中青报·中青网记者 夏瑾 "史上最长春节假期"交上了一份亮眼的旅游成绩单。文化和旅游部2月24日公布的数据显示，春节假日9 天，全国国内出游5.96亿人次，较2025年春节假日8天增加0.95亿人次；国内出游总花费8034.83亿元， 较2025年春节假日8天增加1264.81亿元，假日游客人数和花费均创历史新高。 民俗文化体验持续升温 大年初三，29岁的江皓月和女朋友相约从各自老家出发，去苏州"旅游过年"。首站去的虎丘山灯会让他 们尤为印象深刻："这是我第一次在园林里看灯会，感觉特别新奇。"江皓月对中青报·中青网记者 说，"白天听了昆曲《游园惊梦》，在真山真水间听水磨腔，那种江南韵味很对味。晚上灯一亮，整个 虎丘都变样了——最震撼的是'万马奔腾'灯组，九匹骏马踏着云浪而来，特别有气势。"最让他们惊喜 的，是遇到四五十人的鱼灯巡游，"800多年历史的瞻淇鱼灯在园林里穿行，像鲤鱼游进了年画，感觉特 别浪漫。" 春节假日期间，传统"年味儿"成为吸引游客的最强"IP"。各大旅行平台数据显示，以非遗为代表的文化 体验成为最热门的出行主题，众多拥有独特年俗文化的古城和旅游目的地游客接待量呈爆发式增长。美 团平台数据显示 ...

今年春节，中国年味儿成功"圈粉"全球游客，外国客人也"扎堆"来华过大年。数据显示，2026年春节期 间，使用非中国护照预订国内航班的旅客量较去年同期增长近两成。 入境游热度持续攀升，北京、上海、广州等地成为最受外国游客欢迎的入境游目的地城市。飞猪数据显 示，今年春节假期，北京的门票订单量同比增长136%，酒店间夜量同比增长超60%，线路游订单量同 比增长42%。 史上最长春节假期落幕 外国游客扎堆北京过年 中国年味儿成功圈粉全球游客 昨天，"史上最长"春节假期在浓厚的节日氛围中圆满落幕。丰富的非遗体验与浓厚的传统年俗，吸引了 大批外国游客慕名而来。在北京，他们走进胡同深处、探访非遗场馆、打卡知名景区，沉浸式体验中国 春节的独特魅力。凭借深厚的文化底蕴、丰富的文旅产品和贴心的服务保障，北京成为外国游客体验中 国新春的热门之选，也为入境游市场注入了持续升温的新活力。 从长城到胡同全方位感受北京的美 2026年春节期间，来自西班牙、秘鲁、巴西等多国游客深度畅游北京，感受地道中国年。除了游览长 城、故宫等经典地标之外，外国游客还走进胡同与非遗场馆，沉浸式感受老北京的烟火气与中华文化的 深厚底蕴。 2月13日，东城区沙 ...

（来源：经济参考报） "这也太棒了，一下子就进入过年状态了！大礼包里还有颐和园一日游服务，非常贴心。"同行的凯伦开 心地说。 从鼓楼往后海溜达，十来分钟的路程，导游金先生带着这群澳洲客人钻进胡同深处。一家餐馆门口，老 板正支起大锅摇元宵，圆滚滚的元宵在锅里翻滚，引得老外们纷纷举起手机。"太有意思了！这就是中 国的年味儿吧！"琳达笑着说。 从走马观花的"过境游"，到住下来慢慢品的"深度游"，越来越多的外国人选择在中国感受年味儿。据北 京边检总站预测，2月15日至2月23日春节假期期间，北京口岸出入境人员数量将达到53.1万人次。 在东城区沙井胡同北京非遗体验中心内，来自墨西哥的雷娜塔一家忙得不亦乐乎——包饺子、写福字、 画糖画、体验景泰蓝制作，一项都不舍得落下。 留下来、住下来、玩进去。在胡同里寻得烟火气；在非遗体验中触摸传统文化；在中国友人家中吃年夜 饭，感受团圆与温情……这个春节，年味儿里多了几分"国际范儿"。 除夕当天，首都机场T3航站楼"北京服务"柜台前，来自英国的马里奥收到了一份惊喜——北京市文旅局 送上的"新春大礼包"，里面有庙会门票、戏票、一日游产品，还有一堆年味儿小礼物。 大年初四，北京鼓楼前， ...

