以下文章来源于九行Travel ，作者牧羊 九行Travel . 新周刊旗下文旅生活媒体，与你『行遍九州，探索世界』。 第二个故乡。 作者 / 牧羊 编辑 / 曾宝气 来源 / 九行 Travel （ID：jiuxing_neweekly） 走 在 三 亚 的 街 头 ， 你 会 感 觉 像 是 瞬 移 到 " 老 铁 " 们 之 间 ， 亲 切 的 东 北 口 音 从 四 面 八 方 传 来。街边的"正宗东北铁锅炖"，总让游客们产生一种不知身在何处的奇妙错觉。 不过，如果你近两年冬季到访三亚，或许会发现一些新的变化： 沙滩上金发碧眼的孩 子们追逐着浪花，身材高大的俄罗斯游客在水里游泳、在沙滩上晒太阳，不少从其他省 份来的中国游客，则在岸边饶有兴致地看着。大家偶尔目光交汇，便相视一笑，友好交 流。 火了十几年 三亚成了俄罗斯人的"第二故乡" 自从去年9月，中国开始对俄试行免签政策后，根据俄罗斯最大的机票搜索和购买服务 平台Av i a s a l e s的统计数据，中国迅速成为俄罗斯游客的热门搜索目的地。其中，最受 俄罗斯游客欢迎的目的地包括北京、上海、广州、三亚和哈尔滨。 于是，当西伯利亚的寒风再次呼啸，越 ...

Core Insights - Hainan is experiencing a surge in consumer activity during the New Year holiday, marking the first holiday since the island's customs closure, with significant increases in duty-free shopping and inbound tourist numbers [2][3] Group 1: Duty-Free Shopping Growth - The implementation of new duty-free policies has led to a dramatic increase in sales, with 44.2 million items sold during the holiday, a 52.4% year-on-year increase, and total shopping amounts reaching 7.12 billion yuan, up 128.9% [3][4] - The new policy allows local residents to make unlimited purchases within a set limit, further stimulating shopping enthusiasm among locals [3][4] Group 2: Tourism and Visitor Experience - The number of inbound tourists has significantly increased, with a more than 20% rise in entry and exit traffic during the holiday, and flight bookings to Haikou and Sanya increasing by over three times and five times, respectively [8][9] - The warm winter climate and improved transportation infrastructure have contributed to a 96% increase in self-driving tourism [6][8] Group 3: Policy and Future Expectations - The Hainan government is planning to enhance the duty-free shopping experience and is expected to introduce more favorable policies for residents and businesses [5][9] - The tourism market is projected to grow rapidly due to the easing of travel costs and the implementation of various supportive policies, with an expected increase in total tourism revenue by 2.62% to 3.28% post-closure [9]

Core Insights - Hainan is experiencing a surge in tourism and duty-free shopping following the first holiday since the island's customs closure, with significant increases in visitor numbers and sales figures [1][2][6] Group 1: Duty-Free Shopping Growth - The implementation of new duty-free policies has led to a dramatic increase in sales, with 44.2 million items sold during the New Year holiday, representing a 52.4% year-on-year increase [2] - The number of shoppers reached 83,500, marking a 60.6% increase, while total shopping expenditure hit 712 million yuan, up 128.9% compared to the previous year [2] - Local residents are particularly motivated to shop due to the new policy allowing them to purchase duty-free items more frequently [2][3] Group 2: Tourism and Cultural Events - The New Year holiday saw a significant rise in domestic and international tourism, with a 96% increase in self-driving trips to Hainan [4] - Various cultural events, including a major New Year's concert, have attracted large crowds, enhancing the island's appeal as a tourist destination [4][5] - Hainan aims to develop into an "International Performing Arts Capital," supported by favorable policies for foreign investment in the entertainment sector [5] Group 3: Inbound Tourism Surge - There was a more than 20% increase in inbound tourist traffic during the New Year holiday, with flight bookings to Haikou and Sanya increasing by over three times and five times, respectively [6] - Key source countries for tourists include Russia, Singapore, Malaysia, South Korea, and Kazakhstan, indicating a diverse international interest in Hainan [6] Group 4: Future Projections and Recommendations - Following the customs closure, tourism revenue in Hainan is projected to increase by 2.62% to 3.28% as the market opens further [7] - There is a need for improvements in destination branding, supply chain upgrades, and the establishment of international standards to enhance the tourism experience [7]

