科技赋能文旅
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打造文旅融合新场景 尽享欢乐假日生活
Yang Shi Wang· 2025-10-06 12:58
Core Insights - The holiday season saw a significant increase in tourism and cultural activities across various regions, highlighting the deep integration of culture and tourism [1][3][5] Group 1: Tourism Trends - Rural tourism maintained high popularity, with activities such as tasting local snacks and experiencing agricultural culture attracting families [3] - Tourist attractions, resorts, and cultural districts became popular travel destinations, with a 75% increase in visitor numbers at Tianmu Mountain in Zhejiang compared to the previous year [5] - New consumption engines emerged from innovative tourism models, such as music festivals and sports events, driving local economic activity [7] Group 2: Technological Integration - Technology is becoming a new trend in the cultural tourism market, with interactive experiences like XR games and VR animations enhancing visitor engagement [9] - Major scientific installations, such as the "artificial sun" in Hefei, attracted public interest and showcased the charm of science [9] - Unique experiences, such as low-altitude water plane sightseeing in Sichuan, gained popularity among tourists [9]
打造C端运营新范式 全球首个开放式具身智能体验中心开业
Zheng Quan Shi Bao Wang· 2025-09-30 05:42
9月30日,智元机器人全国首家开放式具身智能体验中心在无锡正式开业。这座坐落于惠山古镇映月里 街区的全球首个聚焦人形机器人沉浸式互动场所,是首个面向C端消费者开放的具身智能文旅融合项 目。此次启幕标志着智元机器人成功将具身智能技术从实验室推向文旅消费场景,为行业开启C端商业 化运营新范式。 据了解,作为面向普通消费者的体验空间,该中心以"传统文脉与未来科技对话"为核心定位,选址惠山 古镇这一文化地标,与"赛博阿炳"文化IP相邻,在1300平方米的空间内构建起"古街新智"的独特消费场 景,参观票定价59.9元/人;通票定价为工作日128元/人,节假日148元/人。 开业现场,无锡智元具身智能体验中心的机器人店长"梁元"正式上岗,带领首批体验官参观场馆。智元 "远征""精灵""灵犀"系列人形机器人化身"服务官",或在舞台完成后空翻、精准避障等高难度动作,展 现科技硬核实力;或化身咖啡师,为游客递上现磨饮品,提供贴心服务;更与人类舞者同台演绎由上海 戏剧学院专家团队定制的沉浸式剧情——融合现代舞、戏剧与科技元素,以"人机共生"为主题讲述未来 生活图景,这种艺术形式在国内C端文旅场景中尚属首创。 无锡市梁溪文旅发展集 ...
2025全国国庆文旅消费月启幕:超2.9万场活动+4.8亿补贴 打造“惠民矩阵”
Zheng Quan Shi Bao Wang· 2025-09-26 11:20
Group 1 - The National Cultural and Tourism Consumption Month has been officially launched in Sichuan, featuring over 29,000 cultural and tourism activities and a strong investment of 480 million yuan in consumption subsidies [1] - Various provinces are implementing substantial financial incentives to stimulate market activity during the dual holiday season of National Day and Mid-Autumn Festival, creating a "national coordination + local characteristics" benefit matrix [1] - Jiangsu province is introducing over 150 supportive measures, including 8 million yuan in online consumption subsidies and free public transport for tourists [1] Group 2 - Financial institutions like Agricultural Bank of China and Bank of China are offering cultural and tourism consumption financial benefits and convenient measures for inbound consumption, effectively stimulating consumer potential [2] - The tourism supply side is evolving beyond traditional resource reliance, utilizing IP creation, business integration, and technological empowerment to build a diverse development ecosystem [2] - Harbin Ice and Snow World is set to launch new technological products, enhancing visitor experiences with VR and themed ice displays for the holiday season [2] Group 3 - Jiangsu will host 464 commercial performances during the holiday period, with an expected audience of over 600,000, indicating a trend of combining travel with live performances [3]
数字化文旅智绘川蜀风光
Jing Ji Ri Bao· 2025-09-16 09:54
Group 1: Cultural Tourism Development - The AnYue Digital Exhibition Center integrates digital technology with cultural heritage, providing an immersive experience of over 100,000 rock carvings, filling a gap in Sichuan's cultural tourism offerings [1][2] - Since its trial operation began on May 1, the center has attracted over 158,000 visitors and achieved a cumulative exposure of over 17 million, becoming a new hotspot for cultural tourism consumption in Sichuan [2] - The Sichuan government emphasizes the principle of "culture as the soul, tourism as the body, technology as empowerment, and protection as a priority" to enhance the cultural tourism industry [2][3] Group 2: Technological Integration in Tourism - The Sichuan Provincial Cultural and Tourism Department is implementing a "micro-renovation, fine enhancement" strategy for tourism sites, promoting digital construction and smart management platforms [3] - The introduction of exoskeleton climbing assist robots in Emei Mountain has quickly gained popularity among tourists, enhancing their experience and making climbing more accessible [3] - The integration of technology in cultural tourism not only optimizes consumer experiences but also fosters a new industrial value chain, contributing to high-quality regional economic development [3] Group 3: Digital Creative Industry Growth - The Tianfu Changdao Digital Cultural and Creative Park in Chengdu has attracted over 6,000 digital creative enterprises and more than 120,000 employees, with an industry scale exceeding 110 billion [4][5] - The park focuses on key sectors such as gaming, film and television, and digital music, housing notable companies like Tencent and Coco Bean Animation [4][5] - The park has become a significant source of digital cultural creative achievements and an industrial cluster in China [5]
