走进人保财险江西分公司的营业厅，醒目的"爱心驿站"标识总能第一时间映入眼帘。驿站内，饮水机、 充电器、雨伞、急救箱、轮椅、老花镜等便民服务设施一应俱全，不仅为前来办理业务的客户提供了便 利，更向环卫工人、快递小哥、交警等户外工作者和社会公众敞开大门，为他们提供了一个"渴了能喝 水、热了能乘凉、冷了能取暖、累了能歇脚"的温馨港湾。 与"爱心驿站"相邻的，还有充满童趣的"童心港湾"。这里摆放着色彩鲜艳的儿童读物、益智玩具和涂鸦 画板，为跟随家长前来办理业务的孩子们开辟了一片专属的乐园。家长们可以安心办理业务，孩子们也 能在此度过愉快的等待时光，有效解决了客户带娃办事的后顾之忧，让金融服务变得更加从容、更有温 度。暑假期间，人保财险江西分公司联合当地社区在童心港湾为当地留守儿童提供亲情陪伴、情感关怀 与专业心理疏导，开设防溺水、防侵害知识宣讲，在社区家门口提供便捷、可及的服务，打通关爱留守 儿童的"最后一公里"。 除了暖心设施，人保财险江西分公司还巧妙地将金融知识普及融入服务场景。在全省各个网点设立"公 众金融宣传角"。宣传角通过通俗易懂的宣传折页和视频，向公众普及保险知识、消费者权益保护法、 防范非法集资和金融诈 ...

此次活动强调了家长与孩子的共同参与。在金融知识学习环节，家长与孩子一起听课、互动；在体能比 赛环节，家长作为拉拉队员和指导者，为孩子加油鼓劲。这种双向教育模式既增进了亲子关系，又让金 融知识通过家庭纽带得以更有效地传递。许多家长表示，这种活动形式新颖，孩子喜欢，家长也有收 获。 近日，民生银行东营知味谷社区支行走进儿童体智训练中心开展"吹响消保金号角"金融教育宣传活动， 一场别开生面的金融启蒙教育活动在儿童体智训练中心精彩上演，民生银行东营知味谷社区支行为50余 组家庭带来了一场融合金融教育与体能竞技于一体的特色活动，将金融知识宣讲与儿童体能比赛创新结 合，让百余名家长和孩子在互动中共同学习成长。 此次活动突破了传统金融宣传的模式，采用一对一金融知识讲解与趣味体能比赛相结合的方式，让金融 知识在亲子互动中潜移默化地传递。该支行工作人员与每个家庭进行面对面交流，通过生动有趣的案例 和通俗易懂的语言，向家长和孩子们讲解基础的金融知识。"为什么要存钱？""如何识别人民币真 伪？"这些看似简单的问题，却是金融启蒙的重要第一步。该支行工作人员还特别准备了彩色图册和实 物演示，让孩子们在直观体验中理解货币的概念和价值。宣 ...

Core Viewpoint - The recent fireworks show by the outdoor brand Arc'teryx in the Himalayas has sparked controversy, highlighting the potential risks of marketing strategies that disregard ecological and ethical considerations [1][2] Group 1: Brand and Marketing Implications - The China Advertising Association criticized Arc'teryx for attempting to enhance brand visibility through creative marketing that could harm the fragile ecosystem at an altitude of over 5000 meters, leading to a loss of consumer trust [1] - The incident serves as a reminder that brand value is built over time but can be jeopardized by a single misstep that crosses ethical boundaries [1][2] - The association emphasized that marketing creativity must respect ecological, moral, and policy boundaries to avoid backlash and damage to brand reputation [2] Group 2: Industry Standards and Responsibilities - The China Advertising Association called for the advertising industry to adhere to ethical, ecological, and social value standards, reinforcing the need for self-regulation within the industry [2] - It was noted that marketing should not be an unbounded showcase but should be rooted in correct social guidance and positive values [2] - The association expressed hope that the advertising industry would learn from this incident, stressing the importance of respecting ecological protection and moral guidelines in marketing efforts [2]

