京东则于7月11日下午发文宣布， 京东外卖请全国用户吃品质小龙虾， 文中说明， 认准京东App"秒送"频道， 品质小龙虾 单份仅售16.18元 ， 每晚10万份， 无套路不拼不凑。 修正一周之后，新一轮的"外卖补贴大战"在本周末重燃战火。 社交媒体上充斥着低价甚至免单的咖啡奶茶订单 。这场由阿里巴巴旗下淘宝闪购升级的战火，正迫使行业巨头美团、京东悉数卷入。 澎湃新闻记者发现， 美团和淘宝闪购分别宣布周末补贴继续，美团发文称"周六，快乐继续"，淘宝闪购则表示"188元大券包，五顿我全包！" 澎湃报道称， 7月12日，不少网友在社交平台晒出新一轮的外卖补贴"战绩"，包括低价甚至是 免单的咖啡茶饮。 据网友反馈，美团在这个周末送出了 多个线 下咖啡茶饮的通兑券，但需要自取 ， 淘宝闪购则依旧发放188元的红包 ，包括满38减18.8的午餐外卖红包，不过" 免单卡"仍需要消费者随机抽取获得 。 见闻君在微博上也见到多位网友分享的免单的咖啡茶饮券。 一位美团众包骑手告诉澎湃新闻记者，接近中午，他看到 上海的沪上阿姨等知名奶茶门店已经开始爆单。 澎湃新闻记者还了解到， 阿里试图再造一个全民参与的促销节日"超级星期六" ： ...

修正一周之后，新一轮的"外卖补贴大战"在本周末重燃战火，社交媒体上充斥着低价甚至免单的咖啡奶 茶订单。这场由阿里巴巴旗下淘宝闪购升级的战火，正迫使行业巨头美团、京东悉数卷入。 据追风交易台，摩根大通在其最新发布的研报中，对这场愈演愈烈的竞争进行了深度剖析。对于投资者 而言，核心影响可以归结为以下几点： 补贴战火重燃，巨头弹药库对决 战火由阿里巴巴点燃。根据摩根大通的报告，阿里巴巴旗下的淘宝闪购于7月2日宣布，从7月开始的12 个月内，将投入500亿人民币用于外卖和即时零售补贴。此举迅速引发市场连锁反应，美团于7月5日宣 布多项补贴计划作为回应。京东此前也已宣布将在一年内投入超过100亿人民币。 这场投入巨大的战役迅速反映在订单量上。截至7月初，美团的日订单量创下1.2亿单的新高，而阿里巴 巴（淘宝闪购及饿了么）的日订单量在短短两个月内也达到了8000万单。 摩根大通认为，竞争的主动权已经转移。阿里巴巴不仅拥有 renewed competitive focus（重新聚焦于竞 争），更关键的是其雄厚的财务资源。报告指出，阿里巴巴在2025财年拥有接近1000亿人民币的自由现 金流（FCF），以及在2025年3月 ...

周末，"外卖大战"再次开启。 记者在多个外卖平台看到，淘宝闪购、美团再次发放外卖大额券，有网友甚至晒出了"0元购"的咖啡订单。 在淘宝闪购平台上，记者看到，该平台派发了多张优惠券，包括"满15元减12元""满25元减14元""满38元减18.8 元"等。在使用优惠券后，多数奶茶、咖啡等饮品的价格在10元以内。 京东外卖自2025年2月上线以来，采取了一系列补贴措施，包括"0佣金"政策吸引商家入驻，以及"百亿补贴"计 划，计划一年内投入超100亿元，面向全体用户发放最高20元的补贴。此外，京东还通过与星巴克等品牌合 作，进一步提升品质外卖的吸引力。根据京东公布的数据，截至2025年6月27日，京东外卖日订单量已突破 2500万单，业务覆盖全国350个城市，超150万家品质餐饮门店入驻。 外卖大战曾引起监管等注意。今年5月，市场监管总局会同中央社会工作部、中央网信办、人力资源社会保障 部、商务部，针对当前外卖行业竞争中存在的突出问题，约谈京东、美团、饿了么等平台企业。 此次多部门联合约谈的背景之一，是京东宣布正式进军外卖市场，激化行业竞争，引发社会广泛关注。 监管部门指出，要求相关平台企业严格遵守《中华人民共和国 ...

