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内卷的解药不是涨价
虎嗅APP· 2025-06-23 23:45
Core Viewpoint - The article discusses the evolution of business competition from price-cutting strategies to concerns about low-price competition, emphasizing the need for value creation beyond just lowering prices [3][4]. Group 1: The Origin of Low Prices - Low prices in the market arise from large-scale standardized production, which reduces costs through economies of scale [5][6]. - The price of consumer goods, such as televisions and air conditioners, has significantly decreased due to advancements in production technology and increased market scale [6][7]. - The decline in average prices of household air purifiers by 34% since 2016 correlates with a 53% increase in production volume, indicating that market expansion drives price reductions [8][9]. Group 2: Value Addition - The article argues that simply raising prices does not guarantee increased profits or improved supply chain conditions if the product's core attributes remain unchanged [18][19]. - True consumption upgrades occur when previously unaffordable products become accessible to a broader audience, rather than merely shifting from one expensive brand to another [19][20]. - The emergence of "white label" products reflects a competitive market where price is prioritized over added value, highlighting the need for innovation and differentiation [20][21]. Group 3: Understanding Labor - Improving labor productivity, rather than eliminating low-priced goods, is essential for escaping the cycle of low-price competition [27][28]. - Historical examples, such as the introduction of assembly lines, demonstrate that technological advancements can significantly enhance productivity and reduce costs [27][28]. - The article emphasizes that the value of labor should be recognized and compensated appropriately, moving beyond traditional manufacturing roles [30][31]. Group 4: Conclusion - The article concludes that the key to overcoming low-price competition lies in enhancing human value and creativity, rather than relying solely on cost-cutting measures [33][34]. - It advocates for a shift in perspective, recognizing that the true value of products comes from human innovation and design, rather than just material costs [34][35].
内卷的解药不是涨价
远川研究所· 2025-06-23 12:38
Core Viewpoint - The article discusses the evolution of competition in the business landscape from price-cutting to blaming competitors for low pricing, highlighting the detrimental effects of price wars on quality, profitability, and employee wages. Group 1: Price Dynamics and Market Behavior - Ten years ago, competition was primarily about selling cheaper, while now it involves accusations of "price internalization" among competitors [1] - The complaints from businesses, low factory profits, and consumer concerns about quality are all linked to the issue of low prices [2][3] - A stable price increase could lead to brand upgrades and improved income for industry participants, creating a positive feedback loop [4] Group 2: Cost Structures and Value Addition - The article emphasizes that the key question is where the added value comes from when prices rise [5] - Low prices are a result of large-scale standardized production, which reduces costs but does not necessarily improve quality [6][10] - The concept of the "idiot index" introduced by Elon Musk illustrates the relationship between production costs and raw material costs, indicating that high production costs can be a sign of inefficiency [9] Group 3: Market Trends and Consumer Behavior - The price of consumer electronics, such as TVs and air conditioners, has significantly decreased due to larger production scales and market growth, not due to exploitation of the supply chain [12][13][16] - The phenomenon of low prices is often accompanied by market scale growth and a fragmented market structure [14][15] - The article notes that as market saturation occurs, price competition diminishes, leading to stable pricing among major players [20] Group 4: The Role of Value Creation - The article argues that true consumption upgrades occur when previously unaffordable products become accessible to a broader audience, rather than merely shifting from one expensive brand to another [35] - The creation of new added value beyond raw materials and production processes is essential for social wealth creation and purchasing power enhancement [38][59] - High-value products often derive their worth from design, branding, and innovation rather than just manufacturing processes [49][50] Group 5: Labor and Productivity - Improving labor productivity, rather than eliminating low-priced goods, is suggested as a solution to escape the cycle of low pricing [52] - Historical examples, such as Ford's introduction of assembly lines, illustrate how productivity improvements can lead to lower prices without sacrificing quality [53][54] - The article concludes that enhancing the value of human labor is crucial for breaking free from low-price competition [68]
多家充电宝品牌召回背后:消费电子行业电芯之殇
3 6 Ke· 2025-06-23 07:32
Group 1 - The core issue in the mobile power bank industry is the conflict between the pursuit of extremely low prices and the high cost requirements for lithium battery safety [6][8] - The recent safety incident involving Romoss and Anker Innovation highlights the hidden safety risks in the industry, particularly related to the use of common battery cells [1][4] - Anker Innovation has terminated its partnership with Amperex Technology Limited (ATL) and switched to other battery suppliers in response to the safety concerns [4][9] Group 2 - The mobile power bank market size has surpassed 120 billion RMB in 2024, with China accounting for 38.7% of the global market [6] - The low technical barriers and general market concentration have led to intense price competition, particularly in the segment of power banks priced below 200 RMB [6][8] - The recent recall of over 490,000 power banks due to safety issues has raised significant concerns about the quality control and regulatory compliance within the industry [1][3] Group 3 - The incident has prompted the Ministry of Industry and Information Technology to solicit opinions on the mandatory national standard for mobile power bank safety, which is seen as a crucial step to address safety issues [8][9] - The industry is expected to shift from a "price war" to a "quality war" as new regulations are implemented, focusing on production technology, quality monitoring, and product testing [9] - The collaboration between Anker and ATL, a major supplier for Apple, aims to enhance battery quality standards significantly [9]
新西兰对华免签刚松绑,当地华人包车商早已卷到血流成河
3 6 Ke· 2025-06-17 02:41
6月15日,新西兰官宣进一步松绑对华免签政策:自今年11月起,新西兰将对持有有效澳大利亚旅游、工作、学生或家庭签证 的中国公民试行免签入境政策,试行期12个月。在此期间内,这部分中国公民只需申请新西兰电子旅行许可,无需申请签 证,即可在新西兰停留不超过3个月。 这一消息在国内舆论场迅速发酵,一时间,OTA平台上赴新西兰旅游搜索量大涨。由于新西兰是典型的地广人稀风景美,一 直以来包车(以及自驾)旅行是中国人最主流的出行方式。从理论上说,新西兰这一波免签松绑政策非常利好当地华人包车 商。 S君在新西兰从事包车业务多年,当劲旅君与其聊起这一话题时,他却一声叹息道,免签必然会刺激更多中国游客前往新西 兰,但当地华人包车商却不见得吃到多少政策红利。 这是为什么? 因为当地华人包车商早已低价内卷到血流成河。 01 "在新西兰包车旅行大概多少钱一天?" 有朋友计划年末一家三口去新西兰度假,闲暇之余在社交新媒体上发布一条询问当地包车价格的帖子,很快引来一群新西兰 当地华人包车商的报价。 刚开始报价还挺正常,有人报价5座车700纽币/天,有人报价7座车950纽币/天,这些价格与她在OTA上查询到的大差不差。然 而,还没等她与报 ...
