以下文章来源于远川研究所 ，作者李墨天 远川研究所 . 刻画这个时代 十年前，商业竞争的方式是比同行卖得更便宜；十年后，商业竞争的方式是指责同行低价内卷。十年 前，"价格屠夫"是对企业的至高褒奖，十年后，它成了伤害经济的元凶。 商家甚嚣尘上的抱怨，工厂寥寥无几的利润，消费者对质量问题的担忧，源头仿佛都指向低价。 由于价格无限压低，工厂无法提高产品质量，商家缺少利润维持经营，员工收入难以覆盖消费需求，似乎 形成了某种逻辑闭环。 那么，如果能"守护价格底线"，让商品价格稳定上涨，实现所谓"消费升级"，企业就可以打造品牌升级技 术，产业链从业者的收入也会稳定增长，继而反哺企业营收，似乎又能形成某种良性循环。 这套看似无懈可击的叙事，恰恰忽视的整个过程中最复杂、最深奥、最关键的环节： 当一件商品的价格上 涨，它对应提升的附加值在哪里？ 01 低价从何而来？ 无论工业皇冠上的明珠，还是工业皇冠上的边角料，大规模标准化生产的结果，一定是低价。 上到汽车和芯片，下到垃圾袋和餐巾纸，只要生产规模扩张，生产成本就会被摊薄。稍微接触过制造业就 会明白，不能被摊薄的只有税收，稳定上涨的只有社保基数。 松下幸之助的"自来水哲学"、丰 ...

十年前，商业竞争的方式是比同行卖得更便宜；十年后，商业竞争的方式是指责同行低价内卷。十年 前，"价格屠夫"是对企业的至高褒奖，十年后，它成了伤害经济的元凶。 以下文章来源于远川研究所 ，作者李墨天 远川研究所 . 刻画这个时代 来 源丨远川研究所 （ID： caijingyanjiu ） 作者丨 李墨天 图源丨摄图网 商家甚嚣尘上的抱怨，工厂寥寥无几的利润，消费者对质量问题的担忧，源头仿佛都指向低价。 由于价格无限压低，工厂无法提高产品质量，商家缺少利润维持经营，员工收入难以覆盖消费需求， 似乎形成了某种逻辑闭环。 那么，如果能"守护价格底线"，让商品价格稳定上涨，实现所谓"消费升级"，企业就可以打造品牌升 级技术，产业链从业者的收入也会稳定增长，继而反哺企业营收，似乎又能形成某种良性循环。 这套看似无懈可击的叙事，恰恰忽视的整个过程中最复杂、最深奥、最关键的环节： 当一件商品的价 格上涨，它对应提升的 附加值 在哪里？ 低价从何而来？ 无论工业皇冠上的明珠，还是工业皇冠上的边角料，大规模标准化生产的结果，一定是低价。 上到汽车和芯片，下到垃圾袋和餐巾纸，只要生产规模扩张，生产成本就会被摊薄。稍微接触过制造 ...

Core Viewpoint - The article discusses the evolution of competition in the business landscape from price-cutting to blaming competitors for low pricing, highlighting the detrimental effects of price wars on quality, profitability, and employee wages. Group 1: Price Dynamics and Market Behavior - Ten years ago, competition was primarily about selling cheaper, while now it involves accusations of "price internalization" among competitors [1] - The complaints from businesses, low factory profits, and consumer concerns about quality are all linked to the issue of low prices [2][3] - A stable price increase could lead to brand upgrades and improved income for industry participants, creating a positive feedback loop [4] Group 2: Cost Structures and Value Addition - The article emphasizes that the key question is where the added value comes from when prices rise [5] - Low prices are a result of large-scale standardized production, which reduces costs but does not necessarily improve quality [6][10] - The concept of the "idiot index" introduced by Elon Musk illustrates the relationship between production costs and raw material costs, indicating that high production costs can be a sign of inefficiency [9] Group 3: Market Trends and Consumer Behavior - The price of consumer electronics, such as TVs and air conditioners, has significantly decreased due to larger production scales and market growth, not due to exploitation of the supply chain [12][13][16] - The phenomenon of low prices is often accompanied by market scale growth and a fragmented market structure [14][15] - The article notes that as market saturation occurs, price competition diminishes, leading to stable pricing among major players [20] Group 4: The Role of Value Creation - The article argues that true consumption upgrades occur when previously unaffordable products become accessible to a broader audience, rather than merely shifting from one expensive brand to another [35] - The creation of new added value beyond raw materials and production processes is essential for social wealth creation and purchasing power enhancement [38][59] - High-value products often derive their worth from design, branding, and innovation rather than just manufacturing processes [49][50] Group 5: Labor and Productivity - Improving labor productivity, rather than eliminating low-priced goods, is suggested as a solution to escape the cycle of low pricing [52] - Historical examples, such as Ford's introduction of assembly lines, illustrate how productivity improvements can lead to lower prices without sacrificing quality [53][54] - The article concludes that enhancing the value of human labor is crucial for breaking free from low-price competition [68]

以下文章来源于妙投APP ，作者Eastland 妙投APP . 虎嗅旗下二级市场投研服务品牌，为您提供精选上市公司价值拆解，热门赛道产业链梳理 作者｜Eastland 头图｜视觉中国 业绩公布当月（ 2025年3月 ），零跑汽车股价涨幅达43.4%。 2025年Q1，零跑汽车交付约8.8万辆，居"新势力"第三位；其中3月份交付3.71万辆，跃居造车新势力榜首。 销量公布后，零跑汽车股价单日（ 4月2日 ）涨幅达13%。4月11日，股价收于50.35港元，总市值超过670亿港元。 那么，零跑汽车业绩进一步改善的空间有多大？ 累计交付近70万辆 零跑科技创办于2015年12月，直到2024年才迎来销量井喷： 2019年7月开始交付，首款车为电动轿跑S01，年内交付逾1000辆； 2020年5月开始交付纯电动微型车T03，年内交付逾7000辆，成为主力车型； 2021年交付4.37万辆。其中，T03交付3.9万辆；10月推出的C11（ 中型SUV ）年内交付近4000辆； 2022年交付11.1万辆、同比增长154%；其中，T03交付6.2万辆、C11交付4.4万辆； 2025年3月10日，零跑汽车（ HK：09 ...