此前，永辉超市盐南高新区宝龙广场店于2025年12月11日完成调改开业，首周销售额同比增长超250%，客流同比增长近180%，印证了"胖永辉"模式与盐 城消费者需求的深度契合。此次新开业的大有境店位于盐城市盐南高新区解放南路278号负一层，经营面积达三千余平方米，延续并深化了"商品为先、服 务升温、体验升级"的核心理念，实现从商品内核到场景服务的系统性革新。 岁末迎新，盐城消费市场暖意升腾。1月9日，永辉超市（601933）盐城大有境店完成"胖东来模式"调改后焕新开业。扬子晚报/紫牛新闻记者专程前往探 店，作为该模式在盐城落地的第三家门店，同时也是盐南高新区的第二家店，大有境店的开业标志着永辉在当地形成了"双店联动、协同服务"的新格局， 为市民提供覆盖日常与节庆的高品质一站式购物体验。 紧贴季节与消费热点，门店通过场景化陈列与主题营销，为"优质平价"提供生动注脚。当前正火热进行的"有料火锅局"主题活动，一站式集结了从高品质 牛羊肉卷、新鲜丸滑、菌菇蔬菜，到丰富汤底、蘸料的优质火锅食材，以极具竞争力的价格和便捷的选购体验，满足家庭与朋友围炉聚餐的温暖需求。 步入腊月，年味渐浓，全面焕新的大有境店同步开启"年货节 ...

两家店基于各自区位特点与客群结构，进行了细微的差异化布局。永辉超市世界村店作为运营十年的成 熟社区店，此次调改着重于"品质深化"与"体验优化"。针对周边稳定的家庭客群，店内进一步强化了生 鲜商品的鲜度管理与品控标准，并丰富了高品质预制菜肴及即食品类，为老顾客提供更为便捷、优质的 每日三餐解决方案。 永辉超市半壁店则依托长期的社区服务根基，更侧重打造"一站式家庭生活解决方案"。除了保障基础民 生商品，店内针对冬季及节庆家庭聚会需求，特别强化了火锅食材等场景化商品矩阵，并提供从肉禽免 费加工到水产现场清理等系列便民服务。 北京商报讯(记者赵述评)近日，永辉超市（601933）在北京城市副中心通州区迎来集中焕新、存量门店 完成调改。12月28日，已服务周边社区长达十年的永辉北京通州世界村店完成调改；12月30日，同样位 于通州、陪伴梨园居民十二载的永辉半壁店也将调改开业。 本次两家门店的调改，商品结构达到胖东来商品结构的80%，并同步设立了胖东来自有品牌专区，引入 了DL果汁、DL零食等多款备受市场认可的同源同价品质商品。门店均严格执行生鲜商品"468"鲜度管 理与日清制度，并通过电子屏实时公示食品安全检测数据。 ...

此外，两家店基于各自区位特点与客群结构，进行了细微而精准的差异化布局。 世界村店调改着重于"品质深化"与"体验优化"。比如，进一步强化了生鲜商品的鲜度管理与品控标准，并丰富了高品质预制菜肴及即食品类。而半壁店则侧 重于打造"一站式家庭生活解决方案"，比如强化了火锅食材等场景化商品矩阵，并提供从肉禽免费加工到水产现场清理等系列便民服务。同时，时值岁末寒 冬，永辉全国开展的"有料火锅局"主题活动在两家门店均得到落地。 今年岁末，永辉超市（601933）在北京城市副中心通州区迎来集中焕新、存量门店完成调改，其中，12月28日已服务周边社区长达十年的永辉北京通州世界 村店完成调改，以全新面貌再度开业；12月30日，同样位于通州、陪伴梨园居民十二载的永辉半壁店也将焕新。 这是继今年5月通州万达店后，永辉"学习胖东来"自主调改模式在通州的又一次落地。两家社区单体店的相继升级，标志着"胖永辉"品质零售网络在副中心 进一步织密。 记者在现场看到，本次两家门店的调改，商品结构达到胖东来商品结构的80%，并同步设立了胖东来自有品牌专区，引入了DL果汁、DL零食等同源同价品 质商品。通过推进供应链"裸价直采"改革，两家店致力于实现 ...

