低价内卷
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从0元购到负4元购,外卖平台豪爽价格战在榨干谁?
Sou Hu Cai Jing· 2025-07-15 03:35
Group 1 - The recent surge in the food delivery industry has led to extreme price competition, with consumers benefiting from promotions such as meals for as low as 4 yuan [1][8][10] - Some consumers have reported receiving multiple items for free, showcasing the aggressive marketing strategies employed by delivery platforms [2][5][6] - The phenomenon of "negative pricing" has emerged, where consumers can receive money back after using certain coupons, indicating the lengths to which platforms are going to attract users [10][11][19] Group 2 - While consumers and delivery platforms are enjoying the benefits of these promotions, many restaurants are struggling to make a profit, with some reporting earnings of less than 1 yuan per order after costs [13][15][24] - The intense competition has led to a situation where platforms extract significant fees from restaurants, often taking 20-30% of each order, which exacerbates the financial strain on food businesses [22][20] - The long-term sustainability of such aggressive pricing strategies is questionable, as they may lead to compromised food safety and quality, raising concerns among consumers [27][28][32] Group 3 - Delivery platforms are reportedly planning to spend billions on subsidies to maintain their competitive edge, but much of this financial burden is ultimately passed on to the restaurants [17][19][20] - The current market dynamics suggest that restaurants may have to either compromise on quality or exit the market entirely, which could have negative implications for the overall food service industry [25][28][31] - The ongoing price wars in the food delivery sector reflect a broader trend of unhealthy competition that could disrupt market order and harm consumer trust in the long run [29][32][33]
充电宝暴雷,击穿了消费品信任底线
3 6 Ke· 2025-07-04 02:20
Core Insights - The charging treasure industry has faced a significant crisis, transforming from a "necessity" to a "dangerous product" due to safety concerns, leading to widespread consumer anxiety and brand trust issues [1][4][22] - The incident highlights the structural collapse of the industry driven by low-price competition and the erosion of brand trust [4][11][29] Industry Overview - The rapid growth of the charging treasure market is linked to the rise of smartphones, with the number of manufacturers increasing from 500 to 3000 within a year due to high demand [5][7] - In 2023, the global charging treasure market reached $3.29 billion, with projections of $3.41 billion by 2030, and China being the largest production and sales market [7][8] Crisis Details - In June 2025, multiple universities in Beijing reported that a specific model of charging treasure was prone to explosions, prompting major recalls from brands like Romoss and Anker Innovation [2][4] - The China Civil Aviation Administration banned the transport of non-3C certified charging treasures on domestic flights, leading to a halt in sales and distribution [2][18] Consumer Behavior - Consumers are increasingly prioritizing safety and quality over price, indicating a shift towards a "quality-price ratio" rather than just "cost-effectiveness" [12][29] - The crisis has led to a consumer awakening, where trust in brands is becoming essential, and safety is now a baseline expectation rather than a selling point [12][30] Brand Trust and Compliance - The incident has raised awareness about the importance of 3C certification, with consumers now more vigilant about product safety and compliance [14][19] - Brands must ensure transparency and accountability in their supply chains to rebuild consumer trust, as the loss of trust can be difficult to recover from [20][29] Future Implications - The charging treasure crisis serves as a warning for the entire consumer goods industry, emphasizing the need for a focus on quality and safety to regain consumer confidence [22][31] - The industry is moving towards a new phase where trust and quality will be the primary competitive advantages, rather than price [27][31]
内卷的解药不是涨价
首席商业评论· 2025-06-29 04:23