Core Insights - The article discusses the resurgence of intense competition in the food delivery market in China, reminiscent of the fierce battles from a decade ago, driven by changing strategic goals among major players [4][30][54] - The focus has shifted from merely competing for market share in food delivery to controlling the broader infrastructure of instant delivery services, which encompasses a wider range of products beyond just food [25][28][56] Group 1: Historical Context - The food delivery market in China has evolved significantly over the past decade, with major players like Meituan, Ele.me, and Baidu competing aggressively for user acquisition through subsidies and promotions [2][10][19] - Initial competition was characterized by heavy spending on subsidies to attract users, with Meituan and Ele.me burning billions to establish their market presence [2][3][8] - The market saw a temporary peace as companies shifted focus towards profitability and sustainable growth, moving away from the "burn money" model [3][21] Group 2: Recent Developments - On July 5, 2025, a significant escalation occurred with Taobao Flash Sale launching a major offensive against Meituan, leading to record-high order volumes in the food delivery sector [4][6][7] - The total daily orders in the food delivery market reached a record 200 million, with Meituan reporting 120 million and Taobao Flash Sale exceeding 80 million orders on the same day [6][7] - The intense competition resulted in estimated combined losses exceeding 1 billion yuan for both companies on that day [7] Group 3: Strategic Shifts - The competition has evolved from a focus on food delivery to a broader battle for control over the instant delivery infrastructure, which includes various consumer goods [25][28][29] - Companies are now vying to establish themselves as the default delivery network for all types of products, not just food, indicating a strategic shift in the market landscape [26][28] - The change in strategic focus has led to a renewed willingness to incur losses in pursuit of long-term market dominance [30][41] Group 4: Consumer Perspective - From a consumer standpoint, the increase in subsidies and promotions has become a normalized expectation, with little awareness of the underlying competitive dynamics [43][46] - The perception of the food delivery service has shifted from a novel convenience to an expected norm, with consumers now viewing the ongoing subsidy wars as a means to benefit from lower prices [47][48] - The relationship between platforms and consumers has transformed into a transactional one, where consumers are more focused on immediate benefits rather than the broader implications of the competition [48][49]

Core Insights - The concept of "instant gratification" is a key driver for convenience stores, allowing them to maintain a competitive edge over e-commerce platforms, as consumers are willing to pay a premium for immediate access to products like bottled water [1][2] - Convenience stores benefit from high turnover rates, with products like bottled water having a turnover cycle of just 2 to 3 days, which enhances cash flow efficiency [1][3] - The psychological aspect of spending on urgent needs, as explained by the mental accounting theory, indicates that consumers categorize these expenses differently, prioritizing certainty over other considerations [1][2] Industry Dynamics - Leading beverage companies invest heavily in convenience stores by providing dedicated coolers, recognizing the unique value of the "instant gratification" experience that cannot be replicated by online platforms [2] - The rise of instant retail is prompting major e-commerce platforms to enter this space, but the unpredictability of urgent needs means that the immediate availability of convenience stores remains unmatched [2][3] - Convenience stores and vending machines have evolved into essential emergency stations for immediate needs, with water products being particularly well-suited for this market due to their high-frequency demand and strong cash turnover capabilities [3]

Core Insights - The retail market in Guangzhou shows stability with a slight increase in vacancy rates and a decrease in average rental prices, indicating a cautious but evolving landscape for retail properties [1][2]. Retail Market Overview - The retail property vacancy rate in Guangzhou for the first half of 2025 is reported at 12.7%, with a minor increase of 0.1 percentage points year-on-year and a decrease of 0.2 percentage points quarter-on-quarter, demonstrating better stability compared to the office market [1][2]. - Average rental prices in Guangzhou have decreased by 0.3% year-on-year, now standing at 619.1 yuan per square meter per month [2]. Changes in Consumer Behavior - The restaurant sector is experiencing significant changes, with major dining establishments adopting a more cautious approach due to declining profit margins, contrasting with the more optimistic outlook of upgraded dining brands [2]. - National retail innovation pilot policies are driving changes in consumer behavior, promoting trade-in programs and the integration of online and offline shopping experiences [5]. Retail Innovations and Trends - The first batch of 38 cities has been designated as national retail innovation pilot cities, reflecting a shift in consumer trends towards green and circular consumption [5]. - New retail formats are emerging, including second-hand stores and the integration of live streaming in physical retail, enhancing the online-offline fusion trend [5]. Supermarket Sector Developments - The supermarket sector is undergoing significant transformations, with a focus on enhancing the freshness of products and introducing new operational concepts [7][9]. - Notable changes include the introduction of a higher proportion of imported goods, an increase in fresh and baked goods, and the implementation of a "fresh" shopping experience in stores like Dailian [7][9]. - Dailian's recent store renovations aim to cater to younger consumers by expanding product offerings, including a significant increase in baked goods and ready-to-eat meals [9]. Challenges and Future Outlook - While many supermarkets are pursuing renovations, the success of these changes will ultimately depend on consumer acceptance and the ability to meet market demands while maintaining competitive pricing [11].