Group 1 - The incident involving the outdoor brand Arc'teryx conducting a fireworks show in the Himalayas has sparked controversy, leading to public apologies from both the brand and artist Cai Guoqiang [1] - The Chinese Advertising Association expressed regret over the brand's actions, highlighting that marketing creativity should not disregard ecological, moral, and policy boundaries [2] - The event serves as a reminder that a brand's value can be significantly damaged by a single misstep, emphasizing the importance of respecting ecological and social responsibilities in marketing [1][2] Group 2 - The Chinese Advertising Association calls for the advertising industry to adhere to ethical, ecological, and social value standards, reinforcing the need for industry self-discipline [2] - It is emphasized that advertising creativity must be grounded in correct social guidance and should reflect positive values, as any marketing that crosses ecological or moral lines will lead to public backlash [2] - The association urges the industry to learn from this incident, advocating for creativity that respects nature and consumer trust, which is essential for sustainable brand and industry development [2]

Core Insights - A recent marketing event by an outdoor sports brand in the Himalayas backfired, damaging its previously strong brand reputation due to ecological concerns [1] - The incident highlights the importance of respecting ecological, moral, and policy boundaries in marketing strategies to avoid public backlash and trust erosion [1][2] Group 1: Brand Impact - The brand, known for its quality products and positive image, aimed to enhance its visibility through creative marketing but ended up harming its reputation [1] - The event took place at an altitude of over 5000 meters in a fragile ecological zone, contradicting the brand's commitment to nature [1] Group 2: Industry Standards - The China Advertising Association calls for the advertising industry to adhere to ethical, ecological, and social value standards, emphasizing the need for self-regulation [2] - Marketing creativity should be grounded in correct social guidance and respect for ecological and moral principles to avoid negative public reactions [2] Group 3: Future Considerations - The incident serves as a cautionary tale for the advertising industry, urging marketers to balance creativity with ecological protection and ethical guidelines [2] - Sustainable brand marketing relies on respect and responsibility towards society, nature, and consumers, ensuring long-term brand and industry health [2]

Group 1 - The core issue revolves around Arc'teryx's controversial fireworks show in the Himalayas, which has sparked criticism for potentially harming the fragile ecosystem in a high-altitude area [1][2] - The China Advertising Association emphasizes that brand value is built over time but can be jeopardized by a single misstep, highlighting the importance of respecting ecological, moral, and policy boundaries in marketing [1][2] - The incident serves as a reminder that marketing creativity must align with ecological and ethical considerations; failing to do so can lead to public backlash and damage to brand reputation [1][2] Group 2 - The China Advertising Association calls for the advertising industry to uphold ethical, ecological, and social value standards, reinforcing the need for industry self-regulation [2] - The association stresses that advertising creativity should not be limitless and must be grounded in correct social guidance and positive values [2] - The current emphasis on social responsibility as a core competitive advantage for brands means that any marketing actions that violate ecological or moral expectations will likely result in negative public sentiment [2]

新京报讯 据中国广告协会网站消息，某户外运动品牌在喜马拉雅山区开展的烟花秀，最终落得"适得其 反"的结果，令人扼腕。作为曾凭借优质产品与品牌形象积累良好口碑的品牌，其本可在营销之路上有 更多正向探索，此次却意图借创意提升品牌声量，反因在海拔5000多米、生态极度脆弱区域举办活动， 以"敬畏自然"之名行有可能损害生态之实，让多年信任一朝受损。 我们对该品牌的行为深感惋惜，更盼广告行业以此为戒：创意可大胆，界限须坚守。广告人在追求营销 突破时，务必将生态保护、道德准则、政策导向铭记于心，让每一次创意都成为传递价值、凝聚信任的 正向行动。品牌营销的生命力，源于对社会、对自然、对消费者的尊重与责任，唯有坚守底线，以合 法、合规、合德、合情的方式展现创意，方能实现品牌与行业的健康可持续发展，避免因"越界"行为损 害形象、辜负消费者对品牌的信任。 品牌价值的构建非一日之功，却可能因一次越界行为引发危机。这一事件深刻印证了一个道理：营销创 意若脱离对生态、道德、政策的基本敬畏，越过原则界限，不仅无法实现品牌增值，反而会让品牌陷入 舆论泥沼，得不偿失。环保已成为社会发展的核心议题与国家政策导向，消费者对品牌的社会责任感与 生 ...

