lychee" event serves as a model for the integration of agriculture, culture, and tourism, enhancing the visibility of local products through creative experiences [52][54]. - Future developments of the "Goose and Lychee" super IP are expected to contribute significantly to rural revitalization and brand value enhancement [58][59].

然而，在旅拍与文旅融合快速发展的背后，也隐藏着深层矛盾，其中最突出的问题便是文化表达的浅表 化倾向。部分商家为了追求短期利益，将地域文化简单地理解为"服饰+地标"的拼贴。在一些热门旅游 城市，游客穿着千篇一律的古装在仿古街道拍照，拍摄内容缺乏文化内涵和创意，仅仅是形式上的模 仿。再如某些古镇，商家提供的旅拍服务只是让游客穿上民族服饰在固定场景拍照，没有对当地民族文 化的历史背景、独特内涵进行任何讲解和呈现，使得旅拍沦为空洞的拍照打卡行为。这种浅表化的文化 表达，不仅无法展现地域文化的精髓，还可能导致游客对当地文化产生误解，不利于文化的传承与发 展。 此外，在小红书等社交平台上，也不乏游客吐槽旅拍乱收费的情况。有的游客反映，商家在拍摄前未明 确告知额外收费项目，拍摄结束后却要求支付高额的选片费、加修费等；有的游客遭遇服装租赁加价、 妆造质量与宣传不符却仍被收取高价费用等问题，这些乱象严重影响了游客的旅拍体验。 要解决上述问题，推动旅拍与文旅产业的高质量融合，需要多方协同发力。旅拍从业者应主动深入挖掘 地域文化，将当地的历史故事、民俗风情等元素巧妙融入拍摄内容，打造出具有深厚文化底蕴和鲜明特 色的旅拍产品。例如在 ...

6月25日，一场围绕"文旅融合背景下缩小'三大差距'的桐庐实践"的专题座谈活动在桐庐县富春江 镇举行。本次活动是2025年"我们的价值观"主题活动之一，由杭州市社科联（院）、中共桐庐县委宣传 部主办，旨在总结推广桐庐依托山水禀赋，以文旅深度融合撬动山乡发展、促进城乡共富的"桐庐实 践"，为杭州深化"千万工程"、实施市域协调均衡发展攀登行动探索有效路径。 在专题座谈会上，考察组根据参观调研情况，深入分析"桐庐密码"，并给出意见建议。浙江大学哲 学学院教授刘慧梅认为，桐庐乡村的民宿群就是一个城乡要素流动的"转换器"和生活美学的引领者。在 建设、经营等过程中，一方面村民通过生活美学实践，提升了他们的文化艺术修养；另一方面，乡村的 传统文化也重新焕发活力并反哺城市。"桐庐的实践表明，民宿经济要实现从'流量'到'留量'的跨越，需 以文化为魂、产业为基、生态为翼、民生为本。"浙江省社会科学院公共政策研究所副所长、副研究员 张秀梅说。会议高度认同桐庐依托富春江黄金文旅带，以"文化铸魂、生态塑形、产业赋能"的融合之 道，成功实现传统山村向文旅标杆的精彩转型——这也为杭州西部山乡振兴提供了可复制推广的鲜活样 本。 会议认为，社 ...