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从寄信到打卡:主题邮局成文旅新宠,激活城市消费新动能
Sou Hu Cai Jing· 2025-09-07 01:44
Core Insights - The transformation of traditional post offices into themed cultural spaces has attracted diverse age groups, enhancing their appeal and functionality [2][3][4] - Thematic post offices across China have successfully integrated local culture and postal services, leading to increased visitor numbers and revenue [4][5] Group 1: Thematic Post Offices - The Di'anmen themed post office in Beijing has become a popular destination, showcasing cultural heritage through innovative products related to the 24 solar terms [2][4] - The Qingdao marine-themed post office attracted over 100,000 visitors during the summer, generating significant sales from cultural products [3][4] - The Chengdu panda post office has an annual foot traffic of nearly 3,000 people, with annual revenue exceeding 10 million yuan, primarily from a young customer base [3][4] Group 2: Economic Impact - By the end of last year, there were over 800 themed post offices nationwide, generating several hundred million yuan in revenue [4] - The Qingdao marine-themed post office not only attracted tourists but also boosted nearby shop sales by 30% [4] Group 3: Cultural Integration - The success of these themed post offices lies in breaking the traditional perception of post offices, combining culture, experience, and consumption [5] - The Di'anmen themed post office retains historical elements while incorporating new features, transforming it into a modern landmark [5]
解码文旅新貌
Jing Ji Ri Bao· 2025-09-06 22:18
宜宾,位于长江、金沙江、岷江交汇处,素有"万里长江第一城"的美誉,滚滚长江由此开启出川入海、 蜿蜒向前的万里征程。水系众多的地理环境,不仅为当地人民生产生活提供了充裕的物质供给,还滋养 了宜宾人民的精神世界,为宜宾推动文旅产业深度融合、加快构建国际旅游城市提供了得天独厚的条 件。 深耕特色 当下,宜宾正立足"长江首城"的地理位置优势,深挖文旅资源,以"三地三中心"发展战略,充分发挥文 旅产业在激活消费潜能方面的作用。 底蕴深厚的李庄古镇、年轻时尚的E·PARK公园、惟妙惟肖的江安竹簧……宜宾在推动文旅产业深度融 合发展过程中,始终坚持内容为王、质量取胜,不断深挖具有鲜明宜宾特色的消费热点,持续培育扶持 新业态、新场景,满足各年龄层消费需求。 在李庄古镇景区,不少来参加红色研学活动的中小学生在带队老师和景区工作人员的引导下,有序参观 中国李庄文化抗战博物馆、月亮田片区等景点,在聆听讲解和亲身体会中感悟宜宾这座千年古城的红色 底蕴。"近年来,我们深入开展'文旅+研学'项目,希望通过深入挖掘李庄红色资源,将文化优势转化为 经济发展优势。今年前8个月,李庄古镇共接待研学团队75批次近3万人,带动门票、餐饮等收入超百万 ...
活力中国调研行丨活力涌动消费焕新——湖北文旅发展一线观察
Sou Hu Cai Jing· 2025-09-06 05:12
Core Insights - The article highlights how Hubei province is leveraging its cultural and historical resources to boost the cultural tourism industry and stimulate consumer spending [1][3]. Group 1: Cultural Tourism Development - Yunmeng County Museum has undergone renovations, adding immersive exhibition halls and facilities that enhance visitor experience, leading to a cultural revival [3]. - The museum's cultural products, such as toys and sachets, have generated over 4 million yuan in revenue from January to July, attracting 20,000 educational tour groups [3][9]. - The "Two Dams and One Gorge" tourism project in Yichang has seen nearly 1 million visitors during the summer, marking a 30% increase year-on-year [4]. Group 2: Night Economy - The night economy in Hubei is thriving, with electric cruise ships offering scenic views along the Yangtze River, enhancing the overall tourist experience [3]. - The Tang City scenic area in Xiangyang features a vibrant night atmosphere with performances and modern technology, attracting a significant number of nighttime visitors [5][7]. - The "Wudang Dream" park in Shiyan has welcomed 600,000 visitors since its opening, generating 20 million yuan in revenue through immersive performances [9]. Group 3: Overall Tourism Statistics - Hubei province received 547 million tourists and generated approximately 571.7 billion yuan in tourism revenue from January to July, reflecting year-on-year growth of 14.61% and 16.07% respectively [9].