Group 1: Company News - Kingsoft Cloud (KC.US) officially launched the Kingsoft Government AI Integrated Machine, marking a significant breakthrough in the "AI + government office" application field, providing clients in the government sector with "out-of-the-box" intelligent document writing model applications [5] - Mercedes-Benz India reported a 10% year-on-year increase in retail sales for April to June, reaching a record high of 4,238 vehicles, driven by a 20% increase in high-end vehicle sales and a 157% increase in electric vehicle sales, which now account for 8% of total sales [6] - XPeng Motors (09868/XPEV) announced the grant of 910,000 restricted stock units to 44 employees under the 2025 stock incentive plan, with no need for shareholder approval, and the granted units must comply with the terms of the incentive plan and agreements with the recipients [8] Group 2: Industry News - Alibaba has launched instant retail services such as "hourly delivery" in Australia, Brazil, the Middle East, and the UK, primarily through its cross-border e-commerce platform AliExpress, collaborating with local platforms [7]

记者获悉，阿里目前已经在澳大利亚、巴西、中东、英国等地推出"小时达"等即时零售业务，主要由旗 下跨境电商平台速卖通AliExpress负责，以本地平台互相打通的合作模式为主，澳大利亚是跟两家最大 的亚洲超市Ebest和Umall合作、巴西是当地零售巨头Magalu，中东是本土商超Othaim，英国选择了 Hungry Panda平台。(科创板日报) ...

竞争优势：爆品×会员×新渠道构建三维护城河。①爆品策略：99元毛肚自由套餐2024年销售额破5亿 元，抖音曝光62.1亿次；②会员生态：截至2024年底，公司已注册会员4130万人(同比+48.2%)，预付卡 沉淀资金9.9亿元(同比+36.6%)；③渠道创新： 机构：国海证券 研究员：林昕宇/赵兰亭 本报告深度解析锅圈(02517)"在家吃饭"千亿赛道中的可持续增长逻辑，核心解答三大关键问题：①万 店规模如何转化为竞争壁垒；②分散市场中如何捕捉下沉机遇；③供应链与渠道创新如何构建差异化护 城河。 万店规模奠定龙头地位，垂直供应链优化成本结构。公司创立于2015年，早期专注于供应链管理,持续 布局线下门店覆盖终端市场。截至2024年底，公司拥有10150家门店(加盟店10135家，自营店15家)，覆 盖全国31省，据弗若斯特沙利文，公司在2022年以3.0%零售额市占率位居中国在家吃饭餐食产品首 位。通过自建6大单品工厂(牛肉/丸滑/底料/水产/滑类/酸汤专厂)，实现核心食材自主生产。2024年核心 经营利润同比+3.1%至3.11亿元，据央广网，公司计划5年新增1万家门店进一步强化规模效应。 赛道高增长格局 ...

2 0 2 5年6月2 4日，Th e Or d i n a r y「研度公式」召开了中国区的首场品牌发布会，同时也为今日 （ 7 月 11 日 ） 开 张 的 品 牌 天 猫 旗 舰 店 做 预 热 。 这 场 别 开 生 面 的 发 布 会 精 心 " 复 刻 " 了 Th e Or d i n a r y多伦多总部实验室场景，不仅成为品牌渠道创新拓展的标志性事件，更完成一场面向 中国市场的品牌内容系统讲述。 期间，Ni c o l a Kil n e r与资深科学传播专家J o s e p h Ba s h am共同接受了《FBe a u t y未来迹》的专 访，分享在"原料桶" "成分党鼻祖" "价格屠夫"的标签背后，品牌团队引以为傲的科学价值观以 及在中国做"护肤知识传播者"的新愿景。 6 1 8狂欢的余温犹在，当中国护肤市场陷入浓度比拼和促销内卷，Th e Or d i n a r y此时加码，不 仅以极致质价比助力雅诗兰黛集团中国进一步拓展版图，更大的意义在于，凭借独树一帜且富 有 诚 意 的 叙 事 逻 辑 ， 催 化 护 肤 市 场 从 营 销 竞 赛 回 归 科 学 本 质 ， 为 功 效 ...