Core Viewpoint - The article discusses the evolution of business competition from price-cutting strategies to concerns about "low-price internal competition," emphasizing the need for businesses to focus on value creation rather than merely competing on price [4][5]. Group 1: Price Dynamics - Over the past decade, the price of a 55-inch television has dropped from approximately 5000 yuan to 1500 yuan, driven by larger display panel production sizes that reduce unit costs [8]. - The average price of household air purifiers has decreased by 34% since 2016, while production volume has increased by 53%, indicating that market expansion leads to lower prices [10]. - The emergence of low prices is often linked to two conditions: market scale growth and a fragmented market structure, where increased consumer sensitivity to price drives manufacturers to lower prices [9]. Group 2: Value Creation - The article argues that when a product's price increases without any enhancement in its attributes or production processes, competitors will likely undercut prices, leading to a return to fair pricing [20]. - True consumption upgrades occur when previously unaffordable products become accessible to new consumer segments, rather than merely shifting existing consumers to higher-priced alternatives [21]. - The creation of new value beyond raw materials and production processes is essential for improving social wealth and purchasing power [22][23]. Group 3: Market Structure and Competition - As market scales reach their limits and competition consolidates, price competition becomes less effective, leading to stable pricing among major players [14][15]. - The article highlights that the characteristics of entrepreneurs often reflect the stability and growth potential of their respective markets, with those in stagnant markets expressing concerns about low-price competition [17]. - The need to escape low-price competition is linked to enhancing labor productivity rather than eliminating low-priced goods [28]. Group 4: Human Capital and Innovation - High-value products often reduce the proportion of value derived from raw materials and production, instead relying on human knowledge and skills for value creation [27]. - The article emphasizes that the true value of products comes from design, innovation, and branding, rather than just manufacturing processes [24][25]. - Social progress is defined by the ability of individuals to achieve fair market pricing based on their skills and knowledge, rather than being tied to traditional production metrics [32][33].
内卷的解药不是涨价
海豚投研· 2025-06-27 11:59
Core Viewpoint - The article discusses the evolution of competition in the business landscape from price-cutting strategies to concerns about "low-price internal competition," highlighting the complexities of pricing, quality, and value addition in manufacturing and consumer goods [1][2]. Group 1: Pricing Dynamics - The article argues that the decline in prices is often linked to increased market scale and fragmented market structures, where larger consumer bases lead to heightened price sensitivity [5][6]. - It emphasizes that price reductions are not necessarily indicative of lower quality but can result from economies of scale and advancements in production technology [4][5]. - The case of air purifiers illustrates that while average prices fell by 34% since 2016, production volume increased by 53%, indicating a growing market demand [5][6]. Group 2: Value Addition and Quality - The article questions where the added value comes from when prices rise, suggesting that without improvements in product attributes or production processes, price increases may not lead to sustainable benefits for supply chains or employee wages [14][15]. - It highlights that true consumption upgrades occur when previously unaffordable products become accessible to a broader audience, rather than merely shifting consumer preferences to higher-priced items [15][16]. - The concept of "white label" products and alternatives arises from the competition based on cost rather than genuine value addition, which can lead to a race to the bottom in pricing [15][16]. Group 3: Market Structure and Competition - The article notes that as market structures stabilize and consolidate, price competition diminishes, leading to a more sustainable pricing environment among major players [9][10]. - It points out that in a mature market, companies may find themselves in a "consumption war," where the focus shifts from aggressive pricing to maintaining market share and profitability [9][10]. - The narrative suggests that the characteristics of entrepreneurs are often shaped by the industry dynamics they operate within, particularly in stable or stagnating markets [11][12]. Group 4: Labor and Productivity - The article argues that the solution to low-price internal competition is not to eliminate low-priced goods but to enhance labor productivity, drawing parallels to historical examples like Ford's assembly line innovations [23][24]. - It emphasizes that the value created in manufacturing comes from human knowledge and skills rather than just raw materials and production processes [19][21]. - The discussion includes the importance of recognizing and rewarding the intellectual contributions of workers, which can lead to higher market valuations for products and services [28][29].
