自从2024年"王婆说媒"爆火后，河南省开封市的万岁山武侠城不断吸引来自全国各地的游客。2024年至 2025年，景区年营业收入从8000万元升至12.7亿元。 除夕清晨，河南开封万岁山武侠城内人潮涌动，身穿古装的NPC(指由真人扮演的各种角色)穿梭其中， 与游客对话互动；初五晚上，唐僧师徒在黄果树景区的陡坡塘内再现西游之路，变幻的灯光为瀑布染上 新的色彩；山西平遥古城内年味正浓，仿生机器人在展厅中演绎武术，引得游客惊叹叫好…… 马年春节，记者在多处景区和主题公园发现，各地文旅市场新春"马力全开"，以多元化文旅产品探索文 旅融合新路径。在沉浸式演出、数字科技体验等新场景助力下，文旅市场正焕发出新的活力。 从"看风景"到"入剧情" 沉浸式NPC互动、大型剧目演出、民俗体验、特色市集……在今年春节，"体验感"已经成为文旅景区和 主题公园的"引流"新密码。 "我在附近住，这次专门买票来体验拜祖典礼。"新郑当地居民杨女士告诉《证券日报》记者。 "我刚刚体验了黄帝故里拜祖典礼，感觉仪式很庄重，我也会推荐朋友们来这里。"来自武汉的李先生告 诉《证券日报》记者。 此次游园会的策划执行大千文旅现场执行经理盛博文对《证券日报》 ...

"面对人流增加，我们做好保障服务，打造超高性价比景区，以微笑服务迎接游客。"万岁山武侠城工作人员王先生告诉 《证券日报》记者，景区增派"锦衣卫巡逻队"、蓝天救援队、专业安保及保洁人员，及时处理各类突发情况，确保园区环境整 洁、秩序井然。另外，园区运用大数据人流调控系统，实时监测人流变化，科学疏导、合理分流，避免人群过度聚集。 本报记者 吴晓璐 韩昱 张芗逸 除夕清晨，河南开封万岁山武侠城内人潮涌动，身穿古装的NPC（指由真人扮演的各种角色）穿梭其中，与游客对话互 动；初五晚上，唐僧师徒在黄果树景区的陡坡塘内再现西游之路，变幻的灯光为瀑布染上新的色彩；山西平遥古城内年味正 浓，仿生机器人在展厅中演绎武术，引得游客惊叹叫好…… 马年春节，记者在多处景区和主题公园发现，各地文旅市场新春"马力全开"，以多元化文旅产品探索文旅融合新路径。在 沉浸式演出、数字科技体验等新场景助力下，文旅市场正焕发出新的活力。 从"看风景"到"入剧情" 沉浸式NPC互动、大型剧目演出、民俗体验、特色市集……在今年春节，"体验感"已经成为文旅景区和主题公园的"引 流"新密码。 自从2024年"王婆说媒"爆火后，河南省开封市的万岁山武侠城不断 ...

Group 1 - The Xi'an City Wall scenic area has partnered with Haier Robotics to establish an "Intelligent Robot Application Innovation Laboratory for Cultural Heritage," introducing multiple rental points for exoskeleton robots to enhance visitor experience [3] - The exoskeleton robots can reduce lower limb joint pressure by 40% and delay fatigue by 60%, allowing more visitors to enjoy the cultural richness of the area [3] - The exoskeleton device weighs approximately 2 kilograms and utilizes flexible motor drive technology to provide natural assistance based on the user's movement and terrain [3] Group 2 - The integration of technology in cultural tourism has introduced new experiences, such as the "Star Wars" series robots that can engage in poetry and word games, attracting crowds and enhancing visitor interaction [5] - A robot capable of calligraphy has also been showcased, demonstrating its ability to write traditional characters with precision, further blending technology with cultural expression [5][7] - Autonomous boats equipped with intelligent driving systems are providing a seamless experience for tourists at the Kunming Pool scenic area, enhancing the overall enjoyment of the environment [7]

春节假期第六天 全域参与全民同乐氛围浓。各地围绕自身文化资源，策划涵盖灯会、演艺、非遗、冰雪、文博、 夜游等多种类型的系列活动。如自贡市的国际恐龙灯会辐射各区县，形成多点联动格局；宜宾市 多个区县联动推出庙会、巡游、民俗歌舞等，以"演艺+体验+消费"模式迎八方游客。 进馆过年成新风尚。全省各地图书馆、文化馆、博物馆等推出特色展览和系列春节文化活动，吸 引大量家庭游客。攀枝花市图书馆、文化馆开展"花城春序·书香纪"春节系列活动和迎春视觉艺术 展；凉山州西昌市图书馆举办第200期"西图图绘本小剧场"亲子阅读活动；达州市博物馆组织非遗 手作工坊活动，开设剪纸、年画拓印、写福字等体验项目。 科技赋能沉浸式体验成亮点。多地运用无人机秀、光影秀、水幕激光、元宇宙剧场、AI互动等科 技手段，打造沉浸式文旅新场景。广安市举行"广安奇妙夜"水上沉浸式演艺等；乐山市峨眉山景 区深化与故宫IP融合，举办"紫禁城里过大年"MR全国首展，乐山大佛景区举办"福启大佛、瑞马 迎春"科技国风新年派对；巴中举行"巴河夜游"AI互动游戏等。 本报讯（四川日报全媒体记者 吴梦琳）2月20日，春节假期第六天。记者从省文化和旅游厅获 悉，截至当天15 ...

