Group 1 - The Yonghui Supermarket in Tongzhou Wanda Plaza has reopened, marking the first store in the city’s sub-center to adopt the "Fat Donglai" model, which has been upgraded based on previous experiences to enhance shopping experience for local residents [2] - The store features a wider aisle of approximately 4 meters, allowing three shopping carts to pass simultaneously, and shelves have been lowered to 1.6 meters for easier access to products [2] - The product selection has been diversified, including seasonal items for upcoming festivals and a combination of direct supply from Yonghui farms and local seasonal products [2] Group 2 - The store has increased the proportion of freshly made products to about 20%, with new baked goods introduced based on community voting [3] - Enhanced customer services include the provision of disposable utensils at various service points, free health monitoring equipment, and a newly added dining area offering snacks and beverages [3] - Employee benefits have improved, with a 30% increase in overall salaries, reduced working hours to an average of 8 hours per day, and 10 days of paid annual leave after one year of service [3]

Core Insights - Yonghui Supermarket has opened its first self-adjusted store in the Mentougou District, following previous adjustments in other districts of Beijing, enhancing its market presence [1][2] - The store features a unified shelf height of 1.6 meters, removed mandatory traffic flow, and widened aisles, creating a more customer-friendly shopping environment [1] - The product structure has been adjusted to meet public demand, retaining reliable brands and increasing the proportion of freshly made products to approximately 80% of the "Pang Dong Lai" product structure [1] Product Offerings - The store has introduced popular items such as "Pang Dong Lai" spicy beef strips, small sweet sausages, Northeast-style fried meat, and Korean fried chicken in the prepared food section [1] - Baked goods focus on health and taste, featuring products like "Harvest Joy" European bread, finger tiramisu, peach mousse cake, and chocolate temptation cake [1] - A dedicated brand area for "Pang Dong Lai" includes items like DL craft beer, yogurt oat crisps, grape juice, and laundry pods, along with exclusive displays for Yonghui's selected products [1] Service Enhancements - The store has added a pet storage area to address challenges for pet owners, along with a convenience service area equipped with blood pressure and height measurement devices, and free charging stations [2] - Premium seafood in the fish section now offers oxygen cleaning services, while the meat section provides free shredding and grinding services [2] - Fresh-cut fruit management follows a strict "468" freshness policy, with discounts applied based on time since cutting, and perishable items are cleared daily [2] Expansion Plans - Following the opening of the new store, Yonghui has reached a total of 78 adjusted stores nationwide, with plans to exceed 124 by the end of June and aim for 300 by the Lunar New Year in 2026 [2] - Additional adjusted stores are set to open in Tongzhou and Fengtai districts by the end of May, bringing the total number of adjusted stores in Beijing to 8 [2]

Core Viewpoint - AEON's first comprehensive department store in mainland China, located in Guangzhou Tianhe City, is set to close in June 2023 due to a renovation plan that will see Yonghui Supermarket replace it [2][12][20]. Company Overview - AEON Tianhe City store opened in July 1996 and has been operational for nearly 29 years [5][13]. - AEON currently operates 16 other stores in Guangzhou and has a total of 40 stores in Guangdong, including 21 comprehensive department stores and 19 supermarkets [21][23]. Market Dynamics - The closure is attributed to the mismatch between rental costs and revenue, as AEON's brand appeal and product competitiveness have declined over time [20]. - AEON's revenue from its mainland operations has been on a downward trend since 2018, with a reported revenue of HKD 4.339 billion in 2024, down 4.68% year-on-year, and an operating loss of HKD 65.856 million [23]. Competitive Landscape - Yonghui Supermarket will take over the space vacated by AEON, launching a new store format that focuses on optimizing product structure and enhancing the shopping environment [25][27]. - Yonghui's new store is expected to feature a product structure similar to that of its successful "Pang Dong Lai" format, with a significant increase in ready-to-eat products and a focus on customer service enhancements [25][26]. Future Plans - Despite the closure of the Tianhe City store, AEON plans to open eight new stores in Guangdong in 2023, indicating a strategy to expand its footprint despite challenges [21][23].

Core Viewpoint - Yonghui Supermarket is undergoing a significant transformation by adopting the "Learning from Pang Donglai" model, with the first store in Shandong set to undergo modifications starting April 28, 2024 [2][6]. Group 1: Store Modifications - The Yonghui Supermarket store in Jinan Longhu North Lake Tianjie is the first in Shandong to implement the "Learning from Pang Donglai" model, with a total of 41 stores nationwide planned for this transformation by 2025 [2][5]. - The store will undergo comprehensive adjustments in product structure, quality, pricing, layout, environment, service, and employee treatment, with the aim to complete these changes by May 30, 2024 [6][7]. - The adjustments will include retaining first-line brands, optimizing procurement channels, and improving employee salaries from 3,900 yuan to over 4,900 yuan per month [7]. Group 2: Financial Performance - As of March 2024, Yonghui Supermarket's 41 "steady-state adjustment stores" achieved a monthly profit of 14.7 million yuan, totaling 74.72 million yuan for the first quarter [5]. - The company has completed adjustments for 61 stores under the Pang Donglai model and expects to exceed 124 adjusted stores by June 2025, with a target of 300 stores by the Lunar New Year in 2026 [5]. Group 3: Market Context - The transformation of Yonghui Supermarket is seen as a strategic move to enhance foot traffic and sales, particularly in areas with strong competition from other supermarkets [3][4]. - The overall retail industry is experiencing a trend of store modifications, with other companies also engaging in similar upgrades to improve customer experience and operational efficiency [7][8].

文 | 《 BUG 》栏目 罗宁 近日，永辉超市开封星光天地店完成胖东来调改，成为全国调改门店的第 55 家。 自从去年 5 月，永辉超市首次发布门店调改公告，时间已过去近 1 年，这些"胖改"店陆续 营业步入正轨。在胖东来的流量光环下，大众对"胖永辉"抱有相当高的预期，但调改后的 实际效果究竟如何？ 近日，《 BUG 》栏目分别前往北京石景山喜隆多店、大兴区鸿坤广场店实地走访，发现开 业热潮褪去后的永辉"胖改"项目，正显露出改造不够彻底的尴尬现实： 第一，从客流来看，曾经的人潮盛况早已不再，那些一物难求的网红产品，如今既不缺货也 无需抢购，甚至无人问津。 第二，从零供关系看，有供应商直言，"胖永辉"砍掉中间商后，超市以薄利甚至零毛利运 营，长期将不可持续，且直采方式对超市资金链形成较大考验。另有供应商透露，裸价直采 政策推出后，挤压了品牌方利润空间，倒逼企业通过产品减量定制化降本。 第三，从员工薪资以及休假待遇看，调改后的"胖永辉"依然不及胖东来，且薪资差距很 大。 探访：客流回归平淡， 网红产品不再抢购 （图为永辉喜隆多店） 近日，《 BUG 》栏目在中午时间段走访了位于石景山的永辉喜隆多店，这家是永辉超 ...