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北京丰台:整合七处冰雪园区 解锁冬日快乐密码
Xin Lang Cai Jing· 2026-02-08 21:40
光明日报记者 张景华 董城 随着冰雪季到来,北京市丰台区园博园鹰山上,永定塔、文昌阁被飞雪笼罩,宛如一幅山水画。以"欢 乐冰雪共创未来"为主题的第十一届丰台区欢乐冰雪季自启动以来,这里便成为冰雪运动爱好者的打卡 地。 "这里的活动项目很丰富,大小朋友都能撒欢儿,冬天的氛围感简直太足了!"带着孩子前来体验冰雪活 动的韩女士说。 活动还同步开设了"冰雪嘉年华"市集,各色美食应有尽有,"体育+年味+消费+文旅"的特色场景让冰雪 运动爱好者乐开了怀。 "妈妈,我们再滑一次,就一次!"在欢乐水魔方暴雪狂欢节长达300米的冰滑梯顶端,小学生乐乐紧紧 拽着妈妈的衣袖。随着一声兴奋的尖叫,母子俩的雪圈沿着晶莹剔透的冰道飞驰而下,寒风掠过耳畔。 15米的高差,300米的极速滑行,不到一分钟,他们便从"尔滨同款"的"云端",稳稳落入终点柔软的雪 堆里。 《光明日报》(2026年02月09日 10版) [ 责编:任子薇 ] 在绿野仙踪郊野乐园的天然野趣冰场上,30岁的张薇正体验着久违的"贴地飞行"。她骑着冰上自行车, 动作略显生疏,但脸上洋溢着快乐。这里没有都市的繁忙与压力,只有冰面的反光、呼啸的风声和发自 心底的笑声。"找回小时 ...
全球首届万人同赛,吉利控股·Ablefly全国无人机足球大赛总决赛即将成都开赛
Di Yi Cai Jing· 2026-02-07 06:35
Core Insights - Drone football is emerging as a popular sport among the youth, particularly in Chengdu, which is recognized for its innovative and inclusive environment [1] - The national drone football finals will take place from February 7 to 9, 2026, in Chengdu, featuring 1,116 teams from both domestic and international backgrounds [1][3] - The event is a significant representation of the integration of low-altitude economy and sports industry, showcasing the potential for urban innovation [3] Event Structure - The finals will be the first global event to feature a "10,000 participants" format, with a restructured competition mechanism that emphasizes originality and inclusivity [3] - The tournament will follow a knockout format, with matches scheduled daily from 8:30 AM to 8:00 PM, culminating in the final round on February 9 [3] - A professional team of 242 certified referees will ensure fairness and professionalism throughout the competition [3] Exhibition and Industry Ecosystem - Concurrently with the finals, a series of themed exhibitions will highlight Chengdu's ambition to become a leading city in drone football [5] - The exhibitions will cover various aspects, including smart sports data applications and innovations in technology and future mobility by Geely Holding [5] - The event will also showcase the achievements of over 30 low-altitude economy enterprises in the Shuangliu District, contributing to a 4 billion yuan industry cluster [5] Corporate Participation and Value Creation - The event has attracted numerous representative companies from sports, technology, and culture sectors, enhancing the surrounding ecosystem [6] - Companies like Shanghai Qingbao Engine Robotics will present humanoid robots, while Sichuan Jiazhong Sports Culture Management will demonstrate its capabilities in ice sports training [6] - This participation underscores the potential of drone football as a new platform for connecting industries, promoting consumption, and creating engaging experiences [6] Cultural and Consumer Experience - The event will feature a "Food Carnival" area, showcasing 21 quality dining and cultural merchants, enhancing the cultural atmosphere of the competition [7] - The culinary offerings will include local specialties and cultural heritage items, reflecting Chengdu's regional charm [7] - The integration of culture, commerce, tourism, and sports aims to create a festive atmosphere in the city [8]
“冷经济”闯出新赛道
Xin Lang Cai Jing· 2026-02-05 14:06
Core Viewpoint - The successful hosting of the Beijing Winter Olympics and Paralympics in 2022 has created a rich legacy that includes both material and cultural assets, which should be effectively utilized to drive development and maximize the benefits of the Winter Olympic legacy [1] Group 1: Legacy Utilization - The legacy of the Winter Olympics is being expanded from professional sports venues to public snow sports areas, transforming competitive arenas into educational camps [1] - The Winter Olympic legacy is promoting deep integration of culture, commerce, tourism, and sports, injecting lasting momentum into economic and social development [1]
江苏文化强省建设亮点频现硕果满枝充盈文化之美 激荡发展之力
Xin Hua Ri Bao· 2026-01-31 00:06
Core Viewpoint - Jiangsu's cultural development has made significant strides over the past year, showcasing a vibrant cultural scene through various artistic initiatives and events, which have contributed to the province's cultural prosperity and innovation [1][2][4]. Group 1: Cultural Activities and Community Engagement - The "Moli Flower Bloom" cultural initiative has successfully conducted over 18,000 events, reaching more than 33 million people, enhancing cultural access at the grassroots level [2]. - Cultural instructors have engaged with over 1,100 communities, leading to the creation of local cultural brands and performances, significantly boosting local tourism and economic growth [2]. - The "Read City" initiative attracted over 20 million participants, promoting urban cultural engagement through various activities [3]. Group 2: Artistic Achievements and Recognition - Jiangsu has achieved national recognition with five works winning the 18th Wenhua Award, the highest in the country, and multiple awards in dance and music categories [4][5]. - The film "Nanjing Photo Studio" grossed 3.017 billion yuan, setting records for box office and audience numbers in Jiangsu [5]. - The province has seen a surge in literary achievements, with numerous books recognized as "most beautiful" and "good books," leading the nation in these categories [5]. Group 3: Cultural Industry and Economic Impact - The "Su Chao" sports initiative attracted over 240,000 spectators across 85 matches, significantly boosting local tourism and cultural consumption [6]. - Jiangsu's cultural industry competitiveness has strengthened, with a reported film box office of 4.712 billion yuan, ranking second nationally [6]. - The province's tourism sector welcomed over 1.2 billion visitors, generating a total revenue of 1.48 trillion yuan, maintaining its position as a leader in cultural tourism [7]. Group 4: Integration of Culture and Technology - Jiangsu is advancing the integration of culture and technology, launching new business models such as "digital humans + live streaming" and "AI + culture" [7]. - The establishment of the Jiangnan Film Technology Innovation Center signifies a commitment to enhancing the cultural industry's technological capabilities [7].
两会热话题|从商圈升级到赛事经济,成都市人大代表们热议消费新图景
Sou Hu Cai Jing· 2026-01-29 12:52
Group 1 - The Chengdu government aims to boost offline consumption and enhance key commercial areas by 2026, introducing over 850 new stores and promoting various innovative consumption models [1][3] - The government report emphasizes the importance of integrating consumption across different sectors, linking dining, accommodation, travel, shopping, and entertainment [1] - Representatives at the meeting highlighted the need to stimulate consumer potential and create a consumption hub, making "consumption" a focal point of discussion [1] Group 2 - Representative Wang Lihong expressed enthusiasm for the government's plans to enhance the international consumption environment and optimize the supply structure, suggesting the creation of a "Chengdu Micro-Vacation" brand [3][7] - Wang proposed leveraging local cultural elements and high-end services to improve the consumer experience, including the promotion of local brands and digital innovation [7] - He also recommended expanding tax refund services for international tourists and enhancing multi-language support in key commercial areas [7] Group 3 - Representative Liu Wenjun focused on expanding domestic demand and suggested developing local sports events like the Chengdu Marathon to drive consumption [8][10] - Liu emphasized the connection between sports events and various industries, advocating for the integration of cultural and tourism elements to enhance consumer engagement [10][11] Group 4 - Representative Luo Le highlighted the potential of the emotional consumption market in Chengdu, noting the city's strong demand for interactive and high-value experiences [12][13] - Luo proposed creating platforms to support new artistic organizations and enhance visibility for creative talents, aiming to invigorate the local cultural scene [13][14] - Plans for events like the Arts Festival and digital art exhibitions were mentioned to attract visitors and promote local creativity [14]
北京目前共有市级等级乡村民宿822家
Bei Jing Shang Bao· 2026-01-28 05:27
Core Viewpoint - During the "14th Five-Year Plan" period, Beijing aims to enhance its tourism and cultural sectors by designating new national-level tourism and leisure districts, promoting rural homestay development, and creating innovative consumption scenarios that integrate culture, commerce, and sports [1] Group 1: National-Level Tourism and Leisure Districts - Wangfujing Commercial Street and Modokou Historical and Cultural District have been recognized as the 4th batch of national-level tourism and leisure districts, bringing the total number of such districts in Beijing to 7 [1] - The city plans to promote the creation of a new batch of national-level tourism resorts and leisure districts, as well as initiate the third batch of evaluations for Beijing's tourism leisure districts [1] Group 2: Rural Homestay Development - Beijing is conducting a grading assessment for rural homestays during the "14th Five-Year Plan" period, guiding the standardized and distinctive development of these accommodations [1] - Currently, there are 822 city-level graded rural homestays in Beijing, including 16 national-level A and B grade tourism homestays [1] Group 3: Key Rural Tourism Villages and Towns - The city is collaborating with the Development and Reform Commission to create key rural tourism villages and towns, focusing on those with distinct regional characteristics and comprehensive service facilities [1] - Beijing has established 12 city-level key rural tourism towns and 138 key rural tourism villages, with 6 national key rural tourism towns and 44 national key rural tourism villages [1]
“流量”变“留量” 构筑消费“共鸣场”
夜幕低垂,乐多港万达广场内的红灯笼渐次点亮。身着汉服的游人执扇漫步,掠过古色古香的摊位,仿 佛身处《清明上河图》的繁华市井。而在白日的晴空下,另一番景象在乐多港上演:上千名骑手齐聚赛 场,将运动热血融入社交体验,车轮与风摩擦的声响,就是一曲活力乐章。 这是乐多港假日广场在2025年精心编织的消费新图景。作为国家AAAA级景区与国家级夜间文化和旅游 消费集聚区,这座占地面积近40万平方米的"微度假"目的地,正以"特色主题+沉浸体验"为核心引擎, 将文化传承、体育精神、社会关怀与商业消费进行有机嫁接。不仅为市民游客提供了多维度的休闲体 验,更成为持续撬动区域消费增长、观察首都文旅经济新动能的鲜活样本。 明文化IP的当代转译 从历史资源到消费"爆款" 依托昌平区深厚的明文化底蕴与明十三陵风景区门户区的独特区位优势,乐多港的突破在于它没有停留 于简单的文化符号陈列,而是致力于将静态的历史资源进行当代转译与场景化再造,使其成为可体验、 可消费、可传播的活态IP。 2025年5月19日,乐多港万豪酒店内的"明文化"主题文创体验店启幕,店内的凤冠系列冰箱贴上架便迅 速售罄,成为社交媒体上的"网红"单品。酒店原有的"吾皇猫" ...
