文旅融合
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(乡村行·看振兴)“中国黄花之乡”:小小黄花如何撬动乡村大发展
Zhong Guo Xin Wen Wang· 2025-07-03 16:36
Core Viewpoint - The article highlights how Tangjiabao Village in Shanxi's Datong City has transformed into a thriving rural community by leveraging the yellow flower industry, showcasing a successful model of rural revitalization through talent development, industrial empowerment, and tourism integration [1]. Talent Empowerment - Tangjiabao Village recognizes that talent is crucial for rural development, focusing on skilled individuals such as returning graduates and veterans to invigorate the community [2] - Local party members took the initiative to demonstrate advanced planting techniques, alleviating villagers' concerns about the challenges of yellow flower cultivation [2]. Industrial Empowerment - The village has positioned the yellow flower industry as a pillar for agricultural development, collaborating with research institutions to implement smart agricultural monitoring systems [3] - The area has adopted green pest control methods, significantly reducing chemical pesticide usage while ensuring high-quality yellow flowers, thus promoting sustainable development [3]. - Currently, the total area for yellow flower cultivation is 4,000 acres, with 2,500 acres managed by cooperatives and large farmers, and 1,500 acres cultivated by villagers [4]. Economic Diversification - The village has extended its industrial chain by developing deep processing projects like yellow flower sauce and beer, which have become popular products [4]. - The "village collective + enterprise" model has been employed to create processing workshops for non-heritage handmade products, providing local employment opportunities [4]. Tourism Integration - Tangjiabao Village has developed rural tourism by utilizing its unique resources, such as the volcanic geological park and yellow flower fields, attracting significant tourist traffic [5]. - The village hosts various cultural and culinary events during the yellow flower blooming season, enhancing the visitor experience and promoting local culture [6]. - The annual tourist reception has reached 200,000 visitors, contributing to the local economy and improving residents' living standards [6]. Economic Outcomes - By 2024, the average income per capita in the village is projected to reach 22,000 yuan, with collective economic income exceeding 600,000 yuan [6].
三亚崖城历史文化名镇保护规划获批 将打造七大文化集中保护区
Hai Nan Ri Bao· 2025-07-03 01:35
Core Viewpoint - The Hainan Provincial Government has approved the protection plans for Sanya's historical cultural town of Yacheng and the historical cultural village of Baoping, emphasizing the importance of preserving historical and cultural heritage while promoting sustainable development [1][2][3] Group 1: Yacheng Historical Cultural Town Protection Plan - Yacheng is recognized as a significant site for the origin of Tianya culture and is the first national historical cultural town in Hainan, highlighting its historical and cultural value [1] - The overall protection framework includes "one ring, one core, two belts, one axis, and seven zones," aimed at preserving the authenticity and integrity of historical cultural heritage [2] - The plan outlines specific scenic corridors and cultural protection areas, including the traditional landscape axis and cultural landscape protection belts along Ningyuan River and Yacheng Bay [2][3] Group 2: Baoping Historical Cultural Village Protection Plan - Baoping village is noted for its traditional Hainanese architecture from the Ming and Qing dynasties, with a rich cultural background [2] - The protection plan emphasizes the authenticity and sustainability of preserving both tangible and intangible cultural heritage, ensuring the continuity of historical narratives [2] - The plan mandates strict adherence to construction regulations to prevent damage to historical elements and the surrounding environment, while also promoting the integration of cultural tourism [3]
跟着演出去旅行 成都青羊编织文旅融合消费新范式
Sou Hu Cai Jing· 2025-07-02 13:47
Group 1: Cultural Events and Economic Impact - Chengdu International Intangible Cultural Heritage Expo Park has hosted over 40 outdoor music festivals, contributing to a new paradigm of cultural tourism consumption in Qingyang District, with over 3,000 performances and ticket revenue of approximately 200 million yuan in 2024 [1][4] - The "Strawberry Music Festival" has been a significant event in Chengdu for 12 years, with 50% of attendees coming from outside the city, indicating a strong cross-city audience attraction [4][5] - The "ticket economy" has emerged as a trend where consumers extend their stay and engage in local tourism activities, enhancing the overall economic impact of cultural events [5][6] Group 2: Performance and Audience Engagement - The "Flower Heavy on Brocade City" performance has become one of Chengdu's top ten cultural brands, attracting thousands of visitors since its debut in 2022 [6][9] - The upcoming summer season will see a variety of performances at the Sichuan Grand Theatre, including traditional and contemporary dance dramas, showcasing the diversity of cultural offerings [7][8] - The integration of film and television productions in Qingyang is expected to further boost tourism, as more visitors are drawn to locations featured in popular media [9] Group 3: Future Trends in Cultural Tourism - The industry anticipates a shift towards more boutique and diversified cultural tourism experiences, driven by ongoing policies promoting cultural and tourism integration [5][6] - The rise of short dramas and variety shows filmed in Qingyang is expected to enhance the district's appeal, creating a synergy between media exposure and tourism [9]
黑龙江鹤岗:小串烧烤节点燃夜经济,引擎 “美食+文旅”奏响消费升级交响曲
Sou Hu Cai Jing· 2025-07-02 08:24