活力中国调研行丨活力涌动 消费焕新——湖北文旅发展一线观察
Sou Hu Cai Jing· 2025-09-06 04:14
Group 1 - The article highlights the revitalization of cultural tourism in Hubei, showcasing how local resources are leveraged to boost consumption and attract visitors [1][3] - Yunmeng County Museum has undergone renovations, adding immersive exhibition halls and facilities, which have significantly increased cultural product sales, generating over 4 million yuan in revenue from January to July [3][4] - The night economy in Hubei is thriving, with projects like "Two Dams and One Gorge" attracting nearly one million tourists during the summer, marking a 30% increase year-on-year [4] Group 2 - The Xiangyang Tang City scenic area features a blend of traditional performances and modern technology, with 60% of its 1.03 million visitors in the first half of 2025 attending at night [5][7] - The "Wudang Dream" park in Shiyan has welcomed 600,000 visitors since its opening, generating 20 million yuan in revenue through dynamic cultural presentations [9] - Hubei's tourism sector has seen significant growth, with 547 million visitors and a total tourism revenue of approximately 571.7 billion yuan from January to July, reflecting year-on-year increases of 14.61% and 16.07% respectively [9]
活力涌动 消费焕新——湖北文旅发展一线观察
Xin Hua Wang· 2025-09-06 04:01
Core Insights - The article highlights the development of the cultural tourism industry in Hubei, showcasing how local resources and historical heritage are leveraged to boost consumption and attract visitors [1][2]. Group 1: Cultural Tourism Development - Yunmeng County Museum has undergone renovations, adding immersive exhibition halls and facilities that enhance visitor experience, leading to a cultural revenue of over 4 million yuan from January to July [2]. - The integration of cultural elements into tourism experiences has increased visitor interest in cultural souvenirs, with 20,000 students visiting the museum for educational purposes, positively impacting local dining and accommodation sectors [2]. Group 2: Night Economy - The night economy in Hubei is thriving, with electric cruise ships like "Yangtze River Three Gorges No. 1" attracting tourists, showcasing local landmarks illuminated at night [3][4]. - The "Two Dams and One Gorge" cruise project has seen nearly 1 million visitors during the summer, marking a 30% increase year-on-year [4]. Group 3: Technological Integration - The use of modern technology, such as 3D projections and immersive experiences, is transforming traditional performances into dynamic interactions, enhancing visitor engagement [7][9]. - The "Wudang Dream" park has welcomed 600,000 visitors since its opening, generating 20 million yuan in revenue, demonstrating the financial viability of integrating technology into cultural presentations [9]. Group 4: Overall Tourism Statistics - Hubei received 547 million visitors and generated approximately 571.7 billion yuan in tourism revenue from January to July, reflecting year-on-year growth of 14.61% and 16.07% respectively [9].
