Core Points - Douyin Life Services has announced the results of its "Crackdown on Qualification Fraud" initiative, highlighting its commitment to combating fraudulent business practices [1] - The platform has dealt with 62,000 cases of various qualification fraud and 21,000 false stores, collaborating with law enforcement in 9 provinces and 11 cities to dismantle 8 fraud rings and arrest 35 suspects [1] - Douyin Life Services is enhancing its merchant qualification review process, implementing strict checks during merchant onboarding and qualification changes, and regularly reviewing qualifications [1] Summary by Categories - **Fraud Prevention Efforts** - Douyin Life Services has taken significant steps to address fraudulent qualifications, resulting in the disposal of 62,000 fraudulent merchants and 21,000 fake stores [1] - The platform has worked with law enforcement to dismantle 8 qualification forgery gangs and apprehend 35 individuals involved in these activities [1] - **Merchant Qualification Review** - The company is intensifying its scrutiny of merchant qualifications, focusing on issues such as missing, expired, or fraudulent business licenses [1] - Merchants failing to rectify qualification issues within the stipulated timeframe will face operational restrictions or removal from the platform [1] - **Future Compliance Measures** - In 2024, Douyin Life Services plans to conduct rigorous examinations across multiple industries, identifying 900,000 non-compliant merchants and addressing 960,000 violations [1]

Domestic Policy Insights - Since the April Politburo meeting, the central government's research has focused on five key areas: technology, consumption, employment, foreign trade, and platform economy, with technology, consumption, and employment being the primary focuses[2] - The government is promoting the "old for new" policy in home appliances and exploring new business models in cultural and tourism consumption to stimulate consumer potential[12] - Employment strategies include enhancing services for college graduates and migrant workers, and supporting vocational training institutions[12] Capital Market Developments - On July 1, the new "Information Disclosure Management Measures for Listed Companies" came into effect, clarifying disclosure requirements for various industries[31] - The China Securities Regulatory Commission approved the first batch of 10 Sci-Tech Innovation Bonds ETFs on July 2 to guide funds into technology innovation[31] - The People's Bank of China released a draft for the "Cross-Border Payment System Business Rules" on July 4, seeking public feedback[31] Global Economic Tracking - The U.S. Congress passed the "Big and Beautiful" Act on July 3, which may impact international trade dynamics[6] - As of July 1, the U.S. manufacturing PMI was reported at 49%, slightly above the expected 48.8%[6] - The U.S. non-farm payrolls added 147,000 jobs in June, with an unemployment rate of 4.1%, a decrease of 0.1 percentage points month-on-month[6]

Core Viewpoint - The Chinese government has issued guidelines to strengthen credit regulation of MCN (Multi-Channel Network) institutions, which have emerged alongside the rise of live streaming, social media, and short videos, but have also led to issues such as false information and unethical marketing practices [1][8]. Group 1: Issues with MCN Institutions - MCN institutions are criticized for prioritizing short-term traffic over long-term benefits, leading to a proliferation of low-quality content and misinformation [3][4]. - A specific case highlighted the manipulation of content by MCN institutions, where multiple accounts operated by five MCNs spread sensationalized news, resulting in legal action against the responsible parties [3][4]. - The use of "data magic" to create false traffic is prevalent, with some MCNs offering services to artificially inflate view counts for a fee, raising concerns about the integrity of content [5][6]. Group 2: Regulatory Actions and Industry Response - The government has intensified efforts to regulate MCN institutions, including a special campaign to address illegal activities such as misleading advertising and exploitation of minors [8][9]. - Industry self-regulation is being promoted, with associations calling for MCNs to reject false content and prioritize quality [9][10]. - New regulations are being proposed that would hold MCN institutions accountable for the content they publish, requiring them to conduct compliance checks before releasing information [10][11]. Group 3: Future Directions for MCN Institutions - There is a call for MCN institutions to adopt a more ethical approach to content creation, focusing on quality and positive societal impact [11][12]. - Legislative measures are suggested to clarify the legal relationship between MCNs and content creators, aiming to protect creators from unfair contracts [12]. - Encouragement for innovative and high-quality MCN institutions is emphasized, with suggestions for resource support to help them thrive and set new standards in content creation [12].

Core Viewpoint - The Chinese internet is facing significant challenges from the "open box" black and gray industry, which has evolved from "human flesh search" in the era of big data, prompting the Central Cyberspace Administration to implement a comprehensive strategy to combat this issue. Group 1: Regulatory Measures - The Central Cyberspace Administration has issued a notice to block the spread of "open box" information, improve early warning mechanisms, increase punitive measures, optimize protective measures, and enhance public awareness [1] - Platforms are urged to abandon the "traffic is king" mentality and eliminate toxic traffic, as their ambiguous positioning has contributed to the problem [2] Group 2: Platform Responsibilities - Platforms must take responsibility for regulating the dissemination of personal information, as many incidents of "open box" occur on foreign social media platforms, highlighting the need for domestic platforms to close loopholes [3] - Transparency in personal information protection practices among platform companies needs to be improved, as many leading apps have not published dedicated reports on personal information protection [3] Group 3: Enforcement and Accountability - The current approach of platforms, which focuses on limiting traffic and banning IDs rather than holding actual users accountable, is insufficient [4] - Regulatory bodies are committed to enhancing the enforcement of laws against the leakage, theft, and sale of personal information, utilizing technology to ensure that such activities are effectively addressed [4]

