跨境电商
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跨境出海进入“下半场” 宝安如何跑赢新赛段
Sou Hu Cai Jing· 2026-02-02 04:08
Group 1 - The event in Bao'an represents a significant gathering for the export of Guangdong products, showcasing the integration of cross-border e-commerce with industrial advantages [3] - The "Dream Space" at the event features six global thematic areas, attracting major brands and showcasing products in key categories such as 3C digital, outdoor sports, and drones, with nearly 80% of participants being local Bao'an enterprises [3] - The logistics capabilities in Bao'an are highlighted as a unique advantage, enabling rapid shipping that allows products to be dispatched to international destinations within hours [8] Group 2 - Bao'an's enterprises are gaining international recognition, with products like panoramic cameras and bone conduction headphones achieving significant market share globally [9] - The region's R&D investment is projected to reach 3.41% in 2024, with approximately 97% of R&D funding coming from enterprises, indicating a strong focus on innovation [9] - Bao'an is transitioning from merely selling products to building brands and creating immersive experiences, marking a new phase in cross-border e-commerce that emphasizes quality and service [9]
让龙江黑土珍品香飘全球
Xin Lang Cai Jing· 2026-01-31 23:41
Core Viewpoint - Heilongjiang is an important base for green food production in China, but it faces challenges such as low international brand recognition and an incomplete cross-border logistics system. The province can leverage its ecological advantages and Hong Kong's platform to enhance the export of high-quality products globally [4]. Group 1: Recommendations for Improvement - The proposal includes establishing a public brand "Heilongjiang Quality Products" to integrate resources from agricultural and forest products, and to cultivate export product clusters such as grains, edible fungi, cold-water fish, and ice and snow cultural products [4]. - It is suggested to accelerate the formulation of quality standards that align with international norms, promote deep processing of agricultural products, and incorporate elements of Hezhe culture to enhance product value [4]. Group 2: Marketing and Export Strategies - The recommendation includes upgrading cross-border e-commerce platform functionalities and developing a multilingual live-streaming matrix to connect with global buyers through platforms like the China International Import Expo and Hong Kong exhibitions [4]. - A global brand promotion strategy is proposed, which includes hosting cultural exchange activities, establishing a special fund for exports, expanding export credit insurance coverage, and creating a "government-enterprise-bank-insurance" linkage mechanism along with a talent training system [4].
58亿电商小包裹去年涌入欧盟:大多来自中国,同比增26%
Sou Hu Cai Jing· 2026-01-31 04:04
据Ecommercenews报道,去年,欧盟从欧盟以外地区收到的低价电商包裹数量再次大幅增长,增幅达26%。总计进口了58亿个价值不超过150 欧元的包裹。 这相当于欧盟公民平均每月收到一个包裹。 来源:蓝洞新消费 例如,Temu作为全球跨境电商领域的佼佼者,其目标是在欧洲实现80% 的本地化发货,这部分得益于其不断增长的欧洲销售合作伙伴数量。 (蓝洞新消费编译) 路透社指出,欧盟委员会此前估计,进入欧盟的小包裹中约有三分之二被低估价值以逃避关税。 国际包裹量三年内增长了四倍 近年来,欧盟采取了多项措施来遏制包裹流动,尤其是来自中国的包裹。欧盟决定加快取消国际托运人的增值税豁免,并从7月起对每件商品 征收3欧元的固定费用。此外,欧盟还在制定一项欧洲处理费,预计将于今年晚些时候出台。 本地仓库 AliExpress、Shein、Temu 以及京东等电商巨头正在欧洲大陆建设仓库。此举不仅旨在规避进口关税,更是为了实现更快的配送速度,从而兼 顾低价与速度。 多年来,包含价格相对低廉商品的国际电商包裹数量持续增长,令布鲁塞尔方面颇感头疼。这些包裹大多来自中国,主要原因是欧洲消费者在 速卖通(AliExpress)、S ...