评司论企|中旅投资:“战略+产品”驱动业绩排名双跃升
克而瑞地产研究· 2025-09-05 10:23
8月31日CRIC发布《2025 年 1-8 月中国房地产企业销售排行榜 TOP100》,中旅投资凭借稳健的发展态 势和强劲的增长动能,实现销售业绩和行业地位的双提升。 ◎ 文 / 沈晓玲 据 CRIC 数据统计, 2025 年 1-8 月中旅投资实现权益销售金额75.8亿元,同比增长51%, 在行业整体调整期 内,成为少数保持业绩正增长的企业之一。 更为亮眼的是,其行业排名持续攀升。 自 2024 年成功突围进入行 业百强后,2025 年再进一步,排名较去年提升约 20 个位次,权益销售金额更是连续三个月稳居行业五十强阵 营, 本次位列第48位,成长势头与发展韧性尤为突出。 作为中国旅游集团八大事业群之一,中旅投资已在全国布局 20 城,始终秉承着 "客户至上" 的价值观,在房地 产行业深度调整的大背景下,实现了逆势突围。 战略的坚定执行是企业穿越周期的关键,中旅投资凭借精准的布局和稳健的合作策略,为业绩增长奠定了坚实 基础。 (1)持续稳定补充土储,聚焦核心价值高地 面对市场波动,中旅投资始终坚守 "核心城市 + 核心地段" 的投资逻辑,持续稳定地补充优质土地储备。 从 2024 年 2 月以来在西安分别 ...
从“流量”到“留量” 沈阳暑期掀起“文旅热”
Zhong Guo Xin Wen Wang· 2025-09-05 09:49
从"流量"到"留量" 沈阳暑期掀起"文旅热" 中新网沈阳9月5日电 (记者 韩宏)记者5日从沈阳市文化旅游和广播电视局获悉,8月,沈阳桃仙国际机 场日均航班量500架次、日均旅客量8万人次、单月执行率94.2%、客座率90.7%,达到历史最高水平。 8月15日,沈阳桃仙国际机场刚刚创下单日旅客量81808人次的纪录,8月22日又迅速被83192人次的数字 刷新历史。串串亮眼数字的背后,其实是一场蓄力已久的文旅起飞。 从"流量"到"留量",深刻的转变正在沈阳发生。越来越多的人不再只是"经过"沈阳,而是专程"为了"沈 阳而来。这座有着"一朝发祥地,两代帝王都"深厚底蕴的城市,正以年轻化、创意化的表达方式,赢得 新一代旅行者的心。(完) 来源:中国新闻网 编辑:王永乐 广告等商务合作,请点击这里 本文为转载内容,授权事宜请联系原著作权人 中新经纬版权所有,未经书面授权,任何单位及个人不得转载、摘编或以其它方式使用。 关注中新经纬微信公众号(微信搜索"中新经纬"或"jwview"),看更多精彩财经资讯。 作为交通枢纽,如今的桃仙机场不只是空中迎客的"沈阳门户",更已成为城市文旅的"超级引擎"。七 月、八月两个月内,3 ...
周杰伦上海演唱会即将开票,周同学助力上海旅游节
Di Yi Cai Jing· 2025-09-05 09:34
Group 1 - Jay Chou's 2025 "Carnival" World Tour concert in Shanghai will take place on October 9, 10, and 11 at Shanghai Stadium, with ticket prices ranging from 600 to 2380 yuan across seven tiers [1][3] - The concert is part of the 36th Shanghai Tourism Festival, which will feature the "Finding Classmate Zhou" online and offline activities, enhancing the tourism experience [1][3] - The previous concerts by Jay Chou in 2023 were highly successful, leading to increased restaurant and hotel bookings in the area, indicating a strong economic impact from such events [3] Group 2 - Giant Legend (06683.HK) announced a partnership with Shanghai Jiushi Cultural Communication to launch IP and cultural tourism collaborations during the Shanghai Tourism Festival, including the "Finding Classmate Zhou" project [3] - The "Finding Classmate Zhou" project will feature large portraits of the character at six landmark locations in Shanghai, integrating the theme into public transport and river cruises [3] - The Shanghai Tourism Festival will last for 93 days, from July 5 to October 6, with a reported tourism consumption transaction total of 152.4 billion yuan during the summer season, reflecting a 27% year-on-year increase [3] Group 3 - The 36th Shanghai Tourism Festival will kick off with a grand parade featuring 25 floats and performances from 24 teams from 15 countries, showcasing a variety of cultural activities [4] - The festival will conclude with an immersive cultural night event at the Expo Cultural Park in Pudong on October 6 [4]
湖北的“第二增长曲线”:藏在6万亿里的新旧动能转换