内卷的解药不是涨价
36氪· 2025-06-24 10:23
Core Viewpoint - The article discusses the evolution of business competition from price-cutting to concerns about low-price competition, emphasizing the need for value creation beyond just lowering costs [3][4]. Group 1: Price and Value Dynamics - The article argues that the continuous lowering of prices leads to a cycle where factories cannot improve product quality, businesses lack profits, and employee incomes fail to meet consumption needs [5][6]. - It highlights that price reductions are often a result of large-scale standardized production, which dilutes production costs but does not necessarily correlate with product quality [10][11]. - The concept of the "idiot index" is introduced, which measures the ratio of production costs to raw material costs, indicating that high production costs can be a sign of inefficiency [8][9]. Group 2: Market Competition and Consumer Behavior - The article notes that price drops are typically accompanied by market scale growth and a fragmented market structure, leading to increased price sensitivity among consumers [12][14]. - It provides examples of various products, such as air purifiers and coffee machines, where increased market demand has led to lower average prices while production volumes have risen significantly [12][13]. - The article emphasizes that in a competitive market, low prices are a common strategy, driven by consumer demand rather than a decline in product quality [14][16]. Group 3: The Role of Additional Value - The article questions where the additional value comes from when prices rise, suggesting that without improvements in product attributes or production processes, prices will revert to fair market levels [23][24]. - It argues that true consumption upgrades occur when previously unaffordable products become accessible to a broader audience, rather than merely shifting from one expensive brand to another [25]. - The article asserts that the creation of new additional value beyond raw materials and production is essential for social wealth creation and purchasing power enhancement [28][30]. Group 4: The Importance of Human Capital - The article posits that the value of high-quality goods often derives from human knowledge and skills rather than just production processes, highlighting the importance of design, innovation, and branding [35][36]. - It discusses how the success of companies like NVIDIA and Prada is rooted in their ability to create value through intellectual property and design rather than just manufacturing [29][30]. - The article concludes that improving human value is crucial to escaping the cycle of low-price competition, advocating for a shift in focus from mere production to enhancing individual skills and creativity [45][46].
内卷的解药不是涨价
虎嗅APP· 2025-06-23 23:45
Core Viewpoint - The article discusses the evolution of business competition from price-cutting strategies to concerns about low-price competition, emphasizing the need for value creation beyond just lowering prices [3][4]. Group 1: The Origin of Low Prices - Low prices in the market arise from large-scale standardized production, which reduces costs through economies of scale [5][6]. - The price of consumer goods, such as televisions and air conditioners, has significantly decreased due to advancements in production technology and increased market scale [6][7]. - The decline in average prices of household air purifiers by 34% since 2016 correlates with a 53% increase in production volume, indicating that market expansion drives price reductions [8][9]. Group 2: Value Addition - The article argues that simply raising prices does not guarantee increased profits or improved supply chain conditions if the product's core attributes remain unchanged [18][19]. - True consumption upgrades occur when previously unaffordable products become accessible to a broader audience, rather than merely shifting from one expensive brand to another [19][20]. - The emergence of "white label" products reflects a competitive market where price is prioritized over added value, highlighting the need for innovation and differentiation [20][21]. Group 3: Understanding Labor - Improving labor productivity, rather than eliminating low-priced goods, is essential for escaping the cycle of low-price competition [27][28]. - Historical examples, such as the introduction of assembly lines, demonstrate that technological advancements can significantly enhance productivity and reduce costs [27][28]. - The article emphasizes that the value of labor should be recognized and compensated appropriately, moving beyond traditional manufacturing roles [30][31]. Group 4: Conclusion - The article concludes that the key to overcoming low-price competition lies in enhancing human value and creativity, rather than relying solely on cost-cutting measures [33][34]. - It advocates for a shift in perspective, recognizing that the true value of products comes from human innovation and design, rather than just material costs [34][35].
