夜经济

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滨江精酿生活节点燃夜经济
Hang Zhou Ri Bao· 2025-08-12 02:29
Group 1 - The event "BingBing Craft Beer Festival" held from August 8 to 10 in Hangzhou attracted over 240,000 visitors, showcasing over 30 craft beer brands and more than 100 stalls, creating a vibrant atmosphere for young consumers [1][3] - The festival highlighted the unique international character of the Binjiang area, with many foreign visitors expressing interest in local craft beers that incorporate Chinese flavors and local ingredients [1] - The event successfully integrated various elements of dining, drinking, entertainment, and shopping, significantly extending consumer dwell time and boosting nighttime foot traffic [1] Group 2 - The Binjiang District Business Bureau emphasized the importance of innovative activities to promote consumption upgrades, targeting the young and international characteristics of the area [2] - The festival not only catered to the social needs of the younger demographic but also transformed Binjiang's nightlife into a vibrant stage connecting the world, effectively driving consumer spending [2] - The sales in the Star Light Avenue business district increased by 10% compared to the previous period, demonstrating the positive economic impact of the event [3]
夏夜音乐节轮番上演 点亮长三角夜经济
Yang Shi Wang· 2025-08-11 16:15
央视网消息:这个暑期,长三角多地各类夜间音乐节不断上演,用一场场音乐派对点亮夜经济。在江苏 昆山阳澄湖公园,星空露营音乐会将一直持续到8月底,游客可以在炫彩烟花当中欣赏乐队表演、逛市 集。而在浙江舟山岱山县,音乐节则被搬到了海滩上,游客们吹着海风、挥舞着荧光棒合唱,节拍与海 浪相互交织。 ...
消费场景上“新招”引“客流” 从“打卡游”向“深度游”夏日夜经济持续火热
Yang Shi Wang· 2025-08-11 09:15
Group 1 - The summer night music events in the Yangtze River Delta have significantly boosted the night economy, attracting large crowds and creating vibrant atmospheres [2][7] - In Shaoxing, a lakeside music concert has drawn over 80,000 attendees, featuring a main stage made of LED lights and a music fountain [3] - The region is shifting from "check-in tourism" to "in-depth tourism," enhancing the overall visitor experience through diverse night-time activities [8][10] Group 2 - In Shaoxing's Keqiao Ancient Town, visitor numbers have increased by 15% compared to the same period in 2024, with merchants seeing a 13% rise in revenue [11] - In Wuzhen, daily visitor numbers have exceeded 20,000, with a peak of around 40,000, marking a year-on-year growth of over 10%, and foreign visitors increasing by nearly 20% [12] - In Huai'an, the introduction of night-time events like fireworks and immersive experiences has led to a 55% year-on-year increase in revenue for commercial complexes [16]
延庆区“非常6+1”群众文艺汇演火热启幕
Xin Jing Bao· 2025-08-10 22:47
Core Viewpoint - The "Longcheng Foot Art Movement" cultural performance series in Yanqing District aims to highlight local culture and promote community engagement through various artistic forms, contributing to both cultural enrichment and economic vitality in the region [1] Group 1: Event Overview - The first performance of the "Longcheng Foot Art Movement" series took place on August 9, featuring an ecological culture theme titled "Green Water and Green Mountains, Ecological Home" [1] - The event has gathered over 300 performances from 26 administrative units, with participation from more than 3,000 performers and an audience exceeding 10,000 [1] - A total of 100 premium programs will be showcased every Friday and Saturday evening at the International Pavilion Square of the Beijing International Garden Expo Resort starting in mid-August [1] Group 2: Cultural Impact - The initiative emphasizes community involvement, allowing local residents to take center stage in cultural activities, thereby activating local cultural creativity [1] - The program aims to integrate cultural activities with tourism to stimulate the night economy, making culture a tangible force that enhances livelihoods and enriches urban life [1] - Future performances will continue to bring culture to grassroots levels, ensuring that the cultural and emotional essence permeates every corner of Yanqing [1]
全国多地“夜经济”持续火热 如何增强“夜经济”跨季节韧性?