在南昌市持续推进消费提质扩容、全力稳就业促发展的政策背景下，永辉超市积极回应市场需求，加快在赣零售网络升级步伐。12月25日，永辉超市南昌 新城控股集团新建吾悦店将完成为期数周的"胖东来模式"深度调改并焕新开业，门店位于新城控股集团新建吾悦广场负一楼，经营面积近2700平方米，作 为新建区首家"胖永辉"，其开业标志着永辉在南昌区域的品质零售转型与精细化布局进入新阶段。 商品结构全面优化，品质与特色并重调改的核心在于商品力的重塑。门店负责人刘国军介绍，"本次调改对原有商品进行了大幅梳理与更新，新增商品 3400余支。调整后，整体商品结构达到胖东来的80%，进口商品占比达12%，商品组合更趋科学、合理，核心是围绕顾客的真实需求做精选和提升。" 为满足消费者对高质价比品牌商品的追求，门店专门设立了胖东来自有品牌专区，引入了包括DL啤酒、自由·爱白酒、DL果汁、DL燕麦片等30余款人气 商品，并结合本地消费特点，上架江西麻姑米粉、四特东方韵酒等本土特色好物。 同时，永辉自有品牌"品质永辉"系列也强势亮相，例如品质永辉头道特级生抽，仅萃取第一道原汁，采用传统工艺足期发酵，实现特级品质与减盐健康； YONGHUI东北长粒 ...

Core Viewpoint - The opening of the first "Pang Dong Lai model" reform store in Tongcheng, Anhui, marks a significant step for Yonghui Supermarket in enhancing its presence in county markets, offering a new quality consumption experience to local residents [2][3]. Group 1: Store Features and Upgrades - The store covers over 2,900 square meters and has undergone a comprehensive upgrade in product structure, environment layout, and service experience [3]. - The product assortment has been significantly optimized, with 4,819 items removed and 4,932 new items added, resulting in a new product structure that aligns with over 80% of Pang Dong Lai's offerings [3]. - The fresh food section has been upgraded to include high-quality seasonal fruits and organic vegetables, ensuring traceable and safe food sources [8]. Group 2: Pricing and Product Quality - The store maintains a "high-quality and affordable" strategy, with prices for essential goods such as cabbage at 0.39 yuan per jin, Akesu apples at 3.99 yuan per jin, and live bass at 13.9 yuan each [9]. - A dedicated "Pang Dong Lai brand area" features nearly 60 popular products, allowing local consumers to access previously hard-to-find items [6]. Group 3: Customer Experience Enhancements - The shopping environment has been optimized for comfort, with wider aisles and lower shelf heights for better visibility and accessibility [15]. - Customer amenities include a rest area with free health measurement services, enhancing the overall shopping experience [18]. Group 4: Employee Welfare and Community Impact - The store has increased its staff from 91 to 145, providing improved employee benefits such as paid annual leave and profit-sharing opportunities [18]. - The opening of the Tongcheng store represents a successful implementation of the "Pang Dong Lai model" in county markets, contributing to local commercial innovation and consumption upgrades [18].

