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“广交会”是个国际大课堂!紧贴市场趋势,国潮出海以“创意”制胜
Guang Zhou Ri Bao· 2025-04-24 09:22
Core Viewpoint - The Canton Fair showcases innovative kitchen products that attract international buyers, highlighting China's active innovation in product design and quality, which enhances cooperation opportunities with overseas markets [1][2]. Group 1: Product Innovation - The multi-functional kitchen tools, such as the octagonal soup pot and shell frying pan, received high praise from international buyers for their innovative designs and competitive pricing [1]. - The octagonal soup pot from Ningbo Katamark Intelligent Kitchenware Co., Ltd. is designed to meet various cooking needs, reducing the number of utensils young consumers need to purchase, thus lowering carbon footprints [2]. - The ergonomic design of products, such as the comfortable handle on the vacuum vessels from Zhejiang Hars Vacuum Vessel Co., Ltd., enhances user experience and meets diverse market demands [4]. Group 2: Market Trends - The trend towards "small and beautiful" and "lightweight and practical" products is gaining traction among young consumers, who view cooking as an art form and have different requirements compared to older generations [5]. - Companies are focusing on innovative upgrades to attract younger chefs, with a significant portion of their sales in Europe, which accounts for 70% to 80% of their market share [4]. Group 3: Environmental Sustainability - Guangzhou Runzhi Import and Export Co., Ltd. introduced a "plastic-free paper plate" that is biodegradable and addresses environmental pollution caused by traditional plastic tableware [8]. - Guangzhou Xuelei Cosmetics Co., Ltd. showcased eco-friendly packaging and sustainable fragrance technology, aligning with international market demands for green consumption [8]. Group 4: Technological Advancements - Guangzhou Jianzhijie Sanitary Ware Co., Ltd. presented its third-generation edge-less layer flow swimming practice pool, which offers a superior user experience compared to traditional models [7]. - The "temperature-sensing baby bottle" developed by Guangzhou Baobei Le Baby Products Co., Ltd. incorporates technology to ensure safe feeding temperatures, enhancing user convenience [8].
从抱团取暖到仰望星空,2025轩辕之学课程全面升级
汽车商业评论· 2025-01-04 13:09
can and 汽 车 营 销 奖 国 t " 음0 E n 5 后 @ 新 2025年1月6日举行,敬请关注 推 ta + 推 撰 文 / 轩辕之学 设 计 / 琚 佳 刚刚过去的2024年,在汽车行业这片风起云涌的战场,内卷的浪潮如汹涌暗流,悄然席卷每一个角 落,无情地裹挟着汽车人。他们,就像置身于一场没有尽头的马拉松赛,赛程漫长且布满荆棘,疲 惫与压力如影随形。 然而,正如《南方周末》2025新年献词中所说的,"彷徨中寻找、在跌撞中摸索、在进击中演化, 是生命的常态。" 困境中寻找生机,挑战中把握机遇。不断学习和进化,成就新汽车人,也正是轩辕之学的初心所 在。 从疫情中的焦虑出走到内卷 受电动化、智能化、网联化、共享化的趋势驱动,五年前的汽车行业处于百年未有之变革期,一切 都在被重构,而中国恰恰是那片最热的主场战。 2020年,一场突如其来的疫情,让各行各业几乎都被卷入这场前所未有的动荡之中,汽车产业也未 能幸免,生产停滞、供应链断裂,迷茫与焦虑,憧憬与期待,各种复杂情绪交织在一起。汽车从业 者们既需要一场思想深处的"革命",也需要一场企业生态的"革命",抱团取暖成为"革命同路人"的 最佳选择。 在此背 ...