Core Viewpoint - The upcoming live stream featuring Gree Electric's chairman Dong Mingzhu and her former secretary Meng Yutong is seen as a strategic move to enhance brand image and attract younger consumers, coinciding with the upcoming "618" promotional event [4][5][8]. Group 1: Live Stream Details - The live stream is scheduled for May 23 and is described as a simple event without any strategic planning or KPIs involved [4][5]. - Gree Electric's marketing director emphasized that the event is a casual reunion, highlighting the personal connection between Dong Mingzhu and Meng Yutong [5][6]. Group 2: Brand Impact and Strategy - Experts believe the live stream could enhance Dong Mingzhu's appeal among younger consumers and contribute to the brand's image rejuvenation [4][8]. - The collaboration is viewed as a potential public relations strategy to address previous negative perceptions and showcase a more respectful approach to talent management [9]. Group 3: Audience Engagement and Content - The effectiveness of the live stream in converting audience engagement into brand equity will depend on the content and interaction during the event [8][9]. - Meng Yutong's social media presence and her previous association with Dong Mingzhu are expected to draw attention and traffic to the live stream [6][7].

Group 1 - The core viewpoint highlights the emotional connection and trust that investors have in the brand Beiyinmei, as evidenced by the unique actions of shareholders during a live broadcast [1] - Beiyinmei has maintained a commitment to quality and social responsibility, with a history of 33 years without safety incidents, reflecting its dedication to ethical business practices [1] - The founder of Beiyinmei emphasizes a zero-tolerance policy towards unethical practices in the maternal and infant industry, prioritizing product quality over cost [1] Group 2 - Beiyinmei is recognized as the only domestic brand with self-built factories for both milk powder and diapers, leveraging scientific formulas and international standards to enhance its market reputation [2] - A strategic conference is scheduled for April 30, 2025, in Hangzhou, where industry experts will discuss the growth path of conscientious enterprises and the healthy development of China's maternal and infant industry [2]