中新网西安2月19日电 (记者 张一辰)新春已至，在陕西西安的长安十二时辰主题街区，以"锦绣跃马·入 长安"为主题，推出春节系列活动。在非遗活化与科技赋能的基础上，今年该街区进一步拓展沉浸场景 与互动体验，为游客呈现一场有情、有景的长安新春盛会。 图为街区 在春节期间的迎宾仪式。长安十二时辰主题街区供图 农历大年初三，街区南门外游客早早排起长队，穿过唐风大门，庄严的"盛世迎宾"仪式如期启幕，礼官 携使节、官员开坊门，再现大唐万国来朝的盛景。身着唐装的工作人员与游客行礼互动，"五福财神"派 送锦绣红包，满满的仪式感让新春之旅充满惊喜。"刚进门就被迎宾仪式震撼了，仿佛一脚跨进了大唐 的新年，拿到红包的瞬间特别开心。"来自陕西咸阳的游客刘芬笑言。 街区的"锦绣市井"市集融合盛唐上元节意境，集结非遗手作、唐风美食与经典游艺。面塑、糖画等非遗 匠人现场展演，游客可亲手体验千年技艺，实现从"旁观者"到"参与者"的转变；特色年货与传统小吃飘 香，还原唐代市井烟火。街区还将非遗融入青少年研学，让文化传承在年节中生根。同时，街区新 增"五福神"巡游、唐式绣球招亲、乐舞《雪映长安》等限定节目，吸引众多游客沉浸其中。 "和朋友一起 ...

从"火树银花不夜天"的古城灯会，到年味十足的非遗市集，再到"身临其境，一梦千年"的科技幻 境，丙午马年新春佳节，一场场兼具传统年味与时代新韵的文化盛宴在三秦大地铺开，激活新春文旅消 费热潮。 观灯火璀璨 赴新春盛景 人间烟火气，最是新春时。 马年春节，三秦大地洋溢着喜庆热闹的氛围，处处皆景，步步入戏，多元文旅新场景持续涌现，为 市民游客带来新体验。"新春文旅大餐"吸引人们走出家门、乐享春节。 "太震撼了！'锦绣长安'灯组完美复刻了《簪花仕女图》，感觉自己就像画中人！"大年初一，在大 唐芙蓉园紫云楼北广场，来自成都的游客张女士身着汉服在华灯前不停拍照。 春节，最动人的年味，藏在那些代代相传的匠心手作与民俗风情里。如今，传统年俗与非遗技艺已 转化为可感知、可参与的体验场景，成为驱动文旅消费的重要引擎。 在陕西省非物质文化遗产保护中心，一场名为"非遗馆里过大年"的活动贯穿整个春节假期。"来， 尝尝我们汉阴的炕炕馍，香得很！"在"寻味三秦"非遗年货市集上，非遗代表性传承人热情招呼着来往 的游客。 摊位上，凤翔泥塑的生肖马憨态可掬，耀州瓷的茶具温润如玉，书法家现场挥毫泼墨，为市民游客 免费书写"福"字。翰墨香与烟火气交 ...

Core Insights - The 2026 Mianyang Spring Lantern Festival aims to blend tradition with technology, featuring over 200 activities to create a vibrant cultural and tourism experience [4][11] - The festival will showcase a large mechanical horse and various themed areas that integrate local culture and modern technology [5][6] Group 1: Festival Highlights - The festival will take place from February 10 to March 8, 2026, at the Xiaojian Wetland Park in Mianyang, featuring a giant mechanical horse and over a hundred light displays [4] - The event will include interactive experiences, such as a smart dialogue feature for the "Hibiscus Fairy" lantern, enhancing visitor engagement [5] - Four main thematic areas will be established, including "New Year Customs," "Dreamy Nights," "Childhood Dreams," and "Poetic Mianzhou," each reflecting local cultural elements [5] Group 2: City-Wide Activities - Mianyang will host a series of city-wide events during the Spring Festival, including drone light shows, cultural performances, and traditional folk exhibitions [7] - The city will feature a "Poetry Culture" theme in Jiangyou, with VR experiences and poetry recitals to celebrate the legacy of poet Li Bai [7] - Zitong County will introduce activities that combine historical education with interactive experiences, such as science experiments and cultural markets [7] Group 3: Tourism and Services - The Mianyang Panda Base will offer family-friendly activities and educational programs to attract visitors during the holiday season [9] - A new ski resort in Pingwu County, with an investment of approximately 150 million yuan, will cater to winter sports enthusiasts [9] - The city will implement supportive measures for visitors, including free parking, flexible traffic law enforcement, and shuttle services to major attractions [10]

