电商赋能
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“链”上荔枝:一颗水果的产业“多元宇宙”
2 1 Shi Ji Jing Ji Bao Dao· 2025-06-06 13:38
Group 1 - Guangdong is innovatively reshaping the lychee industry through diverse applications such as live streaming sales, cultural creativity, and tourism experiences, creating a rich "multiverse" of industry opportunities [1] - The "Lychee+" concept is unlocking vast applications and possibilities for this traditional agricultural product, enhancing its appeal in modern times [1] - E-commerce has become a significant sales channel for lychees, with live streaming events driving consumer engagement and sales, exemplified by the sale of five kilograms of "Feizi Xiao" lychees for 28.8 yuan with next-day delivery [1] Group 2 - The export of lychees from Guangdong has increased significantly, with over 4,000 tons exported this year and a target of over 10,000 tons for the year, aided by advanced technologies like frozen dormancy [2] - The value of lychee exports from Maoming reached 71.5 million yuan last year, with products like lychee puree and canned lychee being exported to over 20 countries and regions [2] - Customized services such as "whole tree customization packages" are gaining popularity, allowing consumers to purchase a lychee tree that yields 60 pounds of fresh fruit along with various gifts [2] Group 3 - Meituan is enhancing the stability of supply and demand for lychee farmers through direct sourcing initiatives and has significantly increased its lychee procurement volume compared to last year [3] - The logistics network for fresh produce is being strengthened by companies like SF Express, which is implementing policies to improve delivery to rural areas and create a comprehensive cold chain logistics network covering over 2,800 counties nationwide [3]
农小智以电商赋能为引擎,助力昭平茶走出品牌化振兴路径
Sou Hu Cai Jing· 2025-06-04 09:39
Group 1 - The event aimed to promote the e-commerce development of the Zhaoping tea industry and support rural revitalization through learning from advanced experiences [1][7] - The program included a rich itinerary featuring an opening ceremony, sharing of e-commerce experiences, site visits, and practical courses on short video creation and live streaming [3] - The Chengdu Jinniu District e-commerce live streaming industrial base, recognized as a provincial pilot unit for innovative network united front work, has attracted 28 enterprises and established a closed-loop e-commerce ecosystem [5] Group 2 - Zhaoping tea ranked 94th in the regional brand (geographical indication) top 100 list and 20th in the tea category according to the "2025 China Brand Value Evaluation Information" [7] - The "Zhaoping Cloud Warehouse" smart logistics system has been established, and 20 local anchors have been trained, leading to over 26 million yuan in agricultural product sales [7] - The event serves as an opportunity for Zhaoping County to absorb advanced e-commerce experiences from Chengdu, enhancing brand marketing and integration with the e-commerce industry chain [7]
点亮乡村振兴路!柯坪县一季度农产品销售额超5亿
Sou Hu Cai Jing· 2025-04-27 16:32
Group 1 - The core viewpoint is that Keping County in Aksu, Xinjiang is leveraging e-commerce to integrate local特色产业 with the digital economy, significantly boosting rural revitalization efforts [1] - From January to April 2025, Keping County achieved over 500 million yuan in agricultural product sales, with more than 190 types of products reaching national markets [1] - The Keping County Agricultural Product Exhibition Center serves as a key platform for enhancing agricultural services and promoting local特色农产品, including camel milk and various fruits [2] Group 2 - In the first quarter of 2025, the sales volume of agricultural products reached 46 million yuan, with plans to further enhance online sales capabilities [3] - Keping County is seizing opportunities in the dairy industry by building milk source bases and optimizing the industry environment through a "company + farmer" model [4] - Xinjiang New Camel Dairy Co., Ltd. has expanded its sales from local to national levels, utilizing live streaming and a hybrid sales model to enhance visibility and sales performance [4][7]
南农晨读 | 古塔柑香
Nan Fang Nong Cun Bao· 2025-04-13 04:00
Group 1 - The article discusses the significance of spring sand ginseng in Guangdong, likening it to "Korean ginseng" for locals, highlighting its cultural and economic importance [3][4][5] - The blooming and harvesting of spring sand ginseng is a seasonal event in Yangchun, with local farmers actively involved in its cultivation [4][6] - The article emphasizes the role of AI in vocational training, showcasing a training event aimed at equipping skilled workers from various industries with AI knowledge [9][10][11] Group 2 - The first agricultural and cultural tourism investment promotion conference in Guangdong is set to take place, focusing on the integration of agriculture and tourism [14][16][17] - The Guangdong Provincial Department of Agriculture is calling for project submissions for the second Agricultural Sports Games, indicating ongoing efforts to promote agricultural activities [22][23] - An event in Fogang County aims to empower agricultural and cultural tourism through e-commerce, highlighting a collaborative approach involving government, enterprises, and educational institutions [24][26][27]