入境游也贡献了消费新增量。春节前，首都机场王府井免税首店揭牌营业，大兴机场新春市集打造一站 式国际商品选购新场景，据第三方大数据测算，本市入境游客"购"类消费金额同比增长73.2%。由于春 节假期叠加英、加免签政策落地红利，北京入境旅游市场持续升温。在鼓楼举办2026年春节"澳洲万人 游北京首发团"欢迎仪式上，首批60名澳洲游客深度体验"当一天北京人"的胡同游，也同步拉开了澳洲 万人分批畅游北京的序幕。与此同时，赴美国纽约、希腊雅典等8个海外城市举办"瑞马呈祥"欢乐春节 文化交流活动，吸引47.8万名当地民众参与。"莫斯科送冬节"在朝阳公园举办，同期在莫斯科开展"欢 乐春节"活动，实现友城文化"双向奔赴"。 #春节过完了北京年味还没散# 【#外国游客春节体验当一天北京人# 】#北京的年味从城市卷到乡村# 2026年春节假期，北京文旅市场呈现人气旺、消费热、年味浓、科技范、国际化等特点，9天超长假期 累计接待游客1984.3万人次，实现旅游总花费331.4亿元。从传统庙会的守正创新，到商圈里"赛博"年味 的科技赋能；从文商旅体展融合的春节模式之变，到入境游客"当一天北京人"的文化体验，丙午马年春 节的北京，呈现 ...

这个春节，传统景区仍然是入境游的热门目的地。在陕西西安，秦始皇帝陵博物院迎来了客流高峰，不少外籍游客来到兵马俑 一号坑感受中国的历史文化。 央视网消息：在入境便利化政策和丰富文旅产品的双重带动下，越来越多的外国友人选择在春节期间"打卡"中国，"中国年"正 成为全球共享的文旅新IP。 对外免签再扩容 外籍游客来华热情高涨 新春佳节，中国对外免签"朋友圈"再扩容。自正月初一起，中国对加拿大、英国持普通护照人员实施免签政策。在江苏南京， 空港口岸迎来了不少来华的英国和加拿大旅客。 为应对春节客流高峰和免签政策带来的新变化，南京出入境边防检查站推行了入境信息申报前置引导等措施，全力保障口岸通 关安全高效顺畅。据南京出入境边防检查站预测，2026年春节假期，南京禄口出入境旅客约7.6万人次，其中出入境外国人约5000余 人次。 传统景区魅力不减 成入境游热门目的地 在浦东国际机场的离境退税核验点前，来自世界各地的旅客们抓紧时间办理退税手续。在海关"服务专窗+自助终端"的双线协 同模式下，境外游客仅需扫描单证、展示商品，3分钟就能完成退税手续。 沉浸式体验 深度感受中国传统文化 除了打卡重要景点，沉浸式体验中国传统文化， ...

新浪科技讯 2月23日下午消息，微信团队发布2026春节数据报告《新春消费"马"力全开》，展开了一副 消费旺、出游火、年味足的新年图景：春节期间旅行、生活娱乐线下交易笔数同比涨幅均超20%，马来 西亚、马尔代夫等带"马"字的出行目的地热度高涨，视频号上共计发布近千万条与春节相关的内容。 "生肖游"正成为超长假期出行的新时尚。报告显示，带"马"字的目的地热度高涨，除了去马耳他、罗马 尼亚感受异国风情，马来西亚与马尔代夫更是实实在在地迎来大波中国游客潮，线下交易消费金额同比 分别大涨131%和186%，马来西亚小程序春节期间交易金额同比增长超140%，春节假期，小程序在全球 市场表现亮眼，交易金额同比增长超65%。 在"生肖游"走红的同时，亚洲国家和地区依然是国人出行的首选"心头好"。中国澳门与中国香港交易笔 数同比分别提升39% 和 24%，与泰国、韩国、马来西亚稳居境外线下交易笔数 Top 5。此外，受冬奥会 驱动，意大利小程序春节期间交易金额同比增长超190%，意大利也领衔卡塔尔、瑞士等国，在马年春 节一跃成为全球交易笔数同比增速"最快黑马"。 随着240小时过境免签政策推行满周年，入境游在马年春节迎来集中 ...

Group 1 - The influx of foreign tourists during the Chinese New Year has significantly boosted Chengdu's cultural and tourism consumption market, with over 5,000 hotel bookings in Xiling Snow Mountain and a notable increase in reservations for nearby hot spring hotels [1] - Popular tourist activities include a two-day itinerary of "playing in the snow during the day and soaking in hot springs at night," which has contributed to the rise in local tourism [1] - The vibrant atmosphere in Chengdu's core commercial areas, such as Chunxi Road and Taikoo Li, has attracted many foreign visitors, with restaurants like Haidilao experiencing full occupancy [2] Group 2 - The night cruise on Jinjiang River has been particularly appealing, with approximately 418,000 visitors from February 15 to February 21, including around 8,000 foreign tourists [2] - Tourists from Europe, including Germany and the UK, have expressed admiration for Chengdu's unique night scenery, highlighting the blend of historical charm and festive atmosphere [3] - The overall experience of international visitors in Chengdu, from enjoying local cuisine to participating in cultural performances, has led to positive feedback and a growing appreciation for the city [3]