Core Viewpoint - Hainan Province has introduced a series of fiscal measures to boost tourism consumption, aiming to enhance the international tourism consumption center and stimulate economic growth through various support policies [1][3]. Group 1: Fiscal Support Measures - The measures include 16 fiscal support policies covering sports events, performing arts, inbound tourism, and the issuance of consumption vouchers, with individual rewards up to 80 million yuan [1][3]. - Key sports events such as the Hainan Island International Road Cycling Race and the Hainan Island International Sailing Race will receive a total reward of up to 80 million yuan, linked to six performance indicators [3]. - A tiered reward mechanism for the performing arts has been established, with large concerts eligible for rewards ranging from 200,000 to 2.5 million yuan based on ticket sales and revenue [3]. Group 2: Inbound Tourism Enhancement - Five special support policies for inbound tourism have been introduced, focusing on travel agency development, airline promotion, and international marketing efforts [5]. - The visa-free entry for 86 countries and the operation of 87 international passenger routes are expected to further enhance Hainan's appeal to international tourists [7]. Group 3: Financial Support and Infrastructure - The measures include financial support policies to assist tourism enterprises, extending the "Qiong Travel Insurance Loan" program until December 2028, with loan terms up to five years [7]. - The policies also support the operation of island tourism road projects and cruise tourism, aiming to improve the overall tourism product supply [6]. Group 4: Expected Outcomes - Hainan is projected to receive 106 million domestic and international tourists in 2025, a 9% increase year-on-year, with total tourist spending expected to reach 224.98 billion yuan, a 10.3% increase [8].

Group 1 - The Hainan Free Trade Port has officially launched its full island closure, establishing a solid foundation for becoming a significant gateway for China's new era of opening up [3] - The launch of the 2025 Hainan Free Trade Port International Boutique Week aims to enhance the channels for global high-quality goods and services to enter the Chinese market, promoting efficient allocation and deep integration of consumption resources [3] - Hainan is committed to continuously optimizing the business environment and improving service efficiency to attract global entrepreneurs, investors, and brands to seize historical opportunities in the Hainan market [3] Group 2 - The event is co-hosted by the Hainan Provincial People's Government, Bank of China, and China Tourism Group, indicating strong institutional support for the initiative [4] - The focus of the event is on creating new opportunities for consumption and promoting Hainan as a new high ground for opening up [4]

Core Insights - Hainan is expected to receive over 106 million domestic and international tourists in 2025, marking a 9% year-on-year increase, with total tourist spending reaching 224.98 billion yuan, a 10.3% increase, indicating a new phase in tourism development [2] Group 1: Tourism Growth - The province's tourism and cultural department reported significant growth in medical tourism, with an expected 800,000 medical tourists, a 93.4% increase year-on-year, including 6,000 inbound medical tourists [3] - The international education sector has seen progress, with 48 renowned domestic and foreign universities signed up, and 26 universities established in the Lingshui Li'an International Education Innovation Pilot Zone [3] Group 2: Infrastructure and Investment - The construction of "Two Ring" tourism roads is being strengthened, with 55 key tourism projects along the routes, and a three-year action plan for upgrading tourism attractions is underway, aiming to upgrade 10 A-level tourist attractions [4] - A total of 395 tourism-related investment projects have been packaged, with a total investment of 311.5 billion yuan, and fixed asset investment in tourism and related industries has reached 42.6 billion yuan, a 30.8% increase year-on-year [4] Group 3: Inbound Tourism - Hainan has received 5.9 million overnight inbound tourists, a 58% increase from 2024 and a 34.6% increase from the pre-pandemic level in 2019, indicating a recovery and growth in the inbound tourism market [5] - The average length of stay for inbound tourists has increased from 3.37 nights in 2024 to 4.1 nights in 2025, highlighting the appeal of Hainan as a high-quality vacation destination [5]

Core Viewpoint - The 2025 Hainan Province Tourism Development Conference will be held in Haikou, focusing on the future upgrade and innovation paths of the tourism industry [1] Group 1: Conference Details - The conference will invite multiple experts and scholars from the cultural and tourism industry to engage in on-site research, corporate discussions, and thematic promotion meetings [1] - It aims to showcase Haikou as the core city of Hainan Free Trade Port, particularly in promoting cultural and tourism integration and building an "International Performing Arts Capital" [1] Group 2: Activities and Objectives - Representatives will visit several key locations, including Hainan Science Museum, Rongshanliao Village, and Dongpo Old Wharf, to understand innovative cases and experiences in areas such as technology empowerment in tourism, ecological resource transformation, historical culture renewal, and performing arts ecosystem construction [1] - The conference will utilize a combination of "on-site + video" formats to engage various provincial units and municipal governments, fostering collaborative efforts to enhance the quality and efficiency of Hainan's tourism industry [1]