内卷的解药不是涨价
远川研究所· 2025-06-23 12:38
Core Viewpoint - The article discusses the evolution of competition in the business landscape from price-cutting to blaming competitors for low pricing, highlighting the detrimental effects of price wars on quality, profitability, and employee wages. Group 1: Price Dynamics and Market Behavior - Ten years ago, competition was primarily about selling cheaper, while now it involves accusations of "price internalization" among competitors [1] - The complaints from businesses, low factory profits, and consumer concerns about quality are all linked to the issue of low prices [2][3] - A stable price increase could lead to brand upgrades and improved income for industry participants, creating a positive feedback loop [4] Group 2: Cost Structures and Value Addition - The article emphasizes that the key question is where the added value comes from when prices rise [5] - Low prices are a result of large-scale standardized production, which reduces costs but does not necessarily improve quality [6][10] - The concept of the "idiot index" introduced by Elon Musk illustrates the relationship between production costs and raw material costs, indicating that high production costs can be a sign of inefficiency [9] Group 3: Market Trends and Consumer Behavior - The price of consumer electronics, such as TVs and air conditioners, has significantly decreased due to larger production scales and market growth, not due to exploitation of the supply chain [12][13][16] - The phenomenon of low prices is often accompanied by market scale growth and a fragmented market structure [14][15] - The article notes that as market saturation occurs, price competition diminishes, leading to stable pricing among major players [20] Group 4: The Role of Value Creation - The article argues that true consumption upgrades occur when previously unaffordable products become accessible to a broader audience, rather than merely shifting from one expensive brand to another [35] - The creation of new added value beyond raw materials and production processes is essential for social wealth creation and purchasing power enhancement [38][59] - High-value products often derive their worth from design, branding, and innovation rather than just manufacturing processes [49][50] Group 5: Labor and Productivity - Improving labor productivity, rather than eliminating low-priced goods, is suggested as a solution to escape the cycle of low pricing [52] - Historical examples, such as Ford's introduction of assembly lines, illustrate how productivity improvements can lead to lower prices without sacrificing quality [53][54] - The article concludes that enhancing the value of human labor is crucial for breaking free from low-price competition [68]
多家充电宝品牌召回背后:消费电子行业电芯之殇
3 6 Ke· 2025-06-23 07:32
Group 1 - The core issue in the mobile power bank industry is the conflict between the pursuit of extremely low prices and the high cost requirements for lithium battery safety [6][8] - The recent safety incident involving Romoss and Anker Innovation highlights the hidden safety risks in the industry, particularly related to the use of common battery cells [1][4] - Anker Innovation has terminated its partnership with Amperex Technology Limited (ATL) and switched to other battery suppliers in response to the safety concerns [4][9] Group 2 - The mobile power bank market size has surpassed 120 billion RMB in 2024, with China accounting for 38.7% of the global market [6] - The low technical barriers and general market concentration have led to intense price competition, particularly in the segment of power banks priced below 200 RMB [6][8] - The recent recall of over 490,000 power banks due to safety issues has raised significant concerns about the quality control and regulatory compliance within the industry [1][3] Group 3 - The incident has prompted the Ministry of Industry and Information Technology to solicit opinions on the mandatory national standard for mobile power bank safety, which is seen as a crucial step to address safety issues [8][9] - The industry is expected to shift from a "price war" to a "quality war" as new regulations are implemented, focusing on production technology, quality monitoring, and product testing [9] - The collaboration between Anker and ATL, a major supplier for Apple, aims to enhance battery quality standards significantly [9]
新西兰对华免签刚松绑,当地华人包车商早已卷到血流成河
3 6 Ke· 2025-06-17 02:41