2026开年,跨境大卖的出海“新主场”在哪儿
Sou Hu Cai Jing· 2026-01-31 01:51
Core Insights - The cross-border e-commerce landscape is facing challenges, with over half of merchants experiencing stagnant revenue growth, and only 34% achieving positive growth [1] - The era of easy growth in cross-border e-commerce is coming to an end by 2025, as highlighted by industry leaders [1] - TikTok Shop is emerging as a new primary platform for top merchants, offering significant resources and support through its "TOP plan" [2][7] Group 1: Market Trends and Challenges - Many cross-border merchants are struggling to maintain growth due to tariff wars and tax compliance issues, which have consumed much of their focus [1] - The diversification strategies that worked in the past are no longer effective, as major markets have been largely explored [1] - The pressure is particularly felt by larger merchants, who are now focusing on deepening their market presence and diversifying their strategies [1] Group 2: TikTok Shop's Role - TikTok Shop is becoming a new main stage for top merchants, providing a platform that integrates engaging content with product sales [3][4] - The platform allows brands to create a strong presence through offline channels and innovative marketing strategies, enhancing brand visibility [3] - TikTok Shop's unique content-driven approach connects users with products in a more engaging manner compared to traditional e-commerce [4] Group 3: Marketing Strategies - Top brands are leveraging TikTok Shop to enhance their brand image and reach new audiences through collaborations with celebrities and influencers [5][6] - Successful marketing campaigns on TikTok Shop have resulted in significant sales increases, with some brands experiencing over 600% growth in specific products [6] - The platform's model encourages brands to focus on content quality and user engagement rather than solely on price competition [6][12] Group 4: Support for Merchants - TikTok Shop's "TOP plan" aims to provide substantial resources and incentives for high-performing merchants, including commission reductions and enhanced visibility [7][8] - The plan includes comprehensive support across various aspects of business growth, such as product promotion, content management, and logistics [8][9] - This initiative is seen as a critical support mechanism for merchants aiming for sustained growth in 2026 and beyond [9] Group 5: Evolving Business Models - The shift from low-cost, single-channel sales to a more integrated, multi-channel approach is becoming essential for success in the current market [10][11] - Brands are increasingly focusing on building a strong brand narrative and customer relationships through engaging content on TikTok Shop [12] - The evolution of business models reflects a broader trend towards brand differentiation and value creation in the cross-border e-commerce space [12]
“把‘塞上江南’的产品带给世界”(我在中外交流第一线)
Ren Min Ri Bao Hai Wai Ban· 2026-01-31 00:41
Core Insights - Ningxia Hui Autonomous Region is leveraging its geographical disadvantages by implementing a "Westward Opening" strategy, aiming for a total foreign trade import and export value of 20.99 billion yuan by 2025 [1] - The region has seen a year-on-year growth of 3.4% in foreign trade, with exports to Belt and Road countries increasing by 8.8%, agricultural product exports rising by 20.1%, and electromechanical product exports growing by 19.2% [2] Group 1: Trade and Economic Development - Ningxia's foreign trade environment is improving due to increased government support for cross-border e-commerce and foreign trade enterprises, leading to a more robust talent pool in the