2025.04. 28 本文字数：3294，阅读时长大约5分钟 作者 | 一财资讯 4月28日，据"抖音集团"微信公众号，抖音新规治理"恶意营销号"，新增健康分机制长效管理。 据悉，抖音更新并发布了新版《"恶意营销号"治理规范》。新版《"恶意营销号"治理规范》明确，账号 不得通过"频繁发布抄袭搬运内容""工业化生产和批量发布同质化内容"等方式骗取流量后不当获利，平 台也将通过"内容处置""账号处置""法律追责"三个层面系统对其进行处置。 同时，平台将推出账号"健康分"评估机制，通过健康分值衡量账号内容的健康情况，并根据分值对违规 账号采取阶梯管理措施。 全文如下： 抖音致力于打造一个开放、积极、多元、友善的平台，帮助用户记录和分享美好生活。但少数账号尤 其是"恶意营销号"，试图通过低质、工业化内容创作和黑灰产团伙行为等在平台恶意博取流量，以流量 变现为唯一目的、将内容视为获取流量工具。 这类账号不以真诚分享和内容创作为目标，为快速博取流量，滋生了虚假不实、不当蹭热、违规引流 营销甚至黑产诈骗、违法犯罪等各类问题，危害网民合法权益，破坏行业发展，扰乱社会秩序，影响 恶劣。 此前，针对"恶意营销号"，抖音进行了持 ...

Core Viewpoint - YY Live has made significant efforts in content governance during the first quarter of 2025, focusing on creating a healthier online environment by removing harmful content and promoting positive content initiatives [1][4]. Group 1: Content Governance Efforts - In Q1 2025, YY Live banned 61,000 accounts for content violations and online fraud, and blocked 13,000 pieces of misleading or vulgar information [1][2]. - The platform penalized over 14,000 violators by deducting health points, effectively protecting user rights and fostering a healthier online ecosystem [1][3]. - The "Wind Shield" system, developed by YY Live, has proven effective in identifying and handling harmful content, assisting in the management of 61,000 accounts and blocking 13,000 pieces of harmful information [2]. Group 2: User Engagement and Regulation - As of December 2024, China's online audio-visual user base reached 1.091 billion, highlighting the importance of content regulation on platforms like YY Live [3]. - YY Live has implemented specific management rules for different user groups, including streamers and guilds, to regulate behavior and maintain platform standards [3]. - The platform processed 19,000 user reports of violations in Q1 2025, demonstrating a proactive approach to content moderation [3]. Group 3: Positive Content Initiatives - YY Live launched the "Treasure Land Journey Plan" as part of its ongoing positive content initiatives, which have been in place for four consecutive years [4]. - The platform has created over 16,000 positive live streaming programs, accumulating more than 120,000 hours of positive content [4]. - YY Live's CEO emphasized the continuous commitment to maintaining a clear online environment, indicating that content governance is an ongoing process [4].