南山双板公开赛落幕 助文商旅体融合传播中国文化
Xin Lang Cai Jing· 2026-01-26 13:52
Group 1 - The 10th Nanshan Dual-Ski Open was held in Beijing, attracting nearly 60 participants from eight countries, showcasing a blend of sports, culture, and tourism [1][3] - The event was organized under the guidance of the Beijing Sports Competition Management and International Exchange Center, with support from various local sports and cultural authorities [3] - The competition featured participants from 16 provinces and regions in China, highlighting its broad influence and appeal among freestyle skiing enthusiasts [3] Group 2 - American athlete Gardner won the men's adult category, while German competitor Zimmermann claimed the women's title; Chinese skier Fan Yulong received the best domestic skier award [5] - In the youth category, Chinese athletes dominated the women's group, with Zhou Qirun, Li Hao, and Zhao Ziqi taking the top three spots, while the men's group saw Wang Zhaokun and Chang Jialin finish second and third, respectively [6] - All six award winners will receive wildcards to the World Rookie Tour (WRT) finals, providing them with opportunities to showcase their talents on an international stage [6] Group 3 - The event received significant support from local agricultural and cultural departments, allowing attendees to explore local organic products and engage in traditional cultural activities [8] - Participants also enjoyed cultural experiences, such as visiting the Great Wall and Tiananmen Square, enhancing international sports and cultural exchange [8] - The Nanshan Ski Resort aims to continue promoting the development of winter sports and organizing impactful and professional events to support the growth of skiing in China [8]
“一赛一特许、一赛一会展”将赛事流量变为消费增量 北京发力打造国际赛事名城
Bei Jing Shang Bao· 2026-01-25 04:25
Group 1 - The Beijing Sports Bureau is actively promoting the integration of sports events with cultural, commercial, and tourism sectors to enhance consumer spending during major sporting events [3][4] - The 2025 China Open and WTT China Grand Slam will be held simultaneously, aiming to create record-high attendance and revenue, with a focus on expanding the event's influence across the city [4] - Over 70% of merchandise from the China Open is included in the "Beijing Gifts" catalog, indicating a strong connection between sports events and local commerce [4] Group 2 - In 2026, Beijing plans to host over 200 key sporting events, categorized into international competitions, high commercial value events, and influential local events [5] - The city is leveraging its development as an international consumption center to build a top-tier global sports event system and enhance sports consumption experiences [5][6] - The Sports Bureau aims to maintain a minimum of 20 high-level international events annually and is looking to involve professional sports companies and associations for better market operations [6]
冬奥遗产不落幕!双奥场馆变身全民生活乐园
Xin Lang Cai Jing· 2026-01-24 13:26
Core Viewpoint - The legacy of the Beijing Winter Olympics continues to thrive, transforming former Olympic venues into accessible spaces for the public, promoting a sustainable and beneficial use of these facilities [1] Group 1: Venue Transformation - The concept of "sustainable, usable, and profitable" Olympic legacy has been integrated into the daily lives of citizens, turning Olympic venues into enjoyable spaces [1] - Former professional sports arenas are now being utilized for youth ice sports and cultural events, showcasing a diverse range of activities [1] Group 2: Economic and Cultural Impact - The dual Olympic venues are leveraging an innovative model that combines culture, commerce, tourism, and sports to convert the benefits of the Winter Olympics into urban vitality [1] - Each lively scene in these venues contributes to the narrative of "Winter Olympic legacy, shared by all," highlighting the community's engagement with the facilities [1]