撬动金秋文旅消费市场 展现行业协同发展活力 广东旅博会3天吸引超15万人次观展
Nan Fang Ri Bao Wang Luo Ban· 2025-09-15 07:44
Core Insights - The 2025 Guangdong International Tourism Industry Expo successfully attracted over 150,000 visitors over three days, showcasing the strong market appeal and new vitality of the cultural tourism industry [1] Group 1: Event Overview - The expo featured a total exhibition area of 40,000 square meters with four major themed pavilions [1] - The international pavilion expanded significantly, with participation from 28 countries and regions, including new independent booths from Iceland, Oman, Norway, and the Czech Republic [1] Group 2: Economic Impact - Guangdong's cultural and tourism department distributed consumption vouchers during the expo, leading to a consumption pull ratio of 1:5, effectively stimulating the autumn cultural tourism market [1] - Preliminary statistics indicated that sales for Guangzhitour increased by over 30% and for Kanghui Tourism by 20% during the expo, highlighting the event's positive impact on tourism consumption [1] Group 3: Technological Integration - The expo focused on "Intelligent Integration of Cultural Tourism Quality Improvement," featuring 12 technology companies and nearly 200 discussions with representatives from over 20 scenic spots, museums, and tourism groups [2] - The event showcased various innovative content areas, including intangible cultural heritage, digital content, virtual experiences, and smart interactions [2] Group 4: Industry Collaboration - The expo facilitated deep collaboration across the industry, resulting in significant partnership agreements, such as the "Demonstration Pilot Zone for Agricultural and Cultural Tourism Integration" in Jiaoling County and a joint project between Guangzhou Tower and Studio Ghibli [2]
透过数据看文化旅游产业博览会“成绩单” 文旅机器人、沉浸式体验成亮点
Yang Shi Wang· 2025-09-15 03:06
Group 1 - The 2025 China Cultural Tourism Industry Expo concluded in Wuhan, with a total of 232.8 billion yuan in project signings [2] - The expo featured a central stage and 10 indoor exhibition areas, attracting nearly 2,000 enterprises and 225,000 visitors, with a transaction volume of 1.7 billion yuan for cultural and tourism products [4] - Five negotiation activities during the expo resulted in cooperation transactions amounting to 8.1 billion yuan [4] Group 2 - Humanoid robots emerged as a highlight of the expo, serving as effective promoters of local cultural tourism resources and enhancing the exhibition experience [5][8] - Robots performed various roles, including providing explanations, food service, and cultural performances, showcasing their potential applications in daily life [8] - Immersive experiences, such as virtual reality and multi-sensory environments, attracted significant attention, with a 14-meter diameter "multi-format cultural tourism dome" allowing visitors to experience spectacular scenes without special equipment [9][12] Group 3 - The immersive experience segment of the cultural industry has seen an annual revenue growth of approximately 10%, becoming a key driver for high-quality development in the cultural sector [15] - Immersive experiences have become a common method for showcasing local cultural tourism resources, allowing audiences to deeply engage with the rich historical and cultural heritage of various regions [15]
服贸会上的文旅“新”体验
Ren Min Wang· 2025-09-13 15:49
Core Insights - The 2025 Service Trade Fair showcases advanced technologies in the cultural and tourism sectors, enhancing visitor experiences through interactive opportunities and immersive technology [2][4][6][10][13][19] Group 1: Event Highlights - The event features AI dressing and photo-taking, wearable devices, and intelligent robots, which enrich the exhibition experience for attendees [2][4][6][10] - Visitors can engage in various interactive experiences, such as playing Go with AI robots and participating in VR projects [6][17] - The fair emphasizes the integration of technology in cultural tourism, providing a "new" experience for attendees [2][4][10][19] Group 2: Visitor Engagement - Attendees are able to interact with exhibits, such as the "Dreaming Back to the Old Summer Palace" VR project and AI sports challenges [6][10][17] - The event allows for hands-on experiences, making technology accessible and engaging for all age groups, including children [10][17] - The fair aims to create an immersive environment that showcases the potential of technology in enhancing cultural experiences [2][4][19]
