Group 1 - The 2025 China Cultural Tourism Industry Expo concluded in Wuhan, with a total of 232.8 billion yuan in project signings [2] - The expo featured a central stage and 10 indoor exhibition areas, attracting nearly 2,000 enterprises and 225,000 visitors, with a transaction volume of 1.7 billion yuan for cultural and tourism products [4] - Five negotiation activities during the expo resulted in cooperation transactions amounting to 8.1 billion yuan [4] Group 2 - Humanoid robots emerged as a highlight of the expo, serving as effective promoters of local cultural tourism resources and enhancing the exhibition experience [5][8] - Robots performed various roles, including providing explanations, food service, and cultural performances, showcasing their potential applications in daily life [8] - Immersive experiences, such as virtual reality and multi-sensory environments, attracted significant attention, with a 14-meter diameter "multi-format cultural tourism dome" allowing visitors to experience spectacular scenes without special equipment [9][12] Group 3 - The immersive experience segment of the cultural industry has seen an annual revenue growth of approximately 10%, becoming a key driver for high-quality development in the cultural sector [15] - Immersive experiences have become a common method for showcasing local cultural tourism resources, allowing audiences to deeply engage with the rich historical and cultural heritage of various regions [15]

Core Insights - The 2025 Service Trade Fair showcases advanced technologies in the cultural and tourism sectors, enhancing visitor experiences through interactive opportunities and immersive technology [2][4][6][10][13][19] Group 1: Event Highlights - The event features AI dressing and photo-taking, wearable devices, and intelligent robots, which enrich the exhibition experience for attendees [2][4][6][10] - Visitors can engage in various interactive experiences, such as playing Go with AI robots and participating in VR projects [6][17] - The fair emphasizes the integration of technology in cultural tourism, providing a "new" experience for attendees [2][4][10][19] Group 2: Visitor Engagement - Attendees are able to interact with exhibits, such as the "Dreaming Back to the Old Summer Palace" VR project and AI sports challenges [6][10][17] - The event allows for hands-on experiences, making technology accessible and engaging for all age groups, including children [10][17] - The fair aims to create an immersive environment that showcases the potential of technology in enhancing cultural experiences [2][4][19]

Core Viewpoint - The 2025 Service Trade Fair showcases cutting-edge technologies in cultural and tourism services, enhancing visitor experiences and interactions through innovations like AI, wearable devices, and smart robots [1]. Group 1: Exhibition Highlights - Various advanced technologies are presented, including AI dressing photo booths, wearable devices, and intelligent robots, enriching the exhibition experience for attendees [1]. - Children engage with robots in activities such as playing Go and participating in VR experiences, demonstrating the interactive nature of the exhibits [3][9]. Group 2: Specific Exhibits - The Beijing Cultural Relics Bureau's booth features an immersive MR exhibition titled "See the Yin and Shang," allowing visitors to experience historical narratives [11][14]. - The Beijing Broadcasting and Television Bureau showcases virtual reality solutions for cultural and tourism services, highlighting the integration of digital technology in these sectors [15][16].

9月9日，参观者在服贸会展厅参观"数智骨科手术室"。新华社记者肖潇摄 在2025年中国国际服务贸易交易会现场，文旅服务成为亮点。从智慧旅游客服到AR体验项目，从新潮 有趣的文创产品到精彩纷呈的异域风情，一系列新场景、新产品、新服务吸引无数观众驻足，呈现出文 旅融合发展的生动场景。 科技赋能带来文旅新体验 "你能推荐一下附近的旅游景点吗？"在文旅服务专题展上，一名观众蹲下身，与一只黄色的四足机器人 交流起来。这款马蜂窝展出的"AI小蚂ROBOT"化身智能导游，回答问题后，迈着轻快的步伐走在展厅 中，引来不少观众与之合影。 "它不仅能陪游客游览景区，还可以讲解景点故事，通过肢体语言与游客互动，目前已经在贵州千户苗 寨等多个景区、博物馆投入应用，很受游客欢迎。"展区工作人员康勤介绍。 在颐和园展台，"智慧客服"AI数字人同样成为全场焦点。一位观众与名为"小颐"的AI客服对话后，不到 一秒就生成了一份详细的游览行程单。她连连称奇："做旅游计划方便多了！" 在服贸会展区，人工智能、虚拟现实、数字化等技术为文旅赋能，碰撞出了精彩"火花"。 "这是可以实现全感官交互体验的作品，通过科技进行实景复原。"北京无境视觉科技有限公 ...