Temu大面积限流高价,卖家销量骤跌!
Sou Hu Cai Jing· 2025-05-20 04:48
Core Insights - Temu sellers in the U.S. are experiencing unprecedented turbulence since 2025, with consumer spending on the platform showing a significant decline from nearly 50% growth at the beginning of April to almost zero by the end of the month [1] - A large number of sellers have reported a drastic drop in product sales, attributed to platform policy adjustments, increased competition, and the impact of U.S.-China trade tensions, particularly the cancellation of the T86 tax exemption policy [1][6] Group 1: Sales and Pricing Issues - Many Temu sellers have reported a sudden increase in "high-price limit" notifications, with the number of affected products rising from 5 to 45, impacting best-selling items [2] - The introduction of new pricing rules in March 2024 has led to penalties for sellers whose prices exceed those of competitors, resulting in restrictions on new listings and withdrawal freezes [4] - Despite some products being released from "high-price limit" status, many sellers still face poor sales performance [5] Group 2: Impact of T86 Tax Exemption Cancellation - Following the cancellation of the T86 tax exemption, Temu has removed numerous fully managed products from the U.S. market, although some tariffs have been reduced [6] - Contrary to expectations, only a few semi-managed products have seen sales increases, while many sellers report significant declines, with some experiencing drops of up to 90% [6] Group 3: Advertising and Price Adjustments - Temu has reduced its advertising spending on platforms like Meta, X, and YouTube by an average of 31%, contributing to decreased sales in the U.S. [7] - The front-end prices of many semi-managed products have surged, leading to consumer dissatisfaction and further sales declines [8] - A recent survey indicated that Temu's sales dropped by approximately 10% week-over-week from April 27 to May 4 compared to the same period in 2024 [8] Group 4: Seller Dilemmas - The reduction in advertising is expected to shrink the traffic pool for fully managed products to about 30% of its original size, while semi-managed products may not see significant changes [11] - Sellers are caught in a dilemma: they must choose between lowering prices to maintain sales, which sacrifices profit, or maintaining prices and facing declining sales [11]
取消“仅退款”的背后:卖家退货越来越多,买家衣服越来越难买
Sou Hu Cai Jing· 2025-05-19 20:55
Core Viewpoint - The collective decision by major e-commerce platforms like Taobao, Pinduoduo, and JD to abolish the "refund without return" policy reflects deep-rooted issues within the apparel e-commerce industry, driven by high return rates and consumer dissatisfaction with product quality [1][24]. Group 1: Industry Challenges - Sellers are overwhelmed by high return rates, with some reporting rates as high as 70%-80%, leading to significant profit losses due to return shipping and handling costs [7][10]. - The introduction of the "refund without return" policy in 2021 aimed to protect consumers but resulted in exploitation by some buyers, creating a gray market for refunds and harming sellers [15][22]. - The industry is caught in a vicious cycle where low prices lead to poor quality, further driving up return rates as consumers receive subpar products [17][19]. Group 2: Consumer Behavior - Consumers have become accustomed to the convenience of returning items, often purchasing multiple items with the intent to return most, which inflates costs for sellers [22]. - There is a growing trend among consumers to prefer brands with physical stores or recommendations from acquaintances, indicating a shift towards valuing quality over price [27]. - The demand for quality products is rising, with consumers expressing frustration over the lack of mid-range quality apparel as the market polarizes between cheap and high-end options [23][28]. Group 3: Platform Dynamics - The platforms' decision to remove the "refund without return" policy was intended to relieve pressure on sellers, but it has not resonated well with consumers, leading to trust issues among all parties involved [24][25]. - E-commerce platforms are now attempting to prioritize quality by showcasing stores with higher experience ratings, reflecting a shift in focus from merely low prices to product quality [27][28].