Core Insights - The third Hegang Small Skewers Barbecue Festival and the third Qingdao Beer Festival have ignited consumer vitality in Hegang, creating a vibrant night economy centered around food, entertainment, and shopping [1][2] Group 1: Event Highlights - The festival features a 200-meter food corridor and immersive experiences such as rock performances and fireworks, enhancing the sensory enjoyment of the night economy [2] - The event attracted nearly 10,000 visitors, showcasing the appeal of Hegang's unique culinary offerings, particularly the small skewers paired with beer [2][3] Group 2: Night Economy Development - Various districts in Hegang are contributing to a collaborative night economy, with unique cultural and culinary experiences, such as Hanfu experiences and themed night markets [3] - The food street in Gongnong District saw a 35% year-on-year increase in dining consumption, driven by local food stalls and promotional vouchers [3] Group 3: Policy and Economic Impact - The local government is promoting tourism and cultural integration by issuing one million yuan in consumption vouchers and developing core products like boat tours and camping [5] - The combination of unique dining and leisure activities has attracted over 100,000 visitors from surrounding cities during the Dragon Boat Festival [5] Group 4: Transformation of Night Economy - Hegang's night economy is evolving from traditional dining to a model that includes cultural experiences and consumption upgrades, enhancing the overall nightlife [10] - The integration of food, entertainment, and cultural activities is seen as a new driver for high-quality regional economic development [10]
科技赋能 桐庐邀您重返“神仙洞”
Hang Zhou Ri Bao· 2025-07-02 02:50
Group 1 - The core viewpoint highlights the 45th anniversary of Yaolin Wonderland, emphasizing its historical significance and ongoing appeal as a tourist destination in Tonglu [1][2] - Since its opening on June 8, 1980, Yaolin Wonderland has received over 30 million domestic and international visitors, establishing itself as a key driver of local tourism [1] - The site has evolved with technological enhancements, introducing new attractions such as a "walking light and shadow art museum" inspired by the "Shan Hai Jing" and various immersive experiences [1] Group 2 - The development of Yaolin Wonderland is seen as the starting point for Tonglu's cultural tourism industry, which has continuously adapted to market demands over the past 45 years [2] - Tonglu has successfully integrated cultural tourism with technological innovation, creating a new model for county-level tourism development that balances government and market interests [2] - The region aims to become the best short-term travel destination in the Yangtze River Delta, showcasing its picturesque landscapes through a variety of tourism experiences [2]
口子窖:高端动销不及预期;四川打造白酒文旅新地标丨酒业早参
Mei Ri Jing Ji Xin Wen· 2025-07-02 01:40
Group 1 - Kouzi Jiao's mid-range and low-priced products are performing well, while high-end sales are below expectations, indicating challenges in product structure optimization [1] - The prices of Kouzi Jiao's mid-range products (Jian 5, Jian 6, Jian 8) are stable within the company's guidance, but some high-end products (Jian 10, Jian 20) are priced slightly below guidance [1] Group 2 - Tianyoude Wine received a government subsidy of approximately 7.59 million yuan, which will temporarily boost profits, but the sustainability of such subsidies is questionable [2] - The impact of the government subsidy on Tianyoude Wine and the industry is limited, and future performance should be monitored [2] Group 3 - Sichuan province is promoting the integration of culture and tourism, focusing on developing geographical indication products like Sichuan liquor, tea, and fruits [3] - The establishment of a new cultural tourism landmark centered around the Chinese Baijiu Museum will provide broader display and consumption opportunities for Sichuan liquor companies [3] - The policy direction in Sichuan is expected to enhance regional brand recognition and may positively influence market expectations for the consumer sector [3]
参观者变身实践者
Jing Ji Ri Bao· 2025-07-02 00:10
Core Insights - The rise of folk experience tourism in China reflects a growing trend towards deep cultural engagement and immersive experiences among travelers [1][2][3] - Tourists are increasingly seeking meaningful interactions with local cultures, moving from passive observation to active participation [2][3] Group 1: Characteristics of Folk Experience Tourism - Tourists now arrive with prior knowledge of cultural symbols and specific experiential expectations, emphasizing the importance of "presence" in their experiences [1] - Social media plays a significant role in the dissemination of folk culture, enhancing its visibility and stimulating tourists' desire to explore [1] - Folk experience tourism integrates various local cultural elements, such as seasonal festivals, street culture, and local crafts, creating compelling narratives that resonate with visitors [1] Group 2: Trends in Folk Experience Tourism - The shift from seasonal folk experiences to everyday cultural engagement indicates a normalization of these activities among tourists [2] - Cultural spaces, including museums and restaurants, are evolving into key tourist destinations, exemplified by the integration of diverse cultural experiences in places like the "Liaohe Ferry" restaurant in Liaoning [2] - The popularity of folk experience tourism is revitalizing traditional skills and customs, making them more accessible to the public [2] Group 3: Cultural Preservation and Development - The development of folk tourism resources is crucial for the continuity of cultural heritage, emphasizing the need to maintain authenticity and avoid over-commercialization [3] - There is a call for balance between innovative presentation and the preservation of core cultural elements to prevent cultural dilution [3]
