Core Insights - Chengdu's consumer market experienced a strong performance during the recent Spring Festival holiday, with total online and offline consumption reaching 631.7 billion yuan, a year-on-year increase of 10.3% [1] Group 1: Consumer Market Performance - The Spring Festival activities, including the "Shopping in China, New Year in Tianfu" event, significantly boosted consumer engagement, showcasing Chengdu's robust domestic demand [1] - Key shopping districts like Chunxi Road and Jiaozi Park saw impressive foot traffic and sales, with Chunxi Road attracting over 10 million visitors and generating 2.68 billion yuan in revenue, a year-on-year increase of approximately 4.6% [2] - All monitored shopping districts in Chengdu reported growth in both foot traffic and sales, with a total of 20.9 million visitors and 4.88 billion yuan in revenue, reflecting year-on-year increases of 8.1% and 3.9% respectively [4] Group 2: Special Events and Attractions - Chengdu's unique streets and cultural events attracted significant attention, with 215 special commercial streets drawing 37.88 million visitors and achieving 6.51 billion yuan in sales, marking year-on-year increases of 8.3% and 7.7% [5] - The city hosted over 600 events during the Spring Festival, enhancing its appeal as a tourist destination, with Chengdu ranking second nationally for domestic tourist preferences [5] Group 3: Policy Impact on Consumption - Government policies, such as the trade-in programs for vehicles and appliances, played a crucial role in driving consumption, with trade-in applications reaching 25,600 for cars and 1.181 million for appliances, generating 4.396 billion yuan and 4.53 billion yuan in sales respectively [9] - The upcoming 2026 policy for appliance trade-ins will expand the categories eligible for subsidies, further stimulating consumer spending [10] - A prize invoice initiative during the holiday attracted 1.139 million participants and generated 1.13 billion yuan in consumption, highlighting the effectiveness of promotional strategies [10]

今年马年春节期间，上海持续举办"跨年迎新消费季"活动，商圈寻马、新春美食等六大主题活动精彩纷呈。发票抽奖成为市民、游客津津乐道的话题， 各区拿出真金白银发放各类消费券，助力文商旅体展深入联动，全市日均推出300余项活动。 据消费市场大数据实验室数据，2月15日至22日（腊月廿八—正月初六），上海全市线上线下消费603.5亿元，同比增长12.8%。其中，线下消费金额 365.5亿元，同比增长15.4%。线上消费金额238.0亿元，同比增长8.9%。 核心商圈火力全开，19个市级商圈增12.0% 各大商圈深度整合资源，营造"百马迎新"浓厚氛围，文商旅体展活动轮番上演，市民、游客人流如织，有效地激发了消费市场活力，监测的19个市级商 圈消费金额47.8亿元，同比增长12.0%；日均客流319万人次，同比增长15.8%。 南京东路商圈开展"南京路和你一起迎新年"系列活动，潮玩品牌持续发力，宏伊广场等商业体销售额同比增长30%。豫园商圈突破传统地理边界打造新 春灯会，销售额同比增长22.1%。 淮海中路商圈以"淮海新禧·马上红"为主题，串联区域内老字号品牌，销售额同比增长23.7%。南京西路商圈"隆马新程""遥感马力" ...

借助入选国家有奖发票试点城市东风，南宁市在春节前启动全市有奖发票抽奖活动，市民在南宁市零 售、餐饮、住宿等八大行业市场主体消费满100元并开具数电发票即可参与抽奖，最高奖金800元。活动 吸引了众多市民积极参与，截至2月22日，市民累计上传发票超17万张，票面总金额超7000万元，首批 近4.5万名消费者获得马年新春好彩头。多主题消费券助力市民新春消费。此外，南宁分批发放近600万 元"乐购南宁·马上有福"消费券，涵盖零售、餐饮、加油等多个领域。 "逛古街、赏非遗、品年味"成为百姓过年的"必选项"。南宁推动"三街两巷"与中山路、水街互联互通， 打造广西规模最大的沉浸式步行街区，春节假期，邕州古城日均客流约6万人次，带动消费突破830万 元。 春节假期，市民游客在邕州古城·中山路历史文化街区热闹过年。记者宋延康 摄 促销活动亮点纷呈、文旅消费活力迸发、非遗传承热闹开年……2026年春节假期，南宁商场、景区、街 区、影院年味十足，各大商家抢热点、促消费、激活力，开展形式多样的促消费活动，营造欢乐祥和、 团圆喜庆的节日氛围。假期期间，全区各级商务部门积极开展"购在中国——2026广西乐购新春消费 季"系列活动，通过 ...

