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深度融合全运!广州暖冬消费季来了,多种商品有补贴
Nan Fang Du Shi Bao· 2025-11-04 15:46
Core Viewpoint - Guangzhou is launching a "Warm Winter Consumption Season" from November to March, integrating major events like the National Games and the Spring Festival to create a city-wide consumption festival [1][4]. Group 1: Event Structure - The consumption season will be divided into three phases: 1. **November to December**: "Vibrant Guangzhou - Dynamic Scene," leveraging the National Games to stimulate consumption through various events and discounts [6]. 2. **December to January**: "Tidal Wave Guangzhou - Fashion Circle," focusing on social consumption and fashion shopping with events like the Fashion Industry Conference and Guangzhou Design Week [6]. 3. **January to March**: "Flavors of Guangzhou - Flower Street," centered around traditional celebrations with enhanced consumption experiences and various festive activities [6]. Group 2: New Consumption Experiences - The initiative will offer a comprehensive experience combining "food, accommodation, transportation, tourism, shopping, and entertainment," introducing new formats like "cruise + consumption" and themed events [5]. - The introduction of a 240-hour visa-free transit policy at the Pazhou Passenger Port aims to enhance inbound tourism and consumption [7]. Group 3: Promotional Activities - Starting in November, Guangzhou will initiate promotional activities across various sectors, including automobiles, home appliances, and local specialties, with subsidies available [8][10]. - The city will also distribute dining vouchers and implement discounts for inbound consumers using foreign-issued UnionPay cards, with over 8,000 participating stores [8][9]. Group 4: Collaborative Efforts - The city is collaborating with 11 districts and over 300 key commercial entities to host the Guangzhou International Shopping Festival, featuring more than 3,000 events and various promotional offers [9].
广东:支持银行推出全运会购票立减营销活动
Core Viewpoint - The Guangdong Provincial Government has launched the "Enjoy Warm Winter and Travel in Guangdong" consumption season, which will run from November 1, 2025, to the end of March 2026, aiming to boost local consumption and tourism [1] Group 1: Policy Measures - The plan includes synchronized convenience measures at both provincial and municipal levels [1] - Financial institutions are encouraged to implement promotional activities for ticket purchases related to the National Games [1] - Support for diverse payment methods, including mobile payments, bank cards, and cash, is emphasized [1] Group 2: Consumer Protection - The initiative aims to streamline consumer rights protection channels, ensuring the 12345 hotline is available 24/7 [1] - There will be a focus on online dispute resolution (ODR) for consumer complaints [1] - The program promotes commitments to safe consumption and offers a no-reason return policy for offline purchases [1] Group 3: Tourism and Service Quality - The plan encourages tourism associations to issue special initiatives for quality service [1] - There is a push for the establishment of foreign currency exchange facilities in key locations such as airports, ports, and star-rated hotels [1]
苏超落幕,谁是真正大赢家?
吴晓波频道· 2025-11-02 00:29
Core Viewpoint - The "Su Super" football league in Jiangsu has redefined the commercial logic of the sports industry, demonstrating that events can serve as leverage to stimulate comprehensive consumption rather than being mere ends in themselves [6][12]. Economic Impact - The "Su Super" has significantly boosted the Jiangsu economy, with a total service revenue of nearly 380 billion yuan across tourism, transportation, dining, accommodation, and sports, marking a 42.7% year-on-year increase [7]. - The event has transformed ticket sales into a starting point for broader consumption, with a 1 yuan ticket leading to 7.3 yuan in surrounding consumption [6][12]. Audience Engagement - The league attracted a record audience of 62,329 at the finals, with over 2.4 million attendees and more than 2 billion online views throughout the season [6]. - The event's popularity has led to a shift in sponsorship strategies, expanding from 6 local sponsors to over 30 national brands, creating a diverse sponsorship ecosystem [9]. Cultural and Community Integration - The league has fostered community engagement by integrating local businesses and tourism, with cities hosting events like food markets and cultural exhibitions on match days [6][9]. - The "Su Super" has also become a platform for attracting foreign investment, with events designed to showcase the region to international business leaders [11]. Methodological Innovation - The league combines grassroots participation with professional standards, featuring a diverse player base and innovative operational practices, such as the use of VAR technology and centralized ticketing systems [15][18]. - The event has established clear commercial boundaries to maintain its community-focused ethos while ensuring sustainable operations [17]. Broader Implications - The success of "Su Super" has inspired similar initiatives across various provinces, with local leagues emerging that emphasize market-driven innovation and community engagement [21]. - However, challenges remain for other regions, including economic disparities and logistical issues, which may hinder the replication of "Su Super's" success [22]. Future Outlook - The ongoing development of local sports events is seen as a potential engine for regional growth, with a focus on nurturing local talent and creating sustainable economic ecosystems [23][24]. - The increasing demand for diverse cultural and sporting experiences is expected to drive further growth in the sports economy, moving beyond mere commercial ventures to become integral to community life [25].
