Core Viewpoint - The recent controversial notice from Nayuki's Tea, suggesting that consumers should drink milk tea instead of water, has sparked significant backlash and raised concerns about misleading consumer behavior [2][4][6]. Group 1: Company Actions and Reactions - Nayuki's Tea (Jiu Long Mao Store) posted a notice on social media stating, "If you can drink milk tea, don't drink water," which was intended as a humorous take but was perceived as misleading [2][6]. - The notice was displayed for a few days before being removed following a directive from the regional manager, indicating internal disapproval of the content [6]. - The store manager explained that the notice was a playful imitation of popular online trends, not meant to mislead consumers [6]. Group 2: Industry Context and Financial Performance - Nayuki's Tea reported a revenue of 4.921 billion yuan for the fiscal year 2024, reflecting a year-on-year decline of 4.7% [8]. - The adjusted net profit shifted from a profit of 20.9 million yuan in 2023 to a loss of 919 million yuan in 2024, attributed to a weak consumer market and increased competition in the ready-to-drink tea industry [9]. - As of December 31, 2024, Nayuki's Tea expanded its store count to 1,798, with plans to explore new store formats to enhance market share in 2025 [9].

Core Viewpoint - Nomura has downgraded the target price for Li Ning by 7% from HKD 17.4 to HKD 16.2 while maintaining a "Neutral" rating due to macroeconomic uncertainties and intensified competition in the sportswear industry [1] Group 1: Company Performance - Li Ning has maintained its full-year performance guidance despite the downgrade in target price [1] - The company's retail sales in the first quarter recorded low single-digit growth year-on-year, which is generally in line with market expectations [1] - Sales performance in January and February exceeded expectations, but the sales atmosphere weakened in March and April, particularly in offline channels [1] Group 2: Industry Context - The sportswear industry is facing increased competition, which is expected to negatively impact Li Ning's sales and profitability in the second and third quarters [1] - Macroeconomic uncertainties are contributing to the challenging environment for the company and the industry as a whole [1]

点击注册小程序 查看完整报告 特别申明： 本订阅号中所涉及的证券研究信息由光大证券研究所编写，仅面向光大证券专业投资者客户，用作新媒体形势下研究 信息和研究观点的沟通交流。非光大证券专业投资者客户，请勿订阅、接收或使用本订阅号中的任何信息。本订阅号 难以设置访问权限，若给您造成不便，敬请谅解。光大证券研究所不会因关注、收到或阅读本订阅号推送内容而视相 关人员为光大证券的客户。 报告摘要 风险提示： 端午销售不及预期，原材料成本上涨，行业竞争加剧。 发布日期： 2025-04-21 免责声明 本订阅号是光大证券股份有限公司研究所（以下简称"光大证券研究所"）依法设立、独立 运营的官方唯一订阅号。其他任何以光大证券研究所名义注册的、或含有"光大证券研 究"、与光大证券研究所品牌名称等相关信息的订阅号均不是光大证券研究所的官方订阅 五芳斋发布2024年年报，公司24年实现营业收入22.51亿元、同比下降14.57%，实现归母净利润1.42亿 元、同比下降14.24%，扣非归母净利润1.30亿元、同比下降9.66%。其中24Q4单季营收2.03亿元、同比下 降7.61%，归母净利润-0.68亿元（23Q4亏损0.76 ...

Investment Rating - The report maintains a "Buy" rating for the company [5] Core Views - In 2024, the company reported a revenue of 2.251 billion yuan, a year-on-year decrease of 14.57%, and a net profit attributable to shareholders of 142 million yuan, down 14.24% year-on-year [1] - The company plans to distribute a cash dividend of 5 yuan per 10 shares, totaling 97 million yuan, which accounts for 101.81% of the net profit attributable to shareholders for 2024 [1] - The company is focusing on improving profitability and optimizing store quality by closing 86 inefficient stores, resulting in a total of 476 stores by the end of 2024 [2] Revenue and Profitability - The revenue breakdown for 2024 shows that the rice dumpling series generated 1.579 billion yuan, down 18.64%, while the mooncake series saw a slight increase in revenue to 236 million yuan, up 3.46% [2] - The overall gross margin for 2024 improved to 39.05%, an increase of 2.66 percentage points year-on-year, primarily due to a decrease in raw material costs and product structure optimization [3] - The net profit margin for 2024 remained stable at 6.31%, while the net profit margin excluding non-recurring items increased by 0.31 percentage points to 5.79% [3] Future Earnings Forecast - The net profit forecasts for 2025 and 2026 have been revised down to 167 million yuan and 180 million yuan, respectively, reflecting a decrease of 7.9% and 11.6% from previous estimates [3] - The report introduces a new forecast for 2027, estimating a net profit of 192 million yuan, translating to an EPS of 0.84, 0.91, and 0.97 yuan for 2025, 2026, and 2027, respectively [3] Valuation Metrics - The current stock price corresponds to a P/E ratio of 24, 22, and 21 for the years 2025, 2026, and 2027, respectively [3] - The report indicates that the company is actively expanding its customer base by collaborating with various channels, including Sam's Club and Hema [3]

Core Viewpoint - The company reported a decline in both revenue and net profit for the fiscal year 2024, primarily due to weak market demand and intensified competition in the building materials industry [1][2]. Financial Performance - The company achieved total revenue of 6.267 billion yuan, a year-on-year decrease of 1.75% [1][2]. - Net profit amounted to 0.953 billion yuan, reflecting a significant year-on-year decline of 33.49% [1][2]. - Basic earnings per share were reported at 0.61 yuan, down 32.22% compared to the previous year [1]. Market Environment - The building materials industry is facing challenges due to a decrease in demand from the real estate and infrastructure sectors, leading to increased competition and price wars [1][2]. - The domestic plastic pipe industry is expected to see a decline in total output in 2024, with weakened demand in construction and municipal sectors [2]. Strategic Response - The company has increased its market investment and brand promotion efforts, resulting in a sales expense increase of approximately 14% year-on-year [2]. - Despite these efforts stabilizing market share in the short term, they have not been sufficient to offset revenue declines [2]. Investment and Cost Pressures - The company faced additional cost pressures from raw material price fluctuations, further compressing profit margins [2]. - Non-recurring losses, including a decrease in investment income from joint ventures and goodwill impairment, significantly impacted net profit, accounting for about 60% of the total profit reduction [2]. Future Outlook - The company aims to achieve a revenue target of 6.580 billion yuan for 2025, with a cost and expense target of approximately 5.350 billion yuan [4]. - The company continues to invest in research and development and is expanding its overseas production capacity, with new industrial parks in Vietnam and other locations [3].