Core Viewpoint - New Zealand has announced a trial visa-free entry policy for Chinese citizens holding valid Australian visas, effective from November, which is expected to boost tourism but may not benefit local Chinese car rental businesses due to intense price competition [1][6]. Group 1: Visa Policy Impact - The trial visa-free entry policy will allow Chinese citizens with valid Australian visas to stay in New Zealand for up to three months without a visa [1]. - This policy has led to a surge in travel searches for New Zealand on OTA platforms, indicating a potential increase in Chinese tourists [1]. Group 2: Car Rental Market Dynamics - The typical daily rental price for a seven-seat vehicle in New Zealand ranges from 700 to 1000 NZD, but prices have been driven down significantly due to competition among local Chinese car rental businesses [2][3]. - A price war has emerged, with some car rental quotes dropping to as low as 300 NZD per day, leading to confusion among potential customers regarding fair pricing [2][4]. Group 3: Market Challenges - The influx of tourists post-pandemic has led to aggressive expansion by car rental businesses, but the subsequent slowdown in tourism growth has left many vehicles underutilized, resulting in financial losses [9][10]. - The rise of unlicensed "black cars," often operated by Chinese students, has further exacerbated the price competition, as these services can offer significantly lower rates due to lower operational costs [11][12]. Group 4: Changing Customer Demographics - The profile of Chinese tourists visiting New Zealand has shifted, with an increase in budget-conscious travelers who prioritize price over luxury, impacting the demand for high-end car rental services [15][16]. - Tourists are increasingly negotiating prices, leading to longer discussions and a more competitive environment for car rental businesses [16]. Group 5: Sales Channel Evolution - Traditional sales channels for car rentals have been disrupted by the rise of social media marketing, where new players can attract customers with low prices, further pressuring established car rental companies [18][20]. - These social media sellers often negotiate prices down to 20-30% of standard rates, leaving local car rental businesses to handle the operational aspects while absorbing the financial strain [20][21]. Group 6: Industry Recommendations - There is a call for the establishment of a pricing guideline and industry standards to protect legitimate car rental businesses and ensure safety for tourists [24][26]. - Emphasis is placed on the importance of verifying the credentials of car rental services to ensure safety and accountability for tourists [24][25].
Temu大面积限流高价,卖家销量骤跌!
Sou Hu Cai Jing· 2025-05-20 04:48
Core Insights - Temu sellers in the U.S. are experiencing unprecedented turbulence since 2025, with consumer spending on the platform showing a significant decline from nearly 50% growth at the beginning of April to almost zero by the end of the month [1] - A large number of sellers have reported a drastic drop in product sales, attributed to platform policy adjustments, increased competition, and the impact of U.S.-China trade tensions, particularly the cancellation of the T86 tax exemption policy [1][6] Group 1: Sales and Pricing Issues - Many Temu sellers have reported a sudden increase in "high-price limit" notifications, with the number of affected products rising from 5 to 45, impacting best-selling items [2] - The introduction of new pricing rules in March 2024 has led to penalties for sellers whose prices exceed those of competitors, resulting in restrictions on new listings and withdrawal freezes [4] - Despite some products being released from "high-price limit" status, many sellers still face poor sales performance [5] Group 2: Impact of T86 Tax Exemption Cancellation - Following the cancellation of the T86 tax exemption, Temu has removed numerous fully managed products from the U.S. market, although some tariffs have been reduced [6] - Contrary to expectations, only a few semi-managed products have seen sales increases, while many sellers report significant declines, with some experiencing drops of up to 90% [6] Group 3: Advertising and Price Adjustments - Temu has reduced its advertising spending on platforms like Meta, X, and YouTube by an average of 31%, contributing to decreased sales in the U.S. [7] - The front-end prices of many semi-managed products have surged, leading to consumer dissatisfaction and further sales declines [8] - A recent survey indicated that Temu's sales dropped by approximately 10% week-over-week from April 27 to May 4 compared to the same period in 2024 [8] Group 4: Seller Dilemmas - The reduction in advertising is expected to shrink the traffic pool for fully managed products to about 30% of its original size, while semi-managed products may not see significant changes [11] - Sellers are caught in a dilemma: they must choose between lowering prices to maintain sales, which sacrifices profit, or maintaining prices and facing declining sales [11]