提振消费进行时 | 赛事“流量”变文旅“增量”
Guang Xi Ri Bao· 2025-11-01 02:53
Core Insights - The 2025 Yangshuo Triathlon, held from October 25 to 26, attracted 1,887 participants from nine countries, including 48 international athletes, showcasing a significant global interest in the event [1] - The event features an upgraded racecourse that integrates the scenic beauty of the Li River and Yulong River with modern triathlon standards, creating a "world-class golden course" [1] - Yangshuo County reported a 20% year-on-year increase in cultural tourism consumption during the triathlon, amounting to 14 million yuan, indicating successful conversion of event participation into tourism revenue [3] Event Highlights - The introduction of youth experience races and family relay races allows participants aged 6 to 17, promoting family engagement and expanding consumer opportunities [2] - During the event, family-oriented accommodation bookings in Yangshuo increased by 25%, and there was a notable rise in foot traffic at family-friendly venues [2] - Participants received 3,000 yuan in consumption vouchers, applicable to various local businesses, enhancing their experience and driving economic activity [2] Cultural and Economic Impact - The event included a food exhibition and cultural performances, enriching the experience for participants and promoting local culture [3] - Yangshuo's strategy to integrate tourism, shopping, and digital engagement aims to transform event attendance into sustained visitor engagement, contributing to high-quality economic development [3]
品质好、优惠多!2025重庆首届臻享商惠节在渝中启幕
Sou Hu Cai Jing· 2025-10-15 15:14
Core Points - The 2025 Chongqing First Premium Business Festival has officially launched, aiming to promote high-quality development of the private economy in Chongqing [3][10] - The event is themed "New Chongqing Business, New Quality, New Life" and is supported by various organizations including the Chongqing Federation of Industry and Commerce [3][6] - The festival will run from October 15 to 17, featuring a "Four Enterprises Joint" discount model across multiple consumer sectors [7][12] Group 1 - The festival aims to leverage the role of business associations to promote collaboration among private, state-owned, central, and foreign enterprises, facilitating resource integration and market sharing [3][6] - Various business associations have been established, covering advanced manufacturing, modern services, and trade, which have facilitated over a thousand cooperation projects for enterprises [6][10] - The event includes ten themed exhibition areas and interactive activities to engage citizens and promote high-quality living [7][12] Group 2 - The festival is positioned as a significant trade and sales event, showcasing the spirit of Chongqing's business community and enhancing government-enterprise collaboration [12][13] - The festival's initiatives include direct discounts on quality products, consumption subsidies, and experiential consumption interactions to stimulate consumer spending [7][10] - Chongqing is enhancing its status as an international consumption center, focusing on high-end commercial aggregation and diverse consumption scenarios [10][12]
“购在中国·2025山东金秋消费季”将启,邀您共襄消费盛宴
Qi Lu Wan Bao· 2025-10-15 12:01
启动仪式将播放多部主题短片,包括《city不city》暖场片、青岛国际消费场景短片、山东文旅短片、外 籍友人乡村生活体验片及体育主题短片等,通过生动有趣的画面展现山东独特魅力。 发布环节更是精彩纷呈,青岛市政府将发布"国际消费场景好评地图"和"'亲测正宗'好吃榜",涵盖外国 友人最喜爱的各类消费场所;省文旅厅将发布2025秋季文旅精品活动安排,引领文旅消费新风尚;省农 业农村厅将发布促消费活动安排,展现乡村消费的新活力;省体育局则将发布"好运山东"秋季系列活动 安排,激发体育消费的新热情。 此外,现场还设置六大主题展区,包括"山东消费智慧通"互动区、"Chill生活"消费体验区、"甄选优 品"外贸名品消费区、"潮玩山东"非遗互动区、"金秋农场"丰收体验区及"hi嗨户外"户外运动装备体验 区。融合数字互动、科技赋能与场景消费,全方位展示山东消费特色与潜力。 齐鲁晚报·齐鲁壹点记者 张阿凤 为深入推进提振消费专项行动,紧抓金秋消费旺季,持续激发消费潜力,10月17日晚,"购在中国·2025 山东金秋消费季暨国际消费场景全球推广"活动将在青岛市市北区广兴里正式启动。 本次活动由省商务厅联合省委外办、省教育厅、省民政 ...