马年春节，"烟火长沙·乐购新春"2026长沙市春节系列促消费活动成为一大亮点。各大商圈推出的活动 各具特色，如北辰荟推出非遗妙会，市民可现场写春联、剪窗花；步步高梅溪新天地万事大集集市，推 出传统文化表演。 有奖发票是今年长沙春节消费市场的一大亮点。春节期间，市民累计提交发票22.7万张，总金额8426.54 万元，中奖率74.8%，发放红包429.05万元。 消费品以旧换新持续发力。市商务局数据显示，2月15日至22日，长沙以旧换新活动参与8.32万人次， 申请补贴6007万元，直接带动销售5.85亿元；"驾享星城"汽车促消费活动市级财政投入200万元，联动 芙蓉区、宁乡市各投入100万元，形成叠加效应；"福满星城"购物消费节核销政府消费券850万元，带动 销售超20亿元。 逛特色商圈、品湘味美食、赏非遗……这个超长春节假期，市民与游客沉浸式解锁"星派"新年。第 三方数据显示，2月15日至23日，长沙累计实现商品和服务销售额222.42亿元，同比增长7.76%。 春节假期，不少外地游客将五一商圈作为来长沙的第一站。黄兴南路步行商业街摩肩接踵的人流，费大 厨、火宫殿、一围肥牛等餐饮店排起长龙，无不彰显着这里的 ...

平江街道整合辖区资源，携手优质商户推出多重惠民举措。当地特别推出"马上有福"大红包消费 券，联动仁恒仓街、无界美罗小奢中心等商户，为消费者提供实实在在的购物优惠，消费券还直接投放 至商圈酒店客房，游客入住即可领取专属福利。 昨天（2月23日），来自姑苏区平江街道消息，今年春节假期，姑苏古城文旅市场供需两旺、消费 潜力持续释放，观前街—平江路商圈累计客流量突破290万人次。 春节假期，古城内多场融合传统民俗与现代美学的主题活动接连启幕，为市民游客打造了可观、可 游、可品的新春体验。仁恒仓街以"策马寻春·花漫仓街"为主题，在相门城墙下打造江南雅集，以花艺 美学为脉络，串联潮流花舍、年货臻选、民俗非遗等主题摊位，成为年轻游客沉浸式打卡的热门点位； 东园推出"花漾苏州·遇见梅好"梅花市集，以梅花为核心，联动商圈串联园林美学、非遗技艺、美食文 创、惠农助农等多元内容，还原江南年节场景。 观前街举办"观前有趣处·民俗贺新岁"2026新年市集，汇聚多家商户，涵盖非遗文创、苏式美食、 各地小吃、民俗体验等业态，让市民游客在逛吃玩赏中感受姑苏烟火气；观前街—平江路商圈内，多款 紧扣马年生肖、融合苏式元素的新春美陈，成为市民游客 ...

记者 李宝花 吴卫群 王力 此外，上海离境退税销售额8000余万元，同比增长1.5倍。俄罗斯、韩国、美国游客退税金额靠 前。另据银联商务数据，外地来沪消费金额173.9亿元，同比增长5.4%，江苏、安徽、浙江游客分别占 比22.6%、11.6%和9.6%。 "百马迎新"氛围浓 马年新春，上海消费市场红红火火，消费市场大数据实验室数据显示，2月15日—22日期间，上海 线上线下消费603.5亿元，同比增长12.8%。其中，线下消费金额365.5亿元，同比增长15.4%。线上消费 金额238.0亿元，同比增长8.9%。 今年春节期间，各大商圈深度整合资源，营造"百马迎新"浓厚氛围，19个市级商圈消费金额47.8亿 元，同比增长12.0%；日均客流319万人次，同比增长15.8%。 马年春节，一场场规模空前的海派嘉年华、促消费活动，既丰富众多市民假日选择，也吸引了全国 乃至全球游客来沪欢度新春。 春节期间，上海餐饮消费火爆。据美团数据，上海到店餐饮消费同比增长15.2%。"环球美食汇"567 家商户精心推出1136套优选套餐，八成商户营业额实现同比增长，咨询量与点单量增长明显。线上美食 地图赋能线下消费引流，参与线 ...