Core Viewpoint - Hubei province has achieved significant economic growth, surpassing 6 trillion yuan ahead of the "14th Five-Year Plan" target, driven by its geographical advantages and diverse industrial base [1] Economic Growth and Industrial Development - Hubei's geographical position as a hub along the Yangtze River enhances its connectivity and economic potential [1] - The province has established trillion-yuan industries in automotive, optoelectronics, and health, showcasing its industrial strength [1] - The automotive sector is undergoing a transformation towards new energy vehicles, with companies like Lantu Auto achieving significant sales growth [2][4] Automotive Industry Transformation - Lantu Auto has seen a cumulative sales volume of 68,263 vehicles from January to July this year, marking an 88% year-on-year increase [2] - The factory in Wuhan has a production capacity of 150,000 new energy vehicles annually, with a focus on customized production [4] - In the first seven months of this year, Hubei's passenger car sales reached 462,097 units, with new energy vehicles accounting for 54.43% of the market share, reflecting a 39.52% increase [4] Low-altitude Economy and Innovation - Hubei is developing a low-altitude economy, with a general airport in Zhushan County serving as a testing ground for drones and low-altitude logistics [5][6] - The airport has attracted 18 companies and has established multiple drone production lines, enhancing the local economy [6][7] Agricultural and E-commerce Development - The textile industry in Tianmen has transitioned towards e-commerce, with the clothing e-commerce transaction volume increasing from 7 billion yuan in 2021 to over 50 billion yuan in 2024, achieving an annual growth rate of 92% [8][9] - The mushroom industry in Suixian has also embraced e-commerce, with sales exceeding 1 billion yuan through online platforms [10] Cultural and Tourism Sector Growth - Hubei's cultural and tourism sector is thriving, with significant revenue growth and an increase in tourist numbers, driven by investments in cultural heritage and tourism infrastructure [11][12] - The province aims to establish a "520100" scenic brand system to enhance its tourism appeal [13] Conclusion - Hubei's diverse economic landscape, characterized by industrial transformation, agricultural innovation, and cultural tourism development, positions it as a key player in China's economic growth [1][11]
(活力中国调研行)海外青年游四川:峨眉寻“芷若” 乐山观“大佛”
Zhong Guo Xin Wen Wang· 2025-09-05 07:30
(活力中国调研行)海外青年游四川:峨眉寻"芷若" 乐山观"大佛" 中新社四川乐山9月5日电 题:海外青年游四川:峨眉寻"芷若" 乐山观"大佛" 作者 陶思阅 何浠 初秋的峨眉山金顶,游客登高望远,一群中外青年拍照打卡,创作武术短视频。 "周芷若就是在这里习武?"一位年轻小伙的问题吸引了周围游客的目光。细问之下,这是美籍华裔青年 朱寅达第一次到访峨眉山。此前只回过三次中国的他甚至不知峨眉山在四川,却因从小爱看金庸武侠 剧,对《倚天屠龙记》印象深刻。 峨眉山含"武"量极高,在朱寅达看来,堪称武侠世界的现实映照。虽未见到金庸笔下"身形修长,青裙 曳地"的"周芷若",却见到了峨眉武术省级代表性传承人凌云与"峨眉派女子功夫团"。峨眉山金顶平台 上,更时有武术表演引来围观游客阵阵喝彩,表演者用棍、用枪展示传统武术,引来观众啧啧称赞。 美国网络视频博主布拉德·波德雷(Brad Podray)和朋友一起,模仿着中国武术的样子,正拍摄短视频。他 听闻峨眉山顶有武术表演,毫不犹豫决定前去,并对记者说:"中国功夫表演,为什么不(去看呢)?" 9月3日,在四川峨眉山金顶景区,武术表演吸引游客围观。赵明 摄 武术的吸引力还转化为实体文 ...