Yang Guang Wang· 2025-08-10 15:53
央广网北京8月10日消息(总台中国之声记者周尧)据中央广播电视总台中国之声报道,立秋已 过,暑气却没有轻易退场。这个暑期的夜晚,当白昼的灼热稍退,城市的另一种生命力在夜色中蓬勃苏 醒——西湖游船上宋韵歌舞的光影摇曳水面,南宁酸野的酸甜滋味挑动着舌尖,南京奥体周边商圈的欢 呼与碰杯声交织沸腾……持续的高温,意外成了夜经济的"助燃剂"。那么,高温催熟的夜经济,会是昙 花一现,还是会持续火热? "秋老虎"难挡"夜猫子" 今年夏夜经济的画卷,远比简单的"逛夜市、品小吃"更为斑斓多元,让人们感慨"秋老虎"难挡"夜 猫子"。 体育赛事和夏日高温似乎是绝配。当"苏超"联赛的战火在南京奥体中心点燃,激情早已溢出球场边 界。未能抢到票的球迷们,智慧地转战各大商场打造的"第二现场"。 不远处的湖滨夜市,王杨的手工皮具摊前人流不断,原创设计的挂件、手环俘获了众多回头客,她 笑着印证了夜市的活力。 王杨说:"去年看到这边感觉人流量蛮大的,所以就过来了,来了之后发现是比宣传上感觉人更多 一些,卖得最好的是挂件类或者是手环类,都是自己原创的款式。" 在江西婺源婺女洲,夜晚被赋予了非遗的华彩。"飞天火狐"凌空起舞的惊险、雄狮腾跃的威武、铁 ...
夏日新“夜”态解锁文旅新活力 璀璨灯火激活“夜经济”新引擎
Yang Shi Wang· 2025-08-10 06:31
央视网消息:每逢暑期,夏夜经济成为中国多地提振暑期消费的着力点。多地因地制宜,推出丰富多样的夜间消费活动。在璀璨 灯火中,夏夜经济活力迸发。 上海豫园首度开放夜游 上海打造的夜间消费新场景还有8日晚开幕的第六届上海小吃节。在大宁音乐广场,油煎馄饨、南瓜饼、火爆鱿鱼、巨无霸油 条、一米大肉串,不少摊位里外被围了好几层。据介绍,今年的上海小吃节为期10天,将一直持续到8月17日。 江苏:夜间文旅新场景新业态不断涌现 在江苏,8月以来,夜间文旅新场景、新业态也不断涌现。夜幕降临,在淮安方特景区,游客们漫步在复古的场景中,仿佛穿越 时空。与此同时,全新升级的夏日烟火大会,打造出"火树银花落星辰"的浪漫。景区单日最大游客量突破2万人次,超一半是夜场游 贵州:夏日"夜经济"燃动消费新活力 在贵州贵阳的地标甲秀楼,夜色下,历史悠久的楼阁更显古朴、典雅与灵动,游客们拍照打卡、散步纳凉,火爆的人气催生了周 边民宿、旅拍、餐饮等业态的发展。 上海豫园夜游8日起正式开启,这座江南古典园林,首次在夜间向游客展示光影与诗意的交织。夜游豫园项目精心设置了24处光 影节点,借助灯光点亮、动态投影等科技手段,徐徐展现了豫园深厚的历史底蕴、建 ...