当姑苏古城的灯笼次第点亮，平江路上的评弹弦索伴着马蹄声脆，2026年马年新春的苏州，大街小 巷不仅弥漫着满满的年味，更涌动着火热的消费热潮。 今年春节假期，全市板块联动、部门协同，围绕过年潮购、苏式年味、文旅休闲、民俗体验等内 容，以"三新"消费试点、有奖发票试点和消费品以旧换新政策赋能，策划举办重点促消费活动超200 场。节日期间，全市各大商超、商业街区活力彰显、人流如织，监测数据显示，全市100家重点商贸企 业春节假期预计实现销售额19.53亿元，同比增长5.8%。 丰富活动 引爆住餐消费 传统年味之外，新潮玩法为苏州消费市场注入新活力。阳澄半岛乐园的"新春阳澄狂欢季"，华东首 个赛博朋克机车特技秀"绝境狂飙"燃爆现场，假期初段接待游客、营业收入同比分别增长33.3%和 20.4%。"苏品苏货"也在这个春节加速出圈。十全街精品店、华贸中心甄选店同步开业，推出的沉浸式 体验活动让市民眼前一亮；轨交精选店铺的"任意消费赠福字"活动，让出行路上也充满年味。 政策红包 市民"敢买愿换" "扫发票中了88元，回家可以去超市再买一箱牛奶了。"在比斯特苏州购物村买完衣服的王彩菲笑着 说。这个春节，有奖发票试点成了全城热 ...

Core Insights - Guangzhou's consumption market experienced a robust growth of 11.25% during the 2026 Spring Festival compared to the previous year, driven by various government initiatives and promotional activities [1] Group 1: Consumption Growth - The consumption growth was particularly strong in beverages (38.5%), communication equipment (22.3%), cosmetics (28.6%), and clothing (15.2%) [1] - Restaurant consumption also saw a significant increase of 13.1% during the same period [1] Group 2: Food and Dining Promotions - The "Eat in Guangzhou" initiative distributed 50 million yuan in government dining vouchers, which stimulated the restaurant sector and attracted both local and foreign tourists [3] - Popular dining spots experienced a surge in customer traffic, with Guangzhou ranking among the top three in the "must-eat" list during the Spring Festival [3] Group 3: Cultural and Tourism Integration - Guangzhou promoted a deep integration of commerce, tourism, culture, and sports, with various food-related activities attracting 4.95 million visitors [4] - The city hosted multiple themed events, including flower markets and cultural parades, enhancing the festive atmosphere and consumer experience [4] Group 4: Retail and Shopping Experiences - Major shopping districts launched unique Spring Festival activities, such as the "Guangdong Goods Going Global" New Year goods festival, which attracted significant foot traffic [5] - New retail stores, including the first Dior Beauty concept store in South China, contributed to the "first-store economy" effect [5] Group 5: Transportation and Online Consumption - Transportation hubs and tourist attractions organized New Year goods consumption activities, enhancing the shopping experience for visitors [7] - Online platforms also participated in the Spring Festival promotions, offering discounts and fast delivery options to boost consumer spending [7] Group 6: Inbound Tourism and Services - Guangzhou remained a top destination for international tourists, with over 34,000 foreign visitors entering through Baiyun Airport, marking a 51.1% increase [8] - The city introduced new services for inbound tourists, including a dedicated app for local services and tax refund options [8] Group 7: Hotel and Accommodation Promotions - Hotels around major shopping areas offered special packages to attract guests, with Guangzhou ranking among the top three cities for hotel bookings during the Spring Festival, showing a 35% increase year-on-year [10] Group 8: Policy Incentives and Consumer Engagement - The city implemented various consumer incentive policies, including subsidies for purchasing new appliances, which significantly boosted sales in multiple categories [11] - The "Lucky Invoice" program encouraged consumer spending, with nearly 500 million invoices issued and over 470 million yuan in rewards distributed [12]

