Core Viewpoint - The emergence of "痛楼" (Pain Building) represents a new trend in commercial spaces, where fan culture and commercial activities converge, creating immersive experiences for fans and driving foot traffic to malls [15][62][67] Group 1: Concept and Characteristics of "痛楼" - "痛楼" is characterized by elaborate decorations and immersive experiences that cater to fan communities, often featuring large-scale displays and themed environments [1][12][32] - The term "痛" derives from Japanese culture, indicating an overt display of fandom, often associated with merchandise and themed events [21][62] - The phenomenon has become a new standard for fan support events, with costs starting at 20,000 yuan per day for mall rentals, attracting significant youth spending [15][51][62] Group 2: Economic Impact and Business Model - "痛楼" has proven to be a lucrative opportunity for malls, with over 60% of LED screens in core business districts expected to host fan support orders by 2024, with costs ranging from thousands to millions of yuan [32][62] - The model allows malls to attract younger consumers by creating a welcoming environment for fan activities, thus increasing overall foot traffic and sales [62][63] - The cost of organizing a "痛楼" event is significantly higher than traditional fan support methods, with expenses for a single day often exceeding 20,000 yuan [51][62] Group 3: Fan Engagement and Experience - Fans engage in various activities during "痛楼" events, including taking photos, participating in themed activities, and collecting exclusive merchandise, enhancing their sense of community [40][64] - The events often include interactive elements such as dance performances and custom merchandise, which further enrich the fan experience [42][47] - Malls are increasingly offering tailored services and discounts to fans, aiming to maximize emotional value and customer satisfaction [46][62] Group 4: Challenges and Considerations - While "痛楼" can drive traffic, it also requires careful planning and execution to avoid backlash from fans, as seen in instances where events did not meet expectations [63][64] - The success of "痛楼" is contingent on the mall's ability to create an authentic and immersive experience that resonates with fans, balancing commercial interests with community engagement [62][63] - Malls must navigate the competitive landscape of fan events, often requiring advance booking and strategic partnerships to secure prime locations and favorable terms [53][55]

Core Insights - The article discusses the rise of "pain culture," a visual expression trend among young people that originated from Japanese "痛车" (itasha) culture, which has evolved into a broader phenomenon encompassing various forms of public and personal expression [1][4][8] - Pain culture is not merely a subcultural decoration but represents a significant shift in content economy and consumer engagement, challenging traditional commercial spaces and visual authority [4][9][19] Group 1: Cultural Mechanism - Pain culture serves as a means of identity confirmation for young people, allowing them to express not only their preferences but also their self-identity [7][12] - The phenomenon is characterized by high levels of participation, where young individuals engage in collective activities that transform them from passive consumers to active content creators [11][12] Group 2: Market Trends - Data from 2024 indicates a 268% year-on-year increase in the number of pain culture products on the Xianyu platform, with over 70% of users being post-95s and 25% being post-05s [1] - The popularity of pain culture is evident across social media platforms, with significant engagement metrics such as 14.5 billion views on Xiaohongshu and 16.9 billion views on Douyin for related topics [5] Group 3: Spatial Redefinition - Pain culture is redefining urban spaces, shifting the visual narrative from brand-centric to character-driven expressions, thereby creating a "gentle occupation" of public spaces [9][10] - Commercial spaces are evolving into participatory environments where consumers are invited to engage actively, transforming traditional retail into interactive storytelling venues [11][19] Group 4: Future Implications - The article emphasizes that successful commercial spaces must foster a sense of belonging and identity among users, moving beyond mere content display to creating a sustainable cultural ecosystem [19] - Future commercial strategies should focus on building long-term relationships and community identities, rather than short-term engagement through fleeting trends [18][19]

Core Insights - The article discusses the emerging "pain culture" and its significant market potential, particularly among the millennial generation, with the "guzi economy" market size surpassing 100 billion yuan in 2023 [6][7]. - Bilibili World (BW), a major ACGN event, showcases the growing consumer power of the anime and gaming community, with record attendance and participation from various brands [16][18]. Group 1: Event Insights - BW 2023 saw the highest participation ever, with 900,000 ticket reservations and 400,000 attendees, covering an area of 240,000 square meters, making it four times larger than Japan's AnimeJapan [17][18]. - The event attracted a diverse audience, including international attendees, and featured over 700 exhibitors, with 18 brands from non-ACGN sectors [34][35]. Group 2: Brand Engagement - Brands like Upgraded Snacks creatively integrated into the event, achieving high visibility and engagement, demonstrating the effectiveness of content-driven marketing [29][30]. - The automotive industry also participated actively, with major brands showcasing "pain cars" and collaborating with popular IPs, indicating a shift in marketing strategies to engage younger consumers [36][38]. Group 3: Market Trends - The article highlights the increasing consumer spending power within the "pain culture," with reports indicating that by 2024, the pan-anime demographic in China will exceed 500 million people, with average spending over 1,000 yuan per person [71]. - Companies like Chow Tai Fook have successfully tapped into this market, with their collaboration with popular IPs leading to significant sales growth, showcasing the potential for brands to connect with younger audiences [63][67].

Core Insights - The "Butterbear" IP has gained significant popularity in China, particularly in Shanghai, through various marketing strategies and events that resonate with the younger demographic [2][3][5] - The integration of IPs like "Butterbear" into shopping experiences has transformed consumer engagement, creating immersive environments that enhance brand loyalty and sales [3][4][6] Group 1: Popularity and Cultural Impact - "Butterbear" has become a cultural phenomenon, with its character being widely shared on social media, leading to a viral marketing effect [2] - The character's design and personality have been tailored to appeal to the emotional needs of consumers, fostering a strong connection with fans [2][5] - The rise of "Butterbear" reflects a broader trend in consumer culture where IPs are not just products but part of a lifestyle and community [5][6] Group 2: Commercial Strategies - The collaboration between commercial spaces and popular IPs has resulted in increased foot traffic and sales, with reports indicating a 36% increase in overall sales during the "Butterbear" event [4] - The event featured over 100 product types, with prices designed to be more accessible compared to other IPs like Disney, enhancing consumer participation [3][4] - The success of the "Butterbear" pop-up shop illustrates the effectiveness of experiential marketing in driving consumer engagement and sales [3][4] Group 3: Long-term Engagement and IP Evolution - The concept of "pain culture" has been leveraged to create a unique marketing strategy that emphasizes self-expression and community among fans [5][6] - The industry is moving towards long-term IP management strategies to avoid the pitfalls of short-lived consumer interest, focusing on sustainable engagement [5][6] - The evolution of IPs in China reflects a blending of virtual and physical experiences, indicating a shift in how brands interact with consumers [5][6]