Core Insights - The article highlights the increasing popularity of the Chinese New Year as a travel destination for foreign tourists, with a notable 20% year-on-year increase in domestic flight bookings by non-Chinese passport holders during the Spring Festival period [1][11]. Group 1: Tourist Experience - A German tour group of 18 visited Shenzhen to experience the Chinese New Year, enjoying various cultural performances and interactive experiences [1][3]. - The integration of technology in celebrations, such as drone deliveries of food, impressed foreign tourists, showcasing China's advancements in technology [9][11]. - The unique cultural experiences in regions like Chaoshan attracted small groups of foreign tourists, who preferred a more personalized travel experience [11][22]. Group 2: Growth in Tourist Numbers - The Guangdong region saw a 40% increase in inbound tourism orders during the Spring Festival of 2026, with Shenzhen being a standout destination [11][28]. - Chaoshan experienced over 100% growth in visitors from Malaysia and South Korea, with a significant increase in orders for intangible cultural heritage experiences [22][28]. Group 3: Mid-Transit Cities - Cities that were previously just transit points, like Chongqing Wanzhou, are now attracting foreign tourists for unique local experiences, with a 40% increase in inbound tourism orders during the Spring Festival [26][28]. - New policies, such as the "dock inspection" convenience for foreign crew members, have enhanced the experience for those visiting port cities [34][36]. Group 4: Shopping Trends - The introduction of new duty-free shopping policies has made it easier for foreign tourists to purchase goods, leading to a surge in shopping activity, particularly in border towns like Suifenhe [36][38]. - The expansion of duty-free product categories, including cultural and creative products, has attracted foreign tourists to buy unique Chinese goods [40][42]. - Shanghai's innovative "in-hotel" tax refund model has simplified the shopping experience for international travelers, encouraging more purchases [44].

Group 1 - The Spring Festival has become an important time for foreign tourists to visit China, with a 20% year-on-year increase in domestic flight bookings using non-Chinese passports as of February 17 [2] - Major cities like Beijing, Shanghai, and Shenzhen remain the top destinations for inbound tourism during the Spring Festival [2] - In Shenzhen, a German tourist group experienced traditional Chinese New Year celebrations, highlighting the cultural differences between German and Chinese festive practices [4][8] Group 2 - The Guangdong region, particularly the Chaoshan area, has seen a 40% increase in inbound tourism orders for the Spring Festival in 2026, with a notable rise in larger group bookings [14] - Chaoshan's unique customs and local cuisine, such as authentic beef balls, have attracted small groups of foreign tourists seeking a more personalized experience [16][20] - The region has also reported over 100% growth in visitors from Malaysia and South Korea, with a 220% increase in orders for intangible cultural heritage experiences [27] Group 3 - Chongqing's Wanzhou has transformed from a transit point to a destination, with a 40% increase in inbound tourism orders during the Spring Festival, driven by unique local experiences [35] - The introduction of a free half-day tour for international transit passengers at Beijing Capital International Airport has been popular, with over 100 daily registrations [37] - New policies for foreign crew members at ports, such as expedited customs clearance, have enhanced their experience of Chinese New Year celebrations [41][43] Group 4 - The Spring Festival has seen a surge in duty-free shopping among foreign tourists, with new policies making the shopping experience more convenient and diverse [44] - The city of Suifenhe has experienced a shopping boom, particularly among Russian tourists, due to the recent addition of duty-free stores [45] - Shanghai has introduced an innovative "in-hotel" tax refund model, allowing tourists to process refunds conveniently at their accommodation [53]

这个春节，北京推出十条精品入境游线路，串联天坛、鼓楼等热门点位，外国游客可以观赏非遗巡游，参与胡同体验等，感受浓浓的年味。在上海，石库门 里的高跷表演、鱼灯巡游轮番上演，传统年俗与海派摩登碰撞交融，成为外国游客定格年味的热门场景。 重庆凭借山地、两江交汇，层层叠叠空间错位的山城风貌，吸引游客登上云端乐园，俯瞰城市全景，高科技舞台演出、动画展览让外国游客感受到了现代中 国的活力。 越来越多的外国游客不再满足于浅尝辄止的观光，而是学写福字、包饺子、看非遗，还在海外社交平台分享自己中国之旅的收获。 （央视财经《第一时间》）这个春节，越来越多的外国游客选择到中国过年，感受中国传统文化。 今年春节，从核心城市到特色目的地，从经典打卡到文化沉浸，外国游客在沉浸式体验中读懂东方年味。据网络平台数据显示，今年春节假期入境游热门旅 游目的地为上海、北京、广州、成都、深圳、厦门、海口、重庆、武汉和哈尔滨等。 转载请注明央视财经 编辑：潘煦 ...