聚焦全龄友好，推出"猪猪侠遇见白龙马"亲子嘉年华、糖业博物馆开馆、动漫音乐节、张大千书画展、国潮非遗市集、新春庙会、"云顶往事"剧本杀、徒 步打卡挑战等特色活动，覆盖不同年龄群体消费休闲需求。 市县两级联动发放甜城消费券440万元，整合金融消费资金40万元、购机补贴3000万元，覆盖住宿、餐饮、零售等重点领域商户542家，确保福利精准投 放、直抵需求。 新春佳节年味浓，甜城消费人气旺。 2月23日晚，记者从内江市商务局获悉，我市紧扣国省"乐购新春"工作要求，统筹推进系列促消费活动，节日市场活力持续迸发。假期期间，全市累计举 办重点促消费活动超70场次，重点商贸流通企业实现销售额7.6亿元，同比增长8.3%，带动整体消费超45亿元。 多元活动聚势，全领域激活消费动能 新质场景焕新，新地标引爆消费热潮 内江深化与自贡灯会客源互送，联合72家景区、酒店、餐饮商户开展"票根相伴·畅游内江"专项活动，开设内自专线大巴，推动"过境游"向"过夜游"转化。 春节假期，全市重点酒店平均入住率超88%，雅高瑞享酒店、内江国际酒店营业额同比增长10%以上。 同步推出"成渝银发·悠享内江环线之旅"、"甜城好物节·把内江带回家"、"内 ...

Core Insights - Shanghai's "New Year Consumption Season" during the Spring Festival featured six major themes, including shopping and food, with over 300 activities launched daily to stimulate consumer spending [2] Group 1: Consumer Market Performance - The overall consumption in Shanghai from February 15 to 22 reached 603.5 billion yuan, a year-on-year increase of 12.8%, with offline consumption at 365.5 billion yuan, up 15.4%, and online consumption at 238.0 billion yuan, up 8.9% [3] - The 19 monitored commercial districts recorded a total consumption of 47.8 billion yuan, a 12.0% increase year-on-year, with an average daily foot traffic of 3.19 million, up 15.8% [4] Group 2: Specific Commercial Districts Performance - Nanjing East Road's sales increased by 30% due to various New Year activities, while the sales in Yuyuan Garden rose by 22.1% [4] - Lujiazui's sales grew by 27.8%, and Zhongshan Park's sales increased by 28.4% due to special events [4] - The North Bund commercial area saw a remarkable 36.0% increase in sales, attributed to new spring decorations and activities [4] Group 3: Food and Dining Sector - Restaurant consumption in Shanghai increased by 15.2%, with 567 participating merchants offering 1,136 special meal sets, and 80% of merchants reported year-on-year revenue growth [5] - Online dining activities significantly boosted in-store consumption, with participating merchants seeing a 36.7% increase in revenue and a 47.4% increase in order volume [5] Group 4: Consumer Incentives and Promotions - The "old for new" program for home appliances and digital products generated 2.99 billion yuan in sales, with 815 participating companies [6] - Car purchase subsidies were introduced, with individual subsidies ranging from 3,000 to 20,000 yuan [6] Group 5: Tourist Spending and Events - Out-of-town visitors contributed 173.9 billion yuan to the local economy, a 5.4% increase, with significant participation from tourists from Jiangsu, Anhui, and Zhejiang [8] - Various districts implemented measures to attract tourists, including concerts and special discounts for cruise passengers [8] Group 6: Promotional Activities and Consumer Engagement - The "Lucky Invoice" campaign attracted 3.9 million participants, with 11.3 million invoices entered into the lottery [11] - Over 1.1 billion yuan in consumer vouchers were distributed, leading to a total retail and dining sales increase of over 5 billion yuan [11] - Specific districts reported high engagement rates, with some vouchers being claimed within seconds and achieving redemption rates exceeding 90% [11]