Core Insights - The establishment of the Hainan Free Trade Port is expected to significantly boost tourism, with an anticipated increase in visitor numbers due to simplified customs procedures and favorable tax policies [1][2][3] Group 1: Tourism Growth and Policy Impact - The number of inbound tourists to Hainan is projected to continue growing, with current booking volumes indicating a strong demand [1] - The "zero tariff, low tax rate" policy will enhance Hainan's attractiveness for consumption and business, leading to an upgrade in tourism consumption scenarios [1][2] - The Free Trade Port will implement a unique customs supervision model, allowing for more convenient travel for visitors without the need for additional documentation [2] Group 2: New Tourism Business Models - The integration of various tourism-related sectors, such as "exhibition + shopping + vacation" and "medical + wellness + study," will create a diverse range of tourism experiences [2] - The tourism market is evolving towards high-end and quality consumption, with a focus on attracting visitors from Russian-speaking regions and Southeast Asia [2][4] Group 3: Infrastructure and Service Enhancements - Hainan is enhancing its tourism infrastructure by providing multilingual services and improving the language skills of service personnel to cater to international visitors [6] - The province aims to transition from a focus on quantity to quality in tourism, striving to become a globally influential destination by 2035 [6]

Core Viewpoint - The full island closure of Hainan Free Trade Port marks a significant policy adjustment and a reshaping of the tourism industry ecosystem, leading to a richer "tourism+" new business model and deeper industry integration [2][3]. Group 1: Impact on Tourism - The number of visitors to Hainan is expected to continue growing, with simplified customs procedures significantly reducing the time required for group tours [2][4]. - The implementation of "zero tariffs and low tax rates" will enhance Hainan's attractiveness in consumption and commerce, driving high-value tourism consumption scenarios [2][3]. - The tourism market in Hainan has shown significant changes since the launch of the Free Trade Port, with ongoing policy benefits and improved global connectivity [3][4]. Group 2: Visitor Experience and Market Trends - The closure is not a restriction but rather a facilitation of tourism, with policies allowing for more convenience for incoming tourists [3][5]. - Hainan's geographical advantages provide high cost-performance for tourists, with a multi-layered visa exemption system covering 86 countries [5][6]. - The trend of high-end and quality consumption is increasingly evident, with a notable increase in inbound tourist numbers expected [4][5]. Group 3: Service and Infrastructure Development - The tourism industry faces new opportunities and higher service standards, with a growing demand for English-speaking guides and improved service quality [7][8]. - Hainan is enhancing its multilingual services and investing in technology to better serve international tourists [7][8]. - The province aims to transform its tourism from scale expansion to quality and efficiency, targeting to become a globally influential tourist destination by 2035 [8].

Core Viewpoint - Hainan's tourism industry is experiencing significant growth and quality improvement, driven by policies related to the Hainan Free Trade Port, with a focus on becoming an international tourism consumption center [3][5]. Group 1: Tourism Industry Growth - Hainan's total tourism revenue is projected to increase from 95.016 billion yuan in 2018 to 204.014 billion yuan by 2024, effectively doubling in size [3]. - The contribution of the tourism sector to GDP is expected to rise from 27.3% in 2018 to 33.4% in 2024 [3]. Group 2: Consumer Experience and Offerings - Hainan has enhanced its tourism offerings with three key consumption highlights: duty-free shopping, high-end medical services, and educational opportunities, catering to diverse and high-quality consumer demands [3]. - The province has seen a robust development of unique tourism products, including duty-free shopping, space-themed education, wellness vacations, and cultural performances [3]. Group 3: Inbound Tourism Trends - From January to October this year, Hainan welcomed 4.4686 million overnight international visitors, marking a 58.7% year-on-year increase [5]. - The province's visibility and attractiveness as a vacation destination have significantly improved [5]. Group 4: Policy and Infrastructure Developments - The introduction of a multi-layered visa exemption system has expanded the number of visa-exempt countries and regions to 86, making visa exemption the primary method for foreign visitors entering Hainan [5]. - By November 2025, Hainan plans to have established 82 international passenger routes, connecting key cities in Russian-speaking regions, Southeast Asia, and other areas [7]. Group 5: Future Initiatives - Future plans include optimizing entry and exit rules, expanding the range of visa-exempt countries, and enhancing the overall entry experience, including addressing cross-border payment challenges [9]. - Hainan aims to increase international flight routes to Europe and the Middle East, develop a global tourism promotion system, and create joint travel itineraries with mainland provinces and regions [10].