Core Insights - The tourism market in the central provinces of Hubei, Hunan, and Jiangxi is experiencing significant growth during the New Year holiday, with various events and attractions drawing large crowds [1][2][5] Group 1: Tourism Statistics - Hunan received a total of 14.46 million visitors, generating a total expenditure of 15.48 billion yuan during the holiday [1] - Hubei's A-level tourist attractions welcomed 4.44 million visitors, with a comprehensive income of 1.575 billion yuan [1] - Jiangxi benefited from high-speed rail connectivity, allowing cities like Wuhan, Changsha, and Shanghai to experience a "2-hour cross-city New Year" effect, boosting local tourism [1] Group 2: Event Highlights - The three famous towers—Yellow Crane Tower, Tengwang Pavilion, and Yueyang Tower—achieved a first-ever synchronized New Year celebration, attracting 27,000 visitors to an immersive experience [2] - The Jianghan Building in Wuhan hosted a New Year-themed music laser show, drawing over 150,000 visitors, marking a significant increase in popularity compared to previous years [5] - Changsha's Wuyi Square saw hotel bookings increase by 120% year-on-year, indicating a surge in demand for accommodations during the holiday [5] Group 3: Winter Tourism Trends - Ice and snow tourism is on the rise, with Wuhan's Ganlu Mountain Cultural and Creative City receiving 50,000 visitors on New Year's Day alone [6] - The Lushan and Mingyue Mountain scenic areas attracted large crowds, with Lushan's visitor count reaching 171,900, a 334.08% increase year-on-year [6] - Ski resorts in the region reported significant increases in visitor numbers and revenue, with family package sales rising by 30% [6] Group 4: Cultural and Sports Integration - The "Xiang Super" championship has opened new opportunities for tourism in Yongzhou, with 209,600 visitors and revenue of 32.52 million yuan reported during the holiday [7] - The integration of hot spring resorts in Hubei has become a popular winter wellness choice, with high occupancy rates and various themed events attracting visitors [7]

启动仪式现场亮点纷呈，不仅播放了由前国家队雪车运动员邵奕俊、刘蔚等录制的米兰冬奥会助威 视频，还同步发布了2026年上海冰雪运动发展十大关键词——规划引领、产业升级、人气爆棚、体旅联 动、赛事回归、周周有赛、追梦米兰、厉兵秣马、人才培养和四季冰雪。 记者 龚洁芸 昨天，第十二届全国大众冰雪季上海分会场在耀雪冰雪世界启动。本次活动以"百万市民牵手冰 雪，助威米兰冬奥续写传奇"为主题，上海市冰雪运动协会会长苏清明启动活动，跳水奥运冠军陈芋 汐、前女排国手及奥运银牌得主诸韵颖受邀担任冰雪体验官。 为进一步扩大全民参与度，本次冰雪季期间，上海将推出40项冰雪赛事活动，多家冰场提供免费滑 冰体验，并设立超12处室外临时冰场，方便市民就近参与。 随着冰雪运动"南展西扩东进"战略持续推进，上海冰雪运动蓬勃发展，参与人次实现跨越式增长： 从2017年的60万人次增至2024年的452万人次，2025年更是突破500万人次。 当天，"迎新杯"耀雪冰雪嘉年华与2025—2026全国家庭冰雪日同步举办。嘉年华设置雪上排球模拟 赛、雪上拔河、雪上跳绳等民俗趣味活动，融入大众喜闻乐见的运动元素；全国家庭冰雪日吸引超过60 组家庭踏入雪 ...

转自：推广 1月5日，以"激情冰雪 活力四川"为主题的第十二届全国大众冰雪季(四川分会场)暨四川省第八届全民健身冰雪季启动仪式，将在阿坝州理县毕棚沟滑雪场正 式拉开帷幕。同时，本届冰雪季在成都、达州、绵阳、广元、巴中设置分会场，实现冰雪热潮全域联动、同步升温。 本届全民健身冰雪季将持续至3月。期间，全省将举办滑雪登山公开赛、轮滑冰球比赛、高山滑雪公开赛、单板滑雪公开赛、坡面障碍技巧赛、滑板公开 赛、速度轮滑公开赛、冰雪运动进校园、专业培训等超百场冰雪赛事与活动，覆盖专业竞技、大众体验、亲子互动等多种形式，营造浓厚的冬季冰雪运动氛 围。 往届活动现场 本届全民健身冰雪季，还将联合商务部门，开展促消费专项活动，发放不少于20000张滑雪场门票及滑雪体验票、10000张滑冰体验票，并联动周边酒店、餐 饮企业推出总价值不低于100万元的冰雪主题消费券，通过冰雪惠民，进一步激发民众参与冰雪运动的热情。 往届活动现场 值得关注的是，线下将在社区、商圈、景区组织开展越野滑轮、短道速滑、滑板、陆地冰壶等项目的推广、体验活动，并配套冰雪运动装备展示，进行冰雪 知识科普。还将联动全省21个市州实施"冰雪运动播种计划"，开展专业培 ...

Core Viewpoint - The article highlights the growing popularity of winter sports, particularly skiing, in Chongli, which is becoming a favored destination for tourists from Beijing and Tianjin during the winter season [3][4]. Group 1: Tourism and Visitor Trends - During the New Year holiday, Taowu Town is expected to receive over 30,000 visitors daily, with over 70% of them coming from the Beijing-Tianjin area [4]. - The increase in visitors is attributed to the transformation of winter sports from niche activities to mainstream participation, with ski tickets linking various services such as dining, transportation, and accommodation [3]. Group 2: Experience and Activities - Taowu Town offers a variety of ski packages and activities, enhancing the "ski+" experience and encouraging repeat visits rather than one-time participation [3]. - The town features vibrant outdoor activities, including DJ performances, tree flower games, snow forest hiking, and fun ice competitions, aimed at providing a comprehensive winter experience for tourists [4].

Core Viewpoint - The article highlights the growing popularity of winter sports, particularly skiing, in Chongli, which is becoming a favored destination for tourists from Beijing and Tianjin, especially during the New Year holiday season [3][4]. Group 1: Tourism and Visitor Experience - On January 1, the lowest temperature in Chongli reached minus 20 degrees Celsius, yet this did not deter visitors from enjoying skiing [3]. - The Taowu Town is expected to receive over 30,000 visitors daily during the New Year holiday, with over 70% of them coming from Beijing and Tianjin [4]. - The introduction of various ski packages has transformed the skiing experience from a one-time event to a repeat consumption model, enhancing the overall visitor experience [3]. Group 2: Activities and Amenities - The article describes a vibrant atmosphere at Taowu Town, with colorful ski outfits and various entertainment options such as outdoor DJ performances and fun competitions on ice [4]. - Visitors are enjoying a combination of sports, tourism, and leisure activities, including hot springs, shopping, and dining, creating a comprehensive lifestyle experience [4]. - The local management emphasizes warm hospitality and engaging activities to attract and retain visitors, promoting a "Ski+" lifestyle [4].

本届比赛将采用经世界罗佩特国际滑雪联合会认证的单圈25公里赛道，将在2026年1月3日之前全部铺设 完毕，2026年1月4日凌晨进行最后一次标准化雪道压制，为选手们提供最佳的滑行体验。 从2003年瓦萨国际滑雪节落户长春，20多年来，滑雪节已累计吸引33个国家和地区的1.5万余名运动员 及滑雪爱好者参赛，赛事共带动120万人次参与冰雪运动，如今已发展成为集专业赛事、冰雪体验、文 化交流、经贸合作于一体的国际性品牌活动。比赛临近，长春已经做好准备，以最饱满的热情迎接四海 宾朋，共赴这场冰雪盛宴。 第二十四届中国长春净月潭瓦萨国际滑雪节将于2026年1月4日在净月潭国家级风景名胜区（以下简 称"净月潭景区"）启幕，近日，各地的参赛选手纷纷来到净月潭景区，提前熟悉场地，参加2026中国瓦 萨滑雪节热身赛。 瓦萨国际滑雪节拥有悠久的赛事历史和专业的办赛水准，吸引了世界各地的滑雪爱好者报名参赛。本届 赛事设有世界罗佩特国际滑雪联合会50公里金牌赛、25公里银牌赛以及6公里、1.5公里、0.3公里大众爱 好者体验赛。 长春诺迪维瓦萨管理服务有限公司项目经理胡玲瑶介绍，截至2025年12月30日，本届滑雪节报名参与人 数已 ...

最终，462组参赛家庭顺利完成比赛，组委会为参赛选手颁发了完赛奖牌和完赛证书。赛后，孩子们还 踊跃参与到现场的雪地飞盘、迷你龙舟等趣味冰雪体验项目中，在欢声笑语中延续冰雪运动的快乐。 （来源：中国吉林网） 转自：中国吉林网 1月2日，由吉林省体育局主办、长春市体育局承办的2025-2026赛季吉林省百万青少年上冰雪系列活动 在长春市肆季南河岸线公园活力启幕。作为系列活动的重头戏，"吉林银行北吉星杯"吉林省"燃冬少 年"冰雪少儿跑同步激情开赛，500组家庭以"大手拉小手"的温馨姿态踏上冰雪赛道，在银装素裹中点燃 运动激情，也拉开了新一年全省青少年冰雪运动热潮的序幕。 活动现场氛围感拉满，冰雪景观与欢声笑语相映成趣。启幕仪式上，活力四射的冰雪主题文艺表演精彩 暖场，点燃了现场氛围。仪式结束后，随着发令枪一声清脆鸣响，500组家庭组成的参赛队伍有序冲出 起点，正式开启踏雪奔跑之旅。 本次"燃冬少年"冰雪少儿跑选址肆季南河岸线公园，正是看中这里浓厚的冰雪氛围——区域内打造的冰 雪城堡、城市越野雪道等特色景观，营造了浓厚的冰雪运动氛围。活动赛道全程3公里，路线简洁规 整，精心打造的平整冰雪路面为参赛选手们提供了安全的奔 ...

Core Viewpoint - The 2026 East Extreme New Year Marathon in Jiamusi, Heilongjiang, successfully kicked off the new year with 2,000 participants, showcasing the integration of sports, culture, and tourism in the region [4]. Event Overview - The marathon featured four categories: full marathon (42.195 km) and half marathon (21.0975 km) for both men and women [4]. - The event was organized by the provincial sports bureau and local government, marking the first competition of the province's ice and snow sports super league for the year [4]. Course and Experience - The racecourse was designed to highlight local cultural and natural attractions, including the Sino-Russian border river and Hezhe ethnic village, enhancing the "enjoy ice and snow" experience [4]. - The full marathon's finish line was set at Dongji Village, while the half marathon concluded at the Sanjiang Natural Ecology Museum, creating a route that integrates six unique local features [4]. Participant Experience - Runners were equipped with special gear and faced the harsh winter conditions, with various local delicacies provided at aid stations to help them cope with the cold [5]. - The event saw notable performances, with top finishers in both the full and half marathon categories recognized [5]. Historical Context and Impact - The East Extreme New Year Marathon has been held seven times over the past decade and is recognized as a key sports tourism project in the province [6]. - The event has become a platform for promoting the integration of ice and snow sports with culture and tourism, stimulating the local ice and snow consumption market [6]. - A strategic partnership with the Harbin Marathon was established, allowing for direct qualification spots for top finishers, enhancing brand synergy between winter and summer events [6].

Group 1 - The twelfth National Mass Ice and Snow Season and the twelfth Shaanxi Province Skiing Conference was launched in Yulin City, showcasing local agricultural products and cultural experiences [1] - The event featured a sports and agricultural exhibition area with local products such as Yulin red dates, millet, and noodles, promoting regional agricultural development [1] - The opening ceremony included performances that combined Shaanxi folk art with modern ice and snow sports, highlighting the vitality of ice and snow activities and the rich cultural heritage of the Sanqin region [1]

Core Viewpoint - The second Shichahai Ice and Snow Carnival and New Year Lotus Market will commence on January 1, 2026, integrating ice and snow sports, festive markets, and intangible cultural heritage into a winter urban carnival [1] Group 1: Event Overview - The carnival will take place at Shichahai scenic area, featuring natural ice rinks and the Lotus Market as core venues [1] - The event will run from January 1, 2026, to February 23, 2026, including over ten special performances and interactive flash events [9] Group 2: Market and Cultural Activities - More than 30 stalls will be set up along the Lotus Market promenade, offering traditional snacks, themed goods, and cultural products [3] - Traditional delicacies such as candied hawthorn and dragon beard candy will be available, with long queues at famous local brands [3] - A non-material cultural heritage interactive experience area will allow visitors to learn traditional practices like writing Spring Festival couplets [5] Group 3: Cultural Exhibitions - The New Year cultural exhibition will feature immersive experiences based on Qing Dynasty artist Huang Yue's "Spring Festival in Beijing," showcasing traditional customs [7] - Interactive installations will include "Ink Blessings for the New Year" and "Ice and Snow Three Elegances," enhancing the festive atmosphere [7] Group 4: Promotions and Engagement - The event will offer a "spend and get" promotion where customers can receive free ice rink tickets with qualifying purchases at the Lotus Market [9] - Various performances, including New Year concerts and traditional parades, will contribute to a vibrant celebration of the New Year [9]