玉溪市2025年“3·15金秋购物节”利商惠民促消费
Sou Hu Cai Jing· 2025-10-13 11:11
2025年9月15日至10月15日,玉溪市消费者协会联合市市场监管局、市商务局、市工信局在全市范围内组织展开玉溪市2025年"3.15金秋购物节"公益活 动,认真贯彻党中央、国务院大力提振消费、全方位扩大内需有关精神,落实中国消费者协会及云南省消费者协会的要求,以"惠民利民·诚信护航"为核 心,通过政企协同、精准服务、全面动员,实现消费者得实惠、商家增活力、市场提信心的多重目标。 政企联动建机制 消费红利精准达 为充分调动消费者和经营者参与积极性,玉溪市消协主动对接市商务局,将金秋购物节与"有一种叫云南的生活.彩云美食美宿美物"消费券发放活动深度 绑定,构建"双重优惠"保障机制。消费者在参与活动商户消费时,可同步享受"商户折扣+消费券抵扣",切实降低消费成本,真正实现"消费者省钱、商家 增收"的双嬴目的。 玉溪市消协结合云南省消费者协会下发活动宣传海报样式,针对不同业态商户需求,精心设计并制作特色海报,逐一分发至参与企业并指导规范张贴,既 统一了活动标识,又通过清晰的优惠吸引消费者关注,为活动营造了浓厚氛围。 全业态动员参与 市场活力迸发 围绕"扩大覆盖、降低门槛"的目标,玉溪市消协以"连锁引领、中小跟进"思 ...
人头攒动人气爆棚 加长版黄金周辽宁消费活力“满格”
Sou Hu Cai Jing· 2025-10-10 19:04
Core Insights - The "Golden Week" in Liaoning province has seen a significant increase in consumer activity, with over 300 promotional events boosting market vitality [1] - Key metrics indicate a rise in revenue for the accommodation and catering sectors, with accommodation revenue up 16.7% and catering revenue up 15.3% compared to the previous year [1] Group 1: Consumer Activity and Trends - Popular shopping districts like Shenyang Zhongjie and Dalian Tianjin Street are bustling with crowds, reflecting a vibrant consumer atmosphere [1] - The province has launched various creative consumption events that cater to diverse age groups, enhancing the overall shopping experience [1] Group 2: Government Subsidies and Promotions - Local governments are implementing cash subsidies to stimulate consumer spending, with initiatives such as a billion-yuan auto consumption subsidy in Shenyang and 1 million yuan in retail vouchers in Dalian [2] - Other cities like Fushun and Anshan are also distributing consumption vouchers across multiple sectors to lower costs for residents and boost market potential [2] Group 3: Cultural and Entertainment Events - Local cultural and tourism resources are being leveraged to create attractive consumer experiences, such as the popular Bubble Mart exhibition in Shenyang and the Anime Carnival in Dalian [4] - Events like the "Kirin Mecha Fireworks Night" in Huludao and various local festivals are driving foot traffic and sales, with Dan Dong's An Dong Old Street seeing a 42% increase in sales [6] Group 4: Night Economy and Dining Trends - Dining experiences have surged, with a 14.9% increase in restaurant dining and a 62.7% increase in sales for time-honored brands during the holiday [7] - Night economy initiatives, including esports events and food festivals, are extending consumer engagement and driving additional revenue streams [7] Group 5: E-commerce and Online Integration - Online shopping has also thrived, with events like the first live streaming competition in Dan Dong promoting local products and enhancing online sales [8] - The integration of online and offline sales channels is creating a robust consumer environment, significantly contributing to economic growth during the holiday period [8]
沈城“十一”节日市场活力足
Sou Hu Cai Jing· 2025-10-09 22:43