Group 1 - The core idea of the news is the innovative approach taken by Mianyang to revitalize traditional cultural celebrations through technology and interactive experiences during the 2026 Mianyang Spring Lantern Festival [5][6][11] - The festival will feature over 200 activities, creating a comprehensive and distinctive new year event matrix that combines cultural depth, technological elements, and festive atmosphere [5][11] - The lantern festival will include smart interactive systems, allowing visitors to engage with the displays, transforming the experience from passive observation to active participation [6][11] Group 2 - The festival will showcase four themed areas that integrate local culture, including "New Year Customs: Success at First Attempt" and "Poetic Charm of Mianzhou," enhancing the cultural narrative of the event [6][7] - Mianyang will also host a series of city-wide activities, such as drone light shows and folk performances, to create a vibrant and diverse new year celebration [7][8] - The city is enhancing tourism experiences with new attractions, including a panda-themed interactive game and a ski resort with an investment of approximately 150 million yuan, catering to various visitor preferences [9][10] Group 3 - Mianyang is implementing supportive measures for visitors, such as free parking and flexible traffic law enforcement, to ensure a smooth experience for tourists [10] - The local government has allocated 6.5 million yuan for consumer vouchers across multiple sectors, including dining and retail, to stimulate economic activity during the festival [10]

Core Insights - The number of domestic trips taken by residents in China is projected to reach 6.522 billion in 2025, an increase of 9.07 million from the previous year, representing a year-on-year growth of 16.2% [2] - Total spending on domestic travel is expected to be 6.3 trillion yuan in 2025, up by 0.55 trillion yuan from the previous year, with a year-on-year growth of 9.5% [2] Group 1: Trends in Domestic Travel - The increase in travel is supported by various measures from central and local governments aimed at expanding quality service supply and releasing consumption potential [4] - The integration of culture and tourism is leading to new consumption trends, with events like local football leagues and concerts driving tourism experiences and spending [4] - The "ticket economy" is thriving, with large-scale performances increasing to 30,000 events in 2025, a 12.7% increase, and box office revenue reaching 32.448 billion yuan, up 9.49% [4] Group 2: Technological Integration - The tourism sector is being enhanced by technology, with new products and experiences emerging through the use of augmented reality, virtual reality, and artificial intelligence [5] - Smart tourism initiatives are being developed to improve public service systems and create new consumer scenarios [5] Group 3: Rural Tourism Development - The growth of leisure and vacation travel is characterized by personalized and integrated experiences, with rural areas becoming popular destinations [6] - Four villages in China were recognized as "Best Tourism Villages" by the UN, highlighting the sustainable development of rural tourism [7] Group 4: Transportation Infrastructure - The improvement of transportation infrastructure is transforming travel methods and tourism product offerings, with rail passenger volume expected to reach 4.255 billion in 2025, a 4.2% increase [8] - The introduction of new services, such as "door-to-door" travel options, is facilitating easier travel for tourists [8] Group 5: Changing Consumer Preferences - Young travelers are shifting from merely visiting attractions to seeking deep cultural experiences, emphasizing emotional value in their travel decisions [9] - New travel styles, such as "lazy tourism," are emerging, reflecting a desire for relaxation and unique experiences [9] Group 6: The Essence of Travel - The significant number of trips reflects the individual desires of travelers, showcasing the personal motivations behind the collective growth in tourism [10] - Each trip represents a unique story, contributing to the vibrant pulse of China's tourism industry [10]

1月28日，"广货行天下 年味最广州"新闻发布会在广州举办。南都记者获悉，广州将在春节前后分多轮 发放5000万元政府餐饮消费券；从化区烟花汇演将于年初二联动香港、上海同步绽放夜空；此外，还将 开展"广货行天下"服装、食品、汽车3个专场活动，进一步擦亮"广货"品牌、激活消费潜力。 南都资料图（南都、N视频记者 梁炜培 任磊斌摄） 春节前后发放5000万餐饮消费券 "我们将立足广州千年商都和国际商贸中心城市优势，以'筑强本土消费、深耕全国市场、拓展全球布 局'为主线，细分推进广货广州行、全国行、全球行三项行动。"广州市商务局副局长吴炳祥介绍，广州 将打造有温度、有特色、有活力的消费生态，让广货在主场绽放光彩。做强"羊城消费新八景"城市消费 IP，借农历新年消费旺季契机，重点推进年度首景"行花街·年味广州"主题活动。1月26日，广州已在陈 家祠广场启动全国"老字号嘉年华"暨大湾区年味消费季活动。同时，在春节前后广州还将分多轮发放 5000万元政府餐饮消费券，并撬动广东银联等金融机构，美团、抖音等平台企业推出更多商业优惠券， 为本地市民和外地来广州过大年的游客，提供实实在在的美食优惠体验。 吴炳祥表示，广州将持续推 ...