Group 1 - Capcom's "Devil May Cry 5" has surpassed 10 million units sold, with 9.1 million from the original game and 1 million from the "Special Edition" released in November 2020 [1] - The success of "Devil May Cry 5" highlights the strong brand value and product strength of Capcom's classic IPs, providing a good reference for the gaming industry regarding long-lasting successful titles [1] Group 2 - JD Global Purchase has initiated a special "anti-scalper" action in response to scalpers using technical means to monopolize reservation slots for the newly launched Switch2 [2] - The platform's decision to adjust reservation and pricing strategies reflects its commitment to maintaining market order, which may raise concerns about platform governance capabilities in the cross-border e-commerce and retail sectors [2] - The incident illustrates the complexities of maintaining market order amid supply-demand imbalances for popular consumer electronics [2] Group 3 - The developer ConcernedApe has indicated that there is still "a lot of work to do" on the new game "Haunted Chocolate Factory," aiming for a release within the next five years [3] - The long development cycle and high standards for "Haunted Chocolate Factory" demonstrate the developer's commitment to quality, emphasizing the trend towards high-quality independent game development [3] - The extended development timelines for high-quality games may lead to new market expectations regarding the output rhythm of the gaming industry [3]

Core Viewpoint - Douyin has upgraded its infringement reporting service to support users in authorizing the "prevent similar infringement content from spreading" feature, which allows the platform to proactively manage and remove infringing content without requiring individual complaints from users [1] Group 1 - The upgrade enables Douyin to actively clean and take down similar infringing content in certain scenarios, significantly shortening the user rights protection process [1] - This initiative is a key step towards the platform's goal of "one complaint, long-term control" governance [1]

Core Viewpoint - The platform's new measure to allow merchants to block high refund rate customers aims to create a better operating environment for merchants while ensuring consumer protection, highlighting the need for balanced governance between merchants and consumers [1][4]. Group 1: Merchant Perspective - The new feature enables merchants to filter out users with high return rates, particularly targeting those who exploit the "7-day no reason return" policy, which has been a significant issue for the apparel e-commerce sector [2][3]. - Last year's "618" shopping festival saw a staggering 80% return rate for women's clothing, indicating the severity of the problem that this measure seeks to address [2]. - By allowing merchants to focus their advertising budget on potential customers rather than high-risk returners, the measure aligns with sound business logic [2]. Group 2: Consumer Perspective - Consumers may feel uneasy about being categorized as high-risk returners without clear criteria from the platform, leading to concerns about transparency and fairness [3]. - Issues such as misleading product representations and poor quality have exacerbated the return problem, causing frustration among consumers who now face additional costs and potential negative labeling for returning items [3]. - Consumers have expressed a desire for the ability to block high return rate merchants, indicating a demand for reciprocal measures that protect their interests [3]. Group 3: Governance and Policy Implications - The implementation of such measures should involve public consultation and clear communication to ensure that consumer rights are not compromised [4]. - The platform is urged to address prevalent issues like misleading advertising and product quality to maintain consumer trust and satisfaction [4]. - Effective governance in the e-commerce landscape requires collaboration among platforms, merchants, and consumers to ensure fair practices and mutual protection [4].

2025.04. 28 本文字数：3294，阅读时长大约5分钟 作者 | 一财资讯 4月28日，据"抖音集团"微信公众号，抖音新规治理"恶意营销号"，新增健康分机制长效管理。 据悉，抖音更新并发布了新版《"恶意营销号"治理规范》。新版《"恶意营销号"治理规范》明确，账号 不得通过"频繁发布抄袭搬运内容""工业化生产和批量发布同质化内容"等方式骗取流量后不当获利，平 台也将通过"内容处置""账号处置""法律追责"三个层面系统对其进行处置。 同时，平台将推出账号"健康分"评估机制，通过健康分值衡量账号内容的健康情况，并根据分值对违规 账号采取阶梯管理措施。 全文如下： 抖音致力于打造一个开放、积极、多元、友善的平台，帮助用户记录和分享美好生活。但少数账号尤 其是"恶意营销号"，试图通过低质、工业化内容创作和黑灰产团伙行为等在平台恶意博取流量，以流量 变现为唯一目的、将内容视为获取流量工具。 这类账号不以真诚分享和内容创作为目标，为快速博取流量，滋生了虚假不实、不当蹭热、违规引流 营销甚至黑产诈骗、违法犯罪等各类问题，危害网民合法权益，破坏行业发展，扰乱社会秩序，影响 恶劣。 此前，针对"恶意营销号"，抖音进行了持 ...

Core Viewpoint - YY Live has made significant efforts in content governance during the first quarter of 2025, focusing on creating a healthier online environment by removing harmful content and promoting positive content initiatives [1][4]. Group 1: Content Governance Efforts - In Q1 2025, YY Live banned 61,000 accounts for content violations and online fraud, and blocked 13,000 pieces of misleading or vulgar information [1][2]. - The platform penalized over 14,000 violators by deducting health points, effectively protecting user rights and fostering a healthier online ecosystem [1][3]. - The "Wind Shield" system, developed by YY Live, has proven effective in identifying and handling harmful content, assisting in the management of 61,000 accounts and blocking 13,000 pieces of harmful information [2]. Group 2: User Engagement and Regulation - As of December 2024, China's online audio-visual user base reached 1.091 billion, highlighting the importance of content regulation on platforms like YY Live [3]. - YY Live has implemented specific management rules for different user groups, including streamers and guilds, to regulate behavior and maintain platform standards [3]. - The platform processed 19,000 user reports of violations in Q1 2025, demonstrating a proactive approach to content moderation [3]. Group 3: Positive Content Initiatives - YY Live launched the "Treasure Land Journey Plan" as part of its ongoing positive content initiatives, which have been in place for four consecutive years [4]. - The platform has created over 16,000 positive live streaming programs, accumulating more than 120,000 hours of positive content [4]. - YY Live's CEO emphasized the continuous commitment to maintaining a clear online environment, indicating that content governance is an ongoing process [4].