Core Insights - The article highlights the vibrant consumer activity in Shenyang during the "Double Festival" period, driven by various promotional activities and government support measures [3][5][6]. Supply Assurance - Shenyang's market is well-stocked with essential goods, ensuring a rich variety of food items for the holiday celebrations. As of October 8, the inventory of key necessities like grains, oils, and meats is sufficient, with major vegetable and fruit wholesale markets maintaining high stock levels [4]. Consumer Activity - Over 130 promotional events were organized across Shenyang, focusing on diverse sectors such as apparel, electronics, and dining. The city invested 8 million yuan in consumer vouchers to stimulate spending across various shopping scenarios [5][6]. Supportive Policies - The city implemented a "trade-in" program for vehicles and electronics, providing substantial subsidies. Daily subsidies for vehicle trade-ins reached 14 million yuan, with significant consumer spending expected from these initiatives [6]. Growth in Hospitality Sector - The restaurant and accommodation sectors experienced notable growth, with monitored dining establishments reporting a 6.3% increase in sales and accommodation businesses seeing an 18.2% rise in sales during the holiday period [7].
增长6.4%!假期青岛十大重点商贸企业卖出6.3亿元
Qi Lu Wan Bao Wang· 2025-10-09 06:08
Core Insights - The Qingdao Municipal Bureau of Commerce organized over 100 promotional activities during the National Day and Mid-Autumn Festival, focusing on enhancing consumer spending and optimizing supply [1][2][3] Group 1: Promotional Activities - Various districts in Qingdao launched themed promotional activities such as "Celebrating Together, Full Moon over Qingdao," with significant participation from local businesses [2][3] - The activities included light shows, street fairs, and special sales events, aiming to attract large crowds and boost sales [2][3][4] - The city monitored sales from ten major commercial enterprises, reporting a total sales revenue of 630 million yuan, a 6.4% increase compared to the previous year [1] Group 2: Consumer Engagement - Districts like Shinan and Shibei organized events that attracted an estimated 3 million visitors, generating over 200 million yuan in sales [2][3] - The integration of cultural and entertainment elements into shopping experiences was emphasized, with activities designed to appeal to various demographics, including families and young consumers [3][4] Group 3: Retail Performance - Major retail chains such as Lihua and Carrefour reported significant increases in customer traffic and sales during the holiday period, with some stores experiencing a 10% rise in foot traffic and an 8% increase in sales [6][7] - New shopping centers like the IMIX Park in Jimo projected sales exceeding 200 million yuan during the holiday, indicating strong consumer interest in new retail experiences [8] Group 4: Food and Beverage Sector - The restaurant industry saw a surge in demand for group meals and festive dining options, with popular local eateries reporting nearly a 20% increase in revenue [10][11] - Special promotions and themed menus were introduced by various restaurants to cater to the festive atmosphere, enhancing customer engagement and satisfaction [10][11] Group 5: Market Stability - The "vegetable basket" market in Qingdao maintained stable supply and pricing, with wholesale vegetable prices averaging 4.71 yuan per kilogram, down 18.1% year-on-year [12][13] - The municipal government ensured adequate supply of essential goods through strategic market interventions and monitoring, contributing to overall market stability during the holiday season [12][13]