Core Insights - The 2025 China International Service Trade Fair's cultural tourism service exhibition has opened, showcasing a convergence of ancient cultural heritage and cutting-edge digital technology [1] - The exhibition covers 11,100 square meters and features 425 well-known enterprises, including 83 Fortune 500 and industry-leading companies [1] Group 1: Industry Performance - In the first half of 2025, Beijing's cultural enterprises achieved revenue of 1.22 trillion yuan, a year-on-year increase of 13.3% [4] - Revenue from new cultural business formats reached 880.88 billion yuan, growing by 15.9% and accounting for 72.1% of the total revenue of cultural enterprises in the city [4] Group 2: Technological Integration - The exhibition emphasizes "smart creation" and "digital-physical integration," showcasing how digital capabilities are deeply embedded in real-world scenarios [4] - The use of AR/MR technology allows visitors to experience immersive tours of historical sites, such as the Yuanmingyuan, with advanced tracking technology [4][5] Group 3: Interactive Experiences - The introduction of AIGC and XR immersive experiences transforms audience roles from observers to participants, enhancing engagement with cultural heritage [6] - Interactive projects, such as AI-generated cultural heritage narratives and immersive games, highlight the application of AIGC and XR technologies in the cultural tourism sector [8] Group 4: Cultural Products and Consumption - The exhibition features a variety of immersive experience projects and cultural derivative products, emphasizing the blend of technology and culture [9] - New cultural products, including unique designs and AI-integrated toys, are showcased, reflecting the growing trend of cultural consumption [9][10]

每经记者｜刘旭强 每经编辑｜刘艳美 2025年已步入下半程，各地都铆足了劲拼经济。 不久前，四川提出文旅深度融合发展新目标——到2027年，全省文化和旅游发展格局进一步优化，文化及相关产业增加值、旅游总花费分别达 到3800亿元、2万亿元左右，文旅产业成为战略性支柱产业。 为实现这一目标，这个西部经济大省将如何发力？发展格局又将如何优化？9月1日至6日，《每日经济新闻》记者随"活力中国调研行"采访团 走进乐山、宜宾、泸州、内江，探寻各地推进文旅深度融合的新举措，助力促消费、扩内需。 宜宾高铁南片区E・PARK公园 图片来源：每经记者 刘旭强 摄 同样，"酒城"泸州不仅在升级酒文化文旅载体，下一步也将建立"云上博物馆"，链接全国白酒企业博物馆、酒类遗址等，打造中国白酒博物馆 群落，推动馆企双向赋能，助推白酒产业发展，努力向世界讲好中国白酒故事。 "此前泸州在文旅上缺乏拳头产品，目前四川中国白酒博物馆正按进度推进，未来将成为具有中国特色的文化地标。"泸州市文化广电旅游局副 局长任建宇表示。 据悉，在泸州，仅泸州老窖博物馆去年就接待游客近50万人次、销售酒类产品营收超2700万元。泸州近年还以地标博览会为契机推动高 ...

Core Insights - The 2025 China International Service Trade Fair commenced on September 10, showcasing the theme "Quality Shunyi, International New City" with over 300 products across six categories, highlighting the innovative vitality of Shunyi's cultural tourism industry [1][6] Group 1: Digital Cultural Innovation - The digital cultural section featured the knowledge IP "I Am Not Eating for Free," presenting over 40 cross-border products that blend historical knowledge with leisure consumption, enhancing cultural engagement [3] - Popular anime merchandise from "Harry Potter" and "Genshin Impact" attracted a large number of young visitors, indicating a successful strategy to engage younger demographics [3] - The local intangible cultural heritage skill "Fire Painting on Gourd" allowed visitors to experience traditional craftsmanship firsthand, showcasing the unique charm of cultural heritage [3] Group 2: Culinary Highlights - The Shunyi Taste section was a major highlight, featuring brands like Yanjing Beer, Shunyi Supply and Marketing Cooperative, and Haolilai, presenting local delicacies [3] - Products from Inner Mongolia's Balinzuoqi, including beef jerky and handmade crafts, provided visitors with a taste of regional culture [3] Group 3: Technological Empowerment - The "Genesis of the Classic of Mountains and Seas: Encountering Mythical Beasts" interactive project drew significant attention, allowing visitors to engage with mythical creatures through gesture-based interactions [5] - The event implemented a "stamp collection for discount tickets" initiative and live-streaming across multiple platforms, enhancing the visibility of Shunyi's cultural tourism products [5] - Shunyi District has seen a 32.4% year-on-year revenue growth in cultural communication channels, with 192 regulated enterprises in the cultural sector as of June this year [5] Group 4: Community and Economic Development - The fair not only showcased local enterprises but also included businesses from assisted regions, promoting intangible cultural heritage and agricultural products on a global scale [6] - The event contributed to rural revitalization while demonstrating the vitality of Shunyi's industries [6]