Core Insights - The opening of the Yonghui Supermarket in Tongcheng marks the first implementation of the "Pang Dong Lai model" in the Anqing county market, aiming to enhance the quality of consumer experience for local residents [2][12] Group 1: Store Renovation and Upgrades - The store renovation focuses on four key dimensions: product structure, shopping environment, service experience, and employee care [4] - The product structure has been significantly optimized, achieving over 80% alignment with the Pang Dong Lai standards, featuring a dedicated area for nearly 60 popular products [6] - The shopping experience has been qualitatively improved with wider aisles, lower shelves for better visibility, and various customer-friendly facilities [9] Group 2: Employee Welfare and Engagement - The number of employees has increased post-renovation, with benefits including 10 days of paid annual leave after one year of service, free meals, and rest areas [11] - Employees will also have the opportunity to participate in profit sharing once the store becomes profitable, enhancing service motivation and team cohesion [11] Group 3: Overall Impact and Expectations - The renovation of Yonghui's Tongcheng store represents a solid exploration and practical application of the "Pang Dong Lai model" in county markets, introducing a quality lifestyle and warm service [12] - The store is set to officially reopen on December 19, marking a new chapter in quality consumption for the Tongcheng community [12]

Core Insights - The retail industry is experiencing a significant shift towards private label brands, driven by consumer demand for high quality and cost-effective products [1][2][9] - Private label sales in China have surpassed 380 billion yuan, growing by 17% year-on-year and accounting for 9.2% of the overall retail market [1][8] - Major retailers are increasingly focusing on developing their own brands to enhance product differentiation and improve profit margins [3][5][8] Industry Trends - The average number of new private label products developed by retailers is expected to rise from 83 to 142 annually between 2022 and 2024, indicating rapid growth in this sector [1][8] - Over 45% of urban households in China purchased private label products in the first three quarters of this year, a 10% increase from the previous year [1][8] - The trend towards private labels is not only a response to market competition but also a strategy to enhance supply chain efficiency and consumer loyalty [8][9] Retailer Strategies - Retailers like Walmart and CR Vanguard are leveraging their supply chain advantages to create unique private label offerings that cater to diverse consumer needs [3][5][11] - Walmart's private label "沃集鲜" has been upgraded to include nearly a thousand new or improved products, focusing on stringent selection and quality control [3][11] - CR Vanguard has established a comprehensive matrix of private label brands to target different consumer demographics and preferences [5][8] Market Potential - The private label market in China has significant growth potential, with current market share at only 9.2% compared to 38.7% in Europe and 20.7% in the U.S. [8][9] - The domestic private label retail market is projected to grow at an annual rate of 15% over the next five years [9][10] - Retailers are increasingly focusing on health-oriented products, with sales of health-related private label items expected to grow by over 120% in 2024 [13][15] Challenges - The industry faces challenges such as product homogenization and reliance on supply chains, which can hinder long-term growth [9][10] - Many retailers still operate private label development under procurement departments, lacking the specialized focus needed for successful brand differentiation [9][10] - Continuous product innovation and adaptation to consumer trends are essential for maintaining competitive advantage in the private label market [12][15]

Core Insights - Yonghui Supermarket has officially opened its 14th modified store in Beijing, integrating the "Pang Dong Lai" model, which focuses on optimizing product structure and service flow to cater to local consumer characteristics [2][3] - As of August 22, 2023, Yonghui has completed modifications in 168 stores, with at least 30 more expected to be completed in September, bringing the total to over 200 modified stores [3] - The company aims to establish a new positioning as "National Supermarket Quality Yonghui" and plans to secure 200 core strategic partners and develop 100 billion-level flagship products within three years [3] Sales Performance - During the recent National Day and Mid-Autumn Festival, modified stores saw a sales increase of over 100% year-on-year, with customer transactions rising by over 80% and sales of popular items increasing by more than tenfold [4] - Despite the positive performance in modified stores, Yonghui's overall revenue fell by 20.73% year-on-year to 29.948 billion yuan, with a net loss of 241 million yuan in the first half of the year [4] Store Management - In the first half of the year, Yonghui opened 4 new stores but closed 227, resulting in a net decrease of 223 stores compared to the end of 2024 [4] - The new CEO, Wang Shoucheng, emphasized that the immediate priority is to modify existing stores, with plans for new store openings contingent on improvements in operational efficiency [4]