Core Viewpoint - The event highlighted the importance of social responsibility in the Chinese liquor industry, emphasizing the need for rational drinking and the promotion of a healthy drinking culture [1][3]. Group 1: Industry Initiatives - The "National Rational Drinking Promotion Week" focuses on three main missions: promoting rational and civilized drinking, caring for youth and discouraging underage drinking, and encouraging moderate drinking for a happy life [1]. - The Chinese liquor industry aims to enhance its social responsibility through innovative methods such as public welfare-themed microfilms and collaborations with research institutions like the Chinese Center for Disease Control and Prevention [1]. Group 2: Company Commitment - China Resources Beer has been committed to leading industry development and promoting responsible drinking, emphasizing quality and sustainability as core values [2]. - The company aims to build a new development pattern in the liquor industry characterized by shared responsibility and value, focusing on product quality, green development, and advocacy for rational drinking [2]. Group 3: ESG and Sustainability - The rise of ESG (Environmental, Social, and Governance) principles presents both opportunities and challenges for the Chinese liquor industry, necessitating improvements in ESG practices and compliance with international disclosure standards [2]. - The industry is encouraged to integrate green production, responsible management, and corporate governance to transition towards a modern, low-carbon, and inclusive industry [2]. Group 4: Youth Advocacy - A joint initiative was launched to oppose underage drinking and promote a healthy drinking culture, reflecting the industry's commitment to social responsibility and the well-being of youth [3]. - The initiative aims to create a supportive environment for the healthy growth of young people and to foster a civilized drinking culture in society [3].

本次活动聚焦"政策知识宣传、反诈防骗提示、为民办实事"三大核心内容，推出一系列务实举措： 开展"风险提示送上门"专项服务，实施网点"网格化宣讲"机制，持续推进"金融知识五进入"——进社 区、进商圈、进校园、进企业、进乡村，努力实现全覆盖。同时，运用短视频、直播、动漫、在线问答 等新媒体形态，以"小屏幕传大知识，微故事讲大道理"为传播理念，增强知识普及的趣味性与共鸣感， 打破传统宣传壁垒。 日前，瑞众保险正式启动以"保障金融权益，助力美好生活"为主题的金融教育宣传周活动。本届宣 传周以提升社会公众的金融认知能力与风险防范意识为目标，在传递实用知识的同时，彰显保险行业的 责任与温度。 为确保宣传周活动落地见效，瑞众保险统筹部署：一方面整合内部优质资源，强化组织保障与执行 力度；另一方面坚持"接地气、广覆盖、惠民生"原则，推动金融知识突破场景限制，精准触达街道社 区、田间地头等各类区域，真正让金融服务融入百姓日常，惠及千家万户。 瑞众保险持续关注"银发一族"、新市民、残障人士、乡村居民等重点群体的金融需求。针对重点人 群特点和痛点，通过量身定制的方案，如为乡村居民带去防范非法集资的"田间课堂"，为社区老人开设 识别 ...

新华财经北京9月16日电（记者安娜）中国石化集团公司16日组织驻新疆企业联合发布的《同心筑梦中 国石化在新疆社会责任报告（1978-2025）》显示，目前中国石化在新疆年原油加工能力达500万吨。 根据这份报告，自改革开放以来，中国石化先后发现并建设塔河油田、顺北油气田等油气田，累计探明 石油地质储量21.67亿吨、天然气地质储量3387.03亿立方米，累计生产原油1.77亿吨、天然气418亿立方 米，累计加工原料油7647.06万吨，生产成品油7201万吨。 中国石化在新疆深耕油气主营业务的同时，着力守护生态绿洲。报告显示，多年来，中国石化累计投资 8.9亿元实施生态恢复工程。中国石化西北油田分公司在塔里木胡杨林国家级自然保护区清退油井105 口，在塔克拉玛干沙漠累计绿化面积256.3万平方米；新疆石油投运充电站113座、分布式光伏发电站36 座，组织员工造林36.7万平方米；新星公司布局的我国首个万吨级光伏绿氢示范项目2023年在新疆库车 全面投产。 在助力乡村振兴方面，"阳光巴扎"品牌依托全国2.8万座易捷便利店销售新疆特色农产品超1.2亿元；中 国石化定点帮扶的岳普湖县实现脱贫，帮扶78个村从"脱贫" ...