创意"加码" "世界陶瓷之都"德化生肖瓷热销海内外 中新网福建德化1月26日电 (孙虹 蔡宜婧)农历马年春节临近，以马为造型的陶瓷制品成为年货市场的热 销品类，让传承千年的陶瓷艺术在新春消费热潮中焕发新活力。 在"世界陶瓷之都"福建德化，从融入科技元素的年轻化设计到坚守手工技艺的经典创作，多家陶瓷企业 凭借多元表达与文化底蕴，设计出的生肖瓷产品不仅畅销国内消费市场，更远销海外，助力"中国白"的 东方美学在国际舞台绽放光彩。 统计数据显示，2025年德化陶瓷产业集群规模达760亿元，同比增长近15%。德化还在海内外布局65 家"中国白·德化瓷"推广展示中心，形成覆盖全球主要市场的线下实体推广网络。 在海外市场，生肖瓷也颇受欢迎。泉州顺美集团有限责任公司总经理郑鹏飞介绍，不仅在亚洲，俄罗 斯、波兰等欧洲国家也对马的形象与生肖文化有较高的接受度，尤其对马主题的日用瓷产品青睐有加。 为了契合海外市场需求，顺美集团以轻盈的创意打通文化差异，拓宽市场边界，不仅推出以皇家骏马为 原型的摇摇马摆件，还签约"小马宝莉"IP，将富有奇幻色彩的独角兽形象融入马克杯设计，为此已收获 不少海外订单。 生肖瓷的创新让生肖文化更深入人心， ...

"马年穿马面，年味翻倍！"1月25日，记者走访长沙雨花非遗馆、芊玉影旗袍馆等线下门店发现，随着 农历丙午马年春节临近，兼具传统韵味与现代设计的马面裙正成为消费者追捧的"新年战袍"。线上平台 新品扎堆上新，线下门店试穿客流络绎不绝。这场融合生肖寓意与文化自信的消费热潮，让历经数百年 的传统服饰在新春服饰消费市场焕发强劲生命力。 马面裙上新85万余件，线上同样销售火爆 1月25日，在雨花非遗馆，专门开辟的马面裙货架格外抢眼。织锦面料的款式在灯光下泛着细腻光泽， 裙摆处的祥云、麒麟刺绣针脚细密，拿起马面裙，其裙褶开合间尽显灵动，169元至279元的价格带覆盖 不同消费需求。"279元的织锦款最受欢迎，厚实保暖还显质感。"店员一边整理试穿后的裙装一边介 绍，前几年马面裙走红时曾创下日销数百条的纪录，而今年春节因生肖文化加持，销售热潮再度来 袭，"每天都有顾客专门冲马面裙来，红色系最抢手，说是过年穿喜庆又应景。" 岳麓区的芊玉影旗袍馆内，衣架上，朱红、枣红、绯红等红色系裙装占据C位，与米白、浅粉等素色款 形成2:1的陈列比例。长沙市民邓女士正对着镜子欣赏刚穿上的红色马面裙，裙摆上的祥云麒麟纹样栩 栩如生。"特意驱车二十 ...

1月24日， 侨乡泉州马年生肖IP装置"六合同风马"全部亮相。图为位于泉山门广场的"北·猛猛"。中新网记者 吕明 摄 中新网泉州1月24日电 (记者 孙虹)农历马年春节脚步临近，侨乡福建泉州古城马年生肖IP装置"东·守 守"24日正式亮相。至此，泉州马年生肖IP装置"六合同风马"已全部登场，六匹气质、意涵各异的骏马 分布古城各地，让海内外游客在"寻马""追马"之旅中感受世界遗产城市的独特魅力。 中新网记者了解到，泉州马年生肖IP装置"六合同风"的理念，出自《汉书·王吉传》里"春秋所以大一统 者，六合同风，九州共贯也"，泛指天下各处风俗教化相通、文明精神互通，同时也寄予了祖国统一的 美好期盼。 1月24日，马年生肖IP装置"东·守守"在泉州芳草园广场正式亮相，标志着侨乡泉州马年生肖IP装置"六合 同风马"全部登场。中新网记者 吕明 摄 当天下午的泉州芳草园广场人潮涌动，伴随着激昂的鼓点，"东·守守"在众人的注目与欢呼中露出真 容。据现场工作人员介绍，"东·守守"的设计灵感来源于清代名将施琅率军收复台湾的历史功绩，其整 体以沉稳的"海疆蓝"为主色，马鬃与马尾塑造为层叠的海浪形态，呼应着施琅将军的水师统帅身份。 泉 ...