industry [4][7] - The introduction of the "TIR+ Bonded" innovative business model has streamlined international logistics, allowing for efficient cross-border transport and reducing transit times by nearly half [6] Group 2: Company Operations and Market Expansion - Companies like Haohan Biotechnology are actively expanding their overseas markets, transitioning from exporting basic agricultural products to high-value-added processed goods, such as goji berry juice and powder [3][4] - The export business now constitutes 60% of Haohan's total operations, with products reaching markets in Germany, the Netherlands, Japan, Thailand, and Vietnam [4] Group 3: Logistics and Customs Operations - The Silver River Customs is enhancing its operations to facilitate the export of local specialty products, focusing on small but high-quality goods like goji berry juice and wine [7][8] - Innovations in customs procedures, such as simplified filing processes and dedicated cross-border e-commerce channels, are supporting the growth of local businesses in international markets [8]
豫见优品 链接全球丨让源头工厂成为外贸增长的新引擎 “焦作造”靠实力圈粉海外
He Nan Ri Bao· 2026-01-30 23:11
Core Insights - The article highlights the transformation of Jiaozuo's cross-border e-commerce sector, showcasing the integration of traditional industries with digital trade, leading to significant growth in export capabilities [2][3][4] Group 1: Industry Growth - Jiaozuo's cross-border e-commerce import and export value is projected to exceed 10.6 billion yuan by 2025, reflecting a year-on-year growth of 6.9% [2] - The city has 42 enterprises listed in the provincial "source factory" directory, ranking third in the province, which enhances trust and facilitates smoother connections with buyers [2] Group 2: Policy and Infrastructure Development - The Jiaozuo Municipal Bureau of Commerce has implemented a comprehensive annual plan, investing over 3 million yuan to create an online service platform that integrates customs, logistics, finance, and credit supervision for a one-stop export service [3] - The establishment of a dual-core structure with a 5G industrial park in the north and a technology headquarters in the south promotes efficient resource aggregation [3] Group 3: Market Expansion Strategies - Jiaozuo is focusing on integrating domestic and foreign trade, with products like Meibo ceramics achieving success both overseas and domestically, demonstrating a dual empowerment strategy [3] - The city has identified 100 source factory profiles, with clear outlines for five major cross-border e-commerce industrial belts, including equipment manufacturing and new energy vehicle components [3] Group 4: Future Initiatives - Plans for 2023 include optimizing the online service platform, creating specialized cross-border e-commerce parks, and implementing a "source factory" scouting initiative to cultivate new foreign trade entities [3][4] - The establishment of a cross-border e-commerce association aims to encourage collective international expansion among enterprises and improve overseas warehouse layouts [3][4]
湾财走进万亿产业带!B端破局+跨境电商,出海还能这样玩
Sou Hu Cai Jing· 2026-01-30 21:55
"东莞电子信息产业带的出海,早已不是单纯卖产品,而是靠'制造+品牌+服务'的协同发力。"东莞市电子商务联合会常务副秘书长蒋庆贵的 这句话,道出了这座"世界工厂"的转型密码。 2023年,东莞电子信息制造业规上工业总产值突破1.1万亿元,2025年1-7月外贸进出口同比增长15.6%,在全球产业竞争加剧的背景下,跨 境电商与亚马逊企业购正成为激活万亿制造势能的关键引擎。 南都《湾财出海观》《跨境三猫说》走进万亿产业带,首期系列报道聚焦东莞电子信息产业带,揭开红海中的制造企业从代工出海到转型 品牌升级的新密码。 产业带基底 近100%配套率构筑全球竞争壁垒 亚马逊全球开店的"产业带启航十条"扶持计划,从商机拓展、品牌打造、本地化服务等五方面提供全方位支持,其覆盖全球20大站点的网 络与800万+企业买家资源,让东莞制造直接触达全球商采市场。 数据显示,2025年以来,中国卖家通过亚马逊全球站点在新兴市场的销售额增长超30%,销售额超千万美金的中国卖家数量增幅近30%,平 台势能与产业带优势形成强大叠加效应。 企业购发力 B端增量成为第二增长曲线 面对预计2027年将突破37万亿美元的全球B2B电商蓝海,亚马逊企业 ...