“90后”侨青沪上四季行走进金山 感受湾区蝶变
Zhong Guo Xin Wen Wang· 2025-07-01 15:27
Core Viewpoint - The event "'90s Overseas Youth · Four Seasons in Shanghai" organized by the Shanghai Overseas Youth Association aims to engage young overseas Chinese in understanding and participating in the development of Jinshan District, showcasing its historical and cultural richness [1][3]. Group 1: Event Overview - The event involved over 30 young overseas Chinese exploring Jinshan's innovative development plans and its historical and cultural heritage [1]. - The Shanghai Overseas Youth Association emphasizes nurturing new overseas talent and contributing to high-level openness through tailored activities for the '90s generation [1]. Group 2: Jinshan District Highlights - Jinshan is positioned as a key node in the integration of the Yangtze River Delta, featuring a 7.2 km coastal line and the East China Drone Base, indicating significant potential in cultural tourism and low-altitude economy [3]. - The district's cultural tourism resources and industrial potential provide a broad development platform for overseas youth [7]. Group 3: Activities and Discussions - Participants visited Shanghai Lego Resort and Fengjing Ancient Town, experiencing Jinshan's innovative practices in cultural tourism and historical preservation [4]. - During discussions, overseas youth engaged in topics such as finance, technology, and cultural creativity, offering international perspectives on Jinshan's development [4]. Group 4: Future Initiatives - The Shanghai Overseas Youth Association plans to continue developing the "Four Seasons in Shanghai" brand, encouraging more young overseas Chinese to focus on regional development and achieve mutual empowerment with the city [7].
从“疍家渔乡”到“蓝色样板”
Zhong Guo Zi Ran Zi Yuan Bao· 2025-07-01 02:54
Core Viewpoint - Lingshui Li Autonomous County is leveraging its unique marine resources and cultural heritage to develop a high-quality marine economy, focusing on marine tourism and sustainable fishing practices, while also prioritizing ecological protection and restoration [3][10][12]. Marine Tourism Development - Lingshui is advancing its marine tourism industry towards high-quality development, emphasizing unique and international trends, with initiatives like the establishment of the first marine shared fishing farm and a museum dedicated to the local fishing culture [5][6]. - The region has launched various leisure fishing boat routes and has been recognized for its cultural tourism, with new rural tourism points and a growing brand presence [5][6]. Internationalization and Cultural Integration - The area is enhancing its high-end tourism offerings, exemplified by events like the Hainan Southeast Lingshui Technology and Art Carnival, which showcases the potential for cultural and technological integration [6]. - Lingshui is positioning itself as a "cultural export city," reflecting its ambition to blend tourism with cultural experiences [6]. Marine Fisheries Transformation - Lingshui is transitioning from traditional fishing to deep-sea intelligent aquaculture, with significant investments in deep-water cage farming and support for fishermen transitioning to new practices [9]. - The establishment of a coastal deep-sea fishery development zone is underway, with projects aimed at enhancing the entire aquaculture supply chain [9]. Ecological Protection Initiatives - The county is committed to ecological prioritization, implementing comprehensive environmental restoration projects and pollution control measures to protect marine ecosystems [11][12]. - Key tasks include controlling land-based pollution, restoring marine ecosystems, and establishing long-term ecological protection mechanisms [12]. Future Prospects - Lingshui aims to set a national example for high-quality marine economic development, leveraging its unique status as a minority region to create replicable models for sustainable growth [13].
首趟“泰山黄河号”旅游列车从泰山站开出
Qi Lu Wan Bao· 2025-07-01 01:48
Core Viewpoint - The launch of the "Taishan Yellow River" tourist train marks a significant development in enhancing tourism connectivity between Taishan and Dongying, facilitating direct access to two major scenic areas in Shandong Province [3][6]. Group 1: Train Operations - The "Taishan Yellow River" tourist train operates on the Y742/3 and Y746/7 routes, connecting seven stations including Taishan and Dongying, with a total fare of 41.5 yuan [3]. - This train service is part of the "Good Guest Shandong · Qilu No. 1" series, aimed at promoting local tourism [3]. Group 2: Cultural and Tourist Integration - The collaboration between the railway and local cultural tourism departments aims to showcase Qilu culture at train stations and on trains, featuring cartoon mascots and cultural displays to engage tourists [3]. - Travelers can enjoy special packages that combine train tickets with discounts at tourist attractions and hotels, enhancing the overall travel experience [3]. Group 3: Passenger Services - Taishan Station has implemented dynamic adjustments to passenger flow and added dedicated channels for group travelers, ensuring seamless transfers [5]. - The service approach on the train emphasizes comfort and satisfaction, with a focus on meeting passenger needs without unnecessary interference [5]. Group 4: Travel Efficiency - The introduction of the "Taishan Yellow River" train eliminates the need for transfers through cities like Jinan and Zibo, significantly improving travel efficiency between the two scenic areas [6]. - This service effectively links the iconic experiences of watching the sunrise at Taishan and observing the Yellow River's entry into the sea, enhancing the overall tourist experience [6].