Core Insights - The article emphasizes the "human-centered" management philosophy of Pang Donglai, which has significant implications for the retail industry, showcasing how a focus on employee and customer happiness can drive business success [2][3][39]. Group 1: Business Model and Growth - Pang Donglai has evolved from a small grocery store in 1995 to a comprehensive retail group with 13 stores in Xuchang and Xinxiang, generating sales of 17 billion yuan in 2024 and 18 billion yuan by October 2025 [3][12][14]. - The company operates under a multi-format model, including supermarkets and shopping centers, and has established a strong brand presence through its commitment to quality and customer service [6][16]. Group 2: Employee Engagement and Welfare - Pang Donglai's corporate culture emphasizes deep integration of employee and company values, offering competitive salaries (average monthly income of 9,000 yuan) and extensive benefits, resulting in a low employee turnover rate of 1-2% [3][24][25]. - The company provides a supportive work environment with 30 days of paid annual leave, comprehensive health insurance for employees and their families, and various incentives for performance and well-being [24][25][27]. Group 3: Product Quality and Customer Experience - The core advantage of Pang Donglai lies in its commitment to high quality and cost-effectiveness, focusing on quality consumption rather than just low prices, which builds customer trust and loyalty [3][28][30]. - The company employs a meticulous selection process for suppliers and implements strict quality control measures, ensuring that products meet high standards and are transparently communicated to customers [28][30][33]. Group 4: Innovative Retail Strategies - Pang Donglai redefines retail logic through a "scene thinking" approach, prioritizing customer experience in store design and service delivery, which includes thoughtful details like pet storage and easy access to information [33][34]. - The company has established a robust after-sales service system, including a generous return policy and quick response to customer complaints, enhancing overall customer satisfaction [34][36]. Group 5: Brand Philosophy and Market Position - The brand philosophy of Pang Donglai centers on creating happiness for employees, customers, and society, moving away from traditional promotional tactics to genuine value delivery [38][39]. - The company's success is attributed to its strong brand equity and social recognition, which have led to organic word-of-mouth marketing and a loyal customer base [38][39]. Group 6: Industry Implications and Learning Opportunities - The article suggests that the principles of Pang Donglai's human-centered approach can be applied across various sectors, highlighting the importance of sincerity and responsiveness in customer interactions [47][51]. - Other companies, such as Yonghui and various service industries, are beginning to adopt similar philosophies, indicating a broader trend towards prioritizing employee and customer well-being in business strategies [51][54][56].

Core Insights - Yonghui Supermarket has completed the transformation of its Daxing Kangzhuang Tianjian Plaza store, marking its 13th transformed store in Beijing and the 5th in Daxing District, indicating the completion of its store transformation efforts in the area [1][2] - The transformed store has achieved profitability within three months of opening, reflecting the success of the new operational model [1] Group 1 - The Daxing Kangzhuang Tianjian Plaza store has undergone a systematic restructuring of its product system, with over 50% of new products in the food and daily necessities category, achieving over 80% of the product structure of the "Fat Donglai" model [1] - The fresh food section features a live kitchen for on-site preparation, introducing popular products such as boneless pig trotters and sweet sausages, while retaining classic flavors like Peking duck and Korean fried chicken [1] - The bakery section collaborates with high-quality suppliers like COFCO and Anchor, and features a dedicated area for "Fat Donglai" branded products, showcasing dozens of items [1] Group 2 - All five transformed stores in Daxing District have been completed, each showcasing distinct regional characteristics in their product offerings [2] - The Hongkun Plaza store is community-oriented, with strong demand for cooked and noodle products; the Kaide Mall Daxing store focuses on Beijing specialty foods and convenient meals; the Yinghai Huanyu Fang store caters to young families with high-quality fruits and seafood; and the Jiugong store serves a mature community with a strong demand for seafood, Western cuisine, and high-quality eggs [2]