美加墨世界杯带来出货旺季,中国卖家提前“备赛”
Di Yi Cai Jing· 2026-01-30 12:01
Core Insights - Chinese cross-border sellers are experiencing a surge in orders from North America and Mexico ahead of the upcoming World Cup, indicating a busy period for production and operations [1][2][5] Group 1: Order Growth and Production - Many Chinese sellers report a continuous increase in orders from markets like the US, Canada, and Mexico, with some clients placing additional orders [1][2] - The production cycle is at its peak, with factories working overtime and hiring temporary workers to meet demand, especially for products like keychains and headbands [2][4] - Orders from offline channels have increased by 30% and online channels by approximately 60% compared to the last World Cup [2][5] Group 2: Seller Advantages - Chinese sellers are favored for their established operational systems, which consider costs such as shipping and quality, alongside their ability to provide product development advice [4] - The flexibility and rapid response of the supply chain in regions like Yiwu enable quick delivery, which is crucial for events like the World Cup [5] Group 3: Sales Trends and Market Dynamics - The export value of sports goods from Yiwu reached 6.78 billion yuan in the first seven months of 2025, marking a 16.8% year-on-year increase, with exports to the US, Canada, and Mexico totaling 1.88 billion yuan, up 10% [5] - Anticipation of additional orders as the tournament progresses, particularly for teams that perform unexpectedly well, is expected to peak around the finals [5] Group 4: Product Strategy and Market Adaptation - Sellers are preparing for the next wave of orders by launching new products in advance and adjusting inventory based on sales data, with a focus on popular styles [7][8] - Online sales channels have seen nearly a 50% increase compared to the last World Cup, highlighting the shift in purchasing behavior among customers [9] - The integration of platforms like Shein facilitates easier communication and order placement between sellers and international clients, enhancing the overall market reach [9]
瑞贝卡:2025年全年预计净亏损6000万元—7000万元
2 1 Shi Ji Jing Ji Bao Dao· 2026-01-30 09:44
Core Viewpoint - The company, 瑞贝卡, anticipates a significant net loss for the year 2025, with projected losses ranging from 60 million to 70 million yuan for net profit attributable to shareholders, and a similar range for net profit after excluding non-recurring gains and losses [1] Group 1: Financial Performance - The expected net profit attributable to shareholders for 2025 is projected to be between -60 million and -70 million yuan [1] - The anticipated net profit after excluding non-recurring gains and losses is estimated to be between -69.9 million and -59.9 million yuan [1] Group 2: Market Impact - The ongoing US-China trade war has negatively impacted the company's traditional offline sales in the US [1] - Despite a significant increase in cross-border e-commerce sales, the company is still in the development phase, leading to high marketing expenses and unmet profit expectations [1] Group 3: Currency and Asset Management - The company experienced substantial fluctuations in the USD to RMB exchange rate by the end of 2025, resulting in foreign exchange losses [1] - Following a cautious approach, the company plans to make provisions for asset impairment [1]
2026全球跨境电商交易博览会开启招展
Hang Zhou Ri Bao· 2026-01-30 06:22
还记得2025年7月在杭州举办的全球跨交会人头攒动的盛况吗?国内外客人为了同一个跨境梦想, 齐聚展会找服务、谈合作、聊项目、觅人才。 3天展会,1300多家企业同台展览,11.6万人进场洽谈合作。展会结束后,不少人意犹未尽立即咨 询下届展会举办时间。 在各方共同努力下,第二届全球跨境电商交易博览会将于今年7月9日至11日在杭州大会展中心举 行,招展工作即日起正式启动。 首次设立购在金砖跨境进口馆 邀请全球经贸机构进场洽谈 今年的跨交会以"在杭州看见跨境未来"为主题,规模扩大到8个馆、10万平方米,实现杭州大会展 中心全馆运行,将集聚20+跨境电商产业园、40+跨境电商平台、100+跨境电商综试区、100+全国高等 院校、2000+源头工厂、500+优质服务商,预计进场专业观众150000+人次。 本届跨交会在展览展示上有新的变化: 新设"购在金砖"跨境进口馆,邀请金砖国家设立主题展区,招引跨境电商进口平台和进口供应链企 业设展。以全球跨交会为平台举办投资贸易洽谈活动,联合综合保税区举办推介会,邀请国内知名跨境 电商进口平台发布金砖国家跨境进口商机,深化与金砖国家驻华使领馆、商会、特殊经济区跨境贸易合 作。 新 ...