新华全媒+丨服贸会上的文旅“新”体验
Xin Hua She· 2025-09-13 13:33
Core Viewpoint - The 2025 Service Trade Fair showcases cutting-edge technologies in cultural and tourism services, enhancing visitor experiences and interactions through innovations like AI, wearable devices, and smart robots [1]. Group 1: Exhibition Highlights - Various advanced technologies are presented, including AI dressing photo booths, wearable devices, and intelligent robots, enriching the exhibition experience for attendees [1]. - Children engage with robots in activities such as playing Go and participating in VR experiences, demonstrating the interactive nature of the exhibits [3][9]. Group 2: Specific Exhibits - The Beijing Cultural Relics Bureau's booth features an immersive MR exhibition titled "See the Yin and Shang," allowing visitors to experience historical narratives [11][14]. - The Beijing Broadcasting and Television Bureau showcases virtual reality solutions for cultural and tourism services, highlighting the integration of digital technology in these sectors [15][16].
文旅融合升级 点亮美好生活
Sou Hu Cai Jing· 2025-09-12 12:21
Core Insights - The 2025 China International Service Trade Fair showcased the integration of culture and tourism, highlighting innovative products and services that attracted numerous visitors [2][3]. Group 1: Technological Empowerment in Cultural Tourism - AI technologies such as the "AI Little Ant ROBOT" and "Xiao Yi" AI digital human were featured, enhancing visitor experiences by providing interactive guidance and personalized travel itineraries [3][4]. - Mixed reality experiences, like the Amazon rainforest simulation, allowed visitors to engage in immersive storytelling through advanced technology [3][4]. Group 2: Creative Integration and New Consumption Scenarios - New cultural IPs, such as "He Xi" and "Shui Yun Er," were introduced to engage younger audiences with the Grand Canal's heritage through various merchandise [5][6]. - Interactive cultural experiences, including customizable coffee printing and traditional craft workshops, showcased the blending of modern technology with historical culture [6][7]. Group 3: International Collaboration in Cultural Services - The "Colorful World" cultural exchange event featured diverse international products, enhancing cultural exchange and showcasing global goods [7][8]. - The fair emphasized China's role as a preferred destination for inbound tourism, with various exhibitors presenting comprehensive travel services and solutions [7][8].
科技赋能 智创文旅新范式
Bei Jing Ri Bao Ke Hu Duan· 2025-09-10 22:14
Core Insights - The 2025 China International Service Trade Fair's cultural tourism service exhibition has opened, showcasing a convergence of ancient cultural heritage and cutting-edge digital technology [1] - The exhibition covers 11,100 square meters and features 425 well-known enterprises, including 83 Fortune 500 and industry-leading companies [1] Group 1: Industry Performance - In the first half of 2025, Beijing's cultural enterprises achieved revenue of 1.22 trillion yuan, a year-on-year increase of 13.3% [4] - Revenue from new cultural business formats reached 880.88 billion yuan, growing by 15.9% and accounting for 72.1% of the total revenue of cultural enterprises in the city [4] Group 2: Technological Integration - The exhibition emphasizes "smart creation" and "digital-physical integration," showcasing how digital capabilities are deeply embedded in real-world scenarios [4] - The use of AR/MR technology allows visitors to experience immersive tours of historical sites, such as the Yuanmingyuan, with advanced tracking technology [4][5] Group 3: Interactive Experiences - The introduction of AIGC and XR immersive experiences transforms audience roles from observers to participants, enhancing engagement with cultural heritage [6] - Interactive projects, such as AI-generated cultural heritage narratives and immersive games, highlight the application of AIGC and XR technologies in the cultural tourism sector [8] Group 4: Cultural Products and Consumption - The exhibition features a variety of immersive experience projects and cultural derivative products, emphasizing the blend of technology and culture [9] - New cultural products, including unique designs and AI-integrated toys, are showcased, reflecting the growing trend of cultural consumption [9][10]