Group 1 - The Year of the Horse cultural products are experiencing a surge in consumer interest, with various limited edition items selling out quickly, indicating a strong market trend ahead of the 2026 Spring Festival [1][3] - The "cute horse" theme is driving emotional consumption, with products designed to resonate with younger consumers' desires for good fortune and happiness, exemplified by the successful launch of the "Horse Power" blind box by Pop Mart [3][4] - The overall order volume for Year of the Horse cultural products has increased by 200% compared to the 2025 zodiac products, with production lines working overtime to meet demand [4] Group 2 - The plush toy industry in Yangzhou is thriving, with significant sales figures and a strong market presence, as evidenced by the "Soaring Horse" gift box that sold over 5,000 units in a single live stream [4][5] - The Yangzhou plush toy industry is projected to exceed 30 billion yuan in output value by 2025, capturing over 30% of the national market and nearly 20% of the global market [5] - Traditional craftsmanship is being integrated with modern aesthetics, as seen in the new zodiac horse dolls designed by the Nantong "Yuanxin Blue" team, which blend traditional techniques with contemporary design [6] Group 3 - Young artisans are playing a crucial role in the preservation and innovation of traditional crafts, as demonstrated by the work of Liu Guanyu, a paper-cutting artist who is creatively expressing the Year of the Horse through his art [7] - Cultural institutions are leveraging their collections to create unique cultural products, such as the "Ma Biao Biao" soft clay horse from the Shandong Art Museum, which has gained popularity among younger consumers [9][10] - Nanjing University of Chinese Medicine is incorporating traditional medicine into cultural product design, launching a series of herbal sachets for the Year of the Horse, showcasing the intersection of culture and innovation [10]

Group 1 - The core theme of the news is the launch of a new limited edition series of wines by Treasury Wine Estates (TWE) under the Penfolds brand, inspired by the upcoming Year of the Horse, incorporating traditional Chinese paper-cutting art with wine culture [1] - The new series includes several popular wines such as Bin 389, Grange, Bin 707, St. Henri, and FWT 585, showcasing the diversity of Penfolds' terroir and winemaking philosophy [2] - The Grange wine features mature fruit aromas, oak nut notes, and a blend of black licorice, fennel, and black olive, reflecting its long-standing flavor profile [2] Group 2 - Penfolds is a crucial part of TWE's overall business, contributing 57% of the EBITDA and 36% of net sales revenue in the fiscal year 2025 [3] - China is identified as a core market for the Penfolds brand, leading to increased promotional efforts and the introduction of localized innovative products since 2024 [3]

Group 1 - The dining market in Nanning is experiencing a surge in demand for New Year's Eve dinner reservations, with many restaurants fully booked well in advance of the holiday [2][3] - Consumers are increasingly seeking a sense of ceremony and atmosphere in their dining experiences, leading to innovative themed banquets that incorporate cultural elements related to the Year of the Horse [2][4] - Various restaurants are creatively integrating "Horse Culture" into their menus and dining environments, enhancing the festive experience for customers [4][5][6] Group 2 - The trend of early reservations is evident, with some restaurants reporting that bookings for New Year's Eve dinners began as early as October, indicating a significant shift in consumer behavior [3][4] - High-end hotels in Nanning are also seeing strong demand, with initial reservation rounds fully booked and second rounds opening to accommodate the rush [4] - The incorporation of local ingredients in New Year's Eve menus reflects a growing consumer preference for quality and health-conscious dining options, showcasing the evolution of dining expectations [7]

丙午马30元·鸿运当头 30元面值"鸿运当头"系列全套4款，有红、橙、黄、粉四款配色。红色炽热，象征喜气临门；橙色温 暖，寓意旭日东升；黄色明亮，代表璀璨前程；粉色柔和，寄托温馨浪漫，契合不同审美偏好。票面视 觉焦点为一匹骏马的卡通马头特写，生动传达了"鸿运当头"的美好寓意。背景以国风祥云纹铺底，视觉 明快典雅而灵动，恰似好运缭绕。 据悉，福彩"丙午马"生肖主题即开票包括五款游戏，分别为"福马迎春""马年大吉""马到福来""鸿运当 头""骏马迎春"。马的昂扬神采与新春的吉祥祝福相映成趣，勾勒出一幅幅喜气洋洋、瑞气盈门的节日 画卷。 丙午马5元·福马迎春 丙午马10元·马年大吉 10元面值"马年大吉"系列全套9款，包含"马上走运""马上成功""马上有福""马上开心"等内容。票面将圆 润可爱的小马造型与吉祥话语紧密融合，并根据祝福语点缀趣味图案："马上平安"搭配苹果图案，"马 上走运"融入祥云元素，"马上甜蜜"配上浪漫玫瑰，俏皮的设计风格尽显巧思。 金马报喜，福彩送福。值此新春佳节来临之际，中国福利彩票"丙午马"生肖主题系列即开票温情上市。 这不仅是寄托好运的彩票，更是传承生肖文化的贺岁好礼。福彩借此恭贺新禧，愿 ...