南都讯 记者王玮 王森 发自北京 裸眼3D巨龙破壁而出，AI数字人一秒生成专属行程，MR设备让观众亲 手"触摸"殷商瑰宝……这是首钢园举行的2025年中国国际服务贸易交易会文旅服务专题所呈现的真实体 验。 今年不仅是北京中轴线申遗成功一周年，也是北京建城3070年，北京市文物局统筹室内"文博+科技"与 室外"文博+生活"两大联动展区，推出了多项沉浸式互动体验科技项目。 《梦回圆明园》VR体验运用全球最先进的大空间追踪技术LBSS，1:1精确复刻历史古迹。 人工智能技术正在深刻改变文旅服务模式，极大提升生产效率、服务精准度与用户体验。颐和园展台的 3D数字人智慧客服成为全场焦点。一位带着孩子的母亲正在与名为"小颐"的AI客服对话，"小颐"不到一 秒就能帮助游客生成一份详细的游览行程单。该智慧客服已迭代至3.0阶段，积累超10万字内容及2000 条问答，年咨询量突破34万次，实现了从技术升级到服务模式的重构。 在服贸会文旅展区，还可以看到科大讯飞的"电视大屏智能直播同传系统"实现了多语种实时翻译，无论 是英文演讲还是日文解说，系统都能实时翻译成中文并同步播报，该技术不仅服务专业人士，也已在故 宫博物院应用，为外国 ...

Core Insights - The article highlights the development of the cultural tourism industry in Hubei, showcasing how local resources and historical heritage are leveraged to boost consumption and attract visitors [1][2]. Group 1: Cultural Tourism Development - Yunmeng County Museum has undergone renovations, adding immersive exhibition halls and facilities that enhance visitor experience, leading to a cultural revenue of over 4 million yuan from January to July [2]. - The integration of cultural elements into tourism experiences has increased visitor interest in cultural souvenirs, with 20,000 students visiting the museum for educational purposes, positively impacting local dining and accommodation sectors [2]. Group 2: Night Economy - The night economy in Hubei is thriving, with electric cruise ships like "Yangtze River Three Gorges No. 1" attracting tourists, showcasing local landmarks illuminated at night [3][4]. - The "Two Dams and One Gorge" cruise project has seen nearly 1 million visitors during the summer, marking a 30% increase year-on-year [4]. Group 3: Technological Integration - The use of modern technology, such as 3D projections and immersive experiences, is transforming traditional performances into dynamic interactions, enhancing visitor engagement [7][9]. - The "Wudang Dream" park has welcomed 600,000 visitors since its opening, generating 20 million yuan in revenue, demonstrating the financial viability of integrating technology into cultural presentations [9]. Group 4: Overall Tourism Statistics - Hubei received 547 million visitors and generated approximately 571.7 billion yuan in tourism revenue from January to July, reflecting year-on-year growth of 14.61% and 16.07% respectively [9].

Core Viewpoint - The company is actively pursuing a dual-driven strategy of "real estate + cultural tourism" to enhance its operational efficiency and financial stability, despite facing challenges in profitability and cash flow management [1][2][3]. Financial Performance - In the first half of 2025, the company reported revenue of 11.32 billion yuan and a net profit attributable to shareholders of -2.87 billion yuan, indicating ongoing losses but improved operational cash flow [1][3]. - Operating cash flow reached 2.56 billion yuan, a year-on-year increase of 190.22%, reflecting effective cash management and cost control measures [3]. - The total interest-bearing debt stood at 128.83 billion yuan, with a long-term loan ratio of 68.3% and an average financing cost of 3.5%, down 11 basis points from the beginning of the year [3]. Business Strategy - The company is focusing on enhancing its cultural tourism segment, which has grown to account for 72.15% of total revenue, up from 49.21%, indicating a strategic shift towards this core area [4]. - The tourism segment welcomed 37.71 million visitors, generating revenue of 8.165 billion yuan, with significant improvements in theme park operations and customer engagement [5]. - The company is leveraging IP and technology to enhance visitor experiences, such as introducing VR attractions and digital art rooms, which have led to increased visitor numbers and revenue [7]. Real Estate Development - The real estate market is stabilizing, with the company achieving a signed sales area of 607,000 square meters and a sales amount of 9.49 billion yuan, a year-on-year increase of 4.12% [8]. - The company is strategically acquiring land, including a new residential project in Chongqing, to bolster its land reserves and meet market demand [8][9]. - The company is committed to high-quality residential development, aligning with government initiatives to promote "good housing" standards [9]. Innovation and Technology - The company has introduced smart construction and property management systems, enhancing operational efficiency and service quality [10][11]. - The implementation of advanced IoT technologies in property services has improved connectivity and control of smart devices within residential communities [11]. Conclusion - The company is navigating through a challenging market environment by focusing on quality over quantity, enhancing its product offerings, and optimizing its financial structure, positioning itself for future growth and stability [11].