夜间文旅新场景新业态不断涌现 夏日“夜经济”燃动消费新活力
Yang Shi Wang· 2025-08-10 04:59
Group 1 - The summer night economy is becoming a focal point for boosting consumption during the summer season in various regions, with diverse nighttime activities being launched [1] - The Shanghai Yuyuan Garden night tour officially started on August 8, showcasing 24 light and shadow nodes that highlight the garden's historical and architectural significance [1] - The sixth Shanghai Snack Festival opened on the evening of August 8 at Danning Music Square, featuring a variety of popular local snacks [3][5] Group 2 - The Shanghai Snack Festival is set to last for 10 days, concluding on August 17, with expectations of high visitor turnout [5] - The Shanghai Commercial Association anticipates a record-breaking attendance of 300,000 visitors over the festival, aiming for nighttime consumption to reach around 20 million yuan [7] - In Jiangsu, new nighttime cultural and tourism experiences are emerging, with significant visitor numbers reported at attractions like the Huai'an Fantawild theme park [7] Group 3 - In Guiyang, the historic Jiaxiu Tower attracts many visitors at night, leading to the growth of surrounding businesses such as accommodations and dining [9] - The Qingyun Market, also bustling with activity, reported a visitor count of 1.52 million in July, marking a 21% increase compared to the same period last year [11]
浙江嘉兴:夏日烟火集助力夜经济
Xin Hua Wang· 2025-08-10 03:42
近期,浙江省嘉兴市南湖区各大商圈和历史街区全域铺开夜经济活力场景,联合酒店、商场以及众多餐饮商户开展各具特色的夏日烟火集, 通过举办特色市集、小吃排挡、露天音乐会、游戏互动等活动,吸引市民走出家门,感受夏日活力。 8月7日,嘉兴市南湖区南湖天地商业街区,小朋友在喷泉广场嬉戏。新华社记者 徐昱 摄 这是8月7日在嘉兴市南湖区梅湾街西区拍摄的"梅湾夜巷·夏日烟火集"表演。新华社记者 徐昱 摄 8月7日,年轻人在嘉兴市南湖区辰溪里商业街区的辰市集唱歌。新华社记者 徐昱 摄 8月7日,市民在嘉兴市南湖区辰溪里商业街区的辰市集逛街。新华社记者 徐昱 摄 这是8月7日拍摄的嘉兴市南湖区南湖天地商业街区。新华社记者 徐昱 摄 8月7日,市民在嘉兴市南湖区南湖天地商业街区逛街。新华社记者 徐昱 摄 ...
从退两米到夜无眠 璀璨夜经济点亮岸上村
He Nan Ri Bao· 2025-08-09 23:14
云台山听山海音乐秘境,以灯光、音乐和大自然交织,打造出沉浸式的山野浪漫体验。 修武县委宣传部供图 8月6日,太行山脚下的修武县岸上村,华灯初上,白日的喧嚣退去,流光溢彩的夜晚登场:青石长街上汉服 飘逸,怀药餐厅氤氲山药咖啡的醇香,音乐露营地响起悦耳的吉他声,夜市摊儿的烟火气升腾。 以民宿小镇闻名的岸上村近日先后入选全国消费新场景典型案例、我省新一批省级夜经济集聚区名单,成为 河南文旅夜经济的"双料标杆"。 从昔日的普通小山村到如今的文旅胜地,岸上村如何实现华丽转变? 依托云台山景区云台明月焰、云台山夜游、听山海音乐秘境等文旅项目的大量客流,岸上村的旅游产业也从 单纯的住宿发展到旅游观光、餐饮美食、休闲娱乐、民宿度假、文化体验、旅游购物等。 创店等,全时段为游客提供吃、住、行、游、购、娱消费体验。 岸上村的夜经济,始于"让路"的智慧。 岸上村党支部书记郭军平说,岸上村秉持"顺应自然、不大拆大建"的理念,对街区风貌、夜游景观、街道立 面、民宿街区以及公共文化建筑等实施改造提升。村里以精品民宿为主线,带动150余家民居改造成主题各异 的休闲民宿。岸上村还创新采用"政府引导+集体出地+群众筹资+产业分红"模式,打造云 ...
助力夜经济 亚奥国际嗨啤节开幕
Bei Jing Shang Bao· 2025-08-09 12:45
Group 1 - The "2025 Cool Asia International Beer Festival and Shuanghe Sheng Five-Star Craft Beer Festival" is being held at Beichenhui Shopping Mall from August 9 to August 24, providing a "beer + food" leisure and interactive experience [1] - The event features multiple products from Shuanghe Sheng Beer, including German wheat beer, Shuanghe Sheng Wu Yutai jasmine tea beer, and IPA [1] - The festival is organized by a subsidiary of Yiqing Holdings, showcasing various brands such as Beibingyang soda, Hongxing Erguotou, Longhui wine, and Yili classic pastries, aiming to inject vitality into Beijing's summer nights [1] Group 2 - The summer season is identified as a peak time for tourism and a golden window for developing the night economy, with Ele.me reporting a 120% month-on-month increase in night orders in Beijing since July [1] - Traditional late-night food orders, such as lobster and barbecue, have seen a month-on-month increase of over 80%, while local snacks, regional dishes, stews, and noodles have experienced a growth of over 140% [1] - To capitalize on the night consumption opportunities, many restaurants are extending operating hours and launching late-night themed menus to further unleash consumer potential [1]