ma 中央广播电视总台 上海科技馆 新疆青少年出版社 广东普县达文化 武零武零生肖影视文化传媒 EW EOS FILMS 如家公益频功 香港赛马会 世界马 · 中国年 H ORSE E R VAVE 羊城晚报全媒体记者 李丽 1月11日，全球首部生肖动物巨幕电影《马到功成》在广东科学中心"世界马·中国年"新春科普嘉年华上迎来了湾区首映。作为一场集科普、文化、视听享受 与运动体验于一体的沉浸式狂欢，这场嘉年华活动将持续至2月28日，覆盖春节、元宵节等重要节点，让人们在光影与互动中解锁马年好运。 历时三年打磨精品 为何选择以"马"作为系列首部的"主角"？书云透露了自己的考量："虎、蛇这些生肖动物，或许有些人会觉得害怕，但全世界应该没有人不喜欢马。我们希 望用世界的马来讲述中国的故事，为整个生肖系列电影开个好头。" 为呈现最真实的故事，纪录片团队付出了巨大努力：从调研到拍摄到后期制作，历时3年。例如片中那位内蒙古小女孩骑手的选定，团队曾在短视频平台上 历时5个月，从4000条内容中逐一筛选，最终确定了拍摄对象。"这个小女孩最打动我们的是她身上的信念，她不善言辞，但特别勇敢。看到其他骑手落马时 会感到恐惧，但最终也依 ...

Core Viewpoint - The launch of the "Bingwu Year" special postage stamps in Nanning marks a celebration of the Year of the Horse in the Chinese lunar calendar, featuring designs that combine the image of horses with auspicious meanings [3][4]. Group 1: Stamp Details - The special postage stamp set consists of two stamps named "Chiyue Hongtu" and "Wanjun Zhenfu," symbolizing the spirit of progress and unity [3]. - The first stamp, "Chiyue Hongtu," depicts a red horse leaping above auspicious clouds, embodying the idea of leading the way [3]. - The second stamp, "Wanjun Zhenfu," features three galloping horses, representing collective strength and progress [3]. Group 2: Release Information - The total face value of the stamp set is 2.40 yuan, with a planned issuance of 26.68 million sets, 1.62 million versions of a specific format, and 2.8 million small booklets [3]. - The stamps will be available for purchase at 104 philately outlets in the region and on the China Philately website, with a sales period of six months starting from January 5 [3]. Group 3: Related Activities - The launch event for the "Bingwu Year" stamps is being held simultaneously across 75 counties in 14 districts, promoting a series of related products including collectible albums and themed cultural products [4]. - Additional products include the "Postal Blessing Eight Cute Horses" cultural items inspired by the rare Dabo pony and collaborative themed products from Guangxi and Gansu postal services [4].

Core Viewpoint - The launch of the "Bingwu Year" special stamps marks the beginning of the Year of the Horse, celebrating Chinese zodiac culture and attracting a large number of stamp collectors to the event [3][4]. Group 1: Event Details - The special stamp launch ceremony took place on January 5, featuring a vibrant atmosphere with many stamp enthusiasts present [3]. - The event included a stamp cancellation session, adding a commemorative significance to the postal items [3]. - The "Bingwu Year" special stamps consist of two designs, with a small booklet also released, designed by renowned artists Wang Hongwei and Zhao Enzhong [3][4]. Group 2: Stamp Design and Cultural Significance - The first stamp, titled "Chiyue Hongtu," depicts a red horse galloping on clouds, symbolizing the spirit of "leaping into a new era" [3][4]. - The second stamp, named "Wanjun Zhenfu," features three galloping horses, representing unity and collective progress [3][4]. - The designs incorporate traditional auspicious patterns, enhancing the aesthetic appeal and cultural depth of the stamps [4]. Group 3: Related Products and Activities - The event showcased a variety of zodiac-themed cultural products, blending traditional culture with modern design [4]. - Additional activities included exhibitions promoting rural revitalization and reading, engaging a diverse audience, particularly younger generations [4]. - The stamps